Circulation Vitality · Los…

                                   Circulation Vitality



· Los Angeles magazine is L.A.'s only city magazine that is ABC-audited, with an all-paid and
  verified circulation

· #1 Best-selling monthly title in Gelson's and Bristol Farms, beating national publications such
  as Vanity Fair, InStyle, Vogue, Martha Stewart Living, 0, Bon Appetit, Architectural Digest,
  Real Simple, and Harper's Bazaar

· #1 Best-selling city magazine in all of California for Barnes & Noble stores

· 48% of all households in the top ten most affluent zip codes in Los Angeles read Los Angeles
  magazine:
    - Brentwood, Bel Air, Beverly Hills, Malibu, Manhattan Beach, Pacific Palisades, Palos
      Verdes Peninsula, Rancho Palos Verdes, Santa Monica, San Marino




Paid and verified circulation                                                150,000

Readership                                                                   450,000--three readers per copy

Subscribers                                                                  87%

Newsstand                                                                    13%



The extensive distribution network includes:

· Major supermarkets and retailers

· National bookstores

· Major airports

· Luxury hotels

· Every major newsstand in Southern California, plus select locations nationally




SOURCE: ABC magazine publisher's statement June 2007 and 2007 Los Angeles magazine subscriber study, MMR custom division
2007 MMR Los Angeles luxury market study
                                    Circulation Vitality



Targeted Hotel Placement
Los Angeles magazine distributes to the top Southern California luxury hotels. Ranked as the fourth-largest
leisure travel destination in the U.S., Los Angeles receives 25 million affluent visitors annually who:

· Spent $12.9 billion in total spending

· Spent $1.3 billion on shopping

· Spent $3.3 billion on dining and entertainment

· Spent $4.1 billion on lodging


Los Angeles Magazine's In-Room Hotel Circulation

Ambrose Hotel                                              Maison 140
The Avalon Hotel                                           Mosaic Hotel
The Belamar Hotel                                          Oceana Hotel
The Beverly Hilton                                         Omni Hotel
Casino Morongo                                             The Peninsula Beverly Hills
Crowne Plaza Hotel Beverly Hills                           Portofino Hotel & Yacht Club
Fairmont Miramar Hotel                                     Regal Biltmore Hotel
Four Seasons Beverly Hills                                 Regent Beverly Wilshire
The Georgian                                               Renaissance Hollywood
Graciela Burbank                                           Ritz-Carlton Huntington
The Grafton Hotel                                          Ritz-Carlton Marina del Rey
Hollywood Roosevelt                                        Sheraton Four Points
Hotel Sofitel                                              Sheraton Gateway
Hyatt Regency Century Plaza Hotel                          Sheraton Universal Hotel
Hyatt Valencia                                             Shutters on the Beach
InterContinental Hotel Century Center                      Sportsman's Lodge Hotel
L.A. Airport Hilton & Tower                                Sunset Marquis Hotel & Villa
L.A. Athletic Club                                         The Thompson Beverly Hills
Le Merigot Beach Hotel & Spa                               Viceroy Hotel
Le Montrose Suite Hotel                                    Warner Center Marriott
Le Parc Suite Hotel                                        Westin Bonaventure Hotel
Luxe Hotel Rodeo Drive                                     W Hotel
Luxe Hotel Sunset Boulevard                                Wyndham Bel Age

SOURCE: Los Angeles magazine circulation data; Los Angeles Visitors Bureau, 2005
                                  Circulation Vitality



Coverage Where It Counts
With such extensive coverage in the L.A. area, Los Angeles magazine delivers greater market
coverage in the Los Angeles Designated Market Area (DMA) than many national publications.


Los Angeles Circulation

Los Angeles magazine                                                                                        116,850

                       Vogue                                                                      107,667

                       Lucky                                                                 103,252

                Real Simple                                                               97,356

                Bon Appétit                                                              95,320

                           GQ                                                       82,007

                          Elle                                                  78,237

     Architectural Digest                                                      77,556

                    Gourmet                                                73,771

     Condé Nast Traveler                                              62,505

           Harper's Bazaar                                        59,848

           House Beautiful                                   47,746

         Traditional Home                                   47,260

                            W                       42,057

                  Elle Décor                       40,172

      Metropolitan Home                            39,054

           Town & Country                      31,183




SOURCE: 2007 ABC Magazine Market Coverage Report