Alumni Associations Convio for Higher Education Convio understands…

Alumni Associations


Convio for Higher Education
Convio understands that your alumni relationships matter--in fact, they're critical
for establishing a foundation upon which you can drive ongoing support. That's
why we offer a comprehensive suite of solutions for alumni and donor relationship
management, including tools for outreach, engagement and cultivation.

Convio's online tools will help you connect with alumni and donors via personalized
messages and dynamic Web sites; recruit them to participate in fundraising, events
or advocacy campaigns; and effectively engage them with targeted, highly relevant
online communications.

Based on Convio's online constituent relationship management (eCRM)
methodology, our solution for alumni associations helps you build learning
relationships, so you can better understand and capitalize on the different affinities
that motivate alumni loyalty and encourage them to stay involved.

The Convio Solution for Alumni Associations                                              Convio's software and services help Educational
Convio's solutions are easy-to-use, customizable, client-focused and reliable. You       Institutions use the Internet to reach and engage
can purchase the full suite or only the products you need now, and add products          alumni, motivate them to take action and develop
and services as your needs grow.                                                         stronger, more loyal relationships that ensure
                                                                                         ongoing support.
Convio's sophisticated online marketing database, Constituent360TM, is the
foundation for your institution's alumni relationship management program. By             Benefits
combining online interaction details with offline information, Constituent360 helps
you build comprehensive profiles on alumni and donors and enables you to conduct         Integrated Relationship Management:
more effective online programs. Contact profiles can be populated with offline data      Consolidating all online alumni data into
from industry-leading applications including SunGard's AdvanceTM, Sage                   Convio's Constituent360TM database ensures
MilleniumTM, Datatel's BenefactorTM and Blackbaud's The Raiser's EdgeTM.                 your outreach and engagement activities
                                                                                         reflect and contribute to a comprehensive
As part of Convio's ongoing commitment to clients, we partner with industry              profile for each alumnus or donor.
leading companies that provide specialized features and functionality to
complement our offering. Our extensive partner network enables us to provide you         Profile-Driven Personalization: Use every
with an integrated, best-of-breed solution that helps you take alumni relationships      aspect of alumni records to tailor email
to new levels. Partner options include social and career networking, permanent           communications and create highly relevant
email, wealth profiling and database appends.                                            Web content based on individual interests.
                                                                                         Mail merge alumni data or dynamically insert
  Convio Web Content Management -- Convio gives you the tools you need to                conditional content blocks based on a
  create and manage a dynamic Web site, from an alumni community to                      particular profile.
  fundraising pages, which reflects your institution's unique content strategy.
  Other features include personalization of Web pages, members only pages,               Increased Participation Rates: Personalized
  support for multiple content contributors across your institution and publication      outreach strengthens loyalty and increases
  workflow. With Convio Web Content Management, you can update your Web                  conversion because communications are
  site in real-time without technical assistance, and deploy Web content                 customized to the alumnus. Convio's
  concurrently with email, fundraising, events or advocacy campaigns.                    engagement tools are optimized for one-click
                                                                                         action to ensure transactions are easily
  Class Notes -- Enable alumni to submit notes (life events, births, marriages,          completed.
  professional news, etc) online as well as search for notes of fellow alumni. Your
  university will benefit from collecting additional data on alumni which can be         Data Integration: Easily exchange data with
  used for future marketing efforts. Convio's class notes also have RSS feeds built      other systems in real time or batch mode to
  in for easy syndication.                                                               ensure that alumni information across your
                                                                                         institution remains synchronized.
  Convio Email Marketing -- Convio's online tools help you better connect with
  and engage alumni and donors using personalized email communications. Non-             Rapid Adoption: Balancing ease-of-use and
  technical staff can create professional-quality online communications including        functional richness ensures widespread use by
  newsletters, fundraising appeals or action alerts. Convio leads the industry in        an institution's entire team, enabling
  email deliverability, ensuring email messages reach your audience and avoid            collaboration from a common relationship
  bulk or spam folders.                                                                  management platform.




©2007 Convio, Inc.                                                                                                                   6.20.07
                                                                                         Convio for Alumni Associations


  Convio Fundraising -- Convio helps you maximize financial returns by enabling
  you to efficiently run coordinated fundraising and membership campaigns.
                                                                                       Benefits continued
  Increase conversion rates using personalized "asks" customized to an
  individual's preferences or donation history. Offer multiple giving options,         Accelerated List Growth: Increase your
  including directed giving, matching gifts, joint gifts, honor/memorial gifts and     online community by providing members with
  sustainer giving options.                                                            a common set of viral marketing tools that
                                                                                       encourage list growth via social networking.
  Convio Advocacy -- Convio provides a complete online solution to encourage
  and manage grassroots online activism and help empower your alumni, donors           Alumni-Friendly Account Management:
  and supporters to participate more effectively in the political process. Publish     Provide a one-stop location for alumni to
  targeted action alert forms that can be completed by alumni and community            control their communication preferences,
  members for delivery to legislators. Profiles of local and federal decision-makers   maintain their profile, review their activity
  help complement the customized content your institution provides about its           history and manage their financial
  advocacy campaigns.                                                                  transactions with your institution.

  Convio eCommerce -- Convio enables you to sell tangible goods (such as t-            Security: Protect the privacy of alumni data,
  shirts and hats) or "virtual" goods and services (such as "buy a brick"              ensure the security of financial transactions,
  programs to construct a new building) to your alumni base to raise funds and         and operate online as a trusted email and Web
  build loyalty.                                                                       publisher. Convio can help maintain the
                                                                                       reputation of your institution's brand because
  Convio Events -- Convio enables you to effectively manage events with online         we focus on and address online problems like
  tools that simplify the process of promoting events, registering attendees,          spam, phishing, fraud and identity theft.
  selling tickets, sending personalized communications and tracking
  participation.

  Convio Clubs -- Convio allows you to provide alumni clubs and chapters with
  a set of easy-to-use Internet tools for developing and managing centrally-
  branded, localized Web sites. With Convio Clubs, chapters can provide
  members with local event information, news, membership details, photo
  albums, alumni stories and more. Club sites help chapters communicate more
  effectively with members, encourage event participation, build affinity and help
  keep regionally distributed alumni connected with your institution.

  Constituent360TM -- Convio's sophisticated online marketing database stores
  detailed information on your alumni and donors' online interactions with your
  institution, including communications preferences, subject matter interests and
  online behavior (pages visited, links clicked, etc.). Use powerful reporting tools
  to learn more about your supporters on both an aggregate and individual level,
  and tailor your Web site, email campaigns and overall online strategy
  accordingly.

  Convio DataSync -- DataSync exchanges information stored in your donor
  database bi-directionally with Constituent360 to help you build updated,
  comprehensive profiles on alumni and donors. DataSync allows you to use data
  stored in your fundraising application to segment your audience and
  personalize online communications for them. Convio has proven experience
  integrating with industry-leading applications including SunGard's AdvanceTM,
  Sage MillenniumTM, Datatel's BenefactorTM and Blackbaud's The Raiser's
  EdgeTM.

About Convio
Convio is the leading provider of software and services to help nonprofits and
Institutions of Higher Education use the Internet strategically to build strong
relationships with constituents, alumni, donors or other supporters for driving
fundraising and other forms of enduring support. Convio's higher education clients
include Barnard College, California Alumni Association, Concordia College, The
Ohio State University, Michigan State University, Texas State University, The
University of Chicago Graduate School of Business and The University of Texas at
Austin.


                                                 Austin | Berkeley | Washington, DC
                                  888-528-9501 | 512-652-2600 | info@convio.com | www.convio.com

©2007 Convio, Inc.                                                                                                               6.20.07