Information about http://www.tarrance.com/082008/BG-35-questionnaire.pdf

GWU Battleground 2008 (XXXV) FINAL…

Tags: advertising agency, august 10, battleground, dnr, elections, field dates, household, likelihood, long distance, national survey, political campaign, public leaders, radio station, research partners, survey research firm, tarrance group, television,
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Language: english
Created: Mon Aug 18 16:10:34 2008
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GWU Battleground 2008 (XXXV)
FINAL
__________________________________________________________________________
STUDY #11772
THE TARRANCE GROUP and LAKE RESEARCH PARTNERS
N = 1,000 Registered "likely" voters
Field Dates: August 10-14, 2008

Hello, I'm _______________ of The Tarrance Group, a national survey research firm. We're talking to people
long distance today about public leaders and issues facing us all. May I please speak with a (male/female) in
the household who is registered to vote?

A.       Are you registered to vote in your state?

         IF "NO," ASK: Is there someone else at home who is registered to vote?
         (IF "YES," THEN ASK: MAY I SPEAK WITH HIM/HER?)

                                                                Yes (CONTINUE)
                                                                No (THANK AND TERMINATE)


Now thinking ahead to the elections that will be held in November --

B.       What is the likelihood of your voting in the elections to be held in November -- are you extremely
         likely, very likely, somewhat likely, or not very likely at all to vote?

                                                                Extremely Likely..................................................... 78%
         (CONTINUE)                                             Very Likely.............................................................. 18%
                                                                Somewhat Likely....................................................... 4%

         (THANK AND TERMINATE)                                  Not Very Likely
                                                                UNSURE (DNR)
(UPELECT)

C.       Are you, or is anyone in your household, employed with an advertising agency, newspaper,
         television or radio station, or political campaign?

                                                                Yes (THANK AND TERMINATE)
                                                                No (CONTINUE)


1.       If the election for President were held today, and you had to make a choice, for which candidate
         would you probably vote?
         (DO NOT READ NAMES, JUST RECORD)

                                                                John McCain.............................................. 40%
                                                                Barack Obama ........................................... 39%
                                                                NAMED OTHER (SPECIFY)
                                                                _______________....................................... 2%
                                                                UNSURE/REFUSED ............................... 19%
(UNAIDP)

* = Less than .5%



                                                                                                                                           1
Now, thinking for a moment about things in the country--

2.       Do you feel things in the country are going in the right direction, or do you feel things have gotten
         off on the wrong track?

         ___________________                                    Right direction/strongly............................................. 7%
         IF CHOICE MADE, ASK: And                               Right direction/somewhat ....................................... 11%
         do you feel strongly or                                UNSURE (DNR) ...................................................... 7%
         somewhat about that?                                   Wrong track/somewhat ........................................... 12%
                                                                Wrong track/strongly............................................... 63%
(DIRECT)

And, still thinking about the 2008 elections...

3.       If the election for CONGRESS were being held today, and you had to make a choice, would you
         be voting for -- (ROTATE) --
         · the Republican candidate or
         · the Democrat candidate, in your Congressional district?

                                                                Republican............................................................... 37%
         IF "UNDECIDED", ASK: And                               Lean Republican........................................................ 3%
         which party's candidate do                             UNDECIDED (DNR)............................................. 13%
         you lean toward at this                                Lean Democrat .......................................................... 4%
         time?                                                  Democrat ................................................................. 43%

(GENERCG)




                                                                                                                                            2
Now I would like to read you a list of issues that some people from this part of the country have said are
important to them. Please listen as I read the list and tell me which one issue is most important for
Congress to work on. (READ AND ROTATE ISSUES)

(PROMPT IF COMBINATION/EQUALLY: "BUT IF YOU HAD TO PICK JUST ONE, WHICH
WOULD YOU SAY IS MOST IMPORTANT?")

AFTER INITIAL CHOICE MADE, THEN ASK:
And which issue do you think is next most important?

                                                                      Q4                 Q5
                                                                     MOST              NEXT
                                                                    IMPORT            IMPORT

· The War in Iraq                                                     12%                13%

· Illegal immigration                                                  7%                9%

· Taxes                                                                4%                4%

· Terrorism and homeland security                                      7%                9%

· Education                                                            4%                5%

· Health care costs                                                    8%                12%

· Federal budget deficit                                               5%                6%

· The economy and jobs                                                24%                16%

· Gas and energy prices                                               15%                14%

· The mortgage crisis                                                  1%                2%

· Retirement security and Social Security                              5%                7%

· COMBINATION/EQUALLY (DNR)                                            7%                1%

· OTHER (DNR)                                                          1%                1%

· NONE (DNR)                                                            *                 *

· UNSURE (DNR)                                                         1%                1%

(CONGIS1-2)




                                                                                                             3
Still thinking about Congress...

6.       How would you rate the job Congress has been doing this year? Do you approve or disapprove of
         the job they are doing?
         ___________________
         IF CHOICE MADE, ASK:                               Approve/strongly....................................................... 6%
         And do you feel strongly                           Approve ................................................................... 13%
         about that?                                        UNSURE (DNR) ...................................................... 8%
                                                            Disapprove............................................................... 10%
                                                            Disapprove/strongly ................................................ 64%

(CONGJA)

Now, thinking about Congress as a whole...

7.       Who do you think is in control of Congress? That is, which political party do you think is in
         control of Congress? Would you say it is the...

         (ROTATE CHOICES)

              Republican Party, OR
              Democratic Party?

                                                                         Republican Party ..................................................27%
                                                                         Democratic Party ..................................................56%
                                                                         BOTH (DNR)........................................................ 1%
                                                                         NEITHER (DNR).................................................. 9%
                                                                         UNSURE/REFUSED (DNR) ................................ 7%
(PARCONG)


Now, turning to President George W. Bush...

8.       How would you rate the job George W. Bush has been doing as President? Do you approve or
         disapprove of the job he is doing?
         ___________________
         IF CHOICE MADE, ASK:                             Approve/strongly..................................................... 22%
         And do you feel strongly                         Approve ................................................................... 13%
         about that?                                      UNSURE (DNR) ...................................................... 3%
                                                          Disapprove................................................................. 7%
                                                          Disapprove/strongly ................................................ 56%

(GWBJA)




                                                                                                                                             4
And,

9.       Whether you approve or disapprove of the way George W. Bush is handling his job as President,
         what is your impression of George W. Bush as a person? Do you approve or disapprove of him?

         ___________________
         IF CHOICE MADE, ASK:                                         Approve/strongly.................................................... 38%
         And do you strongly                                          Approve/somewhat................................................. 19%
         (approve/disapprove)                                         UNSURE (DNR)...................................................... 8%
         or somewhat (approve/                                        Disapprove/somewhat .............................................. 5%
         disapprove)?                                                 Disapprove/strongly ............................................... 31%

(GWBPA)

Now, thinking now about the war in Iraq ­

10.      All in all, do you think the war in Iraq is worth fighting, or not?

                                                                     Worth fighting/strongly........................................... 33%
         ___________________                                         Worth fighting/somewhat.......................................... 9%
         IF CHOICE MADE, ASK: And                                    UNSURE/REFUSED (DNR) ................................... 7%
         do you feel strongly or                                     Not worth fighting/somewhat ................................... 8%
         somewhat strongly about that?                               Not worth fighting/strongly..................................... 43%

(IRAQYN)

Still thinking about the Iraq war ­

11.      Do you believe that the situation in Iraq has ­ (ROTATE, FRONT TO BACK, BACK TO
         FRONT) -- · gotten better, · stayed the same, or · gotten worse ­ over the past six months?

                                                   Gotten better ............................................................ 56%
                                                   Stayed the same ....................................................... 24%
                                                   Gotten worse............................................................ 15%
(IRAQST)                                           UNSURE/REFUSED (DNR) ................................... 5%
________________________________________________________________________________________




                                                                                                                                            5
12.     As you have probably heard, there has been a lot of debate over the past few months about what the
        United States should do about its troops that are currently stationed in Iraq. I am going to read you
        three proposals on this issue. Please tell me which one comes closest to your own view.

        (ROTATE CHOICES -- TOP TO BOTTOM, BOTTOM TO TOP)

             The US should begin immediately withdrawing all troops from Iraq. This is now a job for Iraqi
             forces to handle.
             The US should set a date certain, no more than two years from now, when all troops will be
             withdrawn from Iraq, and start bringing some troops home immediately.
             The US should keep its forces in Iraq until our military leaders there confirm that the situation in
             Iraq is stable enough that extremist forces will not be able to seize control once US troops leave.


                                                       Immediate withdrawal............................................................ 23%
                                                       Set date certain for withdrawal .............................................. 31%
                                                       Forces stay until situation is confirmed to be stable.............. 44%
                                                       OTHER (Specify ____ ) (DNR)................................................. *
                                                       NONE (DNR).............................................................................. *
                                                       UNSURE/REFUSED (DNR) .................................................. 1%
(IRQSIT)

Now I would like to read you the names of several individuals and organizations who have been mentioned
in the news recently. For each one, please tell me whether you have heard of that person or organization
and if so, whether you have a favorable or an unfavorable impression of them. If you do not recognize the
name, just say so.

WAIT FOR RESPONSE, THEN ASK: Would that be a strongly (favorable/unfavorable) impression or
just a somewhat (favorable/unfavorable) impression?

                                                         FAVORABLE                 UNFAVORABLE                     NO NEVER
(ROTATE NAMES)                                           Strng Smwht                Smwht Strng                   OPIN. HEARD

13.     George W. Bush                                    22%          21%             10%         45%              2%             *
        (GWBID)

14.     The Republicans in Congress                        9%          26%             21%         33%              11%          1%
        (GOPID)

15.     The Democrats in Congress                         15%          24%             17%         33%              11%          1%
        (DEMID)

16.     Barack Obama                                      34%          23%             10%         29%              5%             *
        (BOID)

17.     John McCain                                       23%          34%             15%         22%              6%             *
        (JMID)

18.     Michelle Obama                                    24%          24%             13%         20%              18%          2%
        (MOID)

19.     Cindy McCain                                      17%          29%              8%          6%              31%          9%
        (CMID)

                                            (END ROTATION)



                                                                                                                                               6
Now, as you think about the election for President that will held in November ­

20.      If the election for President were held today and you had to make a choice between these two
         candidates, for whom would you vote...
         (ROTATE NAMES)

         · John McCain, the Republican, OR
         · Barack Obama, the Democrat?

                                                                McCain/definitely.................................................... 36%
         IF "UNDECIDED", ASK: And                               McCain/probably....................................................... 9%
         which candidate do you lean                            McCain/lean .............................................................. 2%
         toward slightly?

                                                                UNDECIDED (DNR)............................................... 7%
         IF CHOICE MADE, ASK:
         Would you say that you are                             Obama/lean................................................................ 1%
         definitely going to vote                               Obama/probably ........................................................ 7%
         for him, or probably                                   Obama/definitely ..................................................... 37%
         going to vote for him?

(PRES1)

Now, thinking overall about the candidates for President...

21.      Overall, how satisfied or dissatisfied are you with the choice of candidates for president this year -
         - are you very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied?

                                                                Very satisfied........................................................... 20%
                                                                Somewhat satisfied.................................................. 35%
                                                                UNSURE/REFUSED (DNR) ................................... 1%
                                                                Somewhat dissatisfied ............................................. 28%
                                                                Very dissatisfied ...................................................... 16%
(CANSAT)


Now, still thinking about this Presidential election...

22.      Putting aside your own personal feelings for a moment, how comfortable do you think that your
         friends or neighbors would be voting for a Presidential candidate who is an African-American?
         Do you think they would be ­ extremely comfortable, very comfortable, somewhat comfortable, or
         not at all comfortable ­ in voting for a Presidential candidate who is African-American?

                                                                Extremely comfortable............................................ 18%
                                                                Very comfortable..................................................... 27%
                                                                Somewhat comfortable............................................ 37%
                                                                Not at all comfortable................................................ 7%
                                                                UNSURE/REFUSED (DNR) ................................. 11%
(FNCOM)




                                                                                                                                           7
Now, thinking about yourself on this same scale...

I am going to read you a list of qualities. For each one, please tell me if you would be extremely comfortable,
very comfortable, somewhat comfortable, or not at all comfortable, voting for a Presidential candidate that
had that quality. Here is the first one...


                                                                                    COMFORTABLE
                                                          Extremely                Very Somwht Not at all                              DK/REF

23.      Is seventy-two years old                              11%                 19%           40%                  27%                  3%
         (PROMPT: WOULD YOU BE
         EXTREMELY, VERY,
         SOMWHAT, OR NOT AT ALL
         COMFORTABLE VOTING FOR
         A CANDIDATE WITH THIS
         QUALITY?)

24.      Is forty-six years old                                28%                 36%           27%                   5%                  4%

25.      Is African American                                   33%                 31%           26%                   4%                  5%

26.      Is divorced                                           17%                 23%           39%                  12%                  9%

(PRESCOM1-3)
                                             (END ROTATION)


Now, thinking back to earlier this year when both political parties were holding primary and caucus
elections...

27.      Who was your first choice for President during the time when the primary elections and caucuses
         began?
         (DO NOT READ CHOICES)

                                              John McCain.......................................................................................... 10%
                                              Mike Huckabee........................................................................................ 7%
                                              Rudy Giuliani .......................................................................................... 3%
                                              Mitt Romney.......................................................................................... 12%
                                              Fred Thompson........................................................................................ 2%
                                              Ron Paul .................................................................................................. 1%
                                              OTHER REPUBLICAN (Record name ____ ) ................................... 1%

                                              Barack Obama ....................................................................................... 21%
                                              Hillary Clinton....................................................................................... 23%
                                              John Edwards........................................................................................... 5%
                                              Bill Richardson........................................................................................ 1%
                                              OTHER DEMOCRAT (Record name _____ )..................................... 1%

                                              UNSURE/REFUSED............................................................................ 14%
(PRIMCAN)




                                                                                                                                                          8
Now, thinking one last time about the election for President -- regardless of who you intend to vote for ­

28.     Which candidate...
        (ROTATE CHOICES)

                 · John McCain, OR
                 · Barack Obama,

         do you think is going to win the election?

                                                   McCain ..................................................... 34%
                                                   Obama....................................................... 51%
                                                   OTHER CANDIDATE (DNR) .......................
(PRESWIN)                                          UNSURE/REFUSED (DNR) .................. 16%
________________________________________________________________________________________

(ROTATE Q29 AND Q30)

29.      Thinking about what you have seen, read or heard about John McCain, has it made you more likely or
         less likely to vote for him?

                   IF CHOICE MADE, ASK:                            More likely/strongly ..................................................31%
                   And do you feel strongly                        More likely.................................................................12%
                   about that?                                     UNSURE (DNR).........................................................3%
                                                                   NO DIFFERENCE (DNR).........................................8%
                                                                   Less likely ....................................................................9%
                                                                   Less likely/strongly....................................................38%

(JMIMP)


30.      Thinking about what you have seen, read or heard about Barack Obama, has it made you more likely
         or less likely to vote for him?

         IF CHOICE MADE, ASK:                                      More likely/strongly ..................................................35%
         And do you feel strongly                                  More likely...................................................................7%
         about that?                                               UNSURE (DNR).........................................................5%
                                                                   NO DIFFERENCE (DNR).........................................7%
                                                                   Less likely ....................................................................8%
                                                                   Less likely/strongly....................................................38%

(BOIMP)




                                                                                                                                                   9
Now, thinking about everything that you have seen, read, or heard about the upcoming election --

31.      Regardless of who you intend to vote for, which candidate -- (ROTATE) -- · John McCain, or ·
         Barack Obama -- do you think is running a more negative campaign?

         IF CHOICE MADE, ASK: And is                             McCain/strongly...................................................... 31%
         that McCain/Obama strongly or                           McCain/somewhat................................................... 19%
         somewhat?                                               BOTH (DNR).......................................................... 10%
                                                                 NEITHER/NO DIFF (DNR) .................................... 9%
                                                                 UNDECIDED (DNR) ............................................ 11%
                                                                 Obama/somewhat .................................................... 10%
                                                                 Obama/strongly ....................................................... 11%

(PRESNEG)


Continuing to think about the upcoming Presidential election --

Now, I would like to read you a list of qualities that some people from this part of the country have said are
important for the next President to have. Please listen as I read the list and tell me, for each one, who better
represents this quality -- (ROTATE) · Senator John McCain or Senator Barack Obama. Here is the
first one:

(READ LIST & ROTATE)
                                                             JOHN BARACK
                                                            McCAIN OBAMA BOTH NEITHER                                       UNSURE
                                                                         (DNR) (DNR)                                         (DNR)

32.      Is a strong leader                                    52%           37%             5%             3%                   4%
         (PROMPT: WHO DO YOU
         THINK BETTER
         REPRESENTS THIS QUALITY
         -- (ROTATE) SENATOR JOHN
         McCAIN OR SENATOR
         BARACK OBAMA?)

33.      Shares your values                                    46%           43%             4%             4%                   3%

34.      Representing middle class values                      37%           52%             3%             5%                   3%

35.      Fights for people like me                             39%           48%             2%             5%                   6%

36.      Will unite the country                                36%           50%             2%             8%                   5%

37.      Will get things done                                  42%           44%             4%             5%                   6%

38.      Says what he believes                                 44%           40%             9%             4%                   3%

39.      Is an independent voice                               37%           50%             2%             6%                   5%

(HAND1-8)




                                                                                                                                       10
Now, I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please listen as I read the list and tell me, for each one, who
will better handle this issue -- (ROTATE) · Senator John McCain or Senator Barack Obama. Here
is the first one:

(READ LIST & ROTATE)
                                                                JOHN BARACK
                                                               McCAIN OBAMA BOTH NEITHER                            UNSURE
                                                                            (DNR) (DNR)                              (DNR)

40.      Can reduce gas and energy prices                         40%         37%          1%          15%              7%
         (PROMPT: WHO DO YOU
         THINK WILL BETTER
         HANDLE THIS ISSUE --
         (ROTATE) SENATOR JOHN
         McCAIN OR SENATOR
         BARACK OBAMA?)

41.      Will keep America prosperous                             43%         43%          2%           6%              6%

42.      Will create jobs and improve the economy                 39%         48%          2%           5%              6%

43.      Dealing with the War in Iraq                             54%         41%          1%           2%              2%

44.      Handling the health care issue                           35%         54%          1%           5%              5%

(HAND9-13)

And, switching subjects to think about the economy for a moment ­

45.         In thinking about the economy, how would you rate the current state of the economy?
            (READ LIST ­ ROTATE TOP TO BOTTOM / BOTTOM TO TOP)

                                                  Excellent ................................................................ 1%
                                                  Good .....................................................................13%
                                                  Just Fair ................................................................37%
                                                  Poor ......................................................................50%
(NATEC)                                           UNSURE/REFUSED (DNR) ....................................*
______________________________________________________________________________________

46.         In thinking about the economy, how would you rate your personal economic situation?
            (READ LIST ­ ROTATE TOP TO BOTTOM / BOTTOM TO TOP)

                                                  Excellent ................................................................ 9%
                                                  Good .....................................................................42%
                                                  Just Fair ................................................................36%
                                                  Poor ......................................................................13%
(PEREC)                                           UNSURE/REFUSED (DNR) ....................................*
______________________________________________________________________________________




                                                                                                                             11
47.        Thinking about your own situation, what current economic issue is most important in determining
           your vote for President?
           (READ AND ROTATE)

                                             Losing your job ................................................................................................ 4%
                                             Rising health care costs ...................................................................................17%
                                             Higher taxes.....................................................................................................12%
                                             A secure retirement..........................................................................................10%
                                             Daily expenses like food or child care.............................................................. 6%
                                             The federal budget deficit and national debt ...................................................12%
                                             The rising cost of gasoline and fuel.................................................................20%
                                             Lack of jobs that pay a wage that allows you to support a family...................12%
                                             Other (Specify _____ )..................................................................................... 2%
                                             UNSURE/REFUSED (DNR) ........................................................................... 5%

(ECIMP)
______________________________________________________________________________________

And,

48.        Have you, a friend, a coworker or an immediate family member been out of work at any time in the
           past twelve months?

                                    Yes, self ................................................................................................... 9%
                                    Yes, a friend............................................................................................. 8%
                                    Yes, a coworker....................................................................................... 1%
                                    Yes, an immediate family member ....................................................... 20%
                                    COMBINATION OF YES RESPONSES (DNR) ................................. 5%
                                    No........................................................................................................... 56%
                                    UNSURE (DNR) .................................................................................... 1%
(WORK)                              REFUSED (DNR)...................................................................................... *
______________________________________________________________________________________




                                                                                                                                                             12
Now, thinking about the economy nationally ­

49.      Which of the following would you say most closely describes your view of the national economy?
         Would you say that the national economy is --
         (ROTATE, TOP TO BOTTOM, BOTTOM TO TOP) ­

         · strong and growing,
         · in a recovery
         · growing, but not enough,
         · slightly on the downside
         · approaching recession,
         · in a recession, OR
         · a depression?
                                                            Strong and growing ................................................... 1%
                                                            In a recovery .............................................................. 4%
                                                            Growing, but not enough......................................... 10%
                                                            Slightly downside .................................................... 25%
                                                            Approaching recession ............................................ 23%
                                                            Recession ................................................................. 29%
                                                            Depression ................................................................. 7%
                                                            UNSURE/REFUSED (DNR) ................................... 1%

(ECON)




                                                                                                                                       13
Thinking now about the issue of energy ­

Which one of the following, in your opinion, is the most responsible for the high cost of gas today?

IF CHOICE MADE, ASK:
And which one of the following, in your opinion, is the next most responsible for the high cost of gas today?
(READ AND ROTATE LIST)
                                                                                          Q50                Q51
                                                                                           1st                2nd
                                                                                        CHOICE             CHOICE

         · Oil companies                                                                20%              18%

         · Foreign oil producing countries                                              14%              17%

         · President Bush                                                               11%               8%

         · American consumers                                                            5%               6%

         · Environmental laws and regulators                                             8%               8%

         · Car manufacturers                                                             1%               3%

         · Speculators                                                                  14%              11%

         · Democrats in Congress                                                         7%               6%

         · Republicans in Congress                                                       2%               6%

         · China, India and other developing nations                                    10%              10%

         · COMBINATION (DNR)                                                             5%               2%

         · OTHER (DNR)                                                                   1%               2%

         · NONE (DNR)                                                                     *               1%

         · UNSURE (DNR)                                                                  2%               3%

(ENERGY1-2)




                                                                                                                    14
Now, thinking about the issue of energy and finding new sources of domestic energy. I would like to read
you a list of proposals regarding finding new domestic sources for energy. Please listen carefully as I read
each statement and tell me if you would favor or oppose each of these proposals. (READ AND ROTATE)

IF CHOICE MADE, ASK: Is that strongly (favor/oppose) or somewhat (favor/oppose)?

                                                           FAVOR              UNSURE             OPPOSE
                                                        strng smwht            (DNR)            smwht strng
52.      Drilling for oil and natural gas in
         ANWR ("ANN-WAHR") ­ the
         Arctic National Wildlife Refuge in
         Alaska.                                        41%      17%              4%              9%      30%
         (PROMPT: WOULD YOU
         FAVOR OR OPPOSE THIS
         PROPOSAL?)

53.      Drilling for oil and natural gas off the
         Atlantic coastline                             51%      22%              3%              8%      16%

54.      Building new nuclear power plants to
         generate electricity                           42%      27%              4%             10%      17%

55.      Building new "wind power"
         generating turbines                            73%      17%              4%              3%       2%

56.      Incentives for renewable energy
         sources like wind, solar, and
         geothermal                                     75%      18%              3%              3%       2%

57.      Easing environmental restrictions              26%      21%              5%             15%      34%

58.      Selling oil from the strategic
         petroleum reserve                              15%      24%             10%             19%      32%

59.      Cracking down on speculators and
         price gouging                                  72%      11%              3%              5%       9%

60.      Promoting energy conservation
         practices                                      71%      21%              2%              4%       3%

61.      Ending tax subsidies for oil
         companies                                      48%      16%              9%             10%      17%

62.      Promoting greater use of coal fired
         electricity                                    33%      31%              6%             14%      16%

(ENFAV 1-11)




                                                                                                                15
Now, just a few final questions for statistical purposes only --

D1.      What is your age, please?
                                                                         18-24 .......................................................................... 2%
                                                                         25-29 .......................................................................... 4%
                                                                         30-34 .......................................................................... 4%
                                                                         35-39 .......................................................................... 7%
                                                                         40-44 .......................................................................... 7%
                                                                         45-54 ........................................................................ 22%
                                                                         55-64 ........................................................................ 24%
                                                                         65-69 .......................................................................... 9%
                                                                         70-74 .......................................................................... 9%
                                                                         75-79 .......................................................................... 5%
                                                                         80-84 .......................................................................... 4%
                                                                         85-89 .......................................................................... 2%
                                                                         90 or over...................................................................... *
                                                                         Unsure/Refused ......................................................... 1%
(ACTAGE)

D2.      What is the highest level of education you have completed?
         (DO NOT READ, JUST RECORD)
                                                             Some grade school (1-8) ........................................... 1%
                                                             Some high school (9-11) ........................................... 3%
                                                             Graduated high school (12)..................................... 19%
                                                             Technical/vocational (12).......................................... 3%
                                                             Some college (13-15) .............................................. 27%
                                                             Graduated college (16) ............................................ 31%
                                                             Graduate/professional school (16 or more) ............ 17%
                                                             Unsure/Refused ............................................................ *

(EDUC)

D3.      When thinking about politics and government, do you consider yourself to be...
         (READ LIST, ROTATE TOP TO BOTTOM, BOTTOM TO TOP)

                                                                         Very conservative.................................................... 20%
                                                                         Somewhat conservative........................................... 40%
                                                                         MODERATE (DNR) ................................................ 2%
                                                                         Somewhat liberal..................................................... 27%
                                                                         Very liberal ................................................................ 9%
                                                                         UNSURE/REFUSED (DNR) ................................... 3%

(IDEOL)




                                                                                                                                                        16
D4.   Generally speaking, do you think of yourself as a Republican, a Democrat, or an
      Independent?

      IF REPUBLICAN OR DEMOCRAT,                           Republican/strong.................................................... 23%
      ASK: Would you call yourself a                       Republican/not strong ............................................. 10%
      strong or a not very strong                          Lean Republican........................................................ 8%
      (Republican/Democrat)?
                                                           Independent ............................................................. 16%

                                                           Lean Democrat .......................................................... 7%
      IF INDEPENDENT OR ANYTHING                           Democrat/not strong.................................................. 9%
      ELSE, ASK: Do you think                              Democrat/strong ...................................................... 26%
      of yourself as closer to the
      Republican or Democrat Party?                        NO PREFERENCE (DNR) ...................................... 1%
                                                           OTHER (DNR) ............................................................ *
                                                           UNSURE/REFUSED (DNR) ...................................... *

(PARTYID)

D5.   Which of these statements best describes how you have usually voted in past elections?

      (READ LIST, ROTATE TOP TO                            Straight Republican ...................................................10%
      BOTTOM, BOTTOM TO TOP)                               Mostly Republican ....................................................25%
                                                           A few more Republicans than Democrats................11%
                                                           INDEPENDENT/THE PERSON (DNR) ..................3%
                                                           A few more Democrats than Republicans................10%
                                                           Mostly Democrat.......................................................22%
                                                           Straight Democrat......................................................16%
                                                           UNSURE/REFUSED (DNR).....................................3%

(PARTY)


D6.   Are you a member of a labor union, including trade unions, service employee unions, public
      employee unions, and teachers unions?

      IF NO, THEN ASK:          Is anyone in your household a member of one of these types of labor
                                unions?

                                                           Labor Union Member.............................................. 13%
                                                           Labor Union Household............................................ 2%
                                                           Non-Union Household ............................................ 85%
                                                           UNSURE/REFUSED (DNR) ................................... 1%

(UNION)




                                                                                                                                    17
D7.   What is your current marital status -- are you -- · single and never married, · married, · separated,
      · divorced, or ·widowed?

                                                             Single ...................................................................... 12%
                                                             Married ................................................................... 63%
                                                             Separated .................................................................. 3%
                                                             Divorced ................................................................. 11%
                                                             Widowed ................................................................. 11%
                                                             UNSURE/REFUSED (DNR) ..................................... *

(MARITAL)


D8.   Do you have children under the age of 18 living at home?

                                                             Yes ........................................................................... 28%
                                                             No............................................................................. 72%
                                                             UNSURE/REFUSED (DNR) ...................................... *

(CHILD)




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D9.    Do you consider yourself to be a supporter of the National Rifle Association or NRA?

       IF YES, ASK: Are you a member of the NRA?

       (If yes, supporter but refuses to answer                                Yes, supporter of the NRA (not member).............38%
       membership, code as line 1)                                             Yes, supporter AND MEMBER of the NRA......... 8%
                                                                               No, not supporter of the NRA...............................50%
                                                                               UNSURE/REFUSED (DNR) ................................ 4%
(NRAMEM)

D10.   What is the church you or your family attends most often?
       IF BAPTIST, ASK: Is that Southern Baptist or some other Baptist church?
       (DO NOT READ RESPONSES, JUST RECORD)

       AME (Africa Methd. Episcopal)................... *                                 Lutheran .................................................. 5%
       Assemblies of God ..................................... 1%                         Mennonite ...................................................*
       Baptist/American ....................................... 3%                        Methodist/United Methodist ...................... 7%
       Baptist/Missionary or Indep.                                                       Mormon/Latter Day Saints......................... 2%
        or Primitive or other .................................. 5%                       Nazarene ........................................................ *
       Baptist/Southern ......................................... 8%                      Non-denominational................................ 4%
       Bible Church.................................................. *                   Other Protestant....................................... 4%
       Christian Church......................................... 5%                       Pentecostal/Charismatic .......................... 2%
       Christian Reformed Church .......................... *                             Presbyterian/United Presb ....................... 3%
       Church of Christ ......................................... 2%                      Quaker/Amish .............................................*
       Church of God ............................................ 1%                      Reformed Church in America .....................*
       Disciples of Christ ......................................... *                    Roman Catholic......................................21%
       Episcopalian ............................................... 2%                    Seventh Day Adventist................................*
       Evangelical ................................................. 1%                   United Church of Christ .......................... 1%
       Friends ........................................................... *              OTHER (SPECIFY)................................ 2%
       Fundamentalist .............................................. *
       Eastern/Greek Orthodox................................ *                           None (TO D11)......................................17%
       Jewish ......................................................... 2%                DK/REFUSED (TO D11).......................... 5%

(DENOM)

       IF ANY RELIGIOUS AFFILIATION IN D10, ASK:

       D10-1. And how often do you attend church (or synagogue)?

                                                                               More than once a week.........................................17%
                                                                               Once a week .........................................................35%
                                                                               Several times a month...........................................15%
                                                                               Once a month......................................................... 7%
                                                                               Several times a year..............................................16%
                                                                               Only on holidays.................................................... 7%
                                                                               NEVER/DON'T ATTEND .................................... 3%
                                                                               UNSURE/REFUSED ............................................ 1%

(DENOMFRQ)




                                                                                                                                                         19
         IF ANY RELIGION NAMED IN D10 EXCEPT CODE 17, THEN ASK:

         D10-2. Do you consider yourself to be a born-again or evangelical Christian?

                                                             Born-again/evangelical.........................................45%
                                                             Not born-again......................................................52%
                                                             REFUSED (DNR) ................................................. 3%

(BORN)

**ASK OF EVERYONE**

D11.     What do you consider to be your race? Are you white, African-American, Hispanic, Asian, Native
         American or some other race?

                                                             White........................................................................ 79%
                                                             Black/African-American ......................................... 12%
                                                             Hispanic/Latino (TO D12)........................................ 6%
                                                             Asian/Pacific American............................................. 1%
                                                             Native American........................................................ 1%
                                                             Other (Specify                ).................................................. *
                                                             UNSURE/REFUSED (DNR) (TO D12) ................ 2%

(RACE)


         FOR ALL RESPONSES EXCEPT "HISPANIC/LATINO," ASK:

         D11-1. And, do you consider yourself a Hispanic, Latino, or Spanish-speaking American?

                                                             Yes ............................................................................. 3%
                                                             No............................................................................. 97%
                                                             UNSURE/REFUSED (DNR) ...................................... *

(HISP)




                                                                                                                                             20
***ASK OF EVERYONE***

D12.   Sex/Emp (BY OBSERVATION)

       ASK OF EVERYONE: Are you employed outside the house, are you a homemaker, or are you retired?

                                                       Male/employed........................................................ 26%
                                                       Male/homemaker....................................................... 1%
                                                       Male/retired ............................................................. 17%
                                                       Male/not in labor force.............................................. 3%

                                                       Female/employed .................................................... 24%
                                                       Female/homemaker ................................................... 8%
                                                       Female/retired.......................................................... 19%
                                                       Female/not in labor force .......................................... 1%

                                                       MALE/REFUSED (DNR)........................................... *
                                                       FEMALE/REFUSED (DNR) ................................... 1%

(SEXEMP)


D13.   RECORD REGION CODE FROM SAMPLE _____


D14.   RECORD STATE/COUNTY CODE FROM SAMPLE _____ _____ _____ _____ _____


D15.   RECORD DMA FROM SAMPLE _____ _____ _____


D16.   RECORD CD CODE FROM SAMPLE _____ _____


D17.   RECORD URBAN/SUBURBAN/RURAL CODE ____




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