Contact Kate Spellman Everything Channel (516) 562-7383 kspellman…

Contact
Kate Spellman
Everything Channel
(516) 562-7383
kspellman@everythingchannel.com

  Everything Channel Unveils First-of-a-Kind Research on Driving Channel Growth in the
                                      Global Market

               Results: Solution Providers Worldwide Are Poised for Growth

Manhasset, NY, April 14, 2008 ­ Everything Channel (formerly CMP Channel), the global leader
in technology channel execution, today announced that its Institute for Partner Education &
Development (IPED) released results of first-of-a-kind research comparing global Channel market
data from the Americas, Asia, Europe and Africa. Based on 7400 responses, the report indicates
that Solution Providers across the globe are poised for growth.

Highlights of the research include:
    · Hyper growth partners are strongest in the Asia-Pacific region, moderate growth partners
        are strongest in Latin America, and lifestyle partners are strongest in Europe/Middle East.
        Moderate growth partners are also leading the growth spurt in Asia Pacific, Europe,
        Middle East, Africa, North America and Latin America.
    · The global landscape in 2008 for the Channel is very encouraging with end user IT
        budgets increasing 50 percent in 2008.
    · More end users are relying on the Channel globally to meet their business and
        technology needs.
    · The Channel is evolving to focus more on customization.
    · Based on the maturation of the various markets, end customers require different types of
        expertise from their Solution Provider partners. For example, traditional resellers
        dominate less mature geographical markets while total Solution Providers have more
        influence in North America and Western Europe.
    · The leading strategy for Solution Providers growth across the globe is consistent - target
        new markets, specifically hitting C-level and line-of-business executives with their
        marketing message.
    · There are three distinctly different growth philosophies for Solution Providers ­ lifestyle
        business, moderate growth and hyper growth ­ and technology vendors need to understand
        the dynamics of each mindset.
    · Solution Providers have to enhance their value to the end user with a greater investment
        in marketing and expanding their ability to deliver emerging technology offerings and
        solutions to retain their partner relationships.
    · Vendors need to optimize their relationships with channel partners and increase
        customer satisfaction levels by providing customizable products, better communication
        and easy-to-manage programs, etc.

Robert Faletra, Chief Executive Officer, Everything Channel presented these research results last
week in Rome at the IT Channel Vision Europe where Europe's premier IT channel executives
who represent enterprise and mid-size markets came together.

"This first-of-a-kind research provides us with a view of global Channel trends as well as the
dynamics of each market," said Toni Clayton Hine, VP, Managing Director, IPED. "It will help us
identify what investments IT vendors need to make and where they should be allocating their
resources to secure the highest return on investment. We look forward to conducting additional
research to help grow Solution Providers' businesses."
About Institute for Partner Education & Development (www.IPED.com)
The Institute for Partner Education & Development (IPED) empowers technology companies with
channel education, intelligence and analysis to develop, deploy and execute channel strategies
and programs that drive revenue. IPED content is based on two decades of channel experience
and more than 50,000 annual surveys of business partners and end-customers. IPED is a
business unit of Everything Channel, publishers of CRN and VARBusiness; host of ChannelWeb,
largest channel portal for solution providers; and organizers of the XChange conferences. With 25
years of experience and institutional knowledge about the channels of distribution for IT products,
Everything Channel is recognized as the premier source of information for the channel.

Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel is the global leader in technology sales and serves as the one stop shop for
the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers
and Solution Providers turn to Everything Channel to manage and accelerate their business.
Everything Channel provides the answer to strategy and branding, online marketing,
research/market intelligence, lead generation, branded and custom events, education and
workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a
subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of
news distribution and specialist information services with a market capitalization of more than
$2.5 billion.

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