A/B and Multivariate Testing for Web Marketers Optimizing Conversion…

A/B and Multivariate Testing for Web Marketers
Optimizing Conversion Rates from Landing Page to Checkout



Optimize your conversion                    Create and test variations of              Track any type of visitor
rates to win more customers                 your dynamic content                       conversion behavior
SiteSpect enables web marketers to          Dynamic content elements such as           Do your conversion indicators include
test content variations to determine        catalog listings, navigation and search    multimedia clips, PDF files or software
which ones are most effective               results are just a few of the areas that   downloads? Unlike JavaScript and
at persuading visitors to make              you can test with SiteSpect. Whereas       page-tagging products that only track
purchases, register for new accounts,       JavaScript-based testing products          the initial click, SiteSpect is uniquely
or adopt self-service functions.            only test static content, SiteSpect has    able to track consumption of content.
Designed for web marketers and              no such constraints. Your entire site      For example, when testing alternate
analysts, SiteSpect is an automated         literally becomes a test lab where any     streaming video clips, you'll know
web-based solution that enables you         content change may be tested and           which one held visitors' attention for a
to:                                         validated.                                 longer period of time.

 ·   create variations of site content      On-the-fly variations of both              Target your efforts with
 ·   run tests on actual site visitors
 ·   analyze results in real-time           HTML and non-HTML content                  Lifetime Visitor ProfilingTM
                                            During a test campaign, SiteSpect          SiteSpect's Lifetime Visitor Profiling
                                            creates variations from your live          enables you to target your testing
Non-intrusive testing means                 content ­ on the fly ­ as visitors surf    efforts and optimize your site around
zero site changes                           through your website. SiteSpect's          your most valuable customers.
SiteSpect is the first and only solution    flexible architecture handles              Segment your visitors by RFM history,
that enables you to non-intrusively test    variations within HTML as well as          landing page, PPC search terms, past
web content and optimize conversion         non-HTML content such as CSS style         conversion behavior, and more. You
rates. Because it doesn't require           sheets, Flash movies, and even WAP/        can even import and test segments
you to change your site, SiteSpect is       WML wireless content.                      defined by your external CRM system.
100% turnkey, saving you and your IT
department both time and money.             Test visitors without requiring
                                            cookies or JavaScript
Multivariate and A/B split                  When your visitors don't accept             See SiteSpect in action
testing                                     cookies or disable JavaScript, it
Test as many content variations as          throws a wrench into your testing and       SiteSpect is available as a hosted
you like ­ and track any sequence of        tracking efforts. If you're only able       ASP or Enterprise solution, and can
conversion behavior ­ all through           to test visitors with lenient browser       be up and running without having
an intuitive web-based interface.           settings, then you risk skewing your        to make a single change to your
Let SiteSpect's wizard design a test        data with "browser bias". SiteSpect         site. Contact us today to see for
to meet your conversion goals.              avoids these problems because it            yourself the power and flexibility of
In a matter of minutes, SiteSpect           doesn't use JavaScript or 3rd-party         SiteSpect.
guides you through selection of site        cookies, and even works effectively
elements, behavioral metrics and            without cookies. You get only the           Via telephone at: (617) 859-1900
campaign options, resulting in a            cleanest, most statistically accurate       On the web at: www.SiteSpect.com
ready-to-activate test campaign.            data available from all visitors.



                                         263 Beacon Street, 5th Floor Boston, MA 02116 617-859-1900 www.sitespect.com