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Catalog Y o u r Pa…
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Created: Thu Sep 27 11:48:53 2007
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Catalog
Y o u r Pa r t n e r i n M u lt i c h a n n e l c o M M e r c e
S u c c e S S 2008 Editorial Calendar
Month CoverStory Features
January Profile: A comprehensive analysis of ·Lists:Rentalincomestrategies
Ad Close: 12/7/07 how a marketer became successful ·Production:Low-budgettechniques
Materials Due: 12/14/07 ·B-to-B:Peak-seasongovernmentselling
February Profile: A comprehensive analysis of ·Multichannel:Cross-channelmerchandising
Ad Close: 1/7/08 how a marketer became successful ·Mailing/marketingplans'08
Materials Due: 1/14/08
March TheCatalogSuccess200 ·PaperBuying
Ad Close: 2/1/08 ·InsertMedia
uy
!
Materials Due: 2/8/08 t-B ·Multichannelsalesmeasurement
us
M
April SpecialReportonoperations;a ·Employment:Usinginterns
Ad Close: 3/5/08 3-story report covering fulfillment, ·Webmarketing:Micrositesandlandingpages
Materials Due: 3/12/08 operations, logistics and call centers
uy
!
t-B
us
M
May Profile: A comprehensive analysis of ·SearchEngineMarketing:What'snew?
Ad Close: 4/2/08 how a marketer became successful ·Merchandising:Sourcingfromthebestvendors
Materials Due: 4/9/08 ·Creative:Anatomyofaredesign
·B-to-B:Multichannelinvestments
June Profile: A comprehensive analysis of ·Environment:Helpingsavetheplanet
Ad Close: 5/1/08 how a marketer became successful ·Mergers&Acquisitions:Knowwhentosell
Materials Due: 5/8/08 ·Multichannelmarketing:Consumerresearch
July SpecialFocusonE-Commerce ·Co-opdatabases'08
Ad Close: 6/4/08 Catalog/MultichannelTechnology ·ParcelShipping:Negotiatingcontracts
Materials Due: 6/11/08 uy
!
t-B
us
M
August Profile: A comprehensive analysis of ·MultichannelStrategies:Channels'changingroles
Ad Close: 7/2/08 how a marketer became successful ·Strategicprospecting:What'sworkingbestin2008?
Materials Due: 7/9/08
September Profile: A comprehensive analysis of ·Databasemarketing:Beyondtheco-ops
Ad Close: 8/1/08 how a marketer became successful ·Insertmedia:Newtactics
Materials Due: 8/8/08 ·MultichannelMarketing:Keytrends
October Profile: A comprehensive analysis of ·Merchandising:Square-inchanalysis
Ad Close: 8/27/08 how a marketer became successful ·MultichannelStrategies:Matchbackstrategies'08
Materials Due: 9/3/08 ·CustomerService:Woounhappycustomersback
·Production:Cost-cutting
November 50Tips: The Year's Best Ideas in ·Mergers&Acquisitions:Prepareyourcompanytosell
Ad Close: 9/30/08 Cataloging and Multichannel ·SearchEngineMarketing:Whatnolongerworks?
Materials Due: 10/7/08 Marketing uy
!
t-B
us
M
December
CatalogSuccess2009 Buyers' ·Marketing:Outlook'09
Ad Close: 10/31/08 !
ResourceGuide -Bu
y ·Management:Thebestcatalogsoftware
Materials Due: 11/7/08 st
Mu
(Additional conferences to be added as dates are confirmed)
Editorial subject to change.
Catalog
Y o u r Pa r t n e r i n M u lt i c h a n n e l c o M M e r c e
S u c c e S S 2008 Editorial Calendar
In Every Issue
Bonus BonusDistribution
IndustryEye:
AdAwarenessIssue This must-read section includes industry updates,
letters to the editor, analysis and trends. Special sec-
tions within IndustryEye include:
Catalogers' Updates: News from the field
ListInsider ·eTailFeb.11-14,PalmDesert,CA People on the Move: New hires, promotions at
·SearchMarketingExpo,Feb.26-28, catalog/multichannel companies
SantaClara,CA Datebook: Upcoming industry events
ListUsageIssue ·SearchEngineStrategies,March17-20, CreativeCut
NewYorkCity Catalog creative experts examine a catalog, offering
·NEMOA,March21-23,Cambridge,MA constructive criticism and takeaway tips.
CaseStudy/CatalogerSpotlight
·NCOF,April7-10 These rotating departments focus on
·CADM,April29-30,Chicago how individual catalogers solve business
·NEDMA,April30-May1 problems. Cataloger Spotlight focuses on how a
·ACCMPre-ShowIssue
cataloger has enjoyed a recent run of success internally.
ACCMShowIssue ·NationalPostalForum,May18-21, RegularColumns:
Anaheim,CA Strategy
·ACCM,May19-21,Orlando,FL Consultant Stephen R. Lett offers actionable
tactics that help catalogers plan for success.
The Catalog Doctor
Our Catalog Doctor, consultant Susan McIntyre,
ListUsageIssue ·InternetRetailer,June9-12,Chicago tackles catalogers' problems and how to fix them.
·DMDNY,June10-12,NewYorkCity B-to-B Cataloging
George Hague of J. Schmid & Associates tackles
specific business-to-business catalog subjects.
E-commerce Insights
AdvertorialIssue Consultant Alan Rimm-Kaufman demonstrates
how catalogers can optimize their online
channels.
Copywriting
Copywriting guru Carol Worthington-Levy of
AdAwarenessIssue ·ad:tech,Aug.5-6,Chicago LENSER explains the latest catalog copywriting
·eTail2008,Aug.6-9,Washington,D.C. techniques.
·DMAListDay,TBD
·SearchEngineStrategies,SanJose,CAAug.18-21
RotatingColumns:
ListInsider E-mail Applied by e-mail marketing consultant
NEMOA,September17-19,Burlington,VT
Reggie Brady
Inventory Management by merchandising and
inventory control expert Ray Goodman
FreeVendorProfiles Understanding Postal by postal affairs consultant
·DMA08,LasVegas,October11-16
Kathy Siviter
Tax & Legislative Affairs by direct marketing tax
attorney George Isaacson
Lists&Media
ListUsageIssue ·ad:tech, New York, Nov. 3-6 The source for lists and insert media to test, including
consumer, B-to-B and compiled lists, as well as co-ops
and insert programs.
ProfilesofSuccess
·NCDM,Florida,Dec.3-5 An interview with an industry professional who
· SearchEngineStrategies,Chicago,Dec.8-11 reveals his or her success strategies.