NewBay PRIVACY STATEMENT Last Updated: October 3, 2006 NewBay MEDIA…

NewBay PRIVACY STATEMENT
Last Updated: October 3, 2006
NewBay MEDIA LLC and its affiliates recognize the importance of protecting the privacy of all information
provided by users of our web sites, subscribers to our magazines, registrants for our events, recipients of
our e-mail newsletters and all other customers of our products and services. We created this policy with a
fundamental respect for our customers' right to privacy and to guide our relationships with our customers.
This Privacy Statement discloses the privacy practices for all products and services owned by NewBay. A
current list of our publications, web sites, online webcasts, newsletters and trade shows can be found at
http://www.NewBay.com/.


INFORMATION COLLECTION AND USE
NewBay collects information from our website users, subscribers and other customers. In this section of
our Privacy Statement, we describe the type of information we collect and how we use it to provide better
services to our customers.


Registration and Ordering
When attending our trade shows and other in-person events, participating in our customer-sponsored
webcasts, using some of our websites and signing up for certain selected services (such as free
subscriptions), users must first register. During registration, users are required to give their contact
information (such as name, e-mail address, mailing address and phone number). For internal purposes,
we use this information to communicate with users and provide requested services, and, for our website
visitors, to provide a more personalized experience on our sites. We also may collect information about a
user's professional responsibilities (such as job title and purchasing responsibilities, company information
and professional certification). We use such information to improve our service, for marketing purposes
and/or for industry reporting purposes.


Many of our products and services are free to subscribers who meet certain demographic criteria.
Independent auditors may need to certify the eligibility of these subscribers. In order to do that, we may
collect unique identifiers (such as mother's maiden name) that we disclose to the auditors strictly for
industry reporting and audit verification purposes.


For our services that require payment (such as certain events, products and subscriptions), we also
collect credit card information (such as account name, number and expiration date), which is used for our
or our agent's billing purposes only, and is not otherwise shared.


E-mail Newsletters
If users wish to subscribe to our e-mail newsletters, we ask for contact information (such as name, e-mail
address, phone number) and information about the subscriber's professional interests and
responsibilities. We use this information in the same manner as we use contact information in the
registration and ordering process described above. Recipients of our newsletters can unsubscribe using
the instructions listed at the end of the e-mail newsletter.


Surveys and Contests
From time to time we invite web site users and other customers to provide information via surveys or
contests. Participation in these surveys or contests is completely voluntary and the website user or other
customer therefore has a choice whether to disclose requested contact information (such as name and
mailing address) and demographic information (such as zip code or job title). In addition to the other uses
set forth in this policy, contact information collected in connection with surveys and contests is used to
notify the winners and award prizes and to monitor or improve the use of, and satisfaction with the
website or other NewBay product or service. Subject to the given customer's preferences (as described in
the "Permission" section below), such information also may be shared with third party sponsors of such
surveys or contests.


Interactive Features
At some of our sites, we offer interactive and community features such as discussion boards, webcasts
and user profiles. Note that all personal information sent or posted via such features becomes public
information for which we are not responsible.


Tell-A-Friend
If customers elect to use our referral service for informing a friend about our sites and services, we may
ask them for the friend's name, job title and e-mail address. NewBay will store and use this information to
send the friend an invitation. This information may also be used to provide information about our company
and related products and services. The friend may contact us as specified in the tell-a-friend message to
request that no further communications be sent.


Communications with Us
We have features where our customers can submit information to us (such as our feedback forms).
Where such submissions include requests for service, support or information, we may forward them to
our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and
other information sent to us for our internal administrative purposes, and to help us to serve customers
better. Please note that letters to the editor and similar submissions may be made public.


Communications from Us: Service Updates, Special Offers
In order to best serve our customers, we may send updates that contain important information about our
products and services. For example, we send new members a welcoming message, and verify password
and username for our password-protected web sites. We may also communicate with a customer to
provide requested services and for account-related issues via e-mail, phone or regular mail. In addition to
such service and product-essential messages, we offer our customers the option to receive information
about our company, related products, services and special deals. Users, however, can choose not to
receive these communications from us, as set forth in the "Permission" section below.
Automatic Data Collection
Our web sites, newsletters and, from time to time, certain other products and services have features that
automatically collect information from customers, to deliver content specific to customers' interests and to
honor their preferences. This information assists us in creating products and services that will serve the
needs of our customers.


For example, we use "cookies," a piece of data stored on the user's hard drive containing information
about the user. Cookies benefit the user by requiring login only once, thereby saving time while on our
web site. If users reject the cookies, they may be limited in the use of some areas of our web site. For
example, the user may not be able to participate in sweepstakes, contests or drawings. Additionally, we
may note some of the pages the user visits on our web sites and via our email newsletters through the
use of pixel tags (also called clear gifs) and web beacons. The use of cookies, pixels and web beacons
enable us to track and target the interests of our users to enhance the experience on our sites and via our
email newsletters.


In addition, some of our business affiliates use cookies on our web sites and in our email newsletters, in
ads or promotions. However, we have no access to or control over these business affiliates' cookies; we
urge users to read their privacy policies for information. In particular, we use third-party advertising
technology to serve ads for NewBay products and services when you visit certain NewBay Web sites.
This technology uses information about your visits to these NewBay Web sites (not including your name,
address, or other personal information), to serve our ads to you. In the course of serving our
advertisements to you, a unique third-party cookie may be placed or recognized on your browser. In
addition, we use web beacons, provided by our ad serving partner, to help manage our online advertising
for NewBay products and services. These web beacons enable our ad server to recognize a browser's
cookie when a browser visits these sites and to learn which banner ads bring users to our Web sites. The
information used in this process is not personally identifiable. To learn more about our third party ad
serving partner, cookies, and how to "opt-out," please {click here}.


We also use an email delivery and marketing company to send emails (including newsletters) for which
you have registered (or otherwise agreed to receive). Web beacons and cookies may be used in such
email messages to help us measure the effectiveness of our advertising and how customers use our web
sites and other products and services.


For our internal purposes, we gather date, time, browser type, navigation history and IP address of all
visitors to our web sites. We use this information for our internal security audit log, trend analysis and
system administration, and to gather broad information about our user base.
We may combine information supplied by a customer at registration with web site usage data to learn
more about users and their preferences in the content of the site. We may use this information to tailor
services to your interests or to contact you about offers from our business associates which may be of
interest to you. We do not disclose this information to third parties.
WITH WHOM YOUR INFORMATION IS SHARED
Other than with respect to users of Techonline.com and related sites, when we have co-branded,
customized, private label, "powered by" or sponsored products and services, or when we join with other
parties to provide specific services (however we do not share credit card information with such third
parties), then we may share (provide and receive) information about our customers with such third party,
subject to the customer's preferences (as described in the "Permission" section below). Other than with
respect to users of Techonline and related sites, in particular, please note that information collected in
connection with online webcasts will be shared with the sponsor of the particular webcast(s)/seminar(s),
subject to the given customer's preferences (as described in the "Permission" section below).
These sponsors will use the information according to their own privacy policies, and we urge participants
to read those policies and be aware of their privacy practices before registering.
If you register for the Techonline network of sites, information which you submit at registration may be
shared with third party sponsors if you access their white papers and resources or register for events they
sponsor.


Finally, on occasion, we may provide targeted lists of names and offline and online contact information for
marketing purposes to third parties, subject to our Permission policies, as described below, pursuant to
which we give customers the option of not having their name or contact information disclosed to third
parties.


Other than as set forth above, we do not share personally identifiable information with other companies,
apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it
only for that purpose and to keep the information secure and confidential. Also, our parent, subsidiary and
affiliate companies, entities into which our company may be merged, or entities to which any of our
assets, products, sites or operations may be transferred, will be able to use personal information. We will
also disclose information we maintain when required to do so by law, for example, in response to a court
order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in
special cases when we have reason to believe that disclosing this information is necessary to identify,
contact or bring legal action against someone who may be causing injury to or interference with (either
intentionally or unintentionally) our rights or property. Users should also be aware that courts of equity,
such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal
information to be shared or transferred to third parties without permission. We may share aggregate
information, which is not personally identifiable, with others.


CORRECTION/UPDATING PERSONAL INFORMATION
If information which you have submitted to us changes, or if you no longer desire our
product(s)/service(s), we provide a way to correct or update your personal data: you may either contact
Customer Support for the applicable product or service or, to change your preferences, complete the
"Feedback" page as described in the "Permission" section below.
PERMISSION
Our customers are given the opportunity to choose whether to receive information from our affiliates and
us not directly related to the product or service for which they registered (or which they otherwise agreed
to receive). Other than the sharing of user information with certain sponsors by Techonline.com and
related sites, as set forth in the "With Whom Your Information Is Shared" section above, Customers also
have the opportunity to choose whether to have personal information shared with third parties for
marketing purposes. Customers also can go to our "Feedback" page at any time, at
http://www.NewBay.com/feedback/permission.jhtml to change their preferences. Please note that we
have a number of brands and products. You may choose to opt out of cartain brands and products
selectively or for all our lists. Your choice to resubmit your email address and contact details to us will
also reset your privacy preferences. In addition, for those customers that are California residents, you
may have additional rights, as described in the "Your California Privacy Rights" section below.
Please note that we will endeavor to implement your permission requests within a reasonable time,
although for a time you may continue to receive mailings, etc., transmitted based on information released
prior to the implementation of your request. In addition, please note that even after such request is
implemented, you will continue to receive information directly related to the product or service for which
you registered (or which you otherwise agreed to receive), so you always are kept informed.


YOUR CALIFORNIA PRIVACY RIGHTS
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits those customers that are
California residents to request that NewBay not share your personal information with third parties for their
direct marketing use. To make such a request, [click here] or write us at: Legal Department - Privacy
Officer
NewBay Media LLC
810 Seventh Avenue, 27th Floor,

New York, NY 10019

T (212) 378-0400

F (212) 378-0470

privacyrequests@CMP.com


SECURITY
We use reasonable precautions to protect information about our customers while it is stored on our
servers or in transit to our vendors processing on our behalf. Sensitive information that is transmitted to
us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access
to all of our customers' information, not just the sensitive information mentioned above, is restricted. Only
employees who need the information to perform a specific job (for example, a billing clerk or a customer
service representative) are granted access to personally identifiable information. Finally, the servers on
which we store personally identifiable information are kept in a secure environment.


LINKS
Our web sites contain links to other sites. NewBay is not responsible for the privacy practices or content
of such other sites. We encourage our users to be aware when they leave our site and to read the privacy
statements of each web site to which we may link that may collect personally identifiable information.


CHILDREN
NewBay websites are not directed at individuals under thirteen years of age, and NewBay does not intend
to collect any personally-identifiable information from such individuals.


NOTIFICATION and CHANGES
If we change our Privacy Statement, we will post those changes on this page so our users are aware of
what information we collect, how we use it and under which circumstances, if any, we disclose it. Users
should check this policy frequently to keep abreast of any changes.
For questions about this Privacy Statement, contact:
Legal Department - Privacy Officer
NewBay Media LLC
810 Seventh Avenue, 27th Floor,
New York, NY 10019
T (212) 378-0400
F (212) 378-0470
privacyrequests@CMP.com


For all other questions concerning the practices of this site or any dealings with NewBay Media LLC,
contact us at:
Corporate Communications
NewBay Media LLC
810 Seventh Avenue, 27th Floor,
New York, NY 10019
T (212) 378-0400
F (212) 378-0470