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9/8/2008 …
Tags: auto show detroit, bonus distribution, bw, calendar issue, ces, consumer electronics, detroit auto show, distribution agency, editorial calendar, hispanic marketing, mat features, mediaweek, year 1,Pages: 6
Language: english
Created: Mon Sep 8 08:32:57 2008
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9/8/2008 1
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Agency of the year:
1/7 12/25 12/27 Consumer Electronics CES (BW)
Global/National
Hispanic Marketing Report
Detroit Auto Show Detroit Auto Show
1/14 1/1 1/3
coverage (BW) (AW, BW, MW)
Marc Berman Webcast
1/21 1/8 1/10 no issue
(1/22)
Super Bowl Coverage
Political Report: Survey Ad influence on votes NATPE (AW, BW, MW)
Super Bowl Coverage The Magazine Lifetime
1/28 1/15 1/17 Lifetime Magazine Achievement (AW, BW) Achievement Awards
Roundtable: Politics
NATPE
Political Report: PAC Influence on Political Advertising
Hispanic Marketing Report CTAM Research (MW)
2/4 1/22 1/24
Roundtable: Politics
Kids Marketing Conference
Toy Fair (BW)
2/11 1/30 2/1 no issue Toy Fair RAB Radio Report Toy Fair (BW)
RAB 2008
Digital Special Report: Search Marketing
Digital Agency of the Year
2/18 2/5 2/7 Profile of Media Business in New
Orleans
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
9/8/2008 2
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Special Report: Mobile Media
Roundtable: Mobile Marketing
Marc Berman Webcast
2/25 2/12 2/14 SPECIAL ISSUE: Family Friendly
(2/28) NAA Publishers Conf. (MW)
Mobile Marketing
Hispanic Marketing Report: Multi-tiered Marketing
AAAA Media Conference
AAAA Media Conference AAAA Media Conference (AW, BW, MW)
3/3 2/19 2/21 AAAA Media Conference
coverage/Media Agency of the coverage/Media Agency of the
Year Year Music & Money (MW, BW)
SPECIAL ISSUE:
3/10 2/26 2/28 Business Profile of The Onion
Design
Special Report: Kids Upfront
Auto Report NY Auto Show (AW, BW, MW)
3/17 3/4 3/6 NY Auto Show (BW)
POPAI Global Shop (BW)
Creative Hall of Fame
Special Report: Media and Measurement TVB Conf. (AW, BW, MW)
CTPAA Forum (MW)
TVB coverage (MW)
3/24 3/11 3/13 SPECIAL ISSUE: Marc Berman Webcast
TVB: TV Stations Report Roundtable: Media and
Media and Measurement (3/25)
Measurement
Political Report: Branding of a President
Magazine Hot List MPA Retail Conf. (MW)
3/31 3/18 3/20 SRDS CTIA coverage (BW)
Mobile Marketing Reality Check Roundtable: Political
Hispanic Marketing Report: Digital Demo
NextGen Events (BW)
NextGen video coverage Reggie Awards (BW)
4/7 3/25 3/27 Cable Up!
NextGen Marketers Gaming (BW) PMA Annual Conf. (BW)
NAB (MW)
Profile of Herb Scannell Reggie Awards &
New York Magazine Day
4/14 4/1 4/3 no issue Promotional Marketing PMA Coverage
(AW, BW, MW, E&P)
Out There (BW)
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
9/8/2008 3
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Upfront I: Players
4/21 4/8 4/10 SPECIAL ISSUE:
Upfront Players
Upfront II: Brand & Market Planning
AAAA Management Conf.
AAAA Management: Agency A&E: Exclusive Look at the Roundtable: Upfront
coverage (AW)
4/28 4/15 4/17 Report Cards Networks Rebranding AAAA Management Conf. (AW)
Marc Berman Webcast
International ANDY Awards (AW)
(4/30)
Media Agency Report Cards Media Agency Report Cards
Digital Special Report: Digital Agency Report Cards
Hispanic Marketing Report: Hispanic Upfronts Marketing to Women
5/5 4/22 4/24 FMI coverage (BW) FMI (BW)
SPECIAL ISSUE: AWNY Changing the
FMI Food Marketing Telcos v. Cable Game (AW)
Digital Services Marketing
Special Report: Social Responsibility
Clio (AW)
Clio Coverage (AW)
IMC and Trade Show (MW)
5/12 4/29 5/1 Demo Profile: Southeast Asian
Clios Recap 13th Annual EPpy Awards
Americans IMC coverage (MW)
iMedia Agency Summit (AW)
Upfront III: Digital
Cable Report & Hot List Marc Berman Webcast
(5/19) NCTA (MW)
5/19 5/6 5/8 Social Responsibility
SPECIAL ISSUE: Profile on NBC Universal's Shopper Marketing (BW)
Green Marketing NCTA coverage (MW)
Emerging Media Jeff Gaspin
Upfront IV: Programming Report
Shopper Marketing
Profile on Univision's Joe Uva (BW)
5/26 5/13 5/15
Asian American
Out There Marketing
6/2 5/20 5/22 no issue POPAI Annual Conf. (BW)
Political Report: Targeting Hispanic Voters
Hispanic Marketing: Sports Marketing
AAF National Conf. (AW, BW, MW)
Executive Education Licensing Show coverage
6/9 5/27 5/29 Licensing (BW)
(AW/BW) (BW)
Licensing Roundtable: Political
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
9/8/2008 4
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Media Plan of the Year Super Brands Media Plan of the Year
Agency Preview Guide LIMA (BW)
Cannes coverage (AW)
(BW) Cannes Lions (AW)
6/16 6/3 6/5 SPECIAL ISSUE: Media Plan of the Year
LIMA Licensing Gala MPOY (AW, BW, MW)
Media Planning coverage (AW, MW)
Awards coverage (BW) BrandSmart 2008 (BW)
Upfront V: Marketplace Wrap-Up
What Teens Want
6/23 6/10 6/12
Out There
SPECIAL ISSUE: Event Marketing
6/30 6/17 6/19
Digital/Creativity (AW/BW)
7/7 6/24 6/26 no issue no issue no issue
Hispanic Marketing Report: the Affluent Hispanic
7/14 7/1 7/3 about.com Roundtable (BW)
7/21 - - no issue no issue no issue no issue
Best of International Marketing
Commercial Closet Association 4th
Account Planning Conference Marc Berman Webcast
7/28 7/15 7/17 Out There Annual Images in Advertising
and Award Coverage Account Planning Conference (7/29)
Awards (AW)
and Award Coverage
8/4 - - no issue no issue no issue no issue
Digital Special Report: Magazines' Online Approach
Hispanic Marketing Report: Found in Translation Roundtable
8/11 7/29 7/31
Advertising Club of NY Young
Professionals Networking Social
8/18 - - no issue no issue no issue no issue
Political Report: Campaign Ideas from Industry Experts
Trademarks &
Copyrights (AW/BW) Dem. Convention
8/25 8/12 8/14 Rep. Convention
Brands on the Verge Out There Goodby/Silverstein 25th (AW, BW, MW)
Anniversary
9/1 - - no issue no issue no issue no issue
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
9/8/2008 5
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Hot List
Marketer of the Year (BW)
9/8 8/26 8/28 Marketer of the Year Digital Out-of-Home Media
Marketer of the Year Conference
Marc Berman Webcast
(9/16)
9/15 9/2 9/4 no issue Fashion Report Fall TV Report NAB Radio (MW)
NAB coverage (MW)
Political Report: Celebrity Influence on Politics
AAF Diversity Achievement &
Hispanic Marketing Report: the Hispanic CMO Mediaweek 50 coverage
Mosaic Awards (AW)
(MW)
9/22 9/9 9/11 Advertising Week (AW,BW,MW))
Mediaweek 50 Advertising Week
Incentive Marketing Motivation Show (BW)
Out There coverage (AW)
IAB Mixx Conference
Media Outlook
Experiential Marketing
(AW/BW)
9/29 9/16 9/18 SPECIAL ISSUE: What Teens Want- West
Media Outlook IAB /Mixx
Salary Survey
Magazine Brand Leaders Hot List AMC (AW, BW, MW)
DMA (BW)
10/6 9/23 9/25 Gaming AMC coverage (MW)
Focalyst Executive Forum
Brand Manage Camp
SRDS Planner's Guide
ANA Conference
10/13 9/30 10/2 no issue Luxury Marketing Report to Independent and New ANA coverage (BW)
Create Chaos
Magazines (BW/MW)
Hispanic Marketing Report: Spanish Language Marketing by Country
Marketing to Men
Macy's 150th
10/20 10/7 10/9
Anniversary Special Advertising Club of New York
Technology Breakfast
Media & Money (BW, MW)
Media & Money coverage
10/27 10/14 10/16 no issue Out There
(BW, MW)
Walkup to OVAB Conference
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.
9/8/2008 6
2008 Editorial Calendar
Issue Close
Mat Features Custom Media Online Content Events*
Due
Adweek Brandweek Mediaweek AdweekMedia AdweekMedia Bonus Distribution
Digital Special Report
Roundtable
Hispanic Marketing Report: Automotive Marketing Marc Berman Webcast
Ad Tech NY (BW)
(11/3)
11/3 10/21 10/23 NextGen
Packaging and Design CTAM Summit (AW, BW, MW)
Ad Tech coverage (BW)
Pack Expo (BW)
Interactive Technology
SPECIAL ISSUE: Packaging Expo
11/10 10/28 10/30
30th Anniversary Trade Show
Media All-Stars
MMA Awards Guide Top 30 in Advertising 30th Anniversary Party (AW)
video interviews (AW) Media All-Stars (MW)
11/17 11/4 11/6
AEF 25th Anniversary Media All-Stars video AAF Advertising Hall of
Tribute coverage (MW) Achievement (AW)
Digital Special Report
11/24 11/11 11/13 no issue Roundtable
Guerilla Marketing Out There
Interactive Marketing
Hispanic Marketing Report: Top 10 Ideas in Hispanic Marketing for 2009
12/1 11/18 11/20 Buzz Awards iMedia Agency Summit (AW)
12/8 - - no issue no issue no issue no issue
25 Top Innovations of 2008
12/15 12/2 12/4
Year in Review Out There
12/22 - - no issue no issue no issue no issue
12/29 - - no issue no issue no issue no issue
KEY:
Red Bar: Special Reports published across indicated magazines.
SPECIAL ISSUE: AW issue entirely dedicated to topic. Portions will be carried across BW MW. *see industry events calendar for complete information.