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CASE STUDY Atlanta Marriott Marquis: Modules where it all began…

Tags: atlanta marriott marquis, brulant, case study, click services, cost effectiveness, design www, distinct modules, hotel guests, look and feel, marketing team, marquis restaurant, marriott, marriott website, renovation, restaurants, search engine optimization, senior marketing, template structure, vanity,
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Language: english
Created: Wed Mar 5 13:31:27 2008

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CASE STUDY

Atlanta Marriott Marquis:
Modules
where it all began
Brulant's search marketing team had been working with the "We are very pleased with the Atlanta
Atlanta Marriott Marquis, providing search engine optimization Marriott Marquis Restaurant and Lounge
and pay-per-click services. In 2006, the Atlanta Marriott
Modules that the Brulant team created.
underwent a huge renovation which included a redesigned lobby
and three new restaurants. The goal of the redesign was to They carefully listened to our positioning
create a lobby and surrounding area that had the feel of a home's objectives, made recommendations and
Great Room where people could gather and socialize. The creatively pulled through the rediscover
restaurants were designed with the goal of attracting not only Marquis campaign throughout the
hotel guests but also people who are not guests of the hotel.
modules."
how we responded
Brulant designed three distinct modules for each of the Senior Marketing & eCommerce
restaurants. A module is a single-themed standalone/vanity Manager, Atlanta Marriott Marquis
website developed using a Marriott-approved template structure
and a stand alone website, also approved by Marriott. Each
module has a unique look and feel and is specifically branded for
the restaurant it features.

the value to Atlanta Marriott Marquis' business
... cost effectiveness: Modules are an efficient and cost effective
way to promote a business by creating a standalone website as
well as one that links to the corporate Marriott website.

... building the brand: The modules allow each restaurant to be
marketed separately, building online awareness and branding
through design.
www.pulsebaratlanta.com
... ease of approval: The modules are created using a Marriott-
approved template structure, helping the Atlanta Marriott www.searatlanta.com
streamline the approval process.
www.highvelocityatlanta.com