Tags: decline, diageo, dishonesty, fear of war, feelings of fear, field dates, fuel oil prices, gas fuel, going in the right direction, healthcare hospitals, illegal aliens, inflation, margin of error, moral values, percentages, poor education, registered voters, religious family, track 76, war in iraq,
Diageo/Hotline Poll
Conducted By:
August 2008
Field Dates: August 18-24, 2008
Sample Size: 1022 Registered Voters
Margin of Error: +/-3%
Note: Percentages less than 0.5 printed as *.
1. I'd like to get your opinion about the way that things are going in the country
today. Do you feel things in the country are generally going in the right direction, or
do you think things are seriously off on the wrong track?
TOTAL Rep Ind Dem
Right direction 15% 28% 13% 6%
Wrong track 76% 59% 77% 90%
Neither (DO NOT READ) 5% 8% 6% 3%
Don't know/Refused
(DO NOT READ) 3% 5% 4% 1%
2. And what is the most important issue facing the US today?
TOTAL Rep Ind Dem
Economy in general 38% 31% 42% 42%
Gas/fuel/oil prices 9% 13% 6% 8%
War in Iraq - Oppose 6% 2% 6% 10%
Unemployment/jobs 4% 2% 5% 5%
Terrorism 3% 6% 4% 1%
Poor healthcare/
hospitals; high cost
of health care 3% 2% 3% 3%
War in Iraq -
Support 2% 3% 1% 2%
Immigration/
Illegal aliens 2% 4% 4% *
High cost of living/
inflation 2% 2% 1% 2%
Moral values 1% 2% 1% 1%
Social Security 1% * 1% 1%
Fear of war/
Feelings of fear in this
country 1% 1% 1% 1%
Ethics/moral/
religious/family
decline; dishonesty;
lack of integrity 1% 1% 1% 1%
Education/
Poor education/
access to education 1% 1% 1% 1%
Dissatisfaction with
government/Congress/
politicians/
candidates 1% 1% 1% 2%
Environment/
pollution 1% * * 1%
Taxes 1% 1% * *
Abortion - Pro-life 1% 1% - -
Outsourcing of jobs/
jobs sent overseas * 1% 1% *
International
issues/problems * 1% * *
Crime/violence * 1% - *
Cost of prescription
drugs * * - 1%
Medicare issues * - 1% 1%
Abortion - Pro- choice * 1% - -
Poverty/hunger/
homelessness * - * *
Military base
closings * * * *
School shootings/
school violence * - - *
August 2008 ~ Diageo/Hotline Poll 2
Middle class
struggling * * * *
Wage issues * - * *
Other (SPECIFY) 11% 16% 8% 10%
Don't know/Refused 8% 8% 10% 7%
3. And, thinking about the upcoming presidential election, if you had to choose which
ONE of the following issues will be MOST important to you when you decide how to vote
for president?
TOTAL Rep Ind Dem
The Economy 50% 51% 52% 49%
The War in Iraq 18% 15% 15% 21%
America's Energy
Policies 14% 21% 14% 8%
Healthcare 12% 8% 12% 16%
Other (DO NOT READ)
(SPECIFY) 2% 2% 3% 1%
Don't know/Refused
(DO NOT READ) 4% 3% 5% 4%
4. George W. Bush (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 13% 29% 8% 3%
Somewhat favorable 22% 37% 27% 8%
Somewhat unfavorable 16% 19% 18% 11%
Strongly unfavorable 45% 14% 41% 75%
Heard of but can't
rate (DO NOT READ) 2% 1% 2% 2%
Haven't heard of
(DO NOT READ) * - * *
Don't know/Refused
(DO NOT READ) 1% * 4% 1%
August 2008 ~ Diageo/Hotline Poll 3
5. John McCain (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 19% 39% 15% 5%
Somewhat favorable 33% 48% 36% 22%
Somewhat unfavorable 17% 8% 16% 25%
Strongly unfavorable 22% 2% 19% 39%
Heard of but can't
rate (DO NOT READ) 6% 2% 10% 7%
Haven't heard of
(DO NOT READ) 1% - 1% 1%
Don't know/Refuse
(DO NOT READ) 2% 2% 4% 1%
6. Barack Obama(IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 30% 5% 23% 54%
Somewhat favorable 25% 18% 29% 29%
Somewhat unfavorable 14% 23% 15% 6%
Strongly unfavorable 24% 46% 23% 6%
Heard of but can't rate
(DO NOT READ) 5% 4% 6% 3%
Haven't heard of
(DO NOT READ) 1% * * -
Don't know/Refused
(DO NOT READ) 3% 3% 4% 2%
[SPLIT SAMPLE Q.7-8]
7a. Evan Bayh (pron. "bye") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 5% 3% 3% 8%
Somewhat favorable 10% 9% 12% 11%
Somewhat unfavorable 5% 7% 6% 3%
Strongly unfavorable 5% 7% 11% 1%
Heard of but can't rate
(DO NOT READ) 16% 16% 18% 16%
Haven't heard of
(DO NOT READ) 53% 53% 45% 59%
Don't know/Refused
(DO NOT READ) 5% 4% 5% 3%
August 2008 ~ Diageo/Hotline Poll 4
7b. Tim Kaine (pron. "cain") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 3% 3% 7% 1%
Somewhat favorable 8% 5% 10% 10%
Somewhat unfavorable 4% 5% 4% 4%
Strongly unfavorable 2% 3% 2% 2%
Heard of but can't rate
(DO NOT READ) 14% 17% 12% 13%
Haven't heard of
(DO NOT READ) 65% 62% 62% 67%
Don't know/Refused
(DO NOT READ) 4% 4% 3% 2%
8a. Joe Biden (pron. "bye-den") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you
have a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable
opinion?
TOTAL Rep Ind Dem
Strongly favorable 12% 5% 12% 18%
Somewhat favorable 21% 19% 16% 27%
Somewhat unfavorable 8% 13% 14% 3%
Strongly unfavorable 11% 15% 14% 3%
Heard of but can't rate
(DO NOT READ) 15% 14% 21% 13%
Haven't heard of
(DO NOT READ) 29% 29% 20% 32%
Don't know/Refused
(DO NOT READ) 4% 4% 3% 4%
8b. Kathleen Sebelius (pron. "suh-beel-ee-us") (IF FAVORABLE OR UNFAVORABLE, ASK:)
Would you say you have a strongly favorable/unfavorable opinion or a somewhat
favorable/unfavorable opinion?
TOTAL Rep Ind Dem
Strongly favorable 2% 1% 2% 3%
Somewhat favorable 4% 3% 5% 5%
Somewhat unfavorable 2% 2% 4% 1%
Strongly unfavorable 1% 1% 3% 1%
Heard of but can't rate
(DO NOT READ) 10% 14% 10% 7%
Haven't heard of
(DO NOT READ) 77% 76% 74% 80%
Don't know/Refused
(DO NOT READ) 3% 3% 3% 2%
August 2008 ~ Diageo/Hotline Poll 5
9. Do you approve or disapprove of the way George W. Bush is handling his job as
president? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem
Strongly approve 11% 24% 8% 2%
Somewhat approve 22% 39% 23% 8%
Somewhat disapprove 16% 18% 18% 14%
Strongly disapprove 48% 14% 48% 76%
Don't know/Refused
(DO NOT READ) 3% 4% 3% *
[ROTATE Q.10-12]
10. Do you approve or disapprove of the way George W. Bush is handling the situation in
Iraq? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem
Strongly approve 16% 33% 16% 2%
Somewhat approve 19% 33% 21% 9%
Somewhat disapprove 13% 16% 14% 10%
Strongly disapprove 49% 13% 48% 77%
Don't know/Refused
(DO NOT READ) 3% 5% 2% 2%
11. Do you approve or disapprove of the way George W. Bush is handling the nation's
economy? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem
Strongly approve 6% 13% 5% 2%
Somewhat approve 18% 36% 15% 4%
Somewhat disapprove 18% 25% 20% 12%
Strongly disapprove 54% 21% 56% 80%
Don't know/Refused
(DO NOT READ) 4% 5% 5% 1%
12. And do you approve or disapprove of the way Congress is handling its job? Do you
approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem
Strongly approve 2% 4% * 2%
Somewhat approve 14% 12% 10% 19%
Somewhat disapprove 29% 24% 28% 35%
Strongly disapprove 49% 56% 57% 39%
Don't know/Refused
(DO NOT READ) 6% 4% 4% 6%
August 2008 ~ Diageo/Hotline Poll 6
13. Now thinking about the next election for president in 2008, if the election for
U.S. President were held today, would you be voting for the Democratic candidate or the
Republican candidate?
TOTAL Rep Ind Dem
Democratic candidate 44% 7% 32% 81%
Republican candidate 37% 81% 32% 6%
Neither (DO NOT READ) 7% 3% 13% 5%
Don't Know/Refused
(DO NOT READ) 12% 9% 23% 8%
14. And, regardless of how you plan to vote, who do you think has the best chance of
winning the next election for president in 2008, the Democratic candidate or the
Republican candidate?
TOTAL Rep Ind Dem
Democratic candidate 52% 25% 47% 78%
Republican candidate 32% 59% 31% 13%
Neither (DO NOT READ) 2% 3% 3% 1%
Don't Know/Refused
(DO NOT READ) 14% 14% 19% 9%
[PRE-OBAMA VP ANNOUNCEMENT, n=615]
15A. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?
TOTAL Rep Ind Dem
McCain 36% 77% 34% 6%
Lean McCain 5% 6% 6% 2%
Obama 40% 9% 25% 75%
Lean Obama 5% 1% 5% 7%
Undecided 11% 6% 26% 6%
Refused to answer 4% 1% 4% 4%
August 2008 ~ Diageo/Hotline Poll 7
[POST-OBAMA VP ANNOUNCEMENT, n=403]
15B. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?
TOTAL Rep Ind Dem
McCain 37% 84% 38% 3%
Lean McCain 4% 6% 6% 1%
Obama 42% 2% 34% 78%
Lean Obama 4% * 3% 6%
Undecided 11% 7% 14% 10%
Refused to answer 3% 1% 6% 2%
[TOTAL DATA, n=1022]
15C. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?
TOTAL Rep Ind Dem
McCain 36% 79% 33% 5%
Lean McCain 4% 6% 5% 2%
Obama 40% 5% 32% 75%
Lean Obama 4% 1% 4% 6%
Undecided 12% 8% 21% 8%
Refused to answer 4% 1% 4% 4%
DEMOCRATIC VP 2008
[PRE-OBAMA VP ANNOUNCEMENT DATA, n=615]
16A. Who would you most like to see as the Democratic vice presidential candidate in
2008?
TOTAL Rep Ind Dem
Joe Biden 26% 20% 25% 32%
Evan Bayh 7% 8% 6% 6%
Kathleen Sebelius 5% 5% 5% 3%
Tim Kaine 4% 2% 6% 4%
Other (DO NOT READ)
(SPECIFY) 6% 6% 5% 6%
All of the above
(DO NOT READ) 1% * 3% 1%
None of the Above
(DO NOT READ) 15% 20% 17% 10%
Unsure (DO NOT READ) 32% 30% 33% 34%
Refused (DO NOT READ) 5% 8% 1% 3%
August 2008 ~ Diageo/Hotline Poll 8
[POST-OBAMA VP ANNOUNCEMENT DATA, n=403, Q.N16B - N17]
N16B. Are you satisfied that Joe Biden (pron. "bye-den") is the Democratic vice
presidential nominee, or would you have preferred that Barack Obama had selected
someone else?
TOTAL Rep Ind Dem
Satisfied with Joe Biden 40% 22% 40% 55%
Preferred someone else 24% 19% 25% 28%
Don't know/Refused
(DO NOT READ) 36% 59% 35% 17%
N17. And, do you think that Barack Obama choosing Joe Biden (pron. "bye-den") as his
vice presidential running mate will mostly hurt his chances of winning the general
election in November, mostly help his chances of winning the general election in
November, or not make much difference?
TOTAL Rep Ind Dem
Mostly hurt Obama 13% 10% 12% 15%
Mostly help Obama 38% 30% 36% 47%
Not make much
difference 38% 46% 39% 32%
Don't know/Refused
(DO NOT READ) 11% 14% 14% 6%
[ASK N18 ONLY IF Q15B=OBAMA, n=184]
N18. Based on what you know about Joe Biden (pron. "bye-den"), does having Joe Biden
(pron. "bye-den") as his running mate make you more likely to vote for Barack Obama in
November, less likely, or will it not have much effect on your vote?
TOTAL Rep Ind Dem
More likely 29% - 36% 29%
Less likely 5% - 2% 5%
Won't have much effect 62% 100% 51% 63%
Don't know/Refused
(DO NOT READ) 4% - 11% 2%
August 2008 ~ Diageo/Hotline Poll 9
[SPLIT SAMPLE Q.19-22]
19a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the nation's healthcare?
TOTAL Rep Ind Dem
Barack Obama 47% 11% 41% 81%
John McCain 36% 71% 35% 10%
Neither (DO NOT READ) 5% 6% 11% 2%
Don't know/Refused
(DO NOT READ) 11% 12% 12% 7%
19b. Which political party - the Democrats or the Republicans do you think would do
the best job handling the nation's healthcare?
TOTAL Rep Ind Dem
Democrats 47% 18% 32% 81%
Republicans 29% 61% 26% 5%
Neither (DO NOT READ) 9% 11% 15% 3%
Don't know/Refused
(DO NOT READ) 15% 10% 27% 11%
20a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the nation's economy?
TOTAL Rep Ind Dem
Barack Obama 48% 12% 45% 82%
John McCain 40% 80% 39% 12%
Neither (DO NOT READ) 3% 2% 7% 2%
Don't know/Refused
(DO NOT READ) 8% 7% 9% 4%
20b. Which political party - the Democrats or the Republicans do you think would do
the best job handling the nation's economy?
TOTAL Rep Ind Dem
Democrats 47% 11% 36% 83%
Republicans 36% 75% 29% 10%
Neither (DO NOT READ) 6% 4% 13% 2%
Don't know/Refused
(DO NOT READ) 11% 10% 22% 5%
August 2008 ~ Diageo/Hotline Poll 10
21a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the war in Iraq?
TOTAL Rep Ind Dem
John McCain 49% 91% 55% 18%
Barack Obama 40% 5% 32% 73%
Neither (DO NOT READ 4% 2% 7% 3%
Don't know/Refused
(DO NOT READ) 6% 2% 6% 6%
21b. Which political party - the Democrats or the Republicans do you think would do
the best job handling the war in Iraq?
TOTAL Rep Ind Dem
Democrats 45% 11% 38% 80%
Republicans 40% 82% 36% 8%
Neither (DO NOT READ) 3% 1% 3% 4%
Don't know/Refused
(DO NOT READ) 11% 6% 24% 8%
22a. Which candidate - John McCain or Barack Obama - do you think would do the best job
managing America's energy policies?
TOTAL Rep Ind Dem
Barack Obama 49% 13% 40% 84%
John McCain 37% 74% 38% 8%
Neither (DO NOT READ) 4% 3% 11% 1%
Don't know/Refused
(DO NOT READ) 10% 10% 10% 7%
22b. Which political party - the Democrats or the Republicans do you think would do
the best job managing America's energy policies?
TOTAL Rep Ind Dem
Democrats 46% 13% 40% 77%
Republicans 35% 72% 29% 9%
Neither (DO NOT READ) 6% 4% 9% 5%
Don't know/Refused
(DO NOT READ) 14% 11% 23% 9%
August 2008 ~ Diageo/Hotline Poll 11
[ROTATE Q.23-27]
23a. If Barack Obama is elected president, how prepared do you think he will be to lead
the country? (IF PREPARED/ UNPREPARED, ASK:) Would you say very prepared/ unprepared or
somewhat prepared/ unprepared?
TOTAL Rep Ind Dem
Very prepared 22% 6% 15% 37%
Somewhat prepared 36% 18% 41% 49%
Somewhat unprepared 19% 33% 24% 6%
Very unprepared 20% 37% 19% 6%
Don't know/Refused
(DO NOT READ) 3% 5% 1% 2%
23b. If John McCain is elected president, how prepared do you think he will be to lead
the country? (IF PREPARED/ UNPREPARED, ASK:) Would you say very prepared/ unprepared or
somewhat prepared/ unprepared?
TOTAL Rep Ind Dem
Very prepared 33% 60% 30% 14%
Somewhat prepared 41% 35% 52% 41%
Somewhat unprepared 11% 3% 8% 18%
Very unprepared 12% - 4% 25%
Don't know/Refused
(DO NOT READ) 3% 2% 6% 2%
24. How much, if at all, do you think Barack Obama is in touch with the interests of
the average American?
TOTAL Rep Ind Dem
A great deal 32% 11% 22% 55%
Somewhat 38% 38% 47% 36%
Not very much 16% 24% 18% 5%
Not at all 12% 24% 9% 3%
Don't know/Refused
(DO NOT READ) 3% 3% 3% 1%
25. And, setting aside your feelings about his policies for a moment, how would you
rate the job Barack Obama has done in presenting himself as a potential President of
The United States?
TOTAL Rep Ind Dem
Excellent 25% 16% 20% 36%
Good 41% 33% 41% 47%
Fair 22% 29% 28% 13%
Poor 10% 20% 9% 3%
Don't know/Refused
(DO NOT READ) 2% 2% 2% 1%
August 2008 ~ Diageo/Hotline Poll 12
26. How much, if at all do you think John McCain is in touch with the interests of the
average American?
TOTAL Rep Ind Dem
A great deal 17% 36% 14% 4%
Somewhat 44% 48% 51% 40%
Not very much 22% 12% 24% 31%
Not at all 13% 1% 10% 23%
Don't know/Refused
(DO NOT READ) 3% 4% 2% 3%
27. And, setting aside your feelings about his policies for a moment, how would you
rate the job John McCain has done in presenting himself as a potential President of The
United States?
TOTAL Rep Ind Dem
Excellent 11% 23% 7% 5%
Good 39% 47% 44% 31%
Fair 32% 24% 35% 36%
Poor 16% 4% 13% 27%
Don't know/Refused
(DO NOT READ) 2% 1% 2% 1%
August 2008 ~ Diageo/Hotline Poll 13
28. Generally speaking, do you think of yourself as a Republican, a Democrat, an
Independent, or something else? (IF REPUBLICAN OR DEMOCRAT ASK:) Do you consider
yourself a strong (Republican/Democrat) or not so strong (Republican/Democrat)? (IF
INDEPENDENT ASK:) Would you say that you lean toward Republicans or more toward the
Democrats?
TOTAL Rep Ind Dem
Strong Republican 17% 54% - -
Not so strong
Republican 9% 29% - -
Independent, leans
Republican 6% 18% - -
Independent 20% - 100% -
Independent, leans
Democratic 8% - - 20%
Not so strong
Democrat 9% - - 22%
Strong Democratic 24% - - 58%
Other (SPECIFY)
(DO NOT READ) 2% - - -
Don't know/Refused
(DO NOT READ) 4% - - -
August 2008 ~ Diageo/Hotline Poll 14
29. Do you consider yourself very liberal, somewhat liberal, moderate, somewhat
conservative, very conservative or haven't you thought much about this? (IF MODERATE
ASK:) Do you tend to lean toward the liberal or conservative side?
TOTAL Rep Ind Dem
Very liberal 8% 4% 5% 14%
Somewhat liberal 16% 5% 16% 26%
Moderate, leans
liberal 4% 2% 4% 5%
Moderate 18% 16% 25% 18%
Moderate, leans
conservative 4% 5% 2% 3%
Somewhat
conservative 22% 34% 26% 12%
Very conservative 14% 27% 10% 6%
Don't know/Refused
(DO NOT READ) 14% 6% 13% 16%
30. In talking to people about elections, we often find that a lot of people are not
able to vote because they are sick or they just do not have the time. With that in
mind, were you able to vote in the 2004 election for President of the United States and
other offices?
TOTAL Rep Ind Dem
Yes, voted 89% 95% 89% 89%
No, did not vote 8% 4% 10% 10%
Don't know/Refused
(DO NOT READ) 3% 1% * 1%
31. And for whom did you vote in this most recent 2004 presidential election?
TOTAL Rep Ind Dem
George Bush 48% 84% 49% 16%
John Kerry 35% 5% 30% 65%
Ralph Nader 1% * 1% 1%
Other 4% 2% 5% 5%
Don't know/Refused 12% 9% 16% 12%
August 2008 ~ Diageo/Hotline Poll 15
32. What is your marital status? Are you . . . (READ LIST)
TOTAL Rep Ind Dem
Single 15% 10% 16% 18%
Married 62% 70% 65% 58%
Divorced 8% 7% 7% 10%
Separated 2% 2% 1% 3%
Widowed 10% 9% 11% 11%
Don't Know/Refused
(DO NOT READ) 3% 2% * 1%
33. How many children under the age of 18, if any, do you have living at home?
TOTAL Rep Ind Dem
None 68% 69% 68% 70%
One 12% 12% 12% 13%
Two 11% 10% 13% 13%
Three 4% 5% 4% 2%
Four or more 2% 3% 3% 2%
Don't know/Refused
(DO NOT READ) 3% 2% * 1%
34. What is your age please?
TOTAL Rep Ind Dem
18-20 3% 2% 3% 3%
21-24 1% 1% 1% 1%
25-34 10% 10% 9% 9%
35-44 14% 14% 13% 15%
45-54 20% 21% 22% 18%
55-64 20% 19% 19% 22%
65-74 15% 18% 17% 14%
75 + 12% 10% 12% 14%
August 2008 ~ Diageo/Hotline Poll 16
35. What is the last grade of formal education you have completed?
TOTAL Rep Ind Dem
Less than high school 5% 3% 5% 7%
High school graduate 24% 22% 26% 25%
Some college/
vocational school 26% 23% 31% 26%
College graduate 28% 32% 22% 29%
Post graduate 14% 17% 14% 12%
Don't know/Refused 3% 2% 1% 1%
36. And please tell me which of the following categories applies to your total
household income for 2007:
TOTAL Rep Ind Dem
Less than $15,000 7% 6% 7% 9%
$15,000 to less than
$30,000 12% 5% 12% 17%
$30,000 to less than
$50,000 19% 17% 14% 21%
$50,000 to less than
$75,000 18% 19% 23% 15%
$75,000 to less than
$100,000 12% 16% 13% 11%
$100,000 to less
than $200,000 11% 14% 9% 11%
$200,000 or more 3% 3% 2% 3%
Don't know/Refused 19% 20% 20% 13%
37. For statistical purposes only, could you please tell me your ethnic background?
TOTAL Rep Ind Dem
White/Caucasian 75% 89% 80% 67%
Hispanic/Latino 5% 4% 4% 7%
African-American/
Black 10% 1% 6% 20%
Asian-American/Asian 1% 1% 1% 2%
Native American 2% 2% 2% 1%
Other/Specify 1% * 1% 2%
Don't know/Refused
(DO NOT READ) 5% 3% 5% 3%
August 2008 ~ Diageo/Hotline Poll 17
38. Would you describe yourself as "born-again" or evangelical?
TOTAL Rep Ind Dem
Yes 35% 38% 36% 34%
No 52% 51% 55% 56%
Don't know/Refused
(DO NOT READ) 12% 11% 9% 10%
A. Gender (BY OBSERVATION)
TOTAL Rep Ind Dem
Male 47% 47% 54% 42%
Female 53% 53% 46% 58%
B. REGION (BY PREFIX)
TOTAL Rep Ind Dem
West 21% 23% 22% 19%
South 34% 37% 37% 31%
Midwest 27% 23% 26% 29%
Northeast 19% 17% 15% 21%
August 2008 ~ Diageo/Hotline Poll 18