Information about http://www.brulant.com/OurIndustries/Documents/Marco%20Island%20Marriott_Search_IM.pdf

CASE STUDY brilliant partnership …

Tags: brilliant results, ecommerce module, hospitality search, keyword searches, marco island, marketing team, marriott, marriott hotels, meeting hotel, pay per click, renovation, resort websites, search engine optimization, search engine traffic, senior marketing, south florida, spa business, template structure, variance, year to date,
Pages: 1
Language: english
Created: Wed Mar 5 13:44:33 2008
Display cached document
Page 1
image
CASE STUDY

brilliant partnership


                                                                      "Brulant's overall knowledge and
the opportunity                                                       experience has provided our resorts with
The Marco Island Beach Resort wanted to increase their spa            up-to-date efforts in driving traffic and
business while the resort was in the midst of a major renovation.     revenue through our resort websites via
They chose to collaborate with Brulant's hospitality search           Marriott.com and on our vanity websites. I
marketing team to create a pay-per-click (PPC) campaign to drive      look forward to working with Brulant and
local spa business. After the renovation was complete, the PPC        generating more positive results!"
campaign was expanded to drive all of the resort's business and
was combined with search engine optimization. In addition, a spa
                                                                      Senior Marketing and eCommerce
module, a single-themed standalone website, was developed
                                                                      Manager, South Florida Marriott Hotels
using a Marriott-approved template structure.
                                                                      & Resorts

the brilliant results
... increased ROI: From October 2006 to July 2007, the ROI
increased by about 50%.

... search engine traffic and revenue contributions: When
comparing January-June 2006 to January-June 2007, the revenue
variance year-to-date was 152%.

... heightened visibility: The resort became better known as a
meeting destination, which was one of their objectives. They
ranked in the top 10 keyword searches for "South Florida meeting
resort", "Naples meeting hotel" and Florida meeting resort".


                                                                    www.marcoislandmarriottspa.com/


               / BRILLIANT RESULTS
                                                                    DATE / 12 04 2007                              brulant.com / all rights reserved