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Zivity Executive Biographies

Cyan Banister, Founder & Editor-In-Chief
Zivity is Cyan's brainchild. Her dream to connect the social web with sexy photos is the
kernel that became the business. Cyan brings more than ten years of management
experience to Zivity; from scaling operational infrastructure to building teams and
championing company culture. Cyan held a senior management role at IronPort where
she supervised throngs of employees and oversaw a slew of departments. Her mission
for Zivity is putting models first and creating an environment that nurtures artistic
freedom. "Freedom of expression without judgment" is her motto.

Jeffrey Wescott, Chief Executive Officer & Co-Founder
Hacker, thinker, and experience junkie, Jeffrey has been creating software and leading
people since the age of seven. He thinks in code and brings the gospel of beautiful
design, systems thinking, and ruthless efficiency to the world of business innovation.
Prior to co-founding Zivity, Jeffrey led security software architecture and scalability at
IronPort, defending your company's email inboxes from spam. He is a 15 year veteran of
the software industry.

Scott Banister, Chairman & Co-Founder
Scott built his career by identifying new markets and shaping innovative products for
them. In 1995, he identified search engines as a significant advertising medium and
invented the first products to automate marketing across multiple search engines,
ultimately creating the bid-for-placement business model used by GoTo/Overture (and
now Google AdWords) and serving as VP Ideas at GoTo-incubator Idealab. As an initial
investor and Director at PayPal, he was a co-inventor of the `email payments,' product
now widely used on eBay. In 2000, Scott saw opportunity in the unbounded growth of
email traffic, co-founding IronPort Systems and serving as CTO. Now the market leader
in anti-spam technology, IronPort was acquired by Cisco Systems for $830 million in
2007. Scott is on the board of directors of Slide, the personal media network best known
for its embedded social networking applications and Powerset, the natural language
search company.

Jordan Ritter, Chief Technology Officer
Jordan has an extensive background in architecting secure and scalable Internet
services and has helped create some of the Internet's most popular software. In 1999,
he co-founded music-sharing service Napster, developing the original Napster
technology alongside Shawn Fanning. In 2001, Jordan founded Cloudmark, where he
led the development of email security system SpamNet with Zivity investor Vipul Ved
Prakash. Most recently, Ritter served as CTO of Columbia Music Entertainment where
he spearheaded radical change to cope with the rising prevalence of digital music.

Jordan has long believed in bringing artists closer to their fans and feels that Zivity
accomplishes this by simplifying the artist-fan economic relationship and connecting
them directly to one another.




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