Information about http://www.diageohotlinepoll.com/08_Aug_Data.pdf

Diageo/Hotline Poll Conducted By: August 2008 Field Dates: August…

Tags: decline, diageo, dishonesty, fear of war, feelings of fear, field dates, fuel oil prices, gas fuel, going in the right direction, healthcare hospitals, illegal aliens, inflation, margin of error, moral values, percentages, poor education, registered voters, religious family, track 76, war in iraq,
Pages: 18
Language: english
Created: Tue Aug 26 17:33:04 2008
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Diageo/Hotline Poll
Conducted By:




August 2008

Field Dates: August 18-24, 2008
Sample Size: 1022 Registered Voters
Margin of Error: +/-3%
Note: Percentages less than 0.5 printed as *.



1. I'd like to get your opinion about the way that things are going in the country
today. Do you feel things in the country are generally going in the right direction, or
do you think things are seriously off on the wrong track?


                                  TOTAL         Rep    Ind            Dem

Right direction                      15%        28%    13%             6%
Wrong track                          76%        59%    77%            90%
Neither (DO NOT READ)                 5%         8%     6%             3%
Don't know/Refused
(DO NOT READ)                          3%       5%      4%             1%


2. And what is the most important issue facing the US today?


                                  TOTAL         Rep    Ind            Dem

Economy in general                   38%        31%    42%            42%

Gas/fuel/oil prices                   9%        13%     6%             8%

War in Iraq - Oppose                  6%        2%      6%            10%

Unemployment/jobs                      4%       2%      5%             5%

Terrorism                              3%       6%      4%             1%

Poor healthcare/
hospitals; high cost
of health care                         3%       2%      3%             3%

War in Iraq -
Support                                2%       3%      1%             2%
Immigration/
Illegal aliens                 2%   4%   4%   *

High cost of living/
inflation                      2%   2%   1%   2%

Moral values                   1%   2%   1%   1%

Social Security                1%   *    1%   1%

Fear of war/
Feelings of fear in this
country                        1%   1%   1%   1%

Ethics/moral/
religious/family
decline; dishonesty;
lack of integrity              1%   1%   1%   1%

Education/
Poor education/
access to education            1%   1%   1%   1%

Dissatisfaction with
government/Congress/
politicians/
candidates                     1%   1%   1%   2%

Environment/
pollution                      1%   *    *    1%

Taxes                          1%   1%   *    *

Abortion - Pro-life            1%   1%   -    -

Outsourcing of jobs/
jobs sent overseas             *    1%   1%   *

International
issues/problems                *    1%   *    *

Crime/violence                 *    1%   -    *

Cost of prescription
drugs                          *    *    -    1%

Medicare issues                *    -    1%   1%

Abortion - Pro- choice         *    1%   -    -

Poverty/hunger/
homelessness                   *    -    *    *

Military base
closings                       *    *    *    *

School shootings/
school violence                *    -    -    *


August 2008 ~ Diageo/Hotline Poll                  2
Middle class
struggling                     *         *              *              *

Wage issues                    *         -              *              *

Other (SPECIFY)               11%       16%             8%            10%

Don't know/Refused             8%        8%            10%             7%


3. And, thinking about the upcoming presidential election, if you had to choose which
ONE of the following issues will be MOST important to you when you decide how to vote
for president?


                           TOTAL        Rep            Ind            Dem

The Economy                   50%       51%            52%            49%

The War in Iraq               18%       15%            15%            21%

America's Energy
Policies                      14%       21%            14%             8%

Healthcare                    12%        8%            12%            16%

Other (DO NOT READ)
(SPECIFY)                      2%        2%             3%             1%

Don't know/Refused
(DO NOT READ)                  4%        3%             5%             4%


4. George W. Bush (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable            13%       29%             8%             3%
Somewhat favorable            22%       37%            27%             8%
Somewhat unfavorable          16%       19%            18%            11%
Strongly unfavorable          45%       14%            41%            75%
Heard of but can't
rate (DO NOT READ)             2%        1%             2%             2%
Haven't heard of
(DO NOT READ)                   *        -              *               *
Don't know/Refused
(DO NOT READ)                  1%        *              4%             1%




August 2008 ~ Diageo/Hotline Poll                                                       3
5. John McCain (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable            19%       39%            15%             5%
Somewhat favorable            33%       48%            36%            22%
Somewhat unfavorable          17%        8%            16%            25%
Strongly unfavorable          22%        2%            19%            39%
Heard of but can't
rate (DO NOT READ)             6%        2%            10%             7%
Haven't heard of
(DO NOT READ)                  1%        -              1%             1%
Don't know/Refuse
(DO NOT READ)                  2%        2%             4%             1%


6. Barack Obama(IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a strongly
favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable            30%        5%            23%            54%
Somewhat favorable            25%       18%            29%            29%
Somewhat unfavorable          14%       23%            15%             6%
Strongly unfavorable          24%       46%            23%             6%
Heard of but can't rate
(DO NOT READ)                  5%        4%             6%             3%
Haven't heard of
(DO NOT READ)                  1%        *              *              -
Don't know/Refused
(DO NOT READ)                  3%        3%             4%             2%


[SPLIT SAMPLE Q.7-8]

7a. Evan Bayh (pron. "bye") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable             5%        3%             3%             8%
Somewhat favorable            10%        9%            12%            11%
Somewhat unfavorable           5%        7%             6%             3%
Strongly unfavorable           5%        7%            11%             1%
Heard of but can't rate
(DO NOT READ)                 16%       16%            18%            16%
Haven't heard of
(DO NOT READ)                 53%       53%            45%            59%
Don't know/Refused
(DO NOT READ)                  5%        4%             5%             3%




August 2008 ~ Diageo/Hotline Poll                                                        4
7b. Tim Kaine (pron. "cain") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable             3%        3%             7%             1%
Somewhat favorable             8%        5%            10%            10%
Somewhat unfavorable           4%        5%             4%             4%
Strongly unfavorable           2%        3%             2%             2%
Heard of but can't rate
(DO NOT READ)                 14%       17%            12%            13%
Haven't heard of
(DO NOT READ)                 65%       62%            62%            67%
Don't know/Refused
(DO NOT READ)                  4%        4%             3%             2%


8a. Joe Biden (pron. "bye-den") (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you
have a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable
opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable            12%        5%            12%            18%
Somewhat favorable            21%       19%            16%            27%
Somewhat unfavorable           8%       13%            14%             3%
Strongly unfavorable          11%       15%            14%             3%
Heard of but can't rate
(DO NOT READ)                 15%       14%            21%            13%
Haven't heard of
(DO NOT READ)                 29%       29%            20%            32%
Don't know/Refused
(DO NOT READ)                  4%        4%             3%             4%


8b. Kathleen Sebelius (pron. "suh-beel-ee-us") (IF FAVORABLE OR UNFAVORABLE, ASK:)
Would you say you have a strongly favorable/unfavorable opinion or a somewhat
favorable/unfavorable opinion?


                           TOTAL        Rep            Ind            Dem

Strongly favorable             2%        1%             2%             3%
Somewhat favorable             4%        3%             5%             5%
Somewhat unfavorable           2%        2%             4%             1%
Strongly unfavorable           1%        1%             3%             1%
Heard of but can't rate
(DO NOT READ)                 10%       14%            10%             7%
Haven't heard of
(DO NOT READ)                 77%       76%            74%            80%
Don't know/Refused
(DO NOT READ)                  3%        3%             3%             2%




August 2008 ~ Diageo/Hotline Poll                                                       5
9. Do you approve or disapprove of the way George W. Bush is handling his job as
president? Do you approve/disapprove strongly or somewhat?


                           TOTAL        Rep            Ind            Dem

Strongly approve              11%       24%             8%             2%
Somewhat approve              22%       39%            23%             8%
Somewhat disapprove           16%       18%            18%            14%
Strongly disapprove           48%       14%            48%            76%
Don't know/Refused
(DO NOT READ)                  3%        4%             3%             *


[ROTATE Q.10-12]

10. Do you approve or disapprove of the way George W. Bush is handling the situation in
Iraq? Do you approve/disapprove strongly or somewhat?


                           TOTAL        Rep            Ind            Dem

Strongly approve              16%       33%            16%             2%
Somewhat approve              19%       33%            21%             9%
Somewhat disapprove           13%       16%            14%            10%
Strongly disapprove           49%       13%            48%            77%
Don't know/Refused
(DO NOT READ)                  3%        5%             2%             2%


11. Do you approve or disapprove of the way George W. Bush is handling the nation's
economy? Do you approve/disapprove strongly or somewhat?


                           TOTAL        Rep             Ind            Dem

Strongly approve               6%       13%             5%             2%
Somewhat approve              18%       36%            15%             4%
Somewhat disapprove           18%       25%            20%            12%
Strongly disapprove           54%       21%            56%            80%
Don't know/Refused
(DO NOT READ)                  4%        5%             5%             1%


12. And do you approve or disapprove of the way Congress is handling its job? Do you
approve/disapprove strongly or somewhat?


                           TOTAL        Rep            Ind            Dem

Strongly approve               2%        4%             *              2%
Somewhat approve              14%       12%            10%            19%
Somewhat disapprove           29%       24%            28%            35%
Strongly disapprove           49%       56%            57%            39%
Don't know/Refused
(DO NOT READ)                  6%        4%             4%             6%




August 2008 ~ Diageo/Hotline Poll                                                      6
13. Now thinking about the next election for president in 2008, if the election for
U.S. President were held today, would you be voting for the Democratic candidate or the
Republican candidate?


                           TOTAL        Rep            Ind            Dem

Democratic candidate          44%        7%            32%            81%
Republican candidate          37%       81%            32%             6%
Neither (DO NOT READ)          7%        3%            13%             5%
Don't Know/Refused
(DO NOT READ)                 12%        9%            23%             8%


14. And, regardless of how you plan to vote, who do you think has the best chance of
winning the next election for president in 2008, the Democratic candidate or the
Republican candidate?


                           TOTAL        Rep            Ind            Dem

Democratic candidate          52%       25%            47%            78%
Republican candidate          32%       59%            31%            13%
Neither (DO NOT READ)          2%        3%             3%             1%
Don't Know/Refused
(DO NOT READ)                 14%       14%            19%             9%


[PRE-OBAMA VP ANNOUNCEMENT, n=615]

15A. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?


                           TOTAL        Rep            Ind            Dem

McCain                        36%       77%            34%             6%
Lean McCain                    5%        6%             6%             2%
Obama                         40%        9%            25%            75%
Lean Obama                     5%        1%             5%             7%
Undecided                     11%        6%            26%             6%
Refused to answer              4%        1%             4%             4%




August 2008 ~ Diageo/Hotline Poll                                                        7
[POST-OBAMA VP ANNOUNCEMENT, n=403]

15B. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?


                           TOTAL          Rep          Ind            Dem

McCain                        37%         84%          38%             3%
Lean McCain                    4%          6%           6%             1%
Obama                         42%          2%          34%            78%
Lean Obama                     4%          *            3%             6%
Undecided                     11%          7%          14%            10%
Refused to answer              3%          1%           6%             2%


[TOTAL DATA, n=1022]

15C. Now, suppose the general election for president in 2008 were being held today
between Republican John McCain and Democrat Barack Obama, for whom would you vote? (IF
UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?


                           TOTAL          Rep          Ind            Dem

McCain                        36%         79%          33%             5%
Lean McCain                    4%          6%           5%             2%
Obama                         40%          5%          32%            75%
Lean Obama                     4%          1%           4%             6%
Undecided                     12%          8%          21%             8%
Refused to answer              4%          1%           4%             4%


DEMOCRATIC VP 2008

[PRE-OBAMA VP ANNOUNCEMENT DATA, n=615]

16A. Who would you most like to see as the Democratic vice presidential candidate in
2008?


                           TOTAL          Rep          Ind            Dem

Joe Biden                     26%         20%          25%            32%
Evan Bayh                      7%          8%           6%             6%
Kathleen Sebelius              5%          5%           5%             3%
Tim Kaine                      4%          2%           6%             4%
Other (DO NOT READ)
(SPECIFY)                      6%         6%            5%             6%
All of the above
(DO NOT READ)                  1%         *             3%             1%
None of the Above
(DO NOT READ)                 15%         20%          17%            10%
Unsure (DO NOT READ)          32%         30%          33%            34%
Refused (DO NOT READ)          5%          8%           1%             3%




August 2008 ~ Diageo/Hotline Poll                                                        8
[POST-OBAMA VP ANNOUNCEMENT DATA, n=403, Q.N16B - N17]

N16B. Are you satisfied that Joe Biden (pron. "bye-den") is the Democratic vice
presidential nominee, or would you have preferred that Barack Obama had selected
someone else?


                          TOTAL        Rep               Ind         Dem

Satisfied with Joe Biden 40%           22%               40%         55%
Preferred someone else   24%           19%               25%         28%
Don't know/Refused
(DO NOT READ)            36%           59%               35%         17%


N17. And, do you think that Barack Obama choosing Joe Biden (pron. "bye-den") as his
vice presidential running mate will mostly hurt his chances of winning the general
election in November, mostly help his chances of winning the general election in
November, or not make much difference?


                           TOTAL        Rep              Ind          Dem

Mostly hurt Obama             13%       10%              12%          15%
Mostly help Obama             38%       30%              36%          47%
Not make much
difference                    38%       46%              39%          32%
Don't know/Refused
(DO NOT READ)                 11%       14%              14%           6%


[ASK N18 ONLY IF Q15B=OBAMA, n=184]

N18. Based on what you know about Joe Biden (pron. "bye-den"), does having Joe Biden
(pron. "bye-den") as his running mate make you more likely to vote for Barack Obama in
November, less likely, or will it not have much effect on your vote?


                           TOTAL        Rep              Ind          Dem

More likely                   29%         -              36%          29%
Less likely                    5%         -               2%           5%
Won't have much effect        62%       100%             51%          63%
Don't know/Refused
(DO NOT READ)                  4%        -               11%           2%




August 2008 ~ Diageo/Hotline Poll                                                        9
[SPLIT SAMPLE Q.19-22]

19a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the nation's healthcare?


                           TOTAL        Rep            Ind            Dem

Barack Obama                  47%       11%            41%            81%
John McCain                   36%       71%            35%            10%
Neither (DO NOT READ)          5%        6%            11%             2%
Don't know/Refused
(DO NOT READ)                 11%       12%            12%             7%


19b. Which political party - the Democrats or the Republicans ­ do you think would do
the best job handling the nation's healthcare?


                           TOTAL        Rep            Ind            Dem

Democrats                     47%       18%            32%            81%
Republicans                   29%       61%            26%             5%
Neither (DO NOT READ)          9%       11%            15%             3%
Don't know/Refused
(DO NOT READ)                 15%       10%            27%            11%


20a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the nation's economy?


                           TOTAL        Rep            Ind            Dem

Barack Obama                  48%       12%            45%            82%
John McCain                   40%       80%            39%            12%
Neither (DO NOT READ)          3%        2%             7%             2%
Don't know/Refused
(DO NOT READ)                  8%        7%             9%             4%


20b. Which political party - the Democrats or the Republicans ­ do you think would do
the best job handling the nation's economy?


                           TOTAL        Rep            Ind            Dem

Democrats                     47%       11%            36%            83%
Republicans                   36%       75%            29%            10%
Neither (DO NOT READ)          6%        4%            13%             2%
Don't know/Refused
(DO NOT READ)                 11%       10%            22%             5%




August 2008 ~ Diageo/Hotline Poll                                                       10
21a. Which candidate - John McCain or Barack Obama - do you think would do the best job
handling the war in Iraq?


                           TOTAL        Rep            Ind            Dem

John McCain                   49%       91%            55%            18%
Barack Obama                  40%        5%            32%            73%
Neither (DO NOT READ           4%        2%             7%             3%
Don't know/Refused
(DO NOT READ)                  6%        2%             6%             6%


21b. Which political party - the Democrats or the Republicans ­ do you think would do
the best job handling the war in Iraq?


                           TOTAL        Rep            Ind           Dem

Democrats                     45%       11%            38%            80%
Republicans                   40%       82%            36%             8%
Neither (DO NOT READ)          3%        1%             3%             4%
Don't know/Refused
(DO NOT READ)                 11%        6%            24%             8%


22a. Which candidate - John McCain or Barack Obama - do you think would do the best job
managing America's energy policies?


                           TOTAL        Rep            Ind           Dem

Barack Obama                  49%       13%            40%            84%
John McCain                   37%       74%            38%             8%
Neither (DO NOT READ)          4%        3%            11%             1%
Don't know/Refused
(DO NOT READ)                 10%       10%            10%             7%


22b. Which political party - the Democrats or the Republicans ­ do you think would do
the best job managing America's energy policies?


                           TOTAL        Rep            Ind            Dem

Democrats                     46%       13%            40%            77%
Republicans                   35%       72%            29%             9%
Neither (DO NOT READ)          6%        4%             9%             5%
Don't know/Refused
(DO NOT READ)                 14%       11%            23%             9%




August 2008 ~ Diageo/Hotline Poll                                                       11
[ROTATE Q.23-27]

23a. If Barack Obama is elected president, how prepared do you think he will be to lead
the country? (IF PREPARED/ UNPREPARED, ASK:) Would you say very prepared/ unprepared or
somewhat prepared/ unprepared?


                           TOTAL        Rep            Ind            Dem

Very prepared                 22%        6%            15%            37%
Somewhat prepared             36%       18%            41%            49%
Somewhat unprepared           19%       33%            24%             6%
Very unprepared               20%       37%            19%             6%
Don't know/Refused
(DO NOT READ)                  3%        5%             1%             2%


23b. If John McCain is elected president, how prepared do you think he will be to lead
the country? (IF PREPARED/ UNPREPARED, ASK:) Would you say very prepared/ unprepared or
somewhat prepared/ unprepared?


                           TOTAL        Rep            Ind            Dem

Very prepared                 33%       60%            30%            14%
Somewhat prepared             41%       35%            52%            41%
Somewhat unprepared           11%        3%             8%            18%
Very unprepared               12%        -              4%            25%
Don't know/Refused
(DO NOT READ)                  3%        2%             6%             2%


24. How much, if at all, do you think Barack Obama is in touch with the interests of
the average American?


                           TOTAL        Rep            Ind            Dem

A great deal                  32%       11%            22%            55%
Somewhat                      38%       38%            47%            36%
Not very much                 16%       24%            18%             5%
Not at all                    12%       24%             9%             3%
Don't know/Refused
(DO NOT READ)                  3%        3%             3%             1%


25. And, setting aside your feelings about his policies for a moment, how would you
rate the job Barack Obama has done in presenting himself as a potential President of
The United States?


                           TOTAL        Rep            Ind            Dem

Excellent                     25%       16%            20%            36%
Good                          41%       33%            41%            47%
Fair                          22%       29%            28%            13%
Poor                          10%       20%             9%             3%
Don't know/Refused
(DO NOT READ)                  2%        2%             2%             1%


August 2008 ~ Diageo/Hotline Poll                                                      12
26. How much, if at all do you think John McCain is in touch with the interests of the
average American?


                           TOTAL        Rep            Ind            Dem

A great deal                  17%       36%            14%             4%
Somewhat                      44%       48%            51%            40%
Not very much                 22%       12%            24%            31%
Not at all                    13%        1%            10%            23%
Don't know/Refused
(DO NOT READ)                  3%        4%             2%             3%


27. And, setting aside your feelings about his policies for a moment, how would you
rate the job John McCain has done in presenting himself as a potential President of The
United States?


                           TOTAL        Rep            Ind            Dem

Excellent                     11%       23%             7%             5%
Good                          39%       47%            44%            31%
Fair                          32%       24%            35%            36%
Poor                          16%        4%            13%            27%
Don't know/Refused
(DO NOT READ)                  2%        1%             2%             1%




August 2008 ~ Diageo/Hotline Poll                                                    13
28. Generally speaking, do you think of yourself as a Republican, a Democrat, an
Independent, or something else? (IF REPUBLICAN OR DEMOCRAT ASK:) Do you consider
yourself a strong (Republican/Democrat) or not so strong (Republican/Democrat)? (IF
INDEPENDENT ASK:) Would you say that you lean toward Republicans or more toward the
Democrats?


                           TOTAL        Rep            Ind            Dem


Strong Republican             17%       54%             -              -

Not so strong
Republican                     9%       29%             -              -

Independent, leans
Republican                     6%       18%             -              -

Independent                   20%        -            100%             -

Independent, leans
Democratic                     8%        -              -             20%

Not so strong
Democrat                       9%        -              -             22%

Strong Democratic             24%        -              -             58%

Other (SPECIFY)
(DO NOT READ)                  2%        -              -              -

Don't know/Refused
(DO NOT READ)                  4%        -              -              -




August 2008 ~ Diageo/Hotline Poll                                                     14
29. Do you consider yourself very liberal, somewhat liberal, moderate, somewhat
conservative, very conservative or haven't you thought much about this? (IF MODERATE
ASK:) Do you tend to lean toward the liberal or conservative side?


                           TOTAL        Rep            Ind           Dem


Very liberal                   8%        4%             5%            14%

Somewhat liberal              16%        5%            16%            26%

Moderate, leans
liberal                        4%        2%             4%             5%

Moderate                      18%       16%            25%            18%

Moderate, leans
conservative                   4%        5%             2%             3%

Somewhat
conservative                  22%       34%            26%            12%

Very conservative             14%       27%            10%             6%

Don't know/Refused
(DO NOT READ)                 14%        6%            13%            16%


30. In talking to people about elections, we often find that a lot of people are not
able to vote because they are sick or they just do not have the time. With that in
mind, were you able to vote in the 2004 election for President of the United States and
other offices?


                           TOTAL        Rep            Ind           Dem

Yes, voted                    89%       95%            89%            89%
No, did not vote               8%        4%            10%            10%
Don't know/Refused
(DO NOT READ)                  3%        1%             *              1%


31. And for whom did you vote in this most recent 2004 presidential election?


                           TOTAL        Rep            Ind           Dem

George Bush                   48%       84%            49%            16%
John Kerry                    35%        5%            30%            65%
Ralph Nader                    1%        *              1%             1%
Other                          4%        2%             5%             5%
Don't know/Refused            12%        9%            16%            12%




August 2008 ~ Diageo/Hotline Poll                                                      15
32. What is your marital status?    Are you . . . (READ LIST)


                           TOTAL          Rep            Ind          Dem

Single                        15%         10%            16%          18%
Married                       62%         70%            65%          58%
Divorced                       8%          7%             7%          10%
Separated                      2%          2%             1%           3%
Widowed                       10%          9%            11%          11%
Don't Know/Refused
(DO NOT READ)                  3%          2%             *            1%


33. How many children under the age of 18, if any, do you have living at home?


                           TOTAL          Rep            Ind          Dem

None                          68%         69%            68%          70%
One                           12%         12%            12%          13%
Two                           11%         10%            13%          13%
Three                          4%          5%             4%           2%
Four or more                   2%          3%             3%           2%
Don't know/Refused
(DO NOT READ)                  3%          2%             *            1%


34. What is your age please?


                           TOTAL          Rep           Ind           Dem

18-20                          3%          2%             3%           3%
21-24                          1%          1%             1%           1%
25-34                         10%         10%             9%           9%
35-44                         14%         14%            13%          15%
45-54                         20%         21%            22%          18%
55-64                         20%         19%            19%          22%
65-74                         15%         18%            17%          14%
75 +                          12%         10%            12%          14%




August 2008 ~ Diageo/Hotline Poll                                                16
35. What is the last grade of formal education you have completed?


                           TOTAL        Rep          Ind             Dem

Less than high school          5%       3%            5%             7%

High school graduate          24%      22%           26%             25%

Some college/
vocational school             26%      23%           31%             26%

College graduate              28%      32%           22%             29%

Post graduate                 14%      17%           14%             12%

Don't know/Refused             3%       2%            1%             1%


36. And please tell me which of the following categories applies to your total
household income for 2007:


                           TOTAL        Rep            Ind            Dem

Less than $15,000              7%        6%             7%             9%
$15,000 to less than
$30,000                       12%        5%            12%            17%
$30,000 to less than
$50,000                       19%       17%            14%            21%
$50,000 to less than
$75,000                       18%       19%            23%            15%
$75,000 to less than
$100,000                      12%       16%            13%            11%
$100,000 to less
than $200,000                 11%       14%             9%            11%
$200,000 or more               3%        3%             2%             3%
Don't know/Refused            19%       20%            20%            13%


37. For statistical purposes only, could you please tell me your ethnic background?


                           TOTAL        Rep            Ind            Dem

White/Caucasian               75%       89%            80%            67%
Hispanic/Latino                5%        4%             4%             7%
African-American/
Black                         10%        1%             6%            20%
Asian-American/Asian           1%        1%             1%             2%
Native American                2%        2%             2%             1%
Other/Specify                  1%        *              1%             2%
Don't know/Refused
(DO NOT READ)                  5%        3%             5%             3%




August 2008 ~ Diageo/Hotline Poll                                                     17
38. Would you describe yourself as "born-again" or evangelical?


                           TOTAL        Rep            Ind        Dem

Yes                           35%       38%            36%        34%
No                            52%       51%            55%        56%
Don't know/Refused
(DO NOT READ)                 12%       11%             9%        10%


A. Gender (BY OBSERVATION)


                           TOTAL        Rep            Ind        Dem

Male                          47%       47%            54%        42%
Female                        53%       53%            46%        58%


B. REGION (BY PREFIX)


                           TOTAL        Rep            Ind        Dem

West                          21%       23%            22%        19%
South                         34%       37%            37%        31%
Midwest                       27%       23%            26%        29%
Northeast                     19%       17%            15%        21%




August 2008 ~ Diageo/Hotline Poll                                       18