Information about http://www.adweek.com/aw/images/pdfs/editcal2008.pdf
4/25/2008 …
Tags: auto show detroit, bonus distribution, bw, calendar issue, ces, consumer electronics, detroit auto show, distribution agency, editorial calendar, hispanic marketing, mat features, mediaweek, year 1,Pages: 6
Language: english
Created: Fri Apr 25 16:58:50 2008
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4/25/2008 1
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Agency of the year:
1/7 12/25 12/27 Consumer Electronics CES (BW)
Global/National
Hispanic Marketing Report
Detroit Auto Show Detroit Auto Show
1/14 1/1 1/3
coverage (BW) (AW, BW, MW)
Marc Berman Webcast
1/21 1/8 1/10 no issue
(1/22)
Super Bowl Coverage
NATPE (AW, BW, MW)
Political Report: Survey Ad influence on votes
Super Bowl Coverage (AW, The Magazine Lifetime
1/28 1/15 1/17 Lifetime Magazine Achievement
BW) Achievement Awards
NATPE Roundtable: Politics
Political Report: PAC Influence on Political Advertising
CTAM Research (MW)
Hispanic Marketing Report
2/4 1/22 1/24
Roundtable: Politics
Kids Marketing Conference
Toy Fair (BW)
2/11 1/30 2/1 no issue Toy Fair RAB Radio Report Toy Fair (BW)
RAB 2008
Digital Special Report: Search Marketing
Digital Agency of the Year
2/18 2/5 2/7 Profile of Media Business in New
Orleans
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
4/25/2008 2
2008 Editorial Calendar
Mat Features Custom Media Online Content Events*
Issue Close
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Special Report: Mobile Media Roundtable: Mobile Marketing
Marc Berman Webcast
2/25 2/12 2/14 SPECIAL ISSUE: Family Friendly
(2/28) NAA Publishers Conf. (MW)
Mobile Marketing
Hispanic Marketing Report: Multi-tiered Marketing
AAAA Media Conference
AAAA Media Conference AAAA Media Conference (AW, BW, MW)
3/3 2/19 2/21 AAAA Media Conference
coverage/Media Agency of the coverage/Media Agency of the
Year Year Music & Money (MW, BW)
SPECIAL ISSUE:
3/10 2/26 2/28 Business Profile of The Onion
Design
Special Report: Kids Upfront NY Auto Show (AW, BW, MW)
Auto Report
3/17 3/4 3/6 NY Auto Show (BW)
POPAI Global Shop (BW)
Creative Hall of Fame
Special Report: Media and Measurement CTPAA Forum (MW)
TVB coverage (MW)
3/24 3/11 3/13 SPECIAL ISSUE: Marc Berman Webcast
TVB: TV Stations Report Roundtable: Media and
Media and Measurement (3/25)
Measurement
Political Report: Branding of a President
Magazine Hot List MPA Retail Conf. (MW)
3/31 3/18 3/20 SRDS CTIA coverage (BW)
Mobile Marketing Reality Check Roundtable: Political
Hispanic Marketing Report: Digital Demo NextGen Events (BW)
NextGen video coverage Reggie Awards (BW)
4/7 3/25 3/27 Cable Up!
NextGen Marketers Gaming (BW) PMA Annual Conf. (BW)
NAB (MW)
Profile of Herb Scannell Reggie Awards &
New York Magazine Day
4/14 4/1 4/3 no issue Promotional Marketing PMA Coverage
(AW, BW, MW, E&P)
Out There (BW)
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
4/25/2008 3
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Upfront I: Players
4/21 4/8 4/10 SPECIAL ISSUE:
Upfront Players
Upfront II: Brand & Market Planning
AAAA Management Conf.
AAAA Management: Agency A&E: Exclusive Look at the Roundtable: Upfront
coverage (AW)
4/28 4/15 4/17 Report Cards Networks Rebranding AAAA Management Conf. (AW)
Marc Berman Webcast
International ANDY Awards (AW)
(4/30)
Media Agency Report Cards Media Agency Report Cards
Digital Special Report: Digital Agency Report Cards
Marketing to Women
Hispanic Marketing Report: Hispanic Upfronts
5/5 4/22 4/24 FMI coverage (BW) FMI (BW)
SPECIAL ISSUE: AWNY Changing the
FMI Food Marketing Telcos v. Cable
Digital Services Marketing Game (AW)
Special Report: Social Responsibility
Clio (AW)
Clio Coverage (AW)
IMC and Trade Show (MW)
5/12 4/29 5/1 Demo Profile: Southeast Asian
Clios Recap 13th Annual EPpy Awards
Americans IMC coverage (MW)
iMedia Agency Summit (AW)
Upfront III: Digital Marc Berman Webcast
Cable Report & Hot List
(5/19) NCTA (MW)
5/19 5/6 5/8 Social Responsibility
SPECIAL ISSUE: Profile on NBC Universal's Shopper Marketing (BW)
Green Marketing
Emerging Media Jeff Gaspin NCTA coverage (MW)
Upfront IV: Programming Report
Shopper Marketing (BW)
Profile on Univision's Joe Uva
5/26 5/13 5/15 Asian American
Marketing
Out There
6/2 5/20 5/22 no issue POPAI Annual Conf. (BW)
Political Report: Targeting Hispanic Voters Trademarks &
Hispanic Marketing: Sports Marketing Copyrights (AW/BW) AAF National Conf. (AW, BW, MW)
Licensing Show coverage
6/9 5/27 5/29 Licensing (BW)
(BW)
Licensing Executive Education Roundtable: Political
(AW/BW)
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
4/25/2008 4
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Media Plan of the Year Super Brands Media Plan of the Year Agency Preview Guide Cannes coverage (AW) LIMA (BW)
(AW/BW) Cannes Lions (AW)
6/16 6/3 6/5 SPECIAL ISSUE:
LIMA Licensing Gala Media Plan of the Year MPOY (AW, BW, MW)
Media Planning
Awards coverage (BW) coverage (AW, MW)
Upfront V: Marketplace Wrap-Up
What Teens Want
6/23 6/10 6/12 Marketing to Teens
Out There
SPECIAL ISSUE: Event Marketing
6/30 6/17 6/19
Digital/Creativity (AW/BW)
7/7 6/24 6/26 no issue no issue no issue
Hispanic Marketing Report: the Affluent Hispanic
7/14 7/1 7/3
7/21 - - no issue no issue no issue no issue
Marc Berman Webcast
7/28 7/15 7/17 Best of International Marketing
(7/29)
8/4 - - no issue no issue no issue no issue
Digital Special Report: TBA
Hispanic Marketing Report: Found in Translation
8/11 7/29 7/31 Roundtable
8/18 - - no issue no issue no issue no issue
Political Report: TBA
Dem. Convention
8/25 8/12 8/14 Rep. Convention
Brands on the Verge Out There
(AW, BW, MW)
9/1 - - no issue no issue no issue no issue
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
4/25/2008 5
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Hot List
9/8 8/26 8/28 Marketer of the Year Marketer of the Year (BW)
Marketer of the Year
Marc Berman Webcast
(9/16)
9/15 9/2 9/4 no issue Fashion Report Fall TV Report NAB Radio (MW)
NAB coverage (MW)
Political Report: TBA Mediaweek 50 coverage
Hispanic Marketing Report: the Hispanic CMO Roundtable
IAB Conference Profile (MW)
9/22 9/9 9/11 Advertising Week (AW)
Mediaweek 50 Guide Advertising Week
Incentive Marketing Motivation Show (BW)
Out There coverage (AW)
Media Outlook
What Teens Want- West
Experiential Marketing
9/29 9/16 9/18 SPECIAL ISSUE:
(AW/BW)
Media Outlook Buzz Awards (BW)
Salary Survey AMC (AW, BW, MW)
Magazine Brand Leaders Hot List
DMA (BW)
10/6 9/23 9/25 Marketing to Men AMC coverage (MW)
Focalyst Executive Forum
Marketing to Men
10/13 9/30 10/2 no issue Luxury Marketing Report ANA coverage (BW) ANA Conference
Hispanic Marketing Report: Spanish Language Marketing by Country
10/20 10/7 10/9 Marketing to Boomers Marketing to Boomers
Out There
Media & Money coverage Media & Money Oct. 29-30 (BW,
10/27 10/14 10/16 no issue
(BW, MW) MW)
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
4/25/2008 6
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Special Report Roundtable
Marc Berman Webcast
Hispanic Marketing Report: Automotive Marketing Ad Tech NY (BW)
(11/3)
11/3 10/21 10/23 NextGen
Packaging and Design CTAM Summit (AW, BW, MW)
Ad Tech coverage (BW)
Pack Expo (BW)
Interactive Technology
Advertising Hall of
11/10 10/28 10/30
Achievement AAF
Media All-Stars
Top 30 in Advertising
30th Anniversary Party
video interviews (AW)
11/17 11/4 11/6 SPECIAL ISSUE: MMA Awards Guide
Media All-Stars video
30th Anniversary Media All-Stars (MW)
coverage (MW)
Digital Special Report
11/24 11/11 11/13 no issue Roundtable
Guerilla Marketing Out There
Interactive Marketing
Hispanic Marketing Report: Top 10 Ideas in Hispanic Marketing for 2009
12/1 11/18 11/20 iMedia Agency Summit (AW)
Retail Marketing
12/8 11/25 11/27 no issue
25 Top Innovations of 2008
12/15 12/2 12/4
Year in Review Out There
12/22 - - no issue no issue no issue no issue
12/29 - - no issue no issue no issue no issue
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.