B.A. IN COMMUNICATIONS, CONCENTRATION IN …

B.A. IN COMMUNICATIONS, CONCENTRATION IN                                                                          Name                             ID#


ADVERTISING                                                                                                       Advisor                          Date



CORE REQUIREMENTS (4 classes = 12 units)                                                                                Prerequisites      Met        In        Take
       Take all three of these courses (3 classes = 9 units)                                                                                       Progress
 233 Mass Communication in Modern Society {CAN JOUR 4} [GE IIIC2]                                                 GE IIIC1
 407 Communications Law                                                                                           233, jr
 425 History & Philosophy of American Mass Communication [GE IIIC2]                                               233, jr
       Choose any one of these electives (1 class = 3 units)
 300   Visual Communication [GE IIIB3]                                                                            GE IIIB1 or IIIB2
 310   Mass Media Ethics                                                                                          jr
 315   Mass Media & Ethnic Groups                                                                                 233
 333   Mass Media Effects [GE IIIC2]                                                                              GE IIIC1, jr
 410   Principles of Communication Research                                                                       233, jr
 422   Communications Technologies                                                                                233
 426   Global Media Systems                                                                                       233, jr
 480   Persuasive Communications                                                                                  233, jr

CONCENTRATION REQUIREMENTS (8 classes = 24 units)
       Take all six of these courses (6 classes = 18 units)
 350   Principles of Advertising
 351   Writing for Advertising [UDW]                                                                                ENGL 101
 352   Advertising Media                                                                                            350, jr
 353   Advertising Creative Strategy and Execution I                                                                350, jr
 451   (A=AAF, B=local, C=Titan) Advertising Campaigns (Inst. consent required for A)                               352, 353
 495   Mass Media Internship (Internship Office, CP 460-24, 714-278-7128), http://commrtvfinternship.fullerton.edu) 351,352,353,sr,
                                                                                                                  all GPA 2.25+
       Choose any two of these electives (2 classes = 6 units)
       At least one 3-unit course must be 450 or higher
 317   Multimedia Production                                                                                      GE IIIB1 or IIIB2
 358   Graphics Communications                                                                                    jr
 361   Principles of Public Relations                                                                             jr
 380   Web Design & Production                                                                                    jr
 410   Principles of Communication Research                                                                       233, jr
415T   Current Issues in Advertising                                                                              233 & 350 or 361
 446   Entertainment & Society                                                                                    233
 450   Advertising and Brand Communication Management                                                             352, 353
 452   Advanced Media Strategy and Tactics                                                                        352
 453   Advertising Creative Strategy amd Execution II                                                             353,358
 454   Advertising Media Sales                                                                                    353,332,358 or MKTG351
 455   Internet Advertising & Promotional Communications                                                          352, 353 or consent
 456   Advertising Account Planning                                                                               350,352,353,410
Under special circumstances, you may substitute other COMM classes with written approval from a concentration advisor.
TOTAL (12 classes = 36 units)

IMPORTANT NOTES                                                                                                                                  rev 1/25/07
{CAN} = course satisfies California articulation number indicated. [UDW] = class satisfies course component of university's upper division writing requirement. [GE] =
General Education course, may NOT be used by Communications majors to fulfill GE requirement.
TRANSFER. If you are transferring an equivalent course to COMM 233, please submit documentation of this (e.g., transcript, grade report) to the Department of
Communications, CP-400, PRIOR to enrollment.
"C" REQUIREMENT . Communications majors must earn an overall GPA of "C" (2.00) or better in the major. Also, students must earn a "C" or better in all major
classes that are prerequisites for other classes. Additionally, students must earn a "C" or better in their upper division writing (UDW) course.
DEGREE. The B.A. in Communications requires 120 units: 80 outside COMM + 36 in COMM + 4 optional. All Communications majors must take at least 80 units
outside of COMM. Of the 80, at least 65 must be Liberal Arts & Sciences. Also, across all courses, at least 40 units must be upper division (300- and 400-level).
GRAD CHECK . (1) Apply at A&R, LH-114, when you reach senior standing--90 units. (2) Take grad check to College of Comm Advising Center, CP-425. (3) Take
form, with student file, to concentration advisor. (4) Return form to Grad Unit, LH-114.
COMM 410 , Principles of Communication Research, may count only ONCE, either in the core or as a concentration elective.


                                                     COLLATERAL REQUIREMENT
To enhance learning, all Communications majors are required to take at least 12 units (4 courses) of supplementary, upper
division courses in other departments. You may meet this requirement in ONE of the following three ways.
     Collateral courses. You may take a minimum of 4 classes (12 units) from the list below of approved collaterals. Take
     ANY four classes from ANY category. You may substitute other courses with written approval from an advisor. You may be
     exempt from prerequisites with equivalent courses or with the consent of the instructor for a particular class.
     Minor or double major. A minor or double major in any OTHER department meets the collateral requirement, if it
     includes at least 12 units of UPPER DIVISION coursework. Consult the catalog for minors and majors in other
     departments. Note: a minor or second major WITHIN Communications does NOT meet the collateral requirement.
     Teaching credential. Any 12 units of UPPER DIVISION coursework taken as prerequisites or in preparation for a
     teaching credential meet the collateral requirement. For a list of classes, contact the Center for Careers in Teaching, FTS
     710, telephone 714-278-7130, askcct@fullerton.edu, http://www.fullerton.edu/cct/.
                                      Collaterals Approved for ADVERTISING
               (Prerequisites are in parentheses.) [GE courses are in brackets.] Cultural Diversity courses, GEV, are noted by *.
ARTS
     AMST 433 Visual Arts in Contemporary America (201 or GE IIB)
     ART 300 Writing in the Visual Arts (jr)
     ART 311 Foundations of Modern Art (jr)
     ART 312 Modern Art (jr) [GE IIIB1]
     ART 323A/B Graphic Design (103, 223A/B)
     ART 338A/B Creative Photography (103, B requires A) [GE IIIB3, A only]
     ART 438A/B Creative Color Photography (338 A/B)
     ART 439 Creative Photo Studio Projects (338 A/B)
     ART 483E Computer Assisted Graphics (323A or 363A)
     RTVF 371 Contemporary American Film (pre = GE IIIB1 or IIIB2)

MANAGEMENT
     BUAD 301 Advanced Business Communication (201, ENGL 101, MSIS 265)
     HCOM 324 Small Group Communication (100 or 200)
     HCOM 326 Organizational Communication Dynamics (100 or 200)
     MGMT 339 Principles of Management & Operations (BUAD 301, co = MSIS 361A)
     MGMT 340 Organizational Behavior (prereq = GE IIIC2)
     MGMT 345 Small Business Management (339, ACCT 201B, MKTG 351)
     MGMT 443 Group Dynamics (339, 340)
     POSC 310 American Political Behavior [GE IIIC2]

MARKETING
     HCOM 334 Persuasive Speaking (102)
     MKTG 351 Principles of Marketing (ECON 202, co = BUAD 301, MSIS 361A)
     MKTG 370 Buyer Behavior (BUAD 301, co = MKTG 351)
     MKTG 401 Professional Selling (351)
     MKTG 425 Retail Marketing Strategy (351)
     MKTG 435 Business Marketing Management (351, 353)
     MSIS 361A Quantitative Business Analysis: Probability & Statistics (265, MATH 135, co = BUAD 301) [GE IIIA4]
     PSYC 454 Social Cognition (351 or 415)
     RTVF 360 Radio & TV Programming (100 waived for COMM)
     RTVF 365 Children's Television (pre = GE IIIC1)

WRITING
     ART 300 Writing in the Visual Arts (jr)
     CPLT 315 Classical Mythology in World Literature (jr)
     ENGL 300 Analysis of Literary Forms
     ENGL 305 English Language in America
     ENGL 365 Legal Writing
     ENGL 404T Advanced Creative Writing (204)
                         Additional Collaterals Approved for ALL Concentrations
     AFRO 335 History of Racism [GE IIIC2, V]*
     AMST 300 Introduction to American Popular Culture [GE IIIC2]
     AMST 301 American Character [GE IIIC2, V]*
     CPRL 400 Religion, Media & Contemporary Culture (AMST 201 or COMM 233 or HIST 180 or CPRL 110)
     CPSC 313 Computer Impact [IIIA3]
     ENGL 301 Advanced College Writing (101)
     ENGL 303 Structure of Modern English
     HCOM 320 Intercultural Communication (100) [GE IIIC2, V]*
     HCOM 325 Interviewing: Principles & Practices (100)
     HCOM 333 Communication in Business & Industry (100 or 200)
     PHIL 312 Business & Professional Ethics (jr) [GE IIIB3, IV]
     POSC 300 Contemporary Issues in California Government & Politics (100) [GE IIIC2]
     POSC 448 Media & Politics
     PSYC 351 Social Psychology (101) [GE IIIC2]
     RTVF 300 Language of Film
     RTVF 350 Story Structure (ENGL 101)
     RTVF 480 Management in RTVF (100 waived for COMM)
     SOCI 345 Sociology of Communication (101)