CITY CLERK Consolidated Clause…

                                      CITY CLERK

Consolidated Clause in Toronto and East York Community Council Report 5, which was
considered by City Council on June 14, 15 and 16, 2005.


                                                63

              Variances from Chapter 297, Signs, of the former
                  City of Toronto Municipal Code and Metro
                 By-laws 118 and 211-79 - Info Pillar Signage
            (Trinity-Spadina, Ward 20; Toronto Central-Rosedale,
             Wards 27 and 28 and Beaches-East York, Ward 32)

City Council on June 14, 15 and 16, 2005, adopted this Clause without amendment.

                                            _________

The Toronto and East York Community Council recommends that City Council adopt the
staff recommendations in the Recommendations Section of the report (May 26, 2005) from
the Director, Community Planning, South District, subject to amending the "Summary of
Sign Locations and other Relevant Information" contained in the body of the report by
changing the location of Site 3 from HTO Park Maple Leaf Quay, to the Rees Street
Parkette on the corner of Rees Street and Queen's Quay.

The Toronto and East York Community Council submits the report (May 26, 2005) from
the Director, Community Planning, South District:

Purpose:

The purpose of this report is to review the application by Astral Media Outdoor on behalf of
Economic Development and Culture (Tourism) of the City of Toronto for approval of variances
from Chapter 297, Signs, of the former City of Toronto Municipal Code and Metro By-laws 118
and 211-79, to permit the installation of 20 ground signs in various locations throughout the City
as described in the inserted Chart on page 2 of this report.

Financial Implications and Impact Statement:

There are no financial implications resulting from the adoption of this report.

Recommendations:

It is recommended that:

(1)    City Council approve this application and exempt the proposed 20 illuminated ground
       signs from Chapter 297 of the former City of Toronto Municipal Code and Metro
       By-laws 118 and 211-79; and
Toronto City Council                              2                Toronto and East York Community Council
June 14, 15 and 16, 2005                                                                Report 5, Clause 63




(2)      the applicant be advised, upon approval of variances, of the requirement to obtain the
         necessary sign permits from the Chief Building Official.

Background:

At its meeting of June 22, 2004, City Council adopted the report by the Commissioner,
Economic Development, Culture and Tourism and the Chief Financial Officer and Treasurer,
respecting the Pilot Project for Twenty-Five Information Pillars at various location throughout
the City. The report outlined the results of the Request for Proposals for the design, provision,
installation and maintenance of the signs. The signs approved as part of the pilot project are now
ready to be installed.

The former City of Toronto Municipal Code, Chapter 297, Signs, would not allow the
installation of the 20 proposed signs, without variances. Metro By-laws 118 and 211-79 do not
permit the installation of this type of sign on Metro Roads.

Comments:

Summary of Sign Locations and Other Relevant Information

  Site      Ward       Zoning                          Location                                  Sign
            No.                                                                                  Type
    1        27            G    Jessie Ketchum Park ( Bay/Davenport)                             100.1
    2        32            G    Kew Gardens (Queen St. E @ Belfair)                              100.1
    3        20            G    HTO Park Maple Leaf Quay                                         100.1
    4        20            G    Simcoe Park (Front & Simcoe North ­ Convention Ctr.)             100.3
    5        20            G    Bobbie Rosenfeld Park (Bremner North ­ CN Tower)                 100.1
    6        20            CR   Metro Hall Square (King St. South Side)                          100.3
    7        28            CR   First Canadian Place Parkette (King @ York)                      100.1
    8        27            G    Nathan Phillips Square 1 (Queen W @ Bay)                         100.3
    9        27            G    Nathan Phillips Square 2 (Queen W @ York)                        100.2
   10        27            G    Queens Park East (Wellesley @ Queens Park Circle)                100.1
   11        27            G    Queens Park West (Hoskin @ Queens Park Circle)                   100.1
   12        27            G    Yorkville Parkette (Cumberland, W/O TTC Entrance)                100.1
   13        27            CR   Toronto Reference Library                                        100.1
   14        27            G    Bud Sugarman Parkette (Yonge @ Aylmer)                           100.3
   15        27            G    Parkette (Avenue Road @ MacPherson)                              100.1
   16        27            Q    University @ College (Provincial ­ North East Corner)            100.1
   17        27            CR   Dundas Square                                                    100.2
   18        20            CR   Matt Cohen Park (Spadina-Bloor Parkette)                         100.3
   19        32            G    Woodbine Park (Lakeshore Blvd @ Coxwell)                         100.1
   20        27            Q    Hospital for Sick Children                                       100.1
Toronto City Council                              3                  Toronto and East York Community Council
June 14, 15 and 16, 2005                                                                  Report 5, Clause 63




Purpose of Signs

The primary purpose of the signs is for wayfinding by the public. Each sign will contain a
district map that identifies sites, services, parks, gardens, cultural centres, educational facilities,
major and minor roadways, transit, subways and other relevant information. The signs will
include an overall map of the City, in addition to the district specific map. The signs will
provide Business Improvement Area (BIA) information including the BIA logo, BIA area
map/listings and BIA ads. Some signs include an interactive phone where a user will be able to
find out information about Toronto, such as, where to go, what to do and what's on in Toronto. A
map dispenser will be included that will dispense a map of the city with the insertion of a toonie.

Sign Types

There are 3 different types of signs proposed for the Info Pillar Pilot Project. The following are
the details of each of the sign types. The chart above includes the sign type being proposed for
each specific location. Attachments 1, 2 and 3 show the design of each type of sign.

Streetsmart 100.1

The Streetsmart 100.1 has an overall height of 3.05 metres, a width of 1.14 metres and a depth of
1.2 metres. In addition to the features listed in the Purpose of Signs section above, the sign
contains two panels with an area of 0.41 square metres for the purpose of third party advertising.

Streetsmart 100.2

The Streetsmart 100.2 is identical to the Streetsmart 100.1 except it includes an electronic
message display at the top of the sign instead of the fixed location descriptor portion. The
electronic message display will be used for the purposes of promoting up coming events in the
area.

Streetsmart 100.3

The Streetsmart 100.3 has an overall height of 5.13 metres, a width of 2.26 metres and a depth of
1.93 metres. In addition to the features listed in the Purpose of Signs section above, the sign
contains two panels with an area of 1.18 square metres for the purposes of third party
advertising.

Variances Required

Upon review of the permit applications for the installation of the proposed ground signs, it has
been determined that aspects of the signs do not comply with Chapter 297 of the former City of
Toronto Municipal Code. Dependant the location and type of sign proposed, and the zoning of
the property, there are variances required from the former City of Toronto Municipal Code. The
signs proposed for University Avenue, Avenue Road, Lakeshore Boulevard East, Bloor Street
West and Yonge Street require additional variances from Metro By-laws 118 and 211-79.
Toronto City Council                            4                 Toronto and East York Community Council
June 14, 15 and 16, 2005                                                               Report 5, Clause 63




For signs located on properties zoned G or Q, the signs will not comply with the requirements of
the former City of Toronto Municipal Code in that the area of the sign exceeds the maximum
permitted area of 2.5 square meters, the height of sign exceeds the maximum height of 2 metres
and the third party advertising component is not permitted.

For signs located on properties zoned CR, the signs will not comply with the requirements of the
former City of Toronto Municipal Code in that a ground sign with third party advertising is not
permitted, some signs may be located closer to the intersection point of two streets then the
6 metres required, and if third party advertising is granted, some signs may not be separated at
least 60 metres from other third party advertising.

For the signs located on University Avenue, Avenue Road, Lake Shore Boulevard East, Bloor
Street West and Yonge Street, the proposed signs are not a sign type permitted adjacent to a
Metro Road.

Conclusions:

It is recommended that the request for the variances the Chapter 297 or the former City of
Toronto Municipal Code and Metro By-law 118 and 211-79 be approved to permit the
installation of the 20 signs referenced in this report, to allow for the implementation of the Info
Pillar pilot project that was previously adopted by City Council.

Contact:

Leontine Major, Senior Planner
Telephone: 416-397-4079; Fax: 416-392-1330; E-mail: lmajor@toronto.ca

Applicant's Information:

David Mackie, Astral Media Outdoor
40 St Clair Avenue West, Suite 300
Telephone: 416-924-6664; Fax: 416-924-9031

                                           _________

(Copies of the following Attachments in the report were forwarded to all Members of the
Toronto and East York Community Council with the agenda for its meeting on May 31, 2005,
and copies are on file in the City Clerk's Office:

-        Attachment 1: Sign Type 100.1;
-        Attachment 2: Sign Type 100.2; and
-        Attachment 3: Sign Type 100.3).