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Diageo/Hotline Poll Conducted By: March 2008 Field Dates: March…
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Diageo/Hotline Poll
Conducted By:
March 2008
Field Dates: March 28-31, 2008
Sample Size: 799 Registered Voters
Margin of Error: +/-3.5
Note: Percentages less than 0.5 printed as *.
DPV = "Democratic Primary Voters"; RPV = "Republican Primary Voters."
1. I'd like to get your opinion about the way that things are going in the country
today. Do you feel things in the country are generally going in the right direction, or
do you think things are seriously off on the wrong track?
TOTAL Rep Ind Dem RPV DPV
Right direction 17% 31% 17% 5% 30% 6%
Wrong track 74% 57% 74% 89% 58% 88%
Neither (DO NOT READ) 6% 8% 6% 4% 7% 3%
Don't know/Refused
(DO NOT READ) 3% 4% 3% 2% 4% 2%
2. And what is the most important issue facing the US today?
TOTAL Rep Ind Dem RPV DPV
Economy in general 37% 31% 37% 44% 29% 44%
War in Iraq - Oppose 13% 5% 13% 19% 6% 19%
Immigration/illegal aliens 4% 5% 5% 2% 6% 2%
Gas/fuel/oil prices 4% 4% 4% 4% 3% 5%
Terrorism 4% 8% 3% 1% 8% 1%
Poor healthcare/hospitals;
high cost of health care 4% 4% 3% 4% 4% 4%
War in Iraq - Support 3% 8% 2% * 7% 1%
Dissatisfaction with
government/Congress/
politicians/candidates 3% 2% 4% 2% 2% 2%
Moral values 3% 7% 1% 1% 6% 1%
Unemployment/jobs 2% 1% 3% 1% 2% 2%
High cost of living/
inflation 2% 3% 3% 1% 4% 1%
Ethics/moral/religious/
Family decline; dishonesty;
lack of integrity 2% 2% 3% * 3% 1%
Taxes 1% 1% 1% * * *
Social Security 1% 3% - 1% 2% 1%
Outsourcing of jobs/
jobs sent overseas 1% 1% 1% * 1% -
Fear of war/feelings of fear
in this country 1% 2% 1% * 2% *
Education/poor education/
access to education 1% * 2% 2% * 2%
International
issues/problems 1% * 2% 2% 1% 2%
Crime/violence 1% 1% 1% 1% 1% *
Poverty/hunger/homelessness 1% - - 1% - 1%
Medicare issues 1% 1% * 1% 1% 1%
Cost of prescription drugs 1% - 1% 1% - 1%
Other (SPECIFY) 3% 2% 4% 2% 2% 2%
Don't know/Refused 8% 6% 7% 9% 8% 8%
3. How would you rate economic conditions in this country today -- as very good,
somewhat good, somewhat poor, or very poor?
TOTAL Rep Ind Dem RPV DPV
Very good 4% 7% 2% 2% 7% 2%
Somewhat good 24% 40% 21% 13% 36% 15%
Somewhat poor 39% 37% 46% 40% 41% 39%
Very poor 32% 16% 29% 45% 16% 44%
Don't know/Refused
(DO NOT READ) 1% - 2% 1% 1% *
March 2008 ~ Diageo/Hotline Poll 2
4. What are some of the signs that you have seen, heard or read about that indicate to
you that economic conditions TODAY are (FILL IN ANSWER FROM Q.3)? (OPEN-END, PRE-CODE,
ACCEPT MULTIPLE RESPONSES)
TOTAL Rep Ind Dem RPV DPV
Rising cost of oil/gas/
electricity/heat/food/
other common goods 26% 20% 32% 28% 22% 28%
Housing issues 17% 16% 18% 18% 16% 18%
Employment issues 17% 18% 17% 16% 16% 16%
Personal economic situation 7% 10% 6% 5% 10% 4%
Stock market 6% 8% 8% 4% 8% 5%
Healthcare issues 5% 2% 4% 7% 3% 7%
Outsourcing/Jobs
going overseas 5% 4% 7% 5% 3% 6%
Inflation 5% 4% 6% 6% 5% 5%
Falling dollar 4% 3% 4% 4% 3% 3%
Wages stagnating 3% 4% 2% 3% 3% 3%
Subprime mortgage collapse 3% 2% 1% 5% 2% 4%
Recent events with
major US companies 2% 2% 2% 1% 2% 1%
Recent turmoil in
financial/banking/
investment sector 2% 2% 2% 2% 1% 2%
Dependence on foreign oil/
Energy security 2% * 3% 2% 1% 3%
War in Iraq 2% 1% 2% 3% 2% 3%
Management of economy by
government/business 2% * 2% 3% 1% 3%
President Bush's
actions/speeches 1% 1% - 1% 1% 1%
Corruption in
government/business 1% 1% 1% 1% * 1%
Current problems only
temporary/natural/part of
normal business cycle 1% 1% 2% 1% 1% 1%
Illegal aliens/
immigration issues 1% 2% 3% - 2% 1%
March 2008 ~ Diageo/Hotline Poll 3
Other domestic issues 1% 1% 1% 1% * 1%
Other (SPECIFY) 6% 6% 6% 5% 6% 5%
Don't know/Refused 9% 11% 4% 9% 9% 9%
5. Opinion of... George W. Bush (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you
have a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable
opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 11% 24% 6% 3% 23% 2%
Somewhat favorable 25% 47% 26% 8% 44% 10%
Somewhat unfavorable 17% 15% 22% 16% 18% 16%
Strongly unfavorable 44% 13% 43% 70% 13% 70%
Heard of but can't rate
(DO NOT READ) 1% 1% 1% 1% 1% 1%
Don't know/Refused
(DO NOT READ) 1% - 1% 2% 1% 1%
6. Opinion of... Hillary Clinton (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you
have a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable
opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 17% 5% 11% 31% 3% 30%
Somewhat favorable 26% 11% 27% 40% 11% 40%
Somewhat unfavorable 18% 25% 15% 14% 23% 13%
Strongly unfavorable 35% 58% 43% 11% 60% 13%
Heard of but can't rate
(DO NOT READ) 3% 1% 4% 3% 2% 3%
Don't know/Refused
(DO NOT READ) 1% * 1% 1% * *
7. Opinion of... John McCain (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have a
strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 19% 30% 22% 8% 32% 8%
Somewhat favorable 39% 54% 40% 28% 52% 29%
Somewhat unfavorable 19% 9% 20% 28% 8% 29%
Strongly unfavorable 13% 3% 9% 23% 4% 22%
Heard of but can't rate
(DO NOT READ) 7% 4% 7% 9% 4% 9%
Haven't heard of
(DO NOT READ) 1% - 1% 2% - 1%
Don't know/Refused
(DO NOT READ) 1% * 2% 2% * 1%
March 2008 ~ Diageo/Hotline Poll 4
8. Opinion of... Barack Obama (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 25% 5% 18% 45% 6% 44%
Somewhat favorable 31% 28% 31% 32% 25% 33%
Somewhat unfavorable 16% 24% 18% 8% 26% 8%
Strongly unfavorable 21% 37% 22% 7% 34% 9%
Heard of but can't rate
(DO NOT READ) 5% 5% 6% 5% 6% 4%
Haven't heard of
(DO NOT READ) 1% 1% 1% 2% 1% 1%
Don't know/Refused
(DO NOT READ) 2% 1% 5% 2% 1% 1%
9. Opinion of... Bill Clinton (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 19% 5% 10% 37% 4% 36%
Somewhat favorable 26% 12% 24% 38% 14% 37%
Somewhat unfavorable 17% 23% 22% 11% 22% 12%
Strongly unfavorable 34% 57% 40% 11% 57% 12%
Heard of but can't rate
(DO NOT READ) 2% 3% 2% 2% 3% 2%
Don't know/Refused
(DO NOT READ) 1% 1% 2% 1% * 1%
10. Opinion of... Ralph Nader (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you have
a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 4% 3% 4% 4% 4% 4%
Somewhat favorable 18% 18% 22% 17% 19% 18%
Somewhat unfavorable 23% 27% 20% 19% 25% 19%
Strongly unfavorable 23% 22% 25% 24% 21% 24%
Heard of but can't rate
(DO NOT READ) 20% 20% 20% 20% 21% 19%
Haven't heard of
(DO NOT READ) 9% 5% 6% 12% 6% 12%
Don't know/Refused
(DO NOT READ) 4% 4% 3% 4% 4% 3%
March 2008 ~ Diageo/Hotline Poll 5
11. Opinion of... Michelle Obama (IF FAVORABLE OR UNFAVORABLE, ASK:) Would you say you
have a strongly favorable/unfavorable opinion or a somewhat favorable/unfavorable
opinion?
TOTAL Rep Ind Dem RPV DPV
Strongly favorable 12% 3% 10% 21% 4% 21%
Somewhat favorable 23% 16% 14% 32% 16% 30%
Somewhat unfavorable 14% 17% 20% 8% 19% 9%
Strongly unfavorable 13% 24% 13% 5% 22% 6%
Heard of but can't rate
(DO NOT READ) 26% 30% 23% 23% 28% 22%
Haven't heard of
(DO NOT READ) 7% 6% 7% 5% 6% 6%
Don't know/Refused
(DO NOT READ) 6% 4% 12% 5% 5% 5%
12. Do you approve or disapprove of the way George W. Bush is handling his job as
president? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem RPV DPV
Strongly approve 11% 24% 7% 3% 23% 3%
Somewhat approve 24% 43% 27% 8% 41% 10%
Somewhat disapprove 17% 18% 15% 17% 17% 16%
Strongly disapprove 45% 14% 46% 71% 17% 71%
Don't know/Refused
(DO NOT READ) 2% 1% 4% 1% 2% 1%
[ROTATE Q.13-14]
13. Do you approve or disapprove of the way George W. Bush is handling the situation in
Iraq? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem RPV DPV
Strongly approve 17% 37% 14% 2% 35% 3%
Somewhat approve 17% 31% 18% 5% 29% 7%
Somewhat disapprove 14% 13% 17% 12% 16% 10%
Strongly disapprove 49% 16% 46% 79% 17% 79%
Don't know/Refused
(DO NOT READ) 3% 3% 4% 1% 3% 1%
March 2008 ~ Diageo/Hotline Poll 6
14. Do you approve or disapprove of the way George W. Bush is handling the nation's
economy? Do you approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem RPV DPV
Strongly approve 9% 18% 6% 3% 18% 3%
Somewhat approve 19% 38% 18% 5% 36% 5%
Somewhat disapprove 20% 20% 24% 18% 22% 18%
Strongly disapprove 48% 18% 47% 72% 19% 73%
Don't know/Refused
(DO NOT READ) 4% 6% 5% 2% 6% 1%
15. And do you approve or disapprove of the way Congress is handling its job? Do you
approve/disapprove strongly or somewhat?
TOTAL Rep Ind Dem RPV DPV
Strongly approve 3% 3% 1% 4% 2% 4%
Somewhat approve 20% 19% 19% 23% 18% 23%
Somewhat disapprove 30% 25% 23% 37% 23% 36%
Strongly disapprove 42% 50% 52% 29% 53% 31%
Don't know/Refused
(DO NOT READ) 6% 3% 5% 7% 4% 6%
16. Thinking now about primary elections for national, state, and local office, for
which party's candidates do you typically vote in primary elections for national, state
and local office - the Democratic Party candidates or the Republican Party candidates?
TOTAL Rep Ind Dem RPV DPV
Vote in the
Democratic primary 43% 5% 19% 88% - 100%
Vote in the
Republican primary 39% 89% 29% 4% 100% -
Vote in other primary
(DO NOT READ) 5% 2% 15% 2% - -
Don't vote in primary
elections (DO NOT READ) 3% 2% 9% 1% - -
Don't know/Refused
(DO NOT READ) 11% 3% 29% 5% - -
March 2008 ~ Diageo/Hotline Poll 7
[ASK Q.17-18 ONLY IF Q16=VOTE IN THE REPUBLICAN PRIMARY; N=311; MoE = +/-5.6%]
17. Are you satisfied that John McCain is the Republican nominee, or would you have
preferred that the Republican Party nominated someone else?
RPV
Preferred someone else 52%
Satisfied with
John McCain 44%
Don't know/Refused
(DO NOT READ) 4%
18. Which best describes your reaction to John McCain winning the Republican nomination
for president, -- You will vote for him enthusiastically in November; You will vote for
him, but mainly as a vote against the Democratic candidate; You will vote for the
Democratic candidate; or You will stay home on Election Day and not vote?
RPV
You will vote for
him enthusiastically
in November 38%
You will vote for
him, but mainly as a
vote against the
Democratic candidate 40%
You will vote for
the Democratic
candidate 7%
You will stay home
on Election Day and
not vote 4%
Don't know/Refused
(DO NOT READ) 11%
March 2008 ~ Diageo/Hotline Poll 8
[ASK Q.19-Q.24 ONLY IF Q16=VOTE IN THE DEMOCRATIC PRIMARY; N=342; MoE = +/-5.3%]
19. If the 2008 Democratic presidential primary were held today, whom would you support
if the candidates were...? (IF "ALL," ASK:) If you absolutely had to choose, which one
person would you support?
DPV
Barack Obama 50%
Hillary Clinton 38%
Other (SPECIFY)
(DO NOT READ) 1%
All of the above
(DO NOT READ) 1%
None of the above
(DO NOT READ) 4%
Unsure (DO NOT READ) 6%
20. How satisfied would you be if Barack Obama wins the Democratic nomination for
President?
DPV
Very satisfied 46%
Somewhat satisfied 31%
Not very satisfied 8%
Not at all satisfied 10%
Don't know/Refused
(DO NOT READ) 5%
21. How satisfied would you be if Hillary Clinton wins the Democratic nomination for
President?
DPV
Very satisfied 37%
Somewhat satisfied 38%
Not very satisfied 12%
Not at all satisfied 11%
Don't know/Refused
(DO NOT READ) 3%
March 2008 ~ Diageo/Hotline Poll 9
22. If Barack Obama wins the Democratic nomination for president, which would best
describe your reaction -- You would vote for him enthusiastically in November; You
would vote for him, but mainly as a vote against the Republican candidate; You would
vote for the Republican candidate; or You would stay home on Election Day and not vote?
DPV
You would vote for
him enthusiastically
in November 56%
You would vote for
him, but mainly as a
vote against the
Republican candidate 22%
You would vote for
the Republican
candidate 9%
You would stay home
on Election Day and
not vote 7%
Don't know/Refused
(DO NOT READ) 6%
23. If Hillary Clinton wins the Democratic nomination for president, which would best
describe your reaction -- You would vote for her enthusiastically in November; You
would vote for her, but mainly as a vote against the Republican candidate; You would
vote for the Republican candidate; or You would stay home on Election Day and not vote?
DPV
You would vote for
her enthusiastically
in November 49%
You would vote for
her, but mainly as a
vote against the
Republican candidate 30%
You would vote for
the Republican
candidate 10%
You would stay home
on Election Day and
not vote 7%
Don't know/Refused
(DO NOT READ) 3%
March 2008 ~ Diageo/Hotline Poll 10
24. In thinking about how the Democratic nominee for President will be chosen, which of
the following two statements comes closer to your point of view? (READ AND ROTATE)
Statement A: The Democratic Party should nominate for President whichever candidate has
won the most delegates by the end of the primaries and caucuses, even if
this means nominating a candidate who is less likely to win the general
election in November than a different candidate.
Statement B: The Democratic Party should nominate for President whichever candidate has
the best chance of winning the general election for President in November,
even if this means nominating a candidate who won fewer delegates in the
primaries and caucuses than a different candidate.
(IF "BOTH," ASK:) I understand that you feel that they are both important, but if you
had to choose the ONE statement that comes closer to your point of view, which would
you choose?
DPV
Statement A 48%
Statement B 43%
Neither (DO NOT READ) 3%
Don't know/Refused
(DO NOT READ) 5%
[ASK ALL]
25. Now thinking about the next election for president in 2008, if the election for
U.S. President were held today, would you be voting for the (ROTATE) Democratic
candidate or the Republican candidate?
TOTAL Rep Ind Dem RPV DPV
Democratic candidate 46% 11% 30% 86% 12% 86%
Republican candidate 38% 81% 34% 6% 79% 7%
Neither (DO NOT READ) 5% 3% 15% 2% 3% 2%
Don't Know/Refused
(DO NOT READ) 10% 6% 21% 6% 7% 5%
26. And, regardless of how you plan to vote, who do you think has the best chance of
winning the next election for president in 2008, the Democratic candidate or the
Republican candidate?
TOTAL Rep Ind Dem RPV DPV
Democratic candidate 50% 29% 37% 76% 28% 77%
Republican candidate 33% 53% 35% 14% 56% 14%
Neither (DO NOT READ) 3% 2% 8% * 2% *
Don't Know/Refused
(DO NOT READ) 14% 15% 20% 9% 14% 9%
March 2008 ~ Diageo/Hotline Poll 11
[ROTATE Q.27-30]
27. Now, suppose the general election for president in 2008 were being held today
between (ROTATE) Republican John McCain and Democrat Hillary Clinton, for whom would
you vote? (IF UNDECIDED/REFUSED, ASK:) Which way would you lean as of today?
TOTAL Rep Ind Dem RPV DPV
McCain 48% 86% 54% 12% 85% 16%
Lean McCain 2% 3% 2% 2% 3% 1%
Clinton 39% 7% 23% 76% 5% 74%
Lean Clinton 2% * 1% 4% 1% 3%
Undecided 7% 3% 16% 4% 4% 4%
Refused to answer 3% 1% 5% 2% 1% 2%
28. Now, suppose the general election for president in 2008 were being held today
between (ROTATE) Republican John McCain and Democrat Barack Obama, for whom would you
vote?(IF UNDECIDED/ REFUSED, ASK:) Which way would you lean as of today?
TOTAL Rep Ind Dem RPV DPV
McCain 44% 82% 44% 13% 78% 15%
Lean McCain 2% 3% 2% 2% 2% 2%
Obama 42% 10% 32% 75% 11% 75%
Lean Obama 2% * 2% 3% * 3%
Undecided 8% 4% 14% 6% 8% 4%
Refused to answer 2% 1% 5% 1% 1% 2%
29. Now, suppose the general election for president in 2008 were being held today
between (ROTATE) Republican John McCain, Democrat Hillary Clinton, and Independent
Ralph Nader, for whom would you vote?(IF UNDECIDED/REFUSED, ASK:) Which way would you
lean as of today?
TOTAL Rep Ind Dem RPV DPV
McCain 44% 85% 42% 11% 81% 12%
Lean McCain 2% 2% 5% 2% 3% 1%
Clinton 38% 7% 24% 74% 7% 72%
Lean Clinton 1% - 2% 2% * 1%
Nader 4% 1% 7% 4% 2% 6%
Lean Nader 1% * 1% * 1% *
Undecided 7% 4% 14% 5% 5% 6%
Refused to answer 3% 1% 5% 2% 1% 3%
March 2008 ~ Diageo/Hotline Poll 12
30. Now, suppose the general election for president in 2008 were being held today
between (ROTATE) Republican John McCain, Democrat Barack Obama, and Independent Ralph
Nader, for whom would you vote? (IF UNDECIDED/ REFUSED, ASK:) Which way would you lean
as of today?
TOTAL Rep Ind Dem RPV DPV
McCain 43% 82% 41% 13% 76% 15%
Lean McCain 2% 2% 3% 2% 2% 1%
Obama 39% 9% 29% 71% 10% 70%
Lean Obama 2% * 3% 3% 1% 3%
Nader 3% 2% 4% 2% 2% 2%
Lean Nader * - 1% * - 1%
Undecided 8% 4% 14% 7% 7% 6%
Refused to answer 3% 1% 4% 2% 1% 1%
31. Do you think the fact that the Democratic candidates for President are continuing
to campaign while the Republican nomination is already settled will ultimately (ROTATE)
hurt the chances of the Democratic nominee winning the general election in November,
help the chances of the Democratic nominee winning the general election in November, or
not make much difference?
TOTAL Rep Ind Dem RPV DPV
Hurt the Democratic
nominee 33% 45% 31% 25% 42% 25%
Help the Democratic
nominee 14% 8% 11% 21% 10% 19%
Not make much difference 46% 40% 53% 49% 43% 51%
Don't know/Refused
(DO NOT READ) 7% 7% 4% 6% 5% 5%
March 2008 ~ Diageo/Hotline Poll 13
[SPLIT SAMPLE Q.32-33]
32a. Which candidate (ROTATE) John McCain, Hillary Clinton, or Barack Obama - do you
think would do the best job handling the nation's security?
TOTAL Rep Ind Dem RPV DPV
John McCain 48% 86% 51% 14% 86% 15%
Barack Obama 23% 6% 19% 39% 7% 38%
Hillary Clinton 19% 3% 11% 38% 2% 38%
None of them (DO NOT READ) 2% 1% 7% 1% - 2%
Don't know/Refused
(DO NOT READ) 8% 5% 12% 8% 5% 8%
32b. Which political party - (ROTATE) the Democrats or the Republicans do you think
would do the best job handling the nation's security?
TOTAL Rep Ind Dem RPV DPV
Republicans 43% 88% 37% 10% 85% 11%
Democrats 40% 3% 25% 80% 4% 79%
Neither (DO NOT READ) 4% 5% 7% 1% 5% 1%
Don't know/Refused
(DO NOT READ) 13% 4% 31% 9% 6% 9%
33a. Which candidate - (ROTATE) John McCain, Hillary Clinton, or Barack Obama - do you
think would do the best job handling the nation's economy?
TOTAL Rep Ind Dem RPV DPV
John McCain 35% 66% 37% 8% 67% 6%
Barack Obama 31% 10% 23% 52% 14% 51%
Hillary Clinton 20% 8% 16% 33% 6% 35%
None of them (DO NOT READ) 5% 6% 11% 1% 5% 2%
Don't know/Refused
(DO NOT READ) 9% 10% 12% 6% 8% 6%
33b. Which political party - (ROTATE) the Democrats or the Republicans do you think
would do the best job handling the nation's economy?
TOTAL Rep Ind Dem RPV DPV
Democrats 54% 10% 58% 90% 16% 90%
Republicans 33% 76% 19% 5% 70% 5%
Neither (DO NOT READ) 4% 7% 3% 1% 5% 1%
Don't know/Refused
(DO NOT READ) 10% 6% 21% 4% 9% 5%
March 2008 ~ Diageo/Hotline Poll 14
[ASK Q.34-35 ONLY IF Q16=VOTE IN THE DEMOCRATIC PRIMARY; N=342; MoE = +/-5.3%]
[ROTATE Q.34-35]
34. From what you know about the campaign so far, would you say Barack Obama has been
attacking Hillary Clinton unfairly, or not?
DPV
Yes, has been
attacking Clinton
unfairly 22%
No, has not 70%
Don't know/Refused
(DO NOT READ) 9%
35. From what you know about the campaign so far, would you say Hillary Clinton has
been attacking Barack Obama unfairly, or not?
DPV
Yes, has been
attacking Obama
unfairly 49%
No, has not 41%
Don't know/Refused
(DO NOT READ) 11%
March 2008 ~ Diageo/Hotline Poll 15
36. Generally speaking, do you think of yourself as a Republican, a Democrat, an
Independent, or something else? (IF REPUBLICAN OR DEMOCRAT ASK:) Do you consider
yourself a strong (Republican/Democrat) or not so strong (Republican/Democrat)? (IF
INDEPENDENT ASK:) Would you say that you lean toward Republicans or more toward the
Democrats?
TOTAL Rep Ind Dem RPV DPV
Strong Republican 19% 55% - - 45% 1%
Not so strong Republican 9% 28% - - 20% 2%
Independent, leans
Republican 6% 17% - - 12% *
Independent 20% - 100% - 15% 9%
Independent, leans
Democratic 8% - - 20% 2% 15%
Not so strong Democrat 9% - - 21% 2% 17%
Strong Democratic 25% - - 59% 1% 55%
Other (SPECIFY)
(DO NOT READ) 1% - - - 2% -
Don't know/Refused
(DO NOT READ) 3% - - - 1% 2%
37. Do you consider yourself very liberal, somewhat liberal, moderate, somewhat
conservative, very conservative or haven't you thought much about this? (IF MODERATE
ASK:) Do you tend to lean toward the liberal or conservative side?
TOTAL Rep Ind Dem RPV DPV
Very liberal 7% 2% 1% 14% 1% 14%
Somewhat liberal 14% 4% 16% 22% 6% 21%
Moderate, leans liberal 5% 2% 2% 10% 2% 9%
Moderate 18% 11% 26% 21% 12% 21%
Moderate, leans
conservative 6% 8% 6% 4% 8% 4%
Somewhat conservative 21% 31% 24% 13% 30% 14%
Very conservative 18% 37% 11% 5% 37% 4%
Don't know/Refused
(DO NOT READ) 10% 5% 13% 12% 5% 14%
March 2008 ~ Diageo/Hotline Poll 16
38. In talking to people about elections, we often find that a lot of people are not
able to vote because they are sick or they just do not have the time. With that in
mind, were you able to vote in the 2004 election for President of the United States and
other offices?
TOTAL Rep Ind Dem RPV DPV
Yes, voted 88% 91% 86% 86% 90% 86%
No, did not vote 12% 8% 14% 13% 9% 13%
Don't know/Refused
(DO NOT READ) 1% 1% - * 1% *
[ASK Q.39 ONLY IF Q.38=YES VOTED]
39. And for whom did you vote in this most recent 2004 presidential election? (OPEN-
END, PRE-CODE)
TOTAL Rep Ind Dem RPV DPV
George Bush 48% 86% 51% 14% 87% 15%
John Kerry 30% 4% 22% 57% 5% 56%
Ralph Nader 1% * 2% * - 1%
Other 7% 2% 6% 12% 2% 11%
Don't know/Refused 14% 7% 19% 16% 5% 17%
40. What is your marital status? Are you . . .
TOTAL Rep Ind Dem RPV DPV
Single 16% 11% 16% 21% 14% 21%
Married 63% 73% 58% 56% 71% 57%
Divorced 9% 5% 12% 11% 5% 10%
Separated 1% * * 2% * 1%
Widowed 11% 10% 13% 11% 10% 10%
41. How many children under the age of 18, if any, do you have living at home?
TOTAL Rep Ind Dem RPV DPV
None 71% 64% 76% 75% 67% 73%
One 13% 15% 8% 13% 15% 13%
Two 10% 13% 11% 6% 11% 7%
Three 4% 4% * 5% 4% 5%
Four or more 2% 3% 3% 1% 3% 2%
March 2008 ~ Diageo/Hotline Poll 17
42. What is your age please?
TOTAL Rep Ind Dem RPV DPV
18-24 4% 6% - 6% 6% 5%
25-34 9% 11% 6% 9% 10% 11%
35-44 13% 15% 11% 13% 13% 13%
45-54 18% 20% 17% 17% 21% 18%
55-64 23% 17% 26% 26% 20% 25%
65-74 17% 18% 21% 14% 17% 14%
75 + 12% 11% 13% 12% 10% 12%
Don't know/Refused 3% 3% 5% 2% 2% 3%
43. What is the last grade of formal education you have completed?
TOTAL Rep Ind Dem RPV DPV
Less than high school 6% 3% 8% 7% 3% 8%
High school graduate 27% 22% 21% 34% 22% 34%
Some college/
vocational school 25% 27% 29% 24% 27% 24%
College graduate 28% 34% 28% 22% 33% 23%
Post graduate 13% 14% 14% 12% 15% 11%
44. And please tell me which of the following categories applies to your total
household income for 2007:
TOTAL Rep Ind Dem RPV DPV
Less than $15,000 7% 4% 7% 9% 3% 10%
$15,000-less than $30,000 15% 7% 22% 18% 11% 18%
$30,000-less than $50,000 16% 12% 10% 22% 12% 21%
$50,000-less than $75,000 18% 21% 17% 17% 21% 16%
$75,000-less than $100,000 14% 16% 12% 13% 16% 13%
$100,000-less than $200,000 10% 15% 11% 6% 14% 7%
$200,000 or more 3% 6% 2% 2% 5% 2%
Don't know/Refused
(DO NOT READ) 17% 18% 20% 12% 18% 13%
45. For statistical purposes only, could you please tell me your ethnic background?
TOTAL Rep Ind Dem RPV DPV
White/Caucasian 75% 86% 74% 65% 85% 63%
Hispanic/Latino 8% 7% 9% 8% 8% 9%
African-American/Black 11% 1% 6% 24% 1% 24%
Asian-American/Asian 2% 2% 1% 1% 2% 1%
Native American 1% 2% 2% 1% 1% 1%
Don't know/Refused
(DO NOT READ) 3% 2% 6% 1% 3% 1%
March 2008 ~ Diageo/Hotline Poll 18
46. Would you describe yourself as "born-again" or evangelical?
TOTAL Rep Ind Dem RPV DPV
Yes 40% 46% 34% 39% 45% 40%
No 52% 48% 59% 54% 47% 55%
Don't know/Refused
(DO NOT READ) 7% 7% 7% 7% 8% 6%
A. Gender (BY OBSERVATION)
TOTAL Rep Ind Dem RPV DPV
Male 47% 50% 51% 41% 52% 42%
Female 53% 50% 49% 59% 48% 58%
B. REGION (BY PREFIX)
TOTAL Rep Ind Dem RPV DPV
West 20% 24% 18% 17% 26% 17%
South 36% 35% 37% 37% 34% 39%
Midwest 26% 26% 26% 26% 25% 26%
Northeast 18% 15% 19% 19% 15% 18%
March 2008 ~ Diageo/Hotline Poll 19