Development Convio for Higher Education Establishing strong alumni…

Development


Convio for Higher Education
Establishing strong alumni and donor relationships is critical, especially in today's
increasingly complex and competitive fundraising environment. That's why Convio
offers a comprehensive suite of solutions for alumni and donor relationship
management, including tools for outreach, engagement and cultivation.

Based on Convio's online constituent relationship management (eCRM)
methodology, our solution for higher education development and fundraising
professionals helps you develop stronger relationships with alumni and donors, so
you can better understand and capitalize on the different affinities that motivate
loyalty and encourage ongoing giving and support.

The Convio Solution for Higher Education Development
Convio's solutions are easy-to-use, customizable, client-focused and reliable. You
can purchase the full suite or only the products you need now, and add products
and services as your needs grow.
                                                                                        Convio's software and services help Educational
At the core of our solution is Convio's sophisticated online marketing database,        Institutions use the Internet to reach and engage
Constituent360TM, that stores detailed information about alumni and donors and          alumni, motivate them to take action and develop
tracks their history of giving and interactions with your institution. By combining     stronger, more loyal relationships that ensure
online data with offline information, Constituent360 helps you build comprehensive      ongoing support.
profiles on alumni and donors and enables you to conduct more effective online
programs. Contact profiles can be populated with offline data from industry-            Benefits
leading applications including SunGard's AdvanceTM and BannerTM, Sage
MilleniumTM, Datatel's BenefactorTM and Blackbaud's The Raiser's EdgeTM.                Integrated Relationship Management:
                                                                                        Consolidating all online alumni data into
  Convio Fundraising -- Convio helps you maximize financial returns by enabling         Convio's Constituent360TM database ensures
  you to efficiently run coordinated fundraising campaigns that are customized to       your outreach and engagement activities
  different audiences (alumni, parents, faculty, etc.). Increase conversion rates       reflect and contribute to a comprehensive
  using personalized "asks" customized to an individual's preferences or donation       profile for each alumnus or donor.
  history. Offer multiple giving options, including directed giving, matching gifts,
  joint gifts, honor/memorial gifts, designated gifts and sustainer giving options.     Strengthen campaign effectiveness: Use
  Effectively integrate your online and offline efforts using your Convio system to     every aspect of alumni records to tailor email
  process financial transactions that occur via offline channels such as phone or       communications and create targeted,
  postal mail. Convio offers both credit card and ACH giving options.                   personalized appeals that link to customized
                                                                                        donation pages.
  Convio Email Marketing -- Convio's online tools help you better connect with
  and engage alumni and donors using personalized email communications. Non-            Increase Participation Rates: Personalized
  technical staff can create professional-quality online communications including       outreach strengthens loyalty and increases
  newsletters, fundraising appeals or action alerts. List segmentation and dynamic      conversion because communications are
  content enable you to customize messages for each recipient, increasing their         customized to the alumnus. Convio's
  engagement with your institution. Convio leads the industry in email                  engagement tools are optimized for one-click
  deliverability, ensuring email messages reach your audience and avoid bulk or         action to ensure transactions are easily
  spam folders.                                                                         completed.

  Convio eCommerce -- Convio enables you to sell tangible goods (such as t-             Data Integration: Easily exchange data with
  shirts and hats) or "virtual" goods and services (such as "buy a brick"               other systems in real time or batch mode to
  programs to construct a new building) to your alumni and donors to raise funds        ensure that alumni information across your
  and build loyalty.                                                                    institution remains synchronized.

  Constituent360TM -- Convio's sophisticated online marketing database stores           Rapid Adoption: Balancing ease-of-use and
  detailed information on your alumni and donors' online interactions with your         functional richness ensures widespread use by
  institution, including communications preferences, subject matter interests and       an institution's entire team, enabling
  online behavior (pages visited, links clicked, etc.). Use powerful reporting tools    collaboration from a common relationship
  to learn more about your supporters on both an aggregate and individual level,        management platform.
  and tailor your Web site, email campaigns and overall online strategy
  accordingly.




©2007 Convio, Inc.                                                                                                                  7.11.07
                                                                                            Convio for Higher Education


  Convio DataSync -- DataSync exchanges information stored in your donor
  database bi-directionally with Constituent360 to help you build updated,
                                                                                      Benefits continued
  comprehensive profiles on alumni and donors. DataSync allows you to use data
  stored in your fundraising application to segment your audience and                 Alumni-Friendly Account Management:
  personalize online communications for them. Convio has proven experience            Provide a one-stop location for alumni to
  integrating with industry-leading applications including SunGard's AdvanceTM        control their communication preferences,
  and BannerTM, Sage MillenniumTM, Datatel's BenefactorTM and Blackbaud's The         maintain their profile, review their activity
  Raiser's EdgeTM.                                                                    history and manage their financial
                                                                                      transactions with your institution.
  Corporate Gift Matching with HEP Development Services -- As part of
  Convio's ongoing commitment to clients, we partner with industry leading            Security: Protect the privacy of alumni data,
  companies that provide specialized features and functionality to complement         ensure the security of financial transactions,
  our offering. Our partnership with HEP gives you access to the most widely          and operate online as a trusted email and Web
  used database of matching gift companies. HEP's database contains profiles on       publisher. Convio can help maintain the
  nearly 13,000 companies and subsidiaries that match gifts to universities,          reputation of your institution's brand because
  alumni associations and foundations. Include a customized Web link on your          we focus on and address online problems like
  donation page that allows your online donors to quickly verify if their gifts can   spam, phishing, fraud and identity theft.
  be matched.
                                                                                      Credit Card Security: Convio is PCIDSS
                                                                                      (Payment Card Industry Data Security
About Convio
                                                                                      Standard) Compliant, offering our clients the
Convio is the leading provider of software and services to help nonprofits and
                                                                                      highest level of online security available today.
Institutions of Higher Education use the Internet strategically to build strong
relationships with constituents, alumni, donors or other supporters for driving
fundraising and other forms of enduring support. Convio's higher education clients
include Barnard College, California Alumni Association, Concordia College, The
Ohio State University, Michigan State University, Texas State University, The
University of Chicago Graduate School of Business and The University of Texas at
Austin.




                                                 Austin | Berkeley | Washington, DC
                                  888-528-9501 | 512-652-2600 | info@convio.com | www.convio.com



©2007 Convio, Inc.                                                                                                              7.11.07