Elpical demonstrates next generation of automatic image…

    Elpical demonstrates next generation of automatic
       image enhancement products at Drupa 2008

Version 5 of Claro Premedia and Claro Single further increase
      image quality and brings new automation features

Giesbeek, The Netherlands, May 14, 2008 - Elpical, a leading specialist in automated image
enhancement and image management solutions, announces the next generation of its
Claro line of products. Claro's state-of-the-art image enhancement technology enables
advanced automation for magazine, newspaper, catalog and digital print production.
Based on a thorough analysis, Claro dynamically optimizes the quality of images,
individually or embedded in PDF files. As an Enfocus Crossroads partner, Elpical will show
the latest version of its products in the Drupa Innovation Park, booth 7c.

Claro Premedia: Better images for editorial or catalog workflows
Elpical Claro Premedia is the solution for demanding environments with high volume image
throughput. Its client/server architecture combines the advantages of server-based image
optimization with the subtlety of operator interventions. Claro Premedia can easily be integrated in
editorial or catalog production systems, taking into account scaling and cropping parameters
when optimizing the image quality.

On top of a completely revamped user interface, version 5 of Claro Premedia introduces a host of
new features that further increase image quality and expand automation capabilities. In order to
repurpose images for different media, you can now define Dynamic DeviceLink processing
channels, converting images from one CMYK color space to another and optimizing the
printability of those images for specific printing processes and paper types. Claro will also
recognize bitmap logos inside a PDF, leaving them untouched while only processing the actual
photographs in the file. For automation and traceability, Claro Premedia 5 introduces support for
XMP metadata. Besides routing files on IPTC information, you can now also route files based on
XMP data. An image process log can be saved in XMP, making it easy for anyone to see the
changes compared to the original image.

Claro Single: Server based image enhancement, color- and file conversion
Elpical Claro Single is based on the same reliable image enhancement technology found in Claro
Premedia. Specifically built to integrate into automation products like Enfocus SWITCH, Claro
Single offers true automated image processing power. Where products like Adobe Photoshop can
be used for basic batch processing tasks like color conversion, Elpical's image analysis adds
dynamic quality improvement capabilities to a workflow that otherwise could only be performed by
an operator. Industrial photo-studios, photo-labs, commercial digital printers or anyone else
dealing with a large amount of pictures per day will quickly see the benefits of Claro Single.
The new version of Claro Single carries along many of the improvements made in Claro
Premedia, such as its XMP capabilities. Also introduced: conversion to grayscale, the ability to
save in different files formats, image resampling and other more basic image manipulation
capabilities. Last but not least, Claro Single 5 allows you to route "bad" and corrupted images.
Pictures are considered bad if the analysis shows that the desired quality can not be reached. The
ability to route these images enables you to either manually deal with that image or simply decide
not to use it.

"We have worked hard to bring image enhancement to a higher level," says John de Jong,
Managing Director of ELPICAL, "through our collaboration with Enfocus and our improved
metadata handling, our core technology can easily be implemented and become an integral part
of any workflow."

About ELPICAL
ELPICAL Software, based in Giesbeek, The Netherlands, develops and markets software
solutions for the production and enhancement of digital images and the automation of the image
workflow. Based on extensive image analysis, the technology enables publishing houses to
automate the enhancement of produced images. ELPICAL was established in 1997 by a
management buy-out of the Electronic Imaging department of Victor Hasselblad AB. Since then,
ELPICAL has become a leading specialist in the field of digital image enhancement and
management.

The manufacturer's key products include Claro Premedia Server, 4LeafClover, EmailManager,
SlideShowEnhancer and the Claro module for Gradual SWITCH. ELPICAL's core competence in
the field of digital images makes the company an ideal partner for other software suppliers who
want to combine ELPICAL products with their own applications, or for system integrators who
want to integrate expanded image functions in their own products. ELPICAL has concluded an
OEM agreement with, among others, OCɩ for the enhancement of embedded images from PDF
documents. www.elpical.com


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All products and services are trademarks or registered trademarks of their respective owners and
are hereby acknowledged.

Contact

Public relations
Four Pees
Dorine Vanleke
T: +32 330 60 12
E-mail: Dorine Vanleke
Web: www.fourpees.com

Elpical
John De Jong
E-mail: john.de.jong@elpical.com
Web: www.elpical.com