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Editorial Calendar 2008 Issue Date Special Focus …

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Created: Thu Jun 26 08:38:10 2008
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Editorial Calendar 2008
Issue Date             Special Focus                                             Ad Close       Bonus Distribution
January 14             Selecting an Ad Agency                                    January 3
                       E-mail Marketing
                       Vertical Insight: Marketing to Food Service

February 11            Direct Marketing: Top List Managers & Brokers             January 24     DMA B-to-B Marketing Conference
                       Search Marketing
                       Vertical Insight: Marketing to Electrical Engineers

March 10               Event Marketing                                           February 21    Search Engine Strategies
                       Top Trades
                       Web Analytics
                       Vertical Insight: Marketing to Financial Services
                       Ad Measurement Study

March 24               BtoB's Interactive Marketing Guide                        March 6        Ad:Tech San Francisco
Special Annual Issue

April 7                BtoB's Top Ad Agencies; Top Interactive Agencies          March 20       Ad:Tech San Francisco
                       Technology Marketers: Best Practices
                       Vertical Insight: Marketing to Pharmaceuticals

May 5                  BtoB's Media Power 50                                     April 17       ABM Spring Meeting
                       Online Video                                                             Media Business Innovator Awards
                       Vertical Insight: Marketing to Government

May 28                 BtoB's Guide to Lead Gen Management                       May 14         DM Days New York
Special Annual Issue                                                                            Search Engine Strategies
                                                                                                Ad:Tech Chicago & New York

June 9                 Direct Marketing: Database Marketing                      May 22         DM Days New York
                       Behavioral Targeting                                                     BMA Annual Conference
                       Vertical Insight: Marketing to Automotive

June 23                BtoB's Vertical Marketing Guide                           June 5
Special Annual Issue

July 14                BtoB's Who's Who 100                                      June 26        Ad:Tech Chicago
                       Event Marketing
                       E-mail Marketing
                       Vertical Insight: Marketing to Lawyers

August 11              Integrated Marketing Success Stories                      July 24        Search Engine Strategies
                       Search Marketing
                       Custom Publishing for Marketers
                       Vertical Insight: Marketing to Agriculture
                       Ad Measurement Study

September 15           Top 100 B2B Advertisers; Top 50 Internet Advertisers      August 28      OMMA NY Conference & Expo
                       NetMarketing's Best Web Sites
                       Vertical Insight: Marketing to IT

September 29           BtoB's E-Mail Marketing Insight Guide                     September 11
Special Annual Issue

October 13             Direct Marketing: Industry Forecast/Top Direct Agencies   September 25   DMA Annual Conference
                       Marketing to the C-Suite                                                 Ad:Tech New York
                       Online Advertising
                       Vertical Insight: Marketing to Manufacturing

October 27             BtoB's Best 2008: Top Marketers/Top Brands/Top Creative   October 9
Special Annual Issue

November 10            Marketing to Small Business                               October 23
                       E-mail Marketing
                       Lead Generation
                       Vertical Insight: Marketing to Construction

November 24            BtoB's 2009 Marketers' Resource Guide                     November 6
Special Annual Issue

December 8             2009 Marketers Budget Outlook                             November 20
                       Search Marketing
                       Green Marketing
                       Vertical Insight: Marketing to Insurance