Information about http://www.morethanaclub.org/resources/MoreThanAClub_releaseFINAL_english.pdf

FC Barcelona & FCB Foundation, Malaria No More and AYSO …

Tags: american youth soccer, american youth soccer organization, augu, barcelona fcb, bed nets, best soccer players, chivas guadalajara, fc barcelona, fundraising effort, global partnership, global soccer, soccer club, soccer community, soccer kids, soccer programs, soccer stars, soccer tournament, team philosophy, york soccer, youth soccer organization,
Pages: 2
Language: english
Created: Mon Aug 4 11:03:14 2008
Display cached document
Page 1
image
Page 2
image
             FC Barcelona & FCB Foundation, Malaria No More and AYSO
                       Launch Initiative to "Kick it to Malaria"
   Global Soccer Stars join AYSO kids to Lead Soccer Community in Nationwide Fundraising
                                   Effort to Fight Malaria
August 4, 2008 (New York) ­ Soccer club FC Barcelona, FCB Foundation, Malaria No More and the
American Youth Soccer Organization (AYSO) today announced the "More Than A Club: Kick it to
Malaria" initiative. The focus of this global partnership is to raise funds and awareness to help fight
malaria and save the lives of children in Africa. Malaria is the number one killer of children in Africa and
takes one life every 30 seconds ­ more than one million every year.

FC Barcelona boasts a roster of some of the world's best soccer players. The team has long lived by their
motto and team philosophy of being "More Than a Club." Now the storied club will take on the number
one killer of children in Africa: malaria. The year-long "Kick it to Malaria" campaign
(www.MoreThanAClub.org) features five key components:

    ·    FC Barcelona will be participating in a four-on-four soccer tournament at Chelsea Waterside
         Field in Manhattan on August 5th with each team comprised of at least one FC Barcelona player,
         one AYSO player, and one supporter, with all proceeds going to the partnership between the
         club's Foundation and Malaria No More.
    ·    FC Barcelona and AYSO will invite their more than 600,000 U.S. youth who participate in their
         soccer programs to get pledges from coaches, parents and communities for the 2008 season to
         buy $10 bed nets for kids in Africa. AYSO is reaching out to all U.S. soccer kids to be a part of
         this important initiative.
    ·    FC Barcelona will wear a special edition jersey with the Malaria No More logo on the left
         shoulder for their U.S. tour, which includes games against Mexican team Chivas Guadalajara in
         Chicago on August 3 and the New York Red Bulls of MLS on August 6.
    ·    Funds raised through the "Kick It To Malaria" campaign will support malaria control in Africa in
         cooperation with FC Barcelona Foundation through its children & youth support Program
         "International Network of Solidarity Centers" (XICS), implemented in more than 11 countries
         around the world, half of them in Africa. The main objective of the XICS program is to care for
         vulnerable children and youth through an integral approach, by providing them with education,
         health care and psychosocial support to make a real impact on their lives and those of their
         families.
    ·    Fox Soccer Channel is donating one bed net for every goal scored on it's broadcasts during the
         2008-09 season and will air PSA's about the campaign featuring players from FC Barcelona,
         while Fox Sports en Espaņol will also make a $10 contribution for each goal scored in its live
         and premiere telecasts of the Copa Nissan Sudamericana, FIFA Club World Cup, InterLiga,
         Mexican Soccer and Copa Santander Libertadores.
"This is a wonderful opportunity to bring global attention to a problem that is destroying lives and
economies in Africa," said Peter Chernin, Chairman, Malaria No More and President and Chief Operating
Officer, News Corporation. "Soccer is the most popular sport in the world and having organizations like
FC Barcelona and AYSO helping to spread the message will make a huge difference and translate to
thousands of lives saved."

 "FC Barcelona is deeply committed to our world's main challenges through its Foundation program's by
using sport as a powerful tool to benefit vulnerable children & youth to offer them a future of hope and
well-being ," said Joan Laporta, President of FC Barcelona. "In this case, soccer unites African and
American children and give them a unique opportunity to follow their dreams."

"AYSO exists to develop life skills not just soccer skills," said AYSO National Executive Director and
former captain of the U.S. Men's Olympic Soccer team, Rick Davis. "We want AYSO kids to be fans of
soccer and look up to players like Thierry Henry, Rafael Marquez, Lionel Messi and the rest of the FC
Barcelona players. We want to show our kids that they can join with these famous players to make a
difference in the world. Helping to save the lives of other children across the world can have a real impact
on their lives."

The program will be coordinated through the new campaign website www.morethanaclub.org and top
fundraisers will have the chance to win FC Barcelona jerseys and the grand prize of a trip to Camp Nou,
FC Barcelona's home stadium in Barcelona for a game.

About Malaria No More
Malaria No More's mission is to end deaths due to malaria. We have the tools to defeat this disease, yet it
remains the number one killer of children in Africa, claiming more than 1 million lives a year. Malaria No
More makes high-yield investments of time and resources to speed progress, unlock resources, mobilize
new assets, and spur the world toward ending malaria deaths.

About ASYO
The American Youth Soccer Organization is the largest single-entity youth soccer association in the U.S.
with over 610,000 registered players and 225,000 volunteers. AYSO develops and delivers quality youth
soccer programs in a fun, safe environment based on the Five Philosophies of Everyone Plays, Balanced
Teams, Open Registration, Positive Coaching and Good Sportsmanship. To learn more about AYSO,
contact (800)USA-AYSO or visit www.soccer.org.

About FC Barcelona
FCB Foundation mission is to promote an innovative social model through the implementation of its own
educational, cultural and solidarity programs and with emblematic partnerships that can consolidate
Barįa's' social commitment to being "more than a club" in Catalonia, Spain and the world, setting a
"unique example" of a sports club's social responsibility on a worldwide scale.

Media Contacts:

Martin Edlund                                                     Justin Edelman
Director of Communications, Malaria No More                       Vice President, Edelman Sports
(212) 710-5891                                                    (212) 704-4430
Martin.Edlund@MalariaNoMore.org                                   justin.edelman@edelman.com