Jay Small …

Jay Small
                                                            John C. (Jay) Small · 1724 Pheasant Ridge Trail · Knoxville, TN 37922
                                                                  865-966-2253 home · 865-740-3539 mobile · 865-966-2256 fax
                                                      jay.small@smallinitiatives.com · Full biography, works at smallinitiatives.com




    Senior Interactive/Online Executive:         Third-generation media leader geared for
    customer-centered innovation, leadership and growth. Created, managed and consulted on
    more than 50 Web brands, today worth $140 million revenues and 3 billion page views per year.
          Product development: Regional and national Web services including youth-focused entertainment
          sites, career databases, online newspapers, trade association portals and a video classified ad service.
          Business leadership: Directed innovative online teams including MBAs, creatives, marketers,
          producers, developers and sales associates. Negotiated significant multicompany partnerships.
          Interactive user experience: Standards-based interface development, writing, editing and design.
          Expert with open-source and commercial site management systems.



Professional Experience
E.W. Scripps Co., Knoxville, Tennessee
(Local media company with 15 daily newspapers and 10 local TV stations nationwide. NYSE: SSP)

2007-present, General Manager, Scripps Interactive Newspapers Group
Jan. 2005-2007, Director, Online Products, Audience, Content, Operations
       Oversee 15 high-volume newspaper sites and related services. Manage 60-plus employees, including
       product managers, project managers, sales executives, user experience designers, Web programmers,
       audience research analysts, search engine marketers and optimizers, and an internal venture fund.
           Implemented state-of-the-art site management system, new designs and architectures in 18 months.
           Sites grew from $24 to $40-plus million annual revenue in less than three years.
           Deployed services for local news delivery, content syndication, video, site membership and profiles, local
           search, retail shopping, event calendars and classified advertising.


Small Initiatives, Knoxville, Tennessee
(Independent consultant, providing Internet strategy guidance to corporations and non-profit associations.)

1993-present, President, Founder and Principal Consultant
           Clients: National Post/Financial Post of Canada, Newspaper Association of America, Lumina
           Foundation for Education, American Press Institute, The Santa Fe New Mexican, a pharmaceuticals
           manufacturer, an Internet video advertising service, and a collectible gift e-commerce company.
           Presenter, discussion leader or guest faculty: Poynter Institute for Media Studies, American Press
           Institute, Newspaper Association of America, Online News Association and Society for News Design.


Belo Corp., Dallas, TX
(Local media company with four daily newspapers and 14 local TV stations nationwide. NYSE: BLC)

2003-Dec. 2004, Director of Product Development, Belo Interactive
2001-2003, Regional Director, News and Operations, Belo Interactive
       Led new product strategy, development and operations across all disciplines. Supervised Web operations
       teams at eight sites in the eastern United States. Deployed services including local guide/local search,
       young-adult oriented content, mobile content, and loyalty tools and methods. Built new user experience
       architectures for all 18 Belo local market sites, improving search optimization and performance.
                                                                                                         Jay Small ­ Resume

Thomson Multimedia, Inc., Indianapolis, Indiana
(French-based producer of RCA- and GE-brand consumer electronics, now owner of Technicolor. NYSE: TMS)

2000-2001, Manager, Digital Media Services and Server Solutions
     Directed managers creating new service businesses in server technologies, digital audio, video, imaging and
     publishing within consumer electronics platforms -- including e-book devices and MP3 players. Developed
     business, content, marketing and technology models. Evaluated strategic investments, partnerships and
     alliances. Represented Thomson in strategic planning with NEC Corp. in Tokyo.


Indianapolis Newspapers, Inc., Indiana
(Indiana's largest newspaper and local media Web site.)

1999-2000, New Media Editor
1995-1999, General Manager, Online Services
1991-1995, Art Director, The Indianapolis Star
     Led team that built the paper's first Web site, StarNews.com (now IndyStar.com); and niche sites covering
     auto racing, basketball, NFL football and Indianapolis entertainment. Developed strategies and
     relationships with journalists, sales associates and vendors. Developed content approach, site architecture,
     user interface and advertising sales. Wrote "The Internet Adviser," a weekly column in The Star for
     computer novices. Redesigned The Indianapolis Star newspaper, winning Society for News Design awards.
         Served in key roles to develop WorkAvenue.com, an employer/jobseeker matching service funded by a
         consortium of six media companies that included The Indianapolis Star. For Version 1, contributed to
         Web storyboarding, user interface design, sales and marketing strategy, legal strategy and selection of
         deployment sites. Project lead for Version 2. At peak, the service was deployed at seven metropolitan
         newspapers including The Arizona Republic, the Minneapolis-St. Paul Star-Tribune, The Orange
         County Register and The Indianapolis Star.


Evantage Consulting, Minneapolis, Minnesota
(Technology consulting firm specializing in e-business strategy, development and project management.)

1999, Practice Leader, Internet Software
     Left local media briefly to serve as tools/methods consultant and run the firm's Indiana office. Consulted
     with interactive industry clients to develop successful strategies, operational models, niche products and
     site management solutions. Developed practice methods, client presentations, content and user interfaces.


Indiana University Purdue University Indianapolis, Indiana
1997-2000, Adjunct Professor
     Taught senior-level undergraduate course "Writing, Editing and Design for the Web," and a special
     symposium in which art students designed interfaces for content and commerce services in electronics.


Rocky Mountain News, Denver, CO
1988-1991, Art Director and Graphic Designer

The News-Sentinel, Fort Wayne, IN
1986-1988, Design Editor and Graphic Designer

The Sun Herald, Biloxi, MS
1985-1986, Chief of Copy/Design Desk and Copy Editor


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                                                                                              Jay Small ­ Resume

Education
  Bachelor of Science with honors, journalism and political science, Southern Illinois University, 1984.
  Master of Business Administration, Kennesaw State University, Georgia, anticipated August 2009.


Honors, Associations, Achievements
     Newspaper Association of America, New Media Federation board member, 2004-2006.
     Society for News Design board member, multiple terms. Officer, 1999. Convention chair, 1996.
     Digital Edge, Eppy, Online News Association and Edward R. Murrow awards, 2000-2008.
     Society for News Design Awards of Excellence, 1994 and 1995.
     Scripps Howard Designer of the Year, 1990.




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