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Tags: business journal, business skills, business trend, business world, cool stuff, cutting edge, economic mix, high school teacher, hudson valley, kingston, pany, paton, scout, search engine optimization, small business technology, technology director, valley business, valley search, web design company, work relationships,
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Created: Sun Sep 9 10:29:35 2007
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                                                             Hudson Valley BUSINESS JOURNAL September 10, 2007 Page 19

                                     SMALL BUSINESS & TECHNOLOGY UPDATE
       Former teacher recruits teens for web design company
   BY DYLAN SKRILOFF                           and Bram's assistant was there. He asked     which has led him to recruit teenagers to       value of creating work-relationships in
    When       Bram      Moreinis    created   if' my dad needed a website and he said      work for his company. "You're a kid, a          the Hudson Valley. Many of them are
                                               `
Gameface, a Kingston-based web-design            no, my son can do that.' He said, `oh,     high school student excellent with              brilliant. Kids know the culture of online
company, the former high school teacher        your son would be perfect for our com-       computers. Can you find a teacher better        collaboration and have time to stay on
and technology director wanted to add to       pany,"' said Paton, who is Gameface's        than you? Can you find someone                  the cutting edge. When I met them they
the economic mix of the Hudson Valley.         "search engine optimization" expert and      connected to the business world? Nope,          weren't being productive about it. They
His idea was "insourcing," a response to       also runs his own wehmaster's form at        they'll probably go to college and then         just know how to do cool stuff. I teach
the business trend particularly prevalent      www.dnlodge.com.                             get recruited by a corporate scout to a         them work and business skills. When
in the IT industry known as                        "It's interesting and gives me experi-   company in North Carolina that pays             they see I can make them money, it's a
"outsourcing." Most people know by                                                                                                          whole new world for them," Moreinis
now that outsourcing is when a U.S.                                                                                                         said.
company hires cheaper labor in                                                                                                                Another of Moreinis' talented employ-
another country to do work for them.                                                                                                       ees is 19-year-old Benjamin Kudria. A
    Instead of hiring people in India to                                                                                                   web programmer and sophomore enrolled
work on his websites, Moreinis has                                                                                                         in SUNY Stonybrook's Computer Science
been recruiting Hudson Valley                                                                                                              honors program, Kudria met Moreinis as
teenagers, a demographic he is well                                                                                                        a ninth-grader in Taconic Hills High
acquainted with as a professional                                                                                                          School, where Moreinis was the
educator. He looks at this project on                                                                                                      technology director. He was part of the
several levels - it is a great experience                                                                                                  Tech Scout program that built the school's
for these teens and young adults to                                                                                                        website. He credited Tech Scout with
apply themselves in a professional                                                                                                         helping to build his web development
environment, this age group tends to                                                                                                       skills. Kudria also helped Moreinis start a
he very creative and efficient in their                                                                                                    company that preceded Gameface, called
internet work, and by giving them a                                                                                                        Beyond the Box.
taste of the business world at a young                                                                                                        "It was a very sound learning experi-
age, they might be more inclined to                                                                                                        ence. It's been very helpful in [preparing
stay in the area and add to the local                                                                                                      me] for college," Kudria said of his
economy as adults.                                                                                                                         Beyond the Box and Gameface experi-
    I like his idea of insourcing because                                                                                                  ence. The skills he learned helped him
there are a lot of talented teenagers                                                                                                      start his own web programming business
here willing to work for about what it                                                                                                     at Stonybrook, Blue Box Technical
costs to outsource," 18-year-old web           ence I wouldn't get at any fast-food         $60,000 a year. It's either that or go back    Solutions. He also credits Moreinis as
programmer and Poughkeepsie resident           restaurant," Paton said of his work for      home and live with mom and look for a          being an inspiring role model.
Adam Atlas said. "[Working for                 Gameface. Success is already breeding        job. It's a no-brainer," Moreinis said.           "Those kinds of people are really diffi-
Gameface] is a really neat opportunity.        family expectations.                            Moreinis said the combination of kids       cult to find. Bram is unique, he had a
It's an interesting job, I work with people       "Everyone seems to think I'm going to     leaving home for high-paying jobs and          personal mission to transform public
I know and get paid well," said Atlas who      become a multimillionaire. I guess they      local companies and corporations               schools. He was disillusioned with the
already has two years of college               are proud of me," he added.                  outsourcing work to cheap labor sectors,       system at the end of his last job and
experience at Simon's Rock in                     Moreinis, who began his career in         creates a gap in the middle class that         wanted to try a different approach. He
Massachusetts.                                 technology education in the mid-1980's,      employing talented teenagers can help          liked dealing directly with students,"
    Atlas has been working with Moreinis       developed a program known as Tech            repair. Just because talented youths will      Kudria said.
on projects since he was a nine-year-old       Scouts in 1996 that he eventually applied    take money for a big corporate just in            Moreinis noted that he is not entirely
tech whiz showing off his skills in a New      at several school districts and continues    North Carolina, doesn't mean they would        accustomed to running a business for
Paltz Bakery. It wasn't too long after         to this day. The program gives students      not rather exist in a better reality, closer   profit, he was always more of an idealist
meeting the youngster that Moreinis had        who are excellent with technology the        to home, Moreinis said. "Insourcing"           than a business man. "I'm still getting
him teaching his high school computer          chance to apply those skills in service on   opens their minds to new possibilities and     used to it," he said.
science class what he knew.                    the community in a real-world environ-       new confidence.                                   To learn more about Gameface, visit
    Brandon Paton, a fifteen-year-old          ment. For example students run school            "What's corporate America like?            www.gamefacewebdesign.com. The
Hurley resident, wasn't advertising his        websites and offer tech support.              Think Office Space [a popular film that       Hudson Valley Tech Scouts website is at
web skills to anyone, but his father acci-        Working with the youth, Moreinis           harshly satires corporate life]. Kids don't   http://hvscouts.com .
dentally landed him the Gameface gig.          obviously has an idea of how they think.      like corporate culture, but they'll take it
"My dad was going to a chamber mixer           He described the economic "brain drain"       for the money. I'm paying kids to see the