FOR IMMEDIATE RELEASE Contact: Alisa Hicks Global Inventures (775)…

FOR IMMEDIATE RELEASE

Contact:
Alisa Hicks
Global Inventures
(775) 720-5071
ahicks@inventures.com


        SDHC MEMORY CARDS POISED FOR MARKET LEADERSHIP

                  SD Speed Class specifications enable manufacturers
        to offer cameras with guaranteed minimum performance capabilities


LAS VEGAS, Nev. ­ March 8, 2007 ­ The SD Card Association (SDA) announced today
at PMA 2007 that more than 55 camera models from 10 camera manufacturers now offer
SDHC Memory Card compatibility. Introduced last year, SD High-Capacity (SDHC)
cards provide removable storage greater than 2GB, and specify three data-writing speeds
to guarantee minimum data transfer rates.

"SDHC Memory Cards preserve photographic integrity, raising the memory performance
bar by guaranteeing minimum ­ more important than maximum ­ performance rates,"
said Paul Reinhardt, executive director of the SD Card Association. "Professionals and
consumers alike need only match the camera's recommended speed class with the right
SDHC card to achieve high-quality transfers."

The three SDHC speed classes ­ Class 2, Class 4 and Class 6 ­ transfer data at least 2, 4
and 6 MB per second. SDHC-specified cameras detect the fragmented state in the SDHC
card and determine the best speed and location for the data. The SD Speed Class is also a
specification for standard SD cards.

"Demand for high-capacity devices, fueled by higher resolution image sensors and better
quality video capabilities, drives the need for higher performance memory storage
products," said Joseph Unsworth, principal analyst at Gartner. "The SD Card format is
the most widely adopted standard in the industry and the evolution to SD Speed Class
specifications will allow the SD Card format to continue to meet the needs of these
devices."

SDHC-enabled cameras accommodate SDHC Memory Cards and are backward
compatible with SD Memory Cards. Data on SDHC cards is protected even if inserted in
an incompatible device; SDHC cards will work in standard SD slots with a firmware
upgrade.

Currently shipping camera manufacturers with products supporting SDHC include:
   · Canon                                        · Casio
   ·   Leica                                        ·   Ricoh
   ·   Nikon                                        ·   Samsung
   ·   Panasonic                                    ·   Sanyo
   ·   Pentax                                       ·   Uniden

Many photo printers, card readers, video cameras and other devices are also equipped for
SDHC guaranteed transfer rates, demonstrating the trend toward SDHC Memory Card
leadership.

"Universal adoption of SDHC is likely as more manufacturers produce and ship SDHC-
enabled cameras, demonstrating confidence in the format. And with the flash card
memory market anticipated to exceed $25 billion in the next five years, according to our
research, manufacturers will remain competitive by supporting these high-capacity
cards," said Alan Niebel, CEO of Web-Feet Research. "Reliable removable storage is
integral to next-generation consumer devices like cameras that require continually
increasing storage capacities and higher performance."

About the SDA
The SD Card Association is an open industry standards organization established in
January 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, and is supported
by a consortium of over 900 companies. The SDA's mission is to set industry standards
and promote SD Memory Card acceptance in a variety of applications. SD Memory Card
standards are currently being built into a wide range of digital products such as cellular
phones, audio players, automotive multimedia systems, handheld PCs and digital video
and still cameras. For more information about SDA, please visit the association's web
site, www.sdcard.org. Parties interested in joining SDA are encouraged to visit the web
site or contact helpdesk@sdcard.org. Another SDA web site, www.sdcard.com,
showcases available SD products worldwide and SD interoperability between devices.