





Digital Money Conference
Cyprien Godard
European Business Development Manager
April 10th-11th 2002, London
©2002 IPIN.
All rights reserved.
iPIN Overview
Mission Modular payment software that enables companies to
enrich existing customer relationships with revenue-
producing, targeted payment systems.
Background · Incorporated 1997
· Offices in Belmont, Paris, and Hong Kong
· 60 employees
Customers · France Telecom, Vodafone, BT, Visa, HSBC, T-Online
France
Markets · Telco/wireless, financial services, telematics, utilities
Product · iPIN Payment PlatformTM 3.1 (14 modules)
Technology · EJB/J2EE, Oracle 9i, Oracle Financials
Partners · Cap Gemini Ernst & Young, Gemplus, Verisign, Lucent,
Logica, Convergys, nCipher, Sun, Oracle
1
Market Overview
Business Drivers
! Companies are starting to view payments as a
new revenue opportunity, not just a cost
center.
! Many companies already possess key
elements of a payment network: buyers,
sellers, a communications network, and
settlement methods.
! Existing payment technologies do not, and
cannot, adapt readily to emerging
opportunities.
iPIN Solutions
Virtual World Physical World
TM TM
Content PayTM Remote PayTM Mobile Pay Scan Pay
-Pay at a virtual -Pay at a virtual -Pay at a physical -Pay at a physical
merchants merchants merchants merchants
- for low priced digital - for hard goods and -for hard goods or - for hard goods or
items, such as content higher priced-point services services
and services. services
- using the mobile phone - using a contactless
- using web, WAP, SMS, - using web, WAP, SMS, and cellular network as device as credential
IVR channels IVR channels electronic payment repository that connects to
terminal. the merchant's POS via a
local area network.
iPIN Payment Platform
2
iPIN's Payment Solutions are:
·Flexible
·Global
·Secure
·Interoperable
·Market Ready
Cyprien Godard
cgodard@ipin.com
+33 158 56 7206
©2002 IPIN.
www.ipin.com All rights reserved.
Appendix - Market Overview
European Mobile Data Application Segment ARPU: (2000-2006)
Source: Yankee, 2001
Total User's ARPU by Segment Data User's ARPU by Segment
$9 $16
$8 $14
$7 $12
$6
$10
$5
$8
$4
$6
$3
$4
$2
$1 $2
$- $-
1 99 9 2 000 20 01 20 02 200 3 2004 2005 20 06 2 00 0 2001 2 002 2 003 2 004 2 005 2 006
Messaging Infotainment Enterprise M-Commerce Messaging Infotainment Enterprise M-Commerce
Total Users ARPU (US$/month) 2000 2001 2002 2003 2004 2005 2006
Messaging/E-mail $ 1.97 $ 2.91 $ 3.85 $ 5.12 $ 6.23 $ 7.28 $ 8.21
Infotainment $ 0.12 $ 0.38 $ 0.79 $ 1.18 $ 1.63 $ 2.15 $ 2.70
Enterprise $ 0.08 $ 0.11 $ 0.16 $ 0.24 $ 0.33 $ 0.48 $ 0.70
M-Commerce $ 0.01 $ 0.03 $ 0.11 $ 0.26 $ 0.43 $ 0.72 $ 0.99
Average Data ARPU $ 2.18 $ 3.44 $ 4.91 $ 6.78 $ 8.61 $ 10.63 $12.59
3
Appendix - Market Overview
Market Potential Western Europe
45000
$41bn (SA)
40000
35000 Range in
forecasts
largely Potential Wireless
30000 driven by POS market
($m) unknown
25000 penetration
of wireless
POS
20000 payments $20bn (BCG)
$19bn (IDC)
15000
10000 $7.4bn Top up of (1)
prepaid
accounts
$6.4bn
5000 $3.4bn $4.5bn Wireless
micropayments (2)
$148m $1.4bn WAP Commerce (3)
0
2000 2001 2002 2003
Source: iFG, Forrester, BCG, Strategy Analytics
Note: Model built category by category for 8 major markets in Western Europe and extrapolated for rest of Europe
1. Forrester: Figure generated from bottom up analysis category by category, based on number of mobile Internet users and product amenity to purchasing via WAP
2. BCG: Includes micropayments for content, applications, music and value added services downloaded to the device via the network.
3. Penetration of prepay top ups over the network will grow from 0% in 2000 to an average of 25% in 2003
Appendix - Market Overview
The Global Market: Another View
rWorld
rWorld
500B
$17T
1% 0.75% rWorld
rWorld
$4B
$170B
eWorld
50B 2% eWorld
$1B
eWorld
$120B
10%
eWorld
$12B mWorld
150B
Annual 6% mWorld
mWorld mWorld $10B
100% Growth
$40B $40B @ 50%
Global mCommerce mCommerce Transaction Payment Proc
mCommerce
Consumer $ Volume Transaction Fee (%) Revenues
Affinity
Spending Volume 2005
Rate (%)
2005
4