Information about http://images.salon.com/press/releases/2004/earnings_release_fy05_q1.pdf

Tags: 1 million, amortization, cash charges, conjunction, depreciation, dividend, fiscal year 2005, gaap, immediate release, internet media company, media contact, media group inc, patrick hurley, preferred stockholders, quarter ended june, quarter revenues, salon media, san francisco, vice president, warrants,
Pages: 9
Language: english
Created: Thu Aug 5 09:08:12 2004
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                                                                        Media Contact:
                                                                        Patrick Hurley
                                                                        Vice President
                                                                        (415) 645-9320
                                                                        phurley@salon.com


                               FOR IMMEDIATE RELEASE
          SALON REPORTS FIRST QUARTER FISCAL YEAR 2005 RESULTS

      RECORDS NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS
      OF $1.2 MILLION COMPARED TO $1.3 MILLION LOSS IN PRIOR YEAR
                               PERIOD

 RECORDS FIRST EVER NON-GAAP PRO FORMA PROFIT ATTRIBUTABLE TO
 COMMON STOCKHOLDERS OF $0.2 MILLION COMPARED TO $1.1 MILLION
                   LOSS IN PRIOR YEAR PERIOD


         FIRST QUARTER REVENUES OF $1.7 MILLION, A 66% INCREASE
                       FROM PRIOR YEAR PERIOD

SAN FRANCISCO, Calif. --- August 5, 2004 --- Salon Media Group, Inc. (SALN.OB), an
Internet media company, announced today a net loss attributable to common stockholders of
$1.2 million or ($0.08) per share for its first quarter ended June 30, 2004, compared to a net
loss attributable to common stockholders of $1.3 million or ($0.09) per share for its first
quarter ended June 30, 2003. On a non-GAAP pro forma basis, Salon recorded a non-GAAP
pro forma profit attributable to common stockholders of $0.2 million compared to a non-
GAAP loss attributable to common stockholders of $1.1 million in the prior year period. The
non-GAAP profit for the current quarter of $0.2 million excludes the following non-cash
charges: $490,000 from re-valuing warrants issued in conjunction with operations, $398,000
from re-valuing warrants issued to preferred stockholders and included as a preferred deemed
dividend charge, $150,000 of utilized prepaid advertising rights, $94,000 of depreciation and
amortization charges and a $195,000 preferred deemed dividend charge resulting from the
issuance of preferred stock at an effective common stock purchase price below the market
price of Salon's common stock on the date of the transaction. The non-GAAP loss in the prior
year period of $1.1 million excludes the following non-cash charges: $214,000 of depreciation
and amortization charges, $120,000 of utilized prepaid advertising rights, a benefit of $21,000
from re-valuing warrants issued in conjunction with operations, and a benefit of $72,000 from
re-valuing warrants issued to preferred stockholders and recorded as a preferred deemed
dividend.


Total revenues for the quarter ended June 30, 2004 were $1.7 million, compared to $1.0
million a year ago, a 66% increase, with advertising revenues increasing to $1.0 million from
$0.4 million a year ago.


"We are very excited to report Salon's first ever pro forma net profit," said David Talbot,
Salon's Chairman and CEO. "This milestone could not have been reached without the
concerted effort and dedication of Salon's employees, investors and readers."


A reconciliation of net loss calculated in accordance with generally accepted accounting
principles generally accepted in the United States of America (GAAP) and pro forma net
income (loss) is provided immediately following the consolidated statements of operations
below. These pro forma measures are not in accordance with, or an alternative for, GAAP and
may be different from pro forma measures used by other companies. Salon believes that the
presentation of pro forma results provides useful information to management and investors
regarding underlying trends in its consolidated financial condition and results of operations.
Readers of Salon's consolidated financial statements are advised to review and carefully
consider the financial information prepared in accordance with GAAP contained in this press
release and Salon's periodic filings with the Securities and Exchange Commission.


Highlights of quarter ending June 30, 2004:
   · Total revenues for the current period were $1.7 million compared to $1.0 million last
       year, a 66% increase. Advertising revenues for the current period were $1.0 million
       compared to $0.4 million last year, a 163% increase.
   · Salon Premium subscribers at the end of the quarter were 75,700 compared to 66,200 a
       year ago.
   · Controlling costs resulted in total GAAP operating expenses for the quarter of $2.0
       million, the lowest since becoming a publicly traded company in June 1999.
   · GAAP loss from operations of $0.3 million for the quarter was the best performance
       of the company since becoming a publicly traded company in June 1999.
   · Excluding non-cash related charges of $1.3 million, recorded a non-GAAP pro forma
       profit attributable to common stockholders of $0.2 million, compared to a non-GAAP
       pro forma loss attributable to common stockholders of $1.1 million last year after
       excluding $0.2 million of non-cash charges.
Future Periods Guidance:

Salon does not believe that the quarter ending June 30, 2004 non-GAAP financial results
should be considered predictive of future quarter results. Even though Salon reached non-
GAAP pro forma net income for its quarter ended June 30, 2004, Salon does not anticipate
attaining non-GAAP pro forma net income for its quarter ending September 30, 2004 and
cannot accurately predict when it will reach this milestone in future quarters. Due to
seasonality, Salon estimates that total revenues for its quarter ending September 30, 2004 will
decrease to $1.3 - $1.4 million, with advertising sales comprising $0.6-$0.7 million of the
total. Salon cannot predict total revenues after September 30, 2004 owing to the relative short
time frame in which advertising orders are secured and when they run on our Website and the
lack of significant long-term advertising orders.


About Salon Media Group, Inc.:

Founded in 1995, Salon is an Internet media company that produces various award-winning,
original content sites; and hosts- two subscription communities - Table Talk and The Well.

"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995:
This press release, including the statements by David Talbot, contains certain "forward-
looking" statements within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations and are naturally
subject to uncertainty and changes in circumstances. Actual results may vary materially from
the expectations contained herein. The forward-looking statements contained herein include
statements about future financial and operating results of Salon. Factors that could cause
actual results to differ materially from those described herein include: the economic
environment of the media industry; the difficulty in securing on-line advertising; growth in
subscription revenue programs; uncertain revenue sources and the general economic
environment. More detailed information about these factors is set forth in the reports filed by
Salon with the Securities and Exchange Commission. Salon is under no obligation to (and
expressly disclaims any such obligation to) update or alter its forward-looking statements,
whether as a result of new information, future events or otherwise. We do not believe that our
reported net loss or non-GAAP pro forma net income for the quarter ending June 30, 2004
should be considered predictive of future period or full year results.


Note: Salon is a registered trademark of Salon Media Group, Inc. All other company and
product names mentioned are trademarks of their respective owners.
                                 SALON MEDIA GROUP, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                               (in thousands, except per share data)
                                            (Unaudited)


                                                                           Three Months Ended
                                                                                 June 30
                                                                               2004          2003


Net revenues                                                           $      1,733 $       1,045


Operating expenses:
      Production and content                                                  1,200         1,189
      Sales and marketing                                                       468           563
      Research and development                                                  135           149
      General and administrative                                                228           371
      Amortization of intangibles                                                  -           93
            Total operating expenses                                          2,031         2,365


Loss from operations                                                          (298)        (1,320)
Other income (expense), net                                                   (273)           (72)
Net loss                                                                      (571)        (1,392)
Preferred deemed dividend                                                     (593)            72
Net loss attributable to common stockholders                           $     (1,164) $     (1,320)


Basic and diluted net loss per share attributable to
      common stockholders                                              $      (0.08) $      (0.09)


Weighted average shares used in computing basic
      and diluted net loss per share attributable
      to common stockholders                                                 14,155        13,997
                                            SALON MEDIA GROUP, INC.
                     PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS
                                          (in thousands, except per share data)
                                                      (Unaudited)
                                                                                 Three Months Ended
                                                                                       June 30, 2004
                                                               As Reported (1)          Adjustments            Pro Forma


Net revenues                                               $             1,733     $                   -   $         1,733
Operating expenses:
   Production and content                                                1,200                   (141)               1,059
   Sales and marketing                                                    468                    (161)                307
   Research and development                                               135                      (8)                127
   General and administrative                                             228                     (41)                187
   Amortization of intangibles                                               -                         -                   -
           Total operating expenses                                      2,031                   (351)               1,680


Loss from operations                                                     (298)                     351                 53
Other income (expense), net                                              (273)                     383                110
Net loss                                                                 (571)                     734                163
Preferred deemed dividend                                                (593)                     593                     -
Net profit (loss) attributable to
   common stockholders                                     $           (1,164)     $             1,327 $              163


Basic net profit (loss) per share attributable to
   common stockholders                                     $            (0.08)                             $          0.01
Dilutive net profit (loss) per share attributable          $            (0.08)                             $          0.00
   to common stockholders


Weighted average shares used in computing
   basic net profit (loss) per share attributable
   to common stockholders                                              14,155                                      14,155
Weighted average shares used in computing
   dilutive net profit (loss) per share
   attibutable to common stockholders                                  14,155                                  160,602,578
(1) In accordance with accounting principles generally accepted in the United States
                                      SALON MEDIA GROUP, INC.
                PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (in thousands, except per share data)
                                                (Unaudited)


                                                                     Three Months Ended
                                                                           June 30, 2003
                                                        As Reported (1)       Adjustments             Pro Forma


Net revenues                                        $             1,045 $                    - $           1,045


Operating expenses:
     Production and content                                       1,189                    (40)            1,149
     Sales and marketing                                            563                (133)                 430
     Research and development                                       149                     (7)              142
     General and administrative                                     371                    (10)              361
     Amortization of intangibles                                     93                    (93)                   -
           Total operating expenses                               2,365                (283)               2,082


Loss from operations                                             (1,320)               283                (1,037)
Other income (expense), net                                         (72)                   30                (42)
Net loss                                                         (1,392)               313                (1,079)
Preferred deemed dividend                                            72                    (72)                   -
Net loss attributable to common stockholders        $            (1,320) $             241 $              (1,079)


Basic and diluted net loss per share attributable
     to common stockholders                         $             (0.09)                          $        (0.08)


Weighted average shares used in computing
     basic and diluted net loss per share
     attributable to common stockholders                         13,997                                   13,997


(1) In accordance with accounting principles generally accepted in the United States
                                SALON MEDIA GROUP, INC.
           PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS
                             (in thousands,except per share data)
                                          (Unaudited)


                                                                        Three Months Ended
                                                                             June 30,
                                                                           2004           2003


Net loss attributable to common stockholders                        $    (1,164) $      (1,320)


Less:
  Charges resulting from re-valuing warrants issued in
        conjunction with operations                                         490           (21)
  Utilization of prepaid advertising rights                                 150            120
  Depreciation and amortization charges                                      94            214
  Preferred deemed dividend charge from re-valuation
        of warrants issued to preferred stockholders                        398            (72)
  Preferred deemed dividend charge from issuance of
        preferred stock                                                     195               -
Pro forma net loss attributable to common stockholders              $       163 $       (1,079)
                               SALON MEDIA GROUP, INC.
                        CONDENSED CONSOLIDATED BALANCE SHEETS
                (in thousands, except share and per share amounts, unaudited)
                                                                June 30,         March 31,
                                                                  2004             2004
Assets
    Current assets:
         Cash and cash equivalents                          $            765 $            696
         Accounts receivable, net                                        821              306
         Prepaid expenses, and other current assets                      335              432
               Total current assets                                   1,921           1,434
    Property and equipment, net                                          129               89
    Prepaid advertising rights                                        4,280           4,430
    Goodwill                                                             200              200
    Other assets                                                         102              117
               Total assets                                 $         6,632 $         6,270
Liabilities and stockholders' equity
    Current liabilities:
         Accounts payable and accrued liabilities                     1,107           1,143
         Deferred revenue                                             1,095           1,107
               Total current liabilities                              2,202           2,250
    Warrants payable                                                  3,581           2,621
               Total liabilities                                      5,783           4,871


Stockholders' equity:
    Common stock                                                           14              14
    Preferred stock                                                         -                -
    Additional paid-in-capital                                       92,934          92,320
    Accumulated deficit                                             (92,099)        (90,935)
               Total stockholders' equity                                849          1,399
               Total liabilities and stockholders' equity   $        6,632 $          6,270