Tags: accessory sales, auto accessory stores, ben bernanke, business development centers, census bureau, economic census, federal reserve board, federal reserve board chairman, household income, interesting facts, management challenges, metro area, national averages, nearby metro, population census, small business development, small business development centers, sound economic policy, u s census, u s census bureau,
2007 Economic Census Coming in December
In December, 87,000 businesses in Maryland will receive 2007 Economic
Census forms from the U.S. Census Bureau. Businesses in the
Baltimore/Towson Metropolitan Area will make up 42,000 of those surveyed.
Federal Reserve Board Chairman Ben Bernanke has called this census
"indispensable to understanding America's economy."
Taken every five years, the Economic Census "assures the accuracy of the
statistics we rely on for sound economic policy and for successful business
planning," said Bernanke.
There are a lot of interesting facts from the last Economic Census, available
about our State and Counties at business.census.gov.
Below are two examples of how the data are used by local businesses for
marketing and planning, as well as by government agencies and researchers.
Small Business Development Centers in many states help business
owners assess their marketing and management challenges and
become familiar with business data sources such as the Economic
Census
The owner of a chain of auto accessory stores computed the ratio of
accessory sales in the Economic Census to household income from the
population census for several neighboring metropolitan areas. Finding
his own area well above national averages, he inferred that the local
market for auto accessory stores might be already saturated. That
contributed to his decision to expand into a nearby metro area with a
lower ratio instead of adding another store locally.