Tags: alliances, circuit city, city business, commerce platform, consumer loyalty, consumer reports, consumers union, expert product knowledge, gold standards, knowledge resources, leadership position, media platform, popular photography, product research, ramps, senior vice president, shopping tools, site features, sound vision, steinbrink,
Circuitcity.com Continues to Take Leadership Position in
e-Commerce Space with New Site Features
and Shopping Tools
Circuit City Renews, Expands Relationships with ConsumerReports.org, Popular
Photography, Sound & Vision Magazines; Ramps-up Social Commerce Efforts with
PluckTM Social Media Platform
Richmond, Va., August 12, 2008 -- Boosting its commitment to provide shoppers with
easy access to comprehensive and objective product information, circuitcity.com proudly
announces renewed and expanded alliances with ConsumerReports.org, Popular
Photography and Sound & Vision magazines and the expansion of Circuit City's social
commerce platform.
"Empowering consumers with the information to find the right product to fit their needs
is at the core of the Circuit City business," said Brian S. Bradley, Circuit City's senior
vice president multi-channel. "The Internet is our new `front door.' More than half of
the customers who make purchases in our stores conduct product research beforehand at
circuitcity.com."
"To continue to build consumer loyalty and trust, we believe it's imperative to provide
industry-leading knowledge resources," added Bradley. "Consumer Reports, Popular
Photography and Sound & Vision are clearly the `gold standards' when it comes to
reliable and expert product knowledge and Circuit City is proud to offer these valuable
assets to its shoppers."
Circuitcity.com will host an expanded library of Consumer Reports' independent and
expert buying advice and a host of new product reports from experts at Popular
Photography and Sound & Vision magazines.
"At Consumer Reports, our mission is to test, inform and protect consumers as they
navigate the marketplace," said Jerry Steinbrink, vice president, publishing for
Consumers Union, publisher of Consumer Reports. "By providing our buying advice
right on the circuitcity.com site, we feel that we are helping consumers make a more
informed decision on what to purchase and how to purchase it, right at the point of sale.
"We're excited to bring the technical expertise and up-to-the-minute knowledge from
Popular Photography and Sound & Vision magazines directly to Circuit City's online
visitors" said Jeffrey Roberts, vice president and publisher of Hachette Filipacchi Media
U.S., which publishes both magazines. "By teaming with Circuit City, we're able to share
our passion and know-how with people exactly when and where they are most eager for
the information."
In addition to becoming a one-stop destination for research from leading publications,
circuitcity.com enables shoppers to share information with each other through the use of
blogs, forums, and monthly photo contests.
Using PluckTM Corporation's social media platform, CityCenter enables customers to
connect with each other and Circuit City associates when considering complex purchases,
such as HDTVs, digital cameras, MP3 players and personal computers.
CityCenter has fostered strong examples of deep-rooted community engagement:
More than 5,000 site-wide user contributions per month over the last 90 days
Active participation in 35 product category Forums, including regular and
frequent interaction with both Circuit City and firedogSM staff
Fifteen topical and contest photo galleries, which have attracted more than 2,500
user-submitted photos
"Circuit City's CityCenter is a shining example of how social media technologies can
improve the customer experience in a competitive retail environment," said Dave Panos,
chief executive officer of Pluck Corp. "By helping its community of customers and staff
converse in an informative, interactive setting, Circuit City showcases how retail leaders
can tap social media experiences to excel in the race to reach consumers online."
Circuit City's new research tools at circuiticity.com join an impressive array of
information assets already available for shoppers on the site:
Product Demonstrations - more than one-thousand product demonstration features
are posted at circuitcity.com; allowing shoppers to see products in action
Customer Ratings and Reviews Circuit City pioneered the posting of unfiltered
product reports from consumers, starting in April 2001. Today, the site hosts
more than 150,000 customer ratings and reviews
Wish List this new feature lets shoppers save a list of products for their own
review, or to share gift ideas with friends and family
Product Finders powerful sorting tools to help consumers find the right solution
to fit their needs, based on how they will use products, features, price range, brand
preference, etc.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer
electronics and related services. The domestic segment operates through 700 Superstores
and 9 outlet locations in 158 U.S. markets. The international segment operates through
approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates
Web sites at http://www.circuitcity.com, http://www.thesource.ca and
http://www.firedog.com.
About Consumer Reports:
Consumer Reports® is published by Consumers Union, an expert, independent nonprofit
organization whose mission is to work for a fair, just, and safe marketplace for all
consumers and to empower consumers to protect themselves. To achieve this mission,
Consumer Reports tests, informs, and protects. To maintain its independence and
impartiality, Consumer Reports accepts no outside advertising, no free test samples, and
has no agenda other than the interests of consumers. Consumers Union supports itself
through the sale of its information products and services, individual contributions, and a
few noncommercial grants.
About Sound & Vision:
Sound & Vision has led the field in coverage of consumer electronics products since its
inception as HiFi & Music Review in 1958, later known as Stereo Review, celebrating its
50th anniversary in 2008. From early adopters to everyday shoppers, people come to
Sound & Vision for the latest product reviews, recommendations and information on
home theater, high-definition TV, digital surround sound, and more. For more
information, visit http://www.soundandvisionmag.com.
About Popular Photography:
Popular Photography, published by Hachette Filipacchi Media U.S., is the world's
largest photography magazine and the leading technical authority, buyer's guide, and
how-to resource for the photo enthusiast. Geared toward those who are passionate about
photography, each monthly issue presents unmatched technical expertise and a wide
range of articles on the technique, craft, and equipment used in making outstanding
images. Both in print and online, Pop Photo's influence and authority are unmatched. For
more information, visit http://www.PopPhoto.com.
About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brands, and
retailers to integrate open content, community and social networking into their web
properties to drive audience traffic and revenue. Pluck customers include more than 200
premium properties from market leaders like USA Today, Circuit City, Discovery, Condé
Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas and
operates as a wholly owned subsidiary of Demand Media. More information on Pluck
offerings can be found at http://www.pluck.com.
###
Contacts:
Circuit City: Jim Babb, (804) 486-4003, jim_babb@circuitcity.com
Consumer Reports: Lauren Hackett, (914) 378-2561, lhackett@consumer.org
Hachette Filipacchi: Christina Yuin, (212) 767-6392, cyuin@hfmus.com
For Pluck: Heidi Johnson, (512) 493-0909, heidi.johnson@virtualprdirector.com