Search Engine Optimization Inc. Case Study …

                         Search Engine Optimization Inc. Case Study

                                       SaveOnConferences.com

Company: SaveOnConferences.com is the leading provider of high-quality, competitively priced audio and
web conferencing services with more than 15 years of conferencing experience.

Global Reach: Saveonconferences.com in the U.S., Saveonconferences.co.uk in the UK and
Saveonconferences.de in Germany - launched in June 2003, January 2004 and May 2004, respectively

Stellar Results: A 3,185% increase in First Place organic positions and a remarkable 15,350% increase
in organic top 20 search engine rankings, with over a six figure decrease in monthly pay-per-click
campaign costs. SEO Inc Increased relevant traffic with keyword optimization and increased conversion
rates providing an unparalleled return on investment.

Saveonconferences.com

   ·   414 1st Place rankings (3,185% increase)
   ·   1404 TOP 5 Rankings (4,529% increase)
   ·   2054 TOP 10 Rankings (4,668% increase)
   ·   3070 TOP 20 Rankings (15,350% increase)

Saveonconferences.co.uk

   ·   200   1st Place rankings (up from 0)
   ·   534   TOP 5 Rankings
   ·   664   TOP 10 Rankings
   ·   895   Ranking Overall in Top 30

Rankings: as of August 2004 (German (.de) the newly added 3rd site is in the process of optimization):

Search Engine Optimization Natural / PPC Campaign objectives:

   ·   Achieve first-place search engine rankings for the terms "conference call" and "conference calling"
   ·   Add " web conferencing," "audio conference," "audio conferencing," "teleconference," "voice
       conference" and other keywords to pay-per-click campaign
   ·   Reduce monthly six figure pay-per-click Google/Overture budget without affecting the number of
       click through converted to customers
   ·   Define and refine keyword and key phrases for maximum conversion rates using Web Analytics.
   ·   Penetrate the "Global search engine landscape" by dominating search engine listings in the US, UK
       and German search engines.

Optimization strategies used:

   ·   Keyword competitive analysis and optimization
   ·   Linguistic analysis for keyphrases for US, UK and German demographics
   ·   Full site organic optimization
   ·   Section 508 attributes used for accessibility, cross browser compatibility and navigation
   ·   SEO Inc's site architecture technology.

                                                       S E A R C H E N G I N E O P T I M I Z AT I O N , I N C .
                                                     2720 Loker Ave We st, Suite G . Carlsbad , CA 92010
                                                       760.929.0039 . 877.736.0006 . w w w.seoinc.com
   ·   Aggressive linking campaign with strategic Text Media Advertisement placement for increased site
       popularity and high visibility on Google and its subsidiaries
   ·   Submission of indexed pages to YAHOO, AltaVista, Teoma and Ask Jeeves, Fast, All the Web and
       their subsidiaries on an individual basis
   ·   Strategic methodology of submission including additional pages within the site for broader visibility
       and multi listings placement
   ·   Continuous campaign maintenance after the initial optimization for consumer profiling and refined
       funneled traffic relevancy
   ·   Detailed monthly ranking increase reporting metrics

Pay-per-click management strategies used:

   ·   Continuous pay-per-click monitoring to achieve top placements
   ·   24/7 keyword bid analysis to monitor spending
   ·   Prioritizing the best time of day for results to dominate the top search engine listings
   ·   Web Trends and SEO keyword search analytics to identify which pay-per-click and organic ranking
       words produce the best results, and which search engines they are coming from to ensure the
       maximum return on dollars spent
   ·   Continual refinement of keywords and key phrases analyzed by Web Trends Enterprise Analytics
       suite and other SEO Inc tools.

Success metrics:

   ·   A jump in first-place rankings from 13 to 230 for Saveonconferences.com (U.S. site)
   ·   A jump in first-place rankings from 0 to 200 for Saveonconferences.co.uk (UK site)
   ·   An 80% percent decrease in the monthly pay-per-click budget, achieved by analyzing the
       company's best-converting keywords and changing the focus to search phrases such as
       "conference call services," "conference calling," "conference calling services," and "web
       conferencing services."
   ·   Work in progress: Optimization campaign of Saveonconferences.de (German site) for improvement
       in regional and worldwide search engine domination




                                                       S E A R C H E N G I N E O P T I M I Z AT I O N , I N C .
                                                     2720 Loker Ave We st, Suite G . Carlsbad , CA 92010
                                                       760.929.0039 . 877.736.0006 . w w w.seoinc.com