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HOSPITALITY/HOTEL, RESTAURANT ADMINISTRATION
What can I do with this degree?
AREAS EMPLOYERS STRATEGIES
MANAGEMENT
Property Management Historical, cultural, and natural attractions Build a strong foundation in food service,
Facility Management Lodging: hotel/motel, bed and breakfast, administration, and customer service. Courses in
Rooms Management timeshares, and campgrounds communications, marketing, management, law,
Banquet and Catering Management Destination areas: amusement centers, theme accounting, and food and beverage controls are a
Restaurant Management parks, and resorts must.
Special event and festival organizations Develop the ability to make quick decisions
Conference centers independently.
Entertainment industry: casinos, theaters, and Acquire supervisory skills and experience by taking
stadiums leadership roles in student organizations.
Food service: catering companies, schools, Gain experience working with budgets.
universities, hospitals, and military Work in a restaurant, catering facility, campus dining
Restaurants, dining clubs, taverns, and fast food hall, or local hotel to gain relevant experience.
operators Be prepared to work "from the bottom up" to gain
Leisure organizations: sporting clubs, recreation industry experience.
centers, fitness facilities, and country clubs
CUSTOMER SERVICES
Office Operations Tour operators Interest and experience working with the public are
Purchasing Historical, cultural, and natural attractions very valuable.
Reservations Lodging: hotel/motel, bed and breakfast, Develop problem-solving skills.
Travel Planning timeshares, and campgrounds Start in reservations or telephone sales. Master the
Reservation companies product line and learn to give excellent service.
Destination areas: amusement centers, theme Develop computer skills and knowledge of different
parks, and resorts programs.
Special event and festival organizations Gain experience working with budgets by serving as
Conference centers treasurer or financial officer of an organization.
Entertainment industry: casinos, theaters, and Acquire supervisory skills and experience by taking
stadiums leadership roles in student organizations.
Food service: catering companies, schools, An orientation toward service and detail is necessary
universities, hospitals, and military to succeed.
Restaurants, dining clubs, taverns, and fast food
operators
Transportation/travel industry: airlines, cruise
companies, car rental agencies, travel
agencies, airports, motor coach/tour carriers,
and rapid transit (AMTRACK)
(Hospitality/Hotel, Restaurant Administration, Page 2)
AREAS EMPLOYERS STRATEGIES
Customer Services, Continued Customer Services, Continued
Leisure organizations: sporting clubs, recreation
centers, fitness facilities, and country clubs
State, federal, and local government: tourism Learn state, federal and local government job
offices, visitor bureaus, convention centers, and application process.
park systems
SPECIAL EVENTS
Convention/Trade Show Planning Lodging: large hotel/motel, bed and breakfast, Gain experience through planning activities/events
Convention Services Management timeshares, and campgrounds for campus and civic/community organizations.
Entertainment/Event Planning Destination areas: amusement centers, theme Develop the ability to make quick decisions
Programs and Activities Planning parks and resorts independently.
Special event and festival organizations Pracitice excellent interpersonal and public speaking
Conference centers skills.
Entertainment industry: casinos, theaters, and Enhance creative thinking skills.
stadiums Display good planning and organizational skills.
Cruise companies Attend conferences for student organizations and
Leisure organizations: sporting clubs, recreation professional associations.
centers, fitness facilities, and country clubs Take classes in business, commercial recreation,
State, federal, and local government: tourism advertising, and public relations.
offices, visitor bureaus, convention centers, and Gain experience working with budgets and
park systems fundraising.
Trade and professional associations Learn state, federal, and local government job
Public or private corporations and businesses application process.
MARKETING/ADVERTISING
Market Research Tour operators Consider a minor in public relations, marketing,
General Sales Historical, cultural, and natural attractions business, or advertising.
Meeting and Convention Sales Lodging: hotel/motel, bed and breakfast, Gain competency in a variety of computer
Incentive Travel Sales timeshares, and campgrounds programs, especially computer graphics.
Media Planning and Development Reservation companies Gain experience in customer service and
Public Relations Destination areas: amusement centers, theme communication skills.
Publicity/Promotions parks, and resorts Learn about geography and international travel
Special event and festival organizations regulations.
Conference centers Strive for excellent interpersonal and public
Entertainment industry: casinos, theaters, and speaking skills.
stadiums Learn to think creatively in order to develop unique
marketing campaigns and selling techniques.
(Hospitality/Hotel Restaurant Administration, Page 3)
AREAS EMPLOYERS STRATEGIES
Marketing/Advertising, Continued Marketing/Advertising, Continued
Restaurants, dining clubs, taverns, and fast food Attend conferences and trade shows.
operators Join student clubs and professional associations in
Product and equipment suppliers and manufacturers your field of study and volunteer for their publicity
Transportation/travel industry: airlines, cruise committees.
companies, car rental agencies, travel agencies, Start in reservations or telephone sales. Learn the
airports, motor coach/tour carriers, and rapid product line and how to deal with travel agents
transit (AMTRACK) and customers.
Leisure organizations: sporting clubs, fitness/ Be willing to relocate to a major city like
recreation facilities, and country clubs Los Angeles, Chicago, Miami, or New York for
Trade and professional associations more opportunities.
Public or private corporations and businesses Learn state, federal, and local government job
State, federal and local government: tourism application process.
offices, visitor bureaus, convention centers, and Take a part-time job in any area and move up.
park systems
CORPORATE ADMINISTRATION
Property Acquisition and Development Lodging: hotel/motel, bed and breakfast, Supplement your program with courses in industrial
Legal time-shares, and campgrounds psychology, business, communications, and law.
Research/Market Analysis Destination areas: amusement centers, theme Consider a minor in human resources.
Financial Relations parks, and resorts Obtain a graduate degree in business or law for
Human Resources Entertainment industry: casinos, theaters, and advancement opportunities.
Human Resource Management stadiums Be a leader in student organizations and
Recruiting and Training Restaurants, dining clubs, taverns, and fast food professional associations. Attend their meetings
Employee Support Services operators and conferences.
Labor Relations Transportation/travel industry: airlines, cruise Study the industry leaders and trends by reading
Compensation and Benefits companies, car rental agencies, travel agencies, trade journals.
airports, motor coach/tour carriers, and rapid Gain experience in decision-making, planning,
transit (AMTRACK) budgeting, and human resources issues through
Leisure organizations: sporting clubs, recreation an internship or co-op.
centers, fitness facilities, and country clubs Be flexible geographically.
Create a network of contacts for advancement.
Strive for excellent interpersonal and public
speaking skills.
Be prepared to work "from the bottom up" to gain
industry experience.
(Hospitality/Hotel, Restaurant Administration, Page 4)
AREAS EMPLOYERS STRATEGIES
PUBLISHING
Guides Self-employment/Freelance Study and gain an in-depth knowledge of
Journals Newspapers, magazines, and trade journals industry trends.
Books Tour operators Consider a journalism minor to learn writing skills
News Writing/Editing State, federal, and local government: tourism and objectivity.
offices and visitor bureaus Gain writing experience by working for your college
newspaper and other publications or by writing
for student organization newsletters.
Develop effective research methods and computer
skills.
Practice paying attention to detail and meeting
deadlines.
EDUCATION
Teaching Colleges and universities Determine an area of expertise. Gain an in-depth
Research knowledge of that industry, its leaders and
Administration trends by reading recent books, journals and
annual reports.
Learn writing and research skills.
Maintain a high grade point average and secure
strong recommendations for graduate school
admission.
Obtain a Ph.D. to teach at the university level.
Gain professional industry experience. Attend and
speak at conferences, trade shows and
professional associations. Network in the indus
try for professional contacts.
(Hospitality/Hotel, Restaurant Administration, Page 5)
GENERAL INFORMATION
· Bachelor's degree qualifies you for entry-level government and industry positions.
· Master's degree qualifies you for community college teaching and advancement in industry and government.
· A doctoral degree is required for advanced research or teaching positions in colleges and universities and senior positions in government.
· Join professional organizations such as The National Tour Association, The American Hotel and Motel Association, or The National Restaurant Association to
stay abreast of current issues in the field and to increase networking contacts.
· Obtain volunteer, part-time, summer, internship, and/or co-op experience at related organizations such as restaurants, catering facilities, campus dining facilities,
or hotels.
· Be prepared to "work your way up from the bottom." Gaining industry knowledge though work experience is highly valued.
· It may be necessary to move around geographically to get promotions.
· Be willing to work on weekends, holidays, evenings, and long or unusual hours.
· Develop strong communication and customer service skills. The ability to work well with all kinds of people in all kinds of situations is necessary to succeed.
· Learn to pay attention to details. Hotel guests and restaurant patrons expect excellent service.
· Obtain computer experience.
· Check with your school's career center, faculty members, and professional organizations for employment leads. Create a network in the industry to
establish contacts for advancement.
· Take additional courses and/or travel abroad to gain a better understanding of world history, geography, foreign languages and customs, and international
relations. This will help you relate to more guests.
Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (1995, Revised 2000, 2005)
UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA Employer