ELECTRONIC DATA …

                                 ELECTRONIC DATA
                                                                              CONTACTS
                                                Richard Evers-Swindell                         01902       319 760
                                                        Kerry Harrison                         01902       319 764
                                                        Rob Ferguson                           01902       319 825
                                E-mail: display@expressandstar.co.uk                           Internet:   www.expressandstar.com

                                                                        HOW TO SUPPLY COPY
       ADFAST If supplying to Chronicle Series, upload your artwork to each Chronicle Title. Cannock, Dudley.
       Halesowen, Kidderminster, Stourbridge, Stafford, Sandwell and Great Barr, Wolverhampton and Walsall.
                                                                                           DEADLINES
    E-mail     ......................................   display@expressandstar.co.uk       The Chronicle Series requires ALL electronic adverts to
                                                                                           be received by:-
    ACCEPTED FILE FORMAT                                                                   12 noon Monday prior to publication for Kidderminster,
    ADFAST - To find out more about submitting                                             Walsall, Sandwell, Dudley and Wolverhampton
    adverts via Adfast,                                                                    All other Chronicles 12 noon Tuesday prior to
    E-mail to: ................................................admin@adfast.co.uk          publication.
    or visit: ..........................................................www.adfast.co.uk   WRAPS
                                                                                           All Wraps must be in 1 week prior Publication
    We are listed as:- Cannock, Dudley. Halesowen,
    Kidderminster, Stourbridge, Stafford, Sandwell and                                     The Chronicle Series Newspapers will not
    Great Barr, Wolverhampton and Walsall.                                                 undertake to modify / amend any file or copy that
                                                                                           is supplied incorrectly, hence the need to adhere
    PDF - Create your pdf from the application you are                                     to production deadlines in case there is a need to
    working in (ie. Quark, Indesign etc.). Ensure that                                     re-supply copy should it fail our stringent preflight
    you choose the correct settings. If your advert                                        tests.
    contains black text, then please be aware that we
    do not use Pdf-x settings as they create a 4-colour                                    FULL COLOUR & SPOT COLOUR
    process black which is unsuitable. Applying some                                       ALL adverts submitted for full colour publication
                                                                                           must be produced in four colour process CMYK
    colour-management settings will also give this
                                                                                           separation. Text should be a true black NOT
    result.                                                                                process black.
    Therefore, turn colour-management off and select
                                                                                           Please do not use jpeg encoding on photoshop eps
    a press-optimised setting. Our pdf job options are                                     files, as this will output in mono.
    available on request, as is our own colour-profile.
                                                                                           The only spot colour available in our publication is
    MECHANICAL DATA FOR                                                                    RED. Please ensure this red is made up of 100%
    (ALL CHRONICLES SERIES)                                                                magenta & 100% yellow with process separation,
    PAGE SPECIFICATION                                                                     as a (.eps) file.
                                                                                           Avoid producing such files in Photoshop, as this
        Page Area 307.6 x 410mm.
                                                                                           will generate a magenta cast over all plates, even
        Columns per Page 9. No bleed is required.                                          when the original image is greyscale.

                   Column Widths (mm)                                                      Any Photoshop files encapsulated within your pdf
      1    2     3     4     5     6     7     8     9                                     must be CMYK, and any text below 10pt cannot
     32.4 66.8 101.2 135.6 170.0 204.4 238.8 273.2 307.6                                   be reproduced in four colour separation.
                                                                                           COLOUR PROFILES & MANAGEMENT
    DPS    (Double Page Spread)                  ACROSS GUTTER 628mm                       Please be aware when applying a colour profile to
    NEWSPRINT COLOUR & MONO                                                                your file it can create unpredictable results, a
                                                                                           colour profile is available on request.
       Screen Ruling 100 dpi (40dpc) 200ppi.
       Screen Dot:- Round.
                                                                                            WE CANNOT ACCEPT FILES FROM THE FOLLOWING:-
       Dot Requirement 2 - 4% in highlight, tail off
                                                                                              MICROSOFT WORD, POWERPOINT, PUBLISHER,
          to 90% - 93% in shadow areas.
                                                                                                   ACCESS, EXCEL OR COREL DRAW.
       Adjust Midtone where necessary.
       Dot Gain 25 - 28% based on 50% grey dot
       (eg. 15% tint will appear in print at 30%)                                          SUBMIT YOUR ADVERTS BY:-
                                                                                           ADFAST, EMAIL, DVD/CD, FLASH USB.
    Screen Angles:-                                                                        The Express & Star currently accept:
    Yellow 90% Magenta 45% Cyan 105% Black 75%                                             Adobe Acrobat PDF 1.4 or above

                                                   POINT TO NOTE:
                       Always label the file you supply with the URN (Unique Reference Number).
Please contact the Salesperson who arranged the booking for you, they will be able to furnish you with this information.
                               Advertisements without a URN -- CANNOT be processed.