Charge an iPod with Vodka? Horizon Fuel Cell …

        Charge an iPod with Vodka?  Horizon Fuel Cell 
      Technologies Launches 1st Direct Ethanol Product 
 
SHANGHAI, August 20, 2008 ­ Horizon Fuel Cell Technologies today launched the fuel cell industry's first direct 
ethanol  product,  the  Bio  Energy  Diversity  Kit,  which  uses  tiny  amounts  of  alcohol  and  water  as  its  fuel.    The 
product marks another step in Horizon's commercialization of fuel cells in portable electronics.  
 
The Bio Energy Discovery Kit is a simple educational product used to introduce fuel cell technology to students, 
aspiring  scientists,  teachers  and  engineers.    The  kit  features  a  fuel  cell  powered  desktop  fan  that  uses  a  90
percent  water,  10percent  ethanol  mix  as  the  source  fuel  for  transforming  an  electrochemical  reaction  into 
electrical energy.  
 
"Many  new  ideas  will  come  from  the  market  once  this  technology  can  be  experimented  with"  said  Taras 
Wankewycz,  cofounder  and  vice  president,  Horizon  Fuel  Cell  Technologies.  "The  development  and 
commercialization  of  the  world's  first  direct  ethanol  fuel  cell  is  an  exciting  milestone  for  us  but  is  also  just  a 
single step in our continuing goal to bring ever more powerful fuel cell energy solutions to the masses."  
 
Most  fuel  cell  related  developments  targeting  consumer  electronics  have  so  far  focused  on  using  liquid 
methanol (DMFC) as a fuel source.  Horizon's new direct ethanol fuel cells (DEFC) can generate small amounts of 
power for days or weeks at a time using tiny amounts of simple household alcohol, such as diluted vodka. Unlike 
methanol, or past attempts to use alkaline ethanol solutions, Horizon's device can use plain water and alcohol 
which is easily accessible to consumers. Tiny amounts of alcohol can thus be placed in contact with Horizon's 
fuel cell and slowly converted to electricity that can power small devices.   
 
Direct ethanol fuel cells  show promise  for a wide  range of small devices that do not draw a lot of power but 
would benefit from significantly more runtime than what current batteries provide. Such devices include remote 
sensing  devices  that  rely  on  frequent  battery  changing  and  maintenance,  new  products  that  light  up  or  emit 
sound in the contact of alcohol, and even portable consumer electronics such as MP3 or mobile phone chargers 
­ perfect for longdistance flights.   
 
Horizon's  BioEnergy  Discovery  Kit  is  available  to  purchase  now,  and  can  be  ordered  on 
www.horizonfuelcell.com/store.htm  or  at  select  retail  outlets  and  science  education  kit  suppliers  around  the 
world. 
  
About Horizon Fuel Cell Technologies Pte Ltd 
Thinking big, yet starting small, Horizon pioneered the sales of nextgeneration fuel cell power products in small 
consumer  products,  while  developing  largerscale  clean  power  solutions  for  practical  applications  in  portable 
remote  power,  lightduty  transportation  and  aerospace.  With  comprehensive  technological  developments 
focused  on  enabling  fuel  cell  commercialization,  Horizon  is  the  first  company  to  bring  advanced  fuel  cell 
technology  out  of  the  laboratories  and  into  the  mass  market  today.    For  more  information,  visit 
http://www.horizonfuelcell.com. 
 
Media Inquiries: 
Weber Shandwick 
Jai Ferguson, 4254525464 
jferguson@webershandwick.com