Information about http://www.wday.com/pdfs/WDAY_DTV_REPORT_1.pdf
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Tags: attachments, consumer education, dd, digital television, docket number, document type, dtv, ecfs, fcc, federal communications commission, logs, multiple files, omb, prod, public service announcements, quarterly activity report, transition education, tv report, wday tv, yy,Pages: 7
Language: english
Created: Mon Apr 7 17:13:09 2008
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Federal Communications Commission Approved by OMB
Washington, DC 20554 3060-1115
FCC 388
DTV Consumer Education Quarterly Activity Report
Instructions
This form should be used to provide the Federal Communications Commission (FCC) with information pertaining
to all station activity to educate consumers on the transition to digital television (DTV). All stations should log
DTV Transition-Related Public Service Announcements (PSAs) and other DTV activities using the appropriate
house (identification) numbers. These logs or records should include the date and time that each DTV activity
occurred. This form must be filed in Docket Number 07-148 as Document Type: REPORT, and placed in the
station's Public Inspection File. This form must continue to be filed for each quarter in which a station has DTV
Transition education obligations.
· Go to the ECFS upload page: http://fjallfoss.fcc.gov/prod/ecfs/upload_v2.cgi
· Fill out the relevant cover sheet information.
· In the "Send Comment Files to FCC (Attachments)" section click the "Browse" button to choose the file you
want to attach. (Or the first file if you have multiple files to attach)
· Click on the "Select one of these file types or convert your file to one of these types:" dropdown to choose the
type of file that was attached.
· Click "Send Attached File to FCC"
· If you only had one file to attach click "Finish Transaction and Receive Confirmation".
· If you have another file to attach, click on the "Enter Additional Attachments"
Station Call Sign(s) WDAY-TV
Report reflects information for quarter ending (mm/dd/yy) 03/31/08
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
Option One (A and D) Option Two (B and D) Option Three (C and D)
Over the past quarter, have you fully complied with the requirements of this option?
Yes No
Simulcasting
Are you simulcasting on your Analog channel and your primary Digital stream?
Yes No
If YES, complete only one form for both. If NO, complete a form for your
Analog channel and a second for your primary Digital stream
Call Sign Channel Numbers Community of License
City State County Zip Code
WDAY-TV
Analog 6
Fargo ND Cass 58103
Digital 21
Licensee Forum Communications Company
Above, circle the Channel Number(s) to which this form applies. Nielsen DMA World Wide Web Home Page Address
119 www.wday.com
FCC 388
March 2008
Facility ID Number Previous Call Sign (if applicable) License Renewal Expiration Date (mm/dd/yy)
22129 4-1-14
Section A (For broadcasters electing Option One)
Stations that elect Option One must place a copy of this form on the station's public website, if such exists.
On its analog channel, and its primary digital stream, a station must air one transition PSA, and run one
transition crawl, in every quarter of every day. This requirement will increase to two PSAs and crawls per quarter
per day on April 1, 2008, and to three of each on October 1, 2008. Stations are required to air PSAs or crawls at
various times in any given day part, and at least one PSA and one crawl per day must be run during primetime
hours. On-air education must not contain inaccurate or misleading statements and must be provided in the same
language as a majority of the programming carried by the station. PSAs must be at least 15 seconds, and closed-
captioned. Crawls must run during programming for no fewer than 60 consecutive seconds across the bottom or
top of the viewing area (See rules for additional details).
Have you aired a sufficient number of eligible PSAs (28, 56, or 84 per week, depending on the reporting
period) during the correct quarters of the day?
Yes No
Have you aired a sufficient number of eligible crawls (28, 56, or 84 per week, depending on the reporting
period) during the correct quarters of the day?
Yes No
FCC 388 (Page 2)
March 2008
Section B (For broadcasters electing Option Two)
On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs
and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m.
and 1 a.m.. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown
piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe
these compliant activities (See rules for additional details).
Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last
Quarter
How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
Total 5:00 a.m. to 1:00 a.m. PSAs 3
Total 5:00 a.m. to 1:00 a.m. CSTs 3
For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00
a.m. to 9:00 a.m.?
Total 6:00 a.m. to 9:00 a.m. PSAs 0
Total 6:00 a.m. to 9:00 a.m. CSTs 0
For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in
the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
Total 6:00 p.m. to 11:35 p.m. PSAs
Total 6:00 p.m. to 11:35 p.m. CSTs
For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in
the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
Total 5:00 p.m. to 10:35 p.m. PSAs 0
Total 5:00 p.m. to 10:35 p.m. CSTs 0
Comments (add additional sheets where necessary):
The figures above reflect PSA's and CST's for March 31, 2008 only.
FCC 388 (Page 3)
March 2008
30 Minute Educational Programs Last Quarter
How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one
such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009.
Total number of 30 Minute Informational Programs 0
Comments (add additional sheets where necessary):
100-Day Countdown Eligible Pieces Last Quarter
Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day
"Countdown to DTV" activities. Stations must execute a minimum of one "Countdown to DTV" on-air activity per
day during the 100 days leading up to February 17, 2009. During the last quarter, how many of each eligible 100-
Day "Countdown to DTV" pieces did your station run?
Graphic Displays
Animated Graphics
Graphic and Audio Displays
Longer Form Reminders
Comments (add additional sheets where necessary):
FCC 388 (Page 4)
March 2008
Section C (For Noncommercial broadcasters only)
On its analog channel, and its primary digital stream, a station must air 60 seconds per day of on-air consumer
education, in variable timeslots, including at least 7.5 minutes per month between 6 pm and 12 am. Beginning May
1, 2008, this requirement doubles, and beginning November 1, 2008, it increases again, to 180 seconds per day and
22.5 minutes per month between 6 pm and midnight. It must also run one 30 minute transition education piece
once (See rules for additional details).
Have you aired a sufficient amount of consumer education (60, 120, or 180 seconds per day, depending on the date)
during each day this quarter?
Yes No
30 Minute Educational Programs Last Quarter
How many 30 minute, DTV-related informational programs did your station run during the quarter? The comment
box may be used to describe this activity. At least one such program must be run between the hours of 8:00 a.m. and
11:35 p.m., prior to February 17, 2009.
Total number of 30 Minute Informational Programs
Comments (add additional sheets where necessary):
FCC 388 (Page 5)
March 2008
Section D (For all broadcasters)
Additional DTV On-air Initiatives Last Quarter
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter?
The comment box may be used to describe these initiatives.
Yes No Comments (add additional sheets where necessary):
Station Website Additional Activity Related to the DTV Transition Last Quarter
Does your station have a Website? Yes No
If YES, did your station provide additional DTV related information or activities on that Website? The comment box
may be used to describe what was posted on the station's Website.
Yes No Comments (add additional sheets where necessary):
Link provided to DTVanswers.com
Additional DTV Outreach Efforts -- Last Quarter
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment
box may be used to describe this activity.
Speaking Engagements Comments (add additional sheets where necessary):
Community Events Comments (add additional sheets where necessary):
Other (describe) Comments (add additional sheets where necessary):
Pre March 31st Promotion with PSA's and Crawls
This comment box may be used to include other comments or information about your station's DTV activity over the
last quarter.
Comments (add additional sheets where necessary):
DTV Educational PSA's began airing 3/24 on WDAY. The week of 3/24 we ran 16 :30 psa's. 2 ran between 6am-
9am, 4 ran between 5pm and 10:35pm. 14 crawls also ran - 1 ran between 6am-9am, 3 ran between 5pm-10:35pm.
FCC 388 (Page 6)
March 2008
STATION CERTIFICATION
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief,
and are made in good faith.
Typed or Printed Name of Person Signing Typed or Printed Title of Person Signing
Lori Becker Traffic Operations Manager
Signature Date
4/4/08
WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE,
TITLE 18, SECTION 1001), AND/CR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE,
TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).
FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT
We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the
time to read the instructions, look through existing records, gather and maintain required data, and actually
complete and review the form or response. If you have any comments on this estimate, or on how we can improve the
collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM,
Paperwork Reduction Project (3060-1115), Washington, D. C. 20554. We will also accept your comments via the
Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information
sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it
displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been
assigned an OMB control number of 3060-1115.
THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13,
OCTOBER 1, 1995,44 U.S.C. 3507.
FCC 388 (Page 7)
March 2008