2006-06-13 d-JAYS ­ A New Swedish Earphone JAYS, a Swedish company…

2006-06-13




d-JAYS ­ A New Swedish Earphone
JAYS, a Swedish company and trademark, has developed a Sound Isolating System that reduces up to
90 percent of ambient noise, offering increased battery time on portable products and decreases the
risk of so called iPod-ears (hearing impairment). Today JAYS introduces their first earphone model
called d-JAYS, which uses this Sound Isolating System. The system is built around a fine balanced micro
armature, earlier available only for rock stars.

This small sized micro armature and a unique ergonomic design makes it possible to produce the sound
inside the ear, generating a better sound quality. The technology is based on Henry Egertons old patent
from 1918. With advanced manufacturing, JAYS can now produce the armature in a micro format.

 - Bundled earphones that come with portable music players are often of low quality and rarely use the
   full capacity of the music players. The consumers listening experience can improve a lot. JAYS aim is
   to do this with new technology that offers superior bass, natural mids and detailed highs, says Jens
   Nylander.

More than one in eight Swedish citizens suffers from some kind of hearing impairment (SCB/HRF).
Urban surroundings generate high sound levels, and today's music listeners increase the volume in
order to drown these ambient sounds. Over time this can be harmful to the ears. JAYS Sound Isolating
System reduces ambient sounds with as much as 90 percent, allowing listening at dramatically decreased
volumes. This is accomplished through a perfect fit and soft silicon rubber sleeves in four sizes. The
sleeves are washable and interchangeable.

 - Users of d-JAYS will experience their music in a way that is not possible with bundled earphones.
   Furthermore, they will not need to drown surrounding noise allowing listening at lower volumes thus
   decreasing the fatigue on the ear, says Martin Alexandersson.

d-JAYS are designed and developed in Sweden, and are initially available in two colors; black and white.
There will be a limited edition of three additional colors. Which these colors are is decided by the visitors
to the website. d-JAYS are made in a exclusive poly carbonate and uses Kevlar insulated cables for better
sound quality and durability.

 - With the JAYS technology, our Sound Isolating System and the ergonomic Swedish design we gain a
   unique market position. Manufacturers have up until now focused on traditional technology. We want
   to leap forward and really increase the consumers listening experience. Now iPod users can fully enjoy
   their product, ends Jens Nylander.

d-JAYS can be pre-ordered today with a 20% discount on the website www.jays.se. These will be
delivered in august. They will also be available in several stores with a recommended price of 99 USD
(excl VAT). The earphones come with a 2 year warranty.



FOR MORE INFORMATION PLEASE CONTACT:
Jens Nylander, CeO Jays AB, phone: +46 704 21 20 50, e-mail: jens@jays.se




JAYS AB
KOPPARBERGSVÄGEN 8 | 722 13 VÄSTERÅS | SWEDEN
PH +46 (0)21 470 59 80 | FAX +46 (0)21 470 59 95 | INFO@JAYS.SE | WWW.JAYS.SE