Fujitsu Computer Products of America, Inc., a wholly owned subsidiary…

Fujitsu Computer Products of America, Inc., a wholly owned subsidiary of Fujitsu, Ltd.
and Voce client since 2001, has historically been responsible for hard disk drive,
scanner and magneto optical product development, distribution, sales and marketing in
the Americas. In May 2005, however, the company was given ownership of a new
biometric security product that uses palm vein pattern recognition for personal
authentication ­ since branded PalmSecure.

The product had been available in Japan since early 2005, implemented at the Bank of
Tokyo-Mitsubishi (BTM) for high-limit ATM withdrawals, University of Tokyo Hospital for
access control to high-security areas and, most recently, at a Tokyo public library as an
alternative to the traditional card check-out.

While the product was achieving success in Asia due to its impressive accuracy and
user friendly design, there were a number of challenges associated with entering the
U.S./Canadian market including a lack of public awareness, no established customer
references and no U.S. spokespeople qualified to pre-brief the media and analyst
communities.

To compensate for the lack of internal and customer support, Voce developed a strategy
targeting an exclusive North American unveiling in a top-tier publication with
irreproachable authority. The strategy was to establish de-facto credibility for the
technology early on, setting the tone for subsequent coverage. Voce targeted the Wall
Street Journal to help Fujitsu reach senior executives inside the financial, healthcare and
federal markets where it could then reference adopters at home in Japan. In July 2005,
the Wall Street Journal ran an article titled, "New Biometric Identifier is at Hand," setting
the stage for a captivating story. Since that time, PalmSecure has been covered by
many mainstream and vertical outlets including the CBS Early Show, CRN and Health
Management.

By setting the bar high from the outset, Voce ensured that Palm Vein Authentication
Technology was seen as the next big trend in biometric security creating a PR "pull"
mechanism that led directly to inbound briefing and information requests from outlets
including ABC, CBS, The Washington Post, The New York Times, Forbes and Popular
Science. In addition to traditional media, the buzz also caught the attention of CSI New
York producers and the product was featured on the "Manhattan Manhunt" episode on
Nov. 9.

To sustain the momentum generated during the initial launch, Voce deployed a number
of press outreach tactics including an education campaign, ongoing outreach to op-in
media, and exploration of non-traditional media venues - such as podcasts, a post on
Om Malik's blog and a satellite media tour, in conjunction with the 2006 Consumer
Electronics Show (CES), which yielded 140 total broadcast news hits with visibility in
every major U.S. DMA.

Voce also championed the technology story though an ongoing cycle of prestigious
awards including the 2005 Wall Street Journal "A Better Idea" Innovation Award and the
2006 CES Innovations Award for biometrics.

Six months after the initial announcement PalmSecure authentication has gained mass
public awareness; a remarkable achievement when you consider there is still not a
single U.S. installation.