FLEX MAGAZINE'S BIKINI MODEL SEARCH CONTEST …

               FLEX MAGAZINE'S BIKINI MODEL SEARCH CONTEST
                             OFFICIAL RULES

PURCHASE NECESSARY.

1. Eligibility: FLEX Magazine's Bikini Model Search Contest (the "Contest") is open only to
   females who are 18 years or older as of September 26, 2008. Mr. Olympia, LLC (the
   "Sponsor") and its managers, employees and agents, and members of the immediate family
   of such individuals (including spouses, parents, siblings, children and their respective
   spouses) and persons living in the same household with any such individuals are ineligible.
   Void where prohibited or restricted by law. The Contest will be held on September 26 &
   27, 2008, in the South Hall of the Las Vegas Convention Center, Las Vegas, Nevada, and
   attendance is required for this Contest.

2. To Enter: Beginning at 12:01 am EST on Sunday, March 1, 2008, visit the website
   www.MrOlympia.com to access the "2008 CONTESTANT ENTRY FORM" and either
   (i) mail the entry form to FLEX Magazine's Bikini Model Search, Attention: Maria Ibarra,
   21100 Erwin Street, Woodland Hills, California 91367, along with a check or money order
   for the $75.00 entry fee, or (ii) fax the entry form to 818-932-9032, along with your credit
   card number and the applicable expiration date and card security code so that we may charge
   you for the $75.00 entry fee. Entries must be received no later than 11:59 pm EST on
   September 12, 2008. The registration fee includes entry to the EXPO only (entry to the other
   shows is not included). All entry fees are non-refundable. Each contestant is responsible for
   her own time, travel, and lodging to the event. All materials submitted become the property
   of Sponsor and will not be returned.

3. Winner Selection: Three (3) female winners will be selected by judges applying the
   following criteria in their sole discretion: (a) body condition and overall beauty (50%),
   (b) stage presence and personality (40%), and (c) audience popularity (10%). Judges will be
   chosen by the Sponsor, and the judges' decisions are final and binding in all respects relating
   to the Contest.

4. Prizes:

   One (1) Grand Prize consisting of (a) an Endorsement Contract with Weider Publications,
   (b) two VIP Tickets to the 2009 Olympia Weekend with an approximate value of $1,476,
   (c) a feature in FLEX magazine; and (d) the opportunity to present an award at the 2008 Mr.
   Olympia Finals. Approximate retail value of Grand Prize is $16,000. Should the winner be
   unable or unwilling to fulfill the obligations outlined in the contract, a substitute winner will
   be named.

   One (1) Second Place Prize consisting of (a) $1,000, and (b) the opportunity to present an
   award at the 2008 Mr. Olympia Finals, on Saturday, September 27, 2008. Approximate retail
   value of Second Place Prize is $1,000.

   One (1) Third Place Prize consisting of (a) $500, and (b) the opportunity to present an
   award at the 2008 Mr. Olympia Finals, on Saturday, September 27, 2008. Approximate retail
   value of Third Place Prize is $500.

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   No prize package includes taxes, insurance, personal expenses, gratuities, incidental charges
   or any other items not specifically described in these Official Rules, and all expenses for any
   of the foregoing are the sole responsibility of the prize winner(s). Travel expenses are not
   paid as part of any of the prizes. No transfer, substitution or cash equivalent for any prizes
   will be permitted, except at the sole discretion of the Sponsor due to the unavailability of
   prizes for any reason, including but not limited to cancellation, scheduling conflicts or force
   majeure. Any remaining components of the prize will be awarded and the Sponsor's
   obligation to the winners will be fulfilled, and no other additional compensation will be
   provided. Sponsor reserves the right to substitute prizes of equal or greater value.

5. General: The Contest is governed by the laws of the State of Florida. By entering,
   entrants/winners agree: (a) to release the Sponsor and its agents from all liability, loss or
   damage arising out of or relating to the participation of entrants/winners in the Contest,
   including with respect to their acceptance and use/misuse of the prizes; (b) to be bound by
   these Official Rules; (c) that the decision of the Sponsor is final and binding on all matters
   relating to the Contest; and (d) to the use of their names, personal information and likenesses
   for advertising and promotional purposes in all media worldwide (including the internet)
   without additional compensation, except in Tennessee and where otherwise prohibited by
   law. All applicable federal, state and local laws and regulations apply. Winners are
   responsible for all federal, state and local taxes. All winners will be issued an IRS 1099 tax
   form for the actual value of their prize. No responsibilities are accepted for any additional
   expenses, omissions, delays, re-routing or acts of any government or authority. All winners
   must submit an Affidavit of Eligibility / Release of Liability / Prize Acceptance Form
   immediately upon being chosen. If any prize or affidavit or release is returned to Sponsor as
   undeliverable or if Sponsor does not receive a response from any winner within seven (7)
   business days of attempted notification, such winner may be disqualified and such prize will
   be awarded to an alternate winner. Noncompliance with these Official Rules shall result in
   disqualification and award of prizes to an alternate winner. By accepting prizes, winners
   consent that Sponsor may use the winner's name, image (including but not limited to
   photographs, videos and other likenesses), biographical information and statements
   concerning the Contest, without compensation in connection with advertising, promotion and
   merchandising, and winners irrevocably grant the right to edit or modify and to publish and
   copyright the foregoing. Winners must also make themselves available to travel at Sponsor's
   expense for promotional purposes. By accepting prizes, winners agree to hold Sponsor and
   its managers, employees, agents, licensees, successors and assigns, harmless from and
   against any and all claims and liability arising out of any and all prizes. Winners assume all
   liability for any injury or damage caused, or claimed to be caused, by participating in the
   Contest. By participating in the Contest, entrants agree to abide by and be bound by these
   Official Rules, and understand that the Contest results are final in all respects. By
   participating in the Contest, entrants agree to hold Sponsor and its managers, employees,
   agents, licensees, successors and assigns, harmless from and against any and all claims and
   liability arising out of such participation. Entrant is responsible for all online charges
   incurred by entrant's internet service provider. Sponsor does not make any warranty,
   representation or guarantee, express or implied, in fact or in law, relative to the use of any
   prize, including, without limitation, quality, merchantability and fitness for a particular
   purpose.



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6. Personal Information: Any personal information that the winner or participants submit in
   connection with the Contest will be collected and used by the Sponsor and its authorized
   agents to administer the Contest and to award prizes. Participant's personal information may
   also be used to send additional information about Sponsor, Sponsor's affiliates and licensee,
   and each of their respective products and programs via electronic and ordinary mail. Except
   as set forth herein, a participant's personal information will not be used for any other purpose
   and will not be shared with anyone else unless required by law.

7. Sponsor: This Contest is sponsored by Mr. Olympia, LLC located at 21100 Erwin Street,
   Woodland Hills, California, 91367.




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