ELECTRONIC DATA …

                                 ELECTRONIC DATA
                                                                               CONTACTS
                                                Richard Evers-Swindell                        01902       319 760
                                                        Kerry Harrison                        01902       319 764
                                                        Rob Ferguson                          01902       319 825
                                E-mail: display@expressandstar.co.uk                          Internet:   www.expressandstar.com

                                                                       HOW TO SUPPLY COPY
           ADFAST If supplying to West Midlands Express & Star and Shropshire Star, upload your artwork to
     Express and Star (Wolverhampton). If supplying to Shropshire Star only, upload your artwork to Shropshire Star.

    E-mail     ......................................   display@expressandstar.co.uk       DEADLINES
                                                                                           The Express & Star requires ALL electronic adverts to
    ACCEPTED FILE FORMAT                                                                   be received by:-
    ADFAST - To find out more about submitting
    adverts via Adfast,                                                                         MONO 12 noon 1 working day prior to publication
    E-mail to: ................................................admin@adfast.co.uk               COLOUR/SPOT 2 working days prior to publication
    or visit: ..........................................................www.adfast.co.uk        CHRONICLE ADVERTS/WRAPS
                                                                                                Friday prior to insertion date.
    We are listed as:-
    Express and Star (Wolverhampton)                                                       Neither the Express & Star or Shropshire Star
                                                                                           Newspapers will undertake to modify / amend any
    PDF - Create your pdf from the application you are                                     file or copy that is supplied incorrectly, hence the
    working in (ie. Quark, Indesign etc.). Ensure that                                     need to adhere to production deadlines in case
    you choose the correct settings. If your advert                                        there is a need to re-supply copy should it fail our
    contains black text, then please be aware that we                                      stringent preflight tests.
    do not use Pdf-x settings as they create a 4-colour                                    FULL COLOUR & SPOT COLOUR
    process black which is unsuitable. Applying some                                       ALL adverts submitted for full colour publication
    colour-management settings will also give this                                         must be produced in four colour process CMYK
    result.                                                                                separation. Text should be a true black NOT
                                                                                           process black.
    Therefore, turn colour-management off and select
    a press-optimised setting. Our pdf job options are                                     Please do not use jpeg encoding on photoshop eps
    available on request, as is our own colour-profile.                                    files, as this will output in mono.
    MECHANICAL DATA FOR NEWSPAPER                                                          The only spot colour available in our publication is
    (ALL EDITIONS & CHRONICLES)                                                            RED. Please ensure this red is made up of 100%
                                                                                           magenta & 100% yellow with process separation,
    PAGE SPECIFICATION                                                                     as a (.eps) file.
        Page Area 307 x 410mm.                                                             Avoid producing such files in Photoshop, as this
        Columns per Page 8. No bleed is required.                                          will generate a magenta cast over all plates, even
                                                                                           when the original image is greyscale.
                                    Column Widths (mm)
                                                                                           Any Photoshop files encapsulated within your pdf
        1            2               3   4     5    6                     7     8
                                                                                           must be CMYK, and any text below 10pt cannot
        35          74              113 152 191 230                      268   307         be reproduced in four colour separation.
    DPS    (Double Page Spread)                  ACROSS GUTTER 628mm                       COLOUR PROFILES & MANAGEMENT
                                                                                           Please be aware when applying a colour profile to
    NEWSPRINT COLOUR & MONO                                                                your file it can create unpredictable results, a
       Screen Ruling 100 dpi (40dpc) 200ppi.                                               colour profile is available on request.
       Screen Dot:- Round.
       Dot Requirement 2 - 4% in highlight, tail off                                        WE CANNOT ACCEPT FILES FROM THE FOLLOWING:-
          to 90% - 93% in shadow areas.                                                       MICROSOFT WORD, POWERPOINT, PUBLISHER,
       Adjust Midtone where necessary.                                                             ACCESS, EXCEL OR COREL DRAW.
       Dot Gain 25 - 28% based on 50% grey dot
       (eg. 15% tint will appear in print at 30%)                                          SUBMIT YOUR ADVERTS BY:-
    Screen Angles:-                                                                        ADFAST, EMAIL, DVD/CD, FLASH USB.
    Yellow 90% Magenta 45% Cyan 105% Black 75%                                             The Express & Star currently accept:
                                                                                           Adobe Acrobat PDF 1.4 or above

                                                   POINT TO NOTE:
                       Always label the file you supply with the URN (Unique Reference Number).
Please contact the Salesperson who arranged the booking for you, they will be able to furnish you with this information.
                               Advertisements without a URN -- CANNOT be processed.




                                                             Express & Star