DTV Quarterly Activity Station Report …

DTV Quarterly Activity Station Report                                                                                              Page 1 of 3
 Federal Communications Commission                                     Approved by OMB FOR FCC USE ONLY
 Washington, D.C. 20554                                           3060-1115 (March 2008)

                                                                                       FOR COMMISSION USE ONLY
                                 FCC 388
                    DTV Quarterly Activity Station Report                              FILE NO.   BDERCT-20080710ATL
Licensee
THE CURATORS OF THE UNIVERSITY OF MISSOURI
Call Sign                                        Facility Id                                         Previous Call Sign (if applicable)
KOMU-TV                                          65583
 Community of License
 City                                  State       County                               Zip Code
 COLUMBIA                              MO          BOONE                                65211 -

Nielsen DMA                                      World Wide Web Home Page Address                    Licensee Renewal Expiration Date
COLUMBIA-JEFFERSON CITY                          WWW.KOMU.COM                                        (mm/dd/yyyy)
                                                                                                     02/01/2006
 Channel Numbers: (Check the Channel Number(s) to which this form applies.)
     Analog                8
     Digital               36

Report reflects information for quarter ending: 06/30/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
   Option One (A and D)     Option Two (B and D)     Option Three (C and D)
Over the past quarter, have you fully complied with the requirements of this option?                                  Yes     No
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream?                                          Yes     No
Application Purpose:
     DTV Education Report
     Amendment                                                                                File Number -

If an amendment, include a comment explaining the reason and the portions of the pending application that are being revised.

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related
crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related
informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment
boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
 Total 5:00 a.m. to 1:00 a.m. PSAs 240
 Total 5:00 a.m. to 1:00 a.m. CSTs 537

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
 Total 6:00 a.m. to 9:00 a.m. PSAs 13
 Total 6:00 a.m. to 9:00 a.m. CSTs 92

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00
p.m. to 11:35 p.m. (must average at least 4 per week)?
 Total 6:00 p.m. to 11:35 p.m. PSAs 0
 Total 6:00 p.m. to 11:35 p.m. CSTs 0

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00

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DTV Quarterly Activity Station Report                                                                                        Page 2 of 3
p.m. to 10:35 p.m.(must average at least 4 per week)?
 Total 5:00 p.m. to 10:35 p.m. PSAs 77
 Total 5:00 p.m. to 10:35 p.m. CSTs 87
Comments:



30 Minute Educational Programs - Last Quarter



How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run
between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009.
Total number of 30 Minute Informational Programs                                       2
Comments:
COUNTDOWN TO DTV, PRODUCED BY THE NATIONAL ASSOCIATION OF BROADCASTERS AIRED 5/24/08 AT 1:30 PM AND
6/22/08 AT 11:00 AM.

100-Day Countdown Eligible Pieces - Last Quarter



Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day "Countdown to DTV" activities.
Stations must execute a minimum of one "Countdown to DTV" on-air activity per day during the 100 days leading up to February 17, 2009.
During the last quarter, how many of each eligible 100-Day "Countdown to DTV" pieces did your station run?
  0                                       Graphic Displays
  0                                       Animated Graphics
  0                                       Graphic and Audio Displays
  0                                       Longer Form Reminders
Comments:

Section D (For all broadcasters)


Additional DTV On-air Initiatives - Last Quarter
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the         Yes     No
quarter? The comment box may be used to describe these initiatives.
Comments:
ON JUNE 19, 2008, KOMU'S DIRECTOR OF AUDIENCE DEVELOPMENT, MATT GARRETT, APPEARED ON KOMU'S LOCAL
TALK SHOW PEPPER & FRIENDS TO DISCUSS THE UPCOMING ANALOG - DIGITAL TRANSITION. THE FIVE MINUTE
SEGMENT INCLUDED THE DATE OF THE TRANSITION, WHO IT AFFECTS, CONVERTER BOX INFORMATION AND THE
RESOURCES AVAILBLE FOR MORE INFORMATION (DTVANSWERS.COM, 888-DTV2009 AND KOMU.COM/DIGITAL
SWITCH).
Station Website Additional Activity Related to the DTV Transition - Last Quarter
Does your station have a Website?                                                                                      Yes     No
If YES, did your station provide additional DTV related information or activities on that Website? The comment         Yes     No
box may be used to describe what was posted on the station's Website.
Comments:
THE STATION'S WEBSITE, KOMU.COM, HAS A WEBPAGE DEVOTED TO EDUCATING VISITORS ABOUT THE TRANSITION
TO DIGITAL TELEVISION SERVICE. THE WEBPAGE DISCUSSES THE PROCESS VIEWERS NEED TO FOLLOW TO ENSURE
CONTINUED RECEPTION OF OVER THE AIR BROADCAST SIGNALS AFTER THE TRANSTION DATE. THE WEBPAGE ALSO
INCLUDES CONTACT INFORMATION AND OTHER INFORMATIVE LINKS SUCH AS DTVANSWERS.COM, DTV.GOV,
ANTENNAWEB.ORG, DTV2009.GOV, GETREADYFORDIGITALTV.COM AND DIGITALTIPS.ORG.
Additional DTV Outreach Efforts -- Last Quarter
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The
comment box may be used to describe this activity.
      Speaking Engagements

Comments:

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DTV Quarterly Activity Station Report                                                                                              Page 3 of 3
KOMU CHIEF ENGINEER CHRIS SWISHER ADDRESSED THE FOLLOWING GROUPS TO PROVIDE INFORMATION ABOUT
THE UPCOMING ANALOG TO DIGITAL TRANSITION. THE SESSIONS INCLUDED QUESTION AND SESSIONS WITH
ATTENDEES.

ASHLAND OPTIMIST CLUB 5/17/08 ASHLAND, MO
CALIFORNIA SR. CENTER 6/10/08 CALIFONIA, MO
TIPTON SR. CENTER 6/11/08 TIPTON, MO
J.C ROTARY CLUB 6/30/08 JEFFERSON CITY, MO
    Community Events

Comments:

    Other (describe)

Comments:
KOMU PRODUCED A STATION NEWSLETTER SENT TO MORE THAN 600 AREA LEADERS. INCLUDED IN THE
NEWSLETTER WAS AN ARTICLE ABOUT THE UPCOMING TRANSITION, WHO IT IMPACTS, THE NECCESSARY STEPS FOR
VIEWERS TO FOLLOW AND CONTACTS FOR ADDITIONAL INFORMATION.

This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.
Comments:
KOMU-DT 8.3 IS OUR SISTER STATION AND AN AFFILIATE OF THE CW 100 PLUS GROUP. THE CHANNEL IS CLEARED ON
THE ANALOG TIER OF MANY CABLE SYSTEMS THOUGHOUT THE VIEWING AREA. IN ADDITION, MID MISSOURI'S CW IS
CLEARED ON THE ANALOG TIER OF DISH NETWORK. DURING THE SECOND QUARTER MID MISSOURI'S CW AIRED 388
DTV TRANSITION PSAS AND 730 DTV CSTS.




Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good
faith.
Typed or Printed Name of Person Signing                                   Typed or Printed Title of Person Signing
                                                                          DIRECTOR OF BUSINESS SERVICES
Signature                                                                 Date (mm/dd/yyyy)
MARY L. SAP                                                               07/10/2008

                     WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR
                IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION
                   LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR
                                    FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

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              THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L.
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http://fjallfoss.fcc.gov/cdbs/cdbs_docs/388_101.cfm?form=388_101.cfm&acct=0&appn=101252409&fac... 7/14/2008