BUSINESS JOURNAL & D N O VA SCOT IA …

BUSINESS JOURNAL & D
      N O VA       SCOT IA                                                         T H E

                                                                                                A I LY
                                                                                    BUSINESS BUZZ

                                                     Marketing Ideas


10 MARKETING IDEAS TO BUILD YOUR BUSINESS
Not sure what marketing approach is right for your business? Our Account Executives can advise
you on the best approach. Once they understand your business and budget, they can create a
tailor-made marketing program to build your business. Here are some options:

1. Is your company looking to increase its profile and attract prospective customers? A regular display advertisement in the NSBJ places
your product or service in front of the provinces business decision-makers. More than any other media source in Nova Scotia, the NSBJ
and Daily Business Buzz can deliver your marketing message to businesspeople who have the budget and authority to make purchasing
decisions.

2. Has your company invested time and money to build a website? If so, the best way to promote your online presence is through Internet
advertising. The Daily Business Buzz reaches 3500 subscribers daily. Each month, more than 74000 pages are read on NSBJ's website by
27000 unique visitors.

3. Do you belong to a business vertical or association that wishes to promote itself to a larger provincial audience? NSJB can create cus-
tomized editorial features that will allow you to promote your Industry or business niche to the entire province.

4. Looking to recruit an employee? Nova Scotia Business Journal and the Business Buzz offer a direct link to Nova Scotia businesses.and
business people. With one Job Ad Placement you can place a newspaper and online advertisement for hundreds of dollars less than daily
newspapers.

5. Looking to promote a special event? Nova Scotia Business Journal can deliver your invitation to 150,000 readers of our paper and
27,000 unique visitors to our website each month. An online advertisement can link directly to your registration page, making the process
quick and simple for potential attendees.

6. Are you a small business with a limited advertising budget? For less than $50 per week, your business card-sized advertisement can be
printed 70,000 times in the NSBJ and seen by 27,000 unique visitors to our website each month.

7. Do you want to promote your service or product to a live audience? NSBJ and the Daily Business Buzz produce the Nova Scotia
Professional Sales Awards in May of each year. A tailor-made sponsorship program can be made to help you market to an elite business
audience.

8. Do you need to put your flyer or sales brochure in the hands of prospects? For as little as *$59.00 per thousand, NSBJ can insert your
pre-printed sales materials inside our montly newspaper.

9. Is your company celebrating an anniversary, expansion of the launch of a new product or service? An advertising profile in the NSBJ
can communicate your exciting news in the most efficient and effective way to the Nova Scotia business community. Let NSBJ write, pho-
tograph and design your advertising profile.

10. Has your company hired a new manager or executive? Share this exciting news with an appointment notice in NSBJ or the Daily
Business Buzz. An appointment notice is an extremely effective way to introduce key personal to Nova Scotia's business community..




The NSBJ & The Daily Business Buzz are managed
and published by Transcontinental Specialty
Publications. A Division of Transcontinental Media
Inc. Suite 609, 1888 Brunswick St., Halifax, NS B3J 3J8                                                       1-800-537-5507