Diane M. Aull P.O. Box 1116 …

Diane M. Aull
P.O. Box 1116                                                                        e-mail: diane@aull.info
Clayton NC 27528                                                                      mobile: 919-608-2449


SUMMARY

A website manager, online marketer and writer located in the Research Triangle area of North Carolina.
Special expertise in search engine optimization (SEO), copywriting / technical writing and e-commerce
conversion optimization.


SELECTED ACCOMPLISHMENTS

    ·   Revenue and Sales: For B2B e-commerce site, increased sales 33% for calendar year 2007 over
        2006, following an increase of 21% for 2006 over 2005.

    ·   Conversions: Achieved average conversion rates of 9.1% (2006), 10.1% (2007) and 11.6% (2008 to
        date) for corporate e-commerce site.

    ·   Traffic: Doubled monthly traffic to corporate website through basic optimization techniques.

    ·   Search Engine Rankings: Obtained multiple first page rankings on major search engines (with
        "SiteLinks" listings on many search terms in Google) for corporate website.


EXPERIENCE:

ACROPRINT TIME RECORDER COMPANY (Raleigh, NC)
Website Manager/eCommerce Marketing Specialist, Feb. 2004 ­ present

    ·   Maintain, update and enhance multiple corporate and subsidiary company websites, including three
        e-commerce store sites. Responsible for all aspects of site development: design and code pages,
        develop site architecture, install and configure content management systems, write content and
        copy, optimize graphics, etc.
    ·   Design and develop online surveys and landing pages to support direct mail, product promotions
        and other marketing campaigns..
    ·   Provide copywriting, technical writing and proofreading/editing services to various project teams.

NINEYARDS.COM (Clayton, NC)
Owner, Jan. 2000 ­ present

    ·   Conduct detailed site usability and optimization reviews for clients and on behalf of other search
        optimization firms.
    ·   Design, maintain, develop content for and promote small business and entertainer Web sites.
KNOWLEDGE TRANSFER INTERNATIONAL (New York, NY)
Contract Technical Writer, Mar. 1998 - Dec. 1999

   ·   Specialized in the financial services industry: designed and coded custom WBT courses for training
       new employees of a securities trading company, coded HTML Help pages for a Web-based
       insurance broking application, and developed Windows Help and an end-user manual for a portfolio
       analysis application.

LEVERAGED TECHNOLOGY, INC. (New York, NY)
Consultant/Technical Writer, July 1997 - Mar. 1998

ERNST AND YOUNG, LLP (Lyndhurst, NJ)
Help Desk Supervisor, Sept. 1994 - July 1997

FIRST FIDELITY BANK (Newark, NJ)
Management Control Analyst, Dec. 1992 - Sept. 1994

MIDLANTIC NATIONAL BANK (Cedar Knolls, NJ)
Business Analyst, Oct. 1990 - Dec. 1992

WHIRLPOOL CORPORATION, Nov. 1982 - Oct. 1990
Call Center Supervisor (Fairfield, NJ)
Data Control Analyst (Columbia, SC)
Cost Accountant (Columbia, SC)

PRICE WATERHOUSE (Columbia, SC)
Staff Accountant (Auditor), July 1980 - Oct. 1982

ADDITIONAL:
Part-time Adjunct Instructor of Cost Accounting at Columbia College (Columbia, SC) and Newberry
College (Newberry, SC) in 1983 - 1985.


TECHNICAL SKILLS:

Web/Internet:
HTML/XHTML; CSS; WordPress; Joomla; HomeSite; Google Analytics; FastStats Analyzer; ShopSite Pro;
Mal's e-Commerce; Apache Server; Microsoft IIS; accessibility standards (Fed. Sec. 508 and WAI); etc.

Graphics:
Adobe Photoshop; Paint Shop Pro; ULead PhotoImpact; etc.

Desktop publishing/general office:
Microsoft Office; MS Word; Access; Powerpoint; Excel; Outlook; MS Project; Macromedia Freehand;
Microsoft Publisher; Serif PagePlus (PDF Edition); Adobe Acrobat/PDF; RoboHelp; etc.
EDUCATION:

Bachelor of Science in Accounting, Newberry College (Newberry, SC)
  · Graduated in top 10% of class; degree awarded with honors.
  · Received American Legion Award for outstanding campus involvement.
  · Elected to business and music honorary societies.

SELECTED COURSES AND SEMINARS:
  · Attendee / live blogger, Small Business Marketing Unleashed conference, Houston (April 2008)

   ·   Attendee, Search Engine Strategies conference, San Jose (Aug. 2007).

   ·   Student, Fundamentals of Online Testing - six week course, online (April 2007). Presented by
       Marketing Experiments.

   ·   Instructor/Presenter, High Rankings SEO and Marketing Seminar, Walnut Creek, CA (March
       2006). Topics presented included search friendly design, accessibility and usability.

   ·   Attendee, Search Engine Strategies conference, New York City (Feb. 2006).

CERTIFICATIONS:
  · Brainbench.com transcript ID#:183654


OTHER:
   ·   Search Marketing Columnist, Search Engine Guide, April 2007 ­ present

   ·   Moderator, Search Engine Friendly Design & Usability board, HighRankings.com Search Engine
       Optimization forums, Feb. 2004 ­ present.

   ·   Moderator, Small Business Ideas forums (www.SmallBusinessBrief.com), Sept. 2007 ­ present.

   ·   Member, Triangle Interactive Marketing Association

   ·   Contributing Author, Successful-Sites.com

   ·   Category Editor, Skaffe.com and MusicMoz.org

   ·   Interviewed for SearchMarketingGurus.com "Women of Internet Marketing" series
       (http://tinyurl.com/4vtvhx to view article).

   ·   Selected Social Media Profiles:
          www.LinkedIn.com/in/torka
          www.Facebook.com/people/Diane_Aull/689439017
          www.Twitter.com/Torka