PlanetEye Launches First One-Stop Destination for Travel Planning…

PlanetEye Launches First One-Stop Destination for Travel Planning
Needs

                   Unveils Partnership with Travelocity;
                    Leverages Microsoft Technology

TORONTO, Canada ­ July 10, 2008 ­ PlanetEye Inc. today launched an
innovative online travel planning service that puts an end to the
frustrating and time-consuming process that people experience when
using the Web to plan a trip.

Until today, researching, organizing, and booking travel on the Web
involved visiting dozens of Web sites and sifting through hundreds of
search results. Those days are now officially over.

PlanetEye.com is a one-stop destination for all your travel planning
needs. It features a powerful and easy-to-use planning tool, compelling
photography and leading edge mapping technology. PlanetEye also has
extensive travel content from a team of in-house writers and a growing
number of professional sources.

"We want to make travel planning easy. We want to inspire travelers to
explore and discover the world, and then help them book their trips ­
everything from flights, restaurants, hotels and attractions," said Butch
Langlois, PlanetEye's president and chief executive.

Rob Enderle, principal analyst with the Enderle Group, says "PlanetEye
pulls together advanced social networking elements, contextual mapping,
and professional travel information to create the most advanced travel
planning tool I have ever seen. If you are planning a trip or simply want to
imagine one, PlanetEye is the first place you should go."

At the core of PlanetEye's travel planning service is the Travel Pack that
lets travelers "clip" the interesting photographs, attractions, hotels and
restaurants discovered on PlanetEye when they are planning a trip or
simply putting together travel ideas. PlanetEye members can look at their
Travel Packs as a list or on a personalized map.

"The Travel Pack is a valuable and useful tool if you're looking to travel
tomorrow, next week or next year," Langlois said. "As you add items to
Travel Pack, it starts to reflect your interests and aspirations. Being able
to visualize your travel pack on a map lets you understand their relative
locations within a destination and add new trip items that make sense
according to your interests or the length of your stay."
It's easy to introduce local flavor into your Travel Pack by adding
PlanetEye's top-rated selections on where to stay, what to do and where
to eat. As well, PlanetEye provides valuable editorial content from a list of
"Trusted Sources" to enhance the planning process.

Once you've created your Travel Pack, you can book your flight and hotel
and car rentals right from your Travel Pack through Travelocity.com,
which recently entered into an affiliate agreement with PlanetEye.

"Having a dynamic partner such as Travelocity will play an important role
in PlanetEye meeting the needs of travelers ­ whether it's booking a
flight, a hotel or a rental car," Langlois said. "We're really excited to have
Travelocity on board."

On PlanetEye, you can also make restaurant reservations (OpenTable),
buy tickets to events and attractions (StubHub), and even book a spa
appointment (WaySpa).

After a PlanetEye member returns from traveling, they can upload
photographs to their Travel Packs, rate the places where they stayed,
dined and toured, and then share their Travel Pack with friends, family
and other travelers.

A key part of PlanetEye's technology comes from a Microsoft research
project: World Wide Media eXchange (WWMX). Microsoft contributed the
technology to PlanetEye as part of their IP Ventures group. This was the
first time that Microsoft research technology has been commercialized
through a third-party partner in Canada.

"We are very excited about this collaboration and the way that PlanetEye
is taking the cutting edge technology developed at Microsoft Research
and applying it to the online travel experience," said Bob Tenczar,
director of marketing for the Intellectual Property Licensing Division at
Microsoft.


About PlanetEye

PlanetEye is an online travel planning service for travellers looking to
easily and quickly research, organize, share and book their trips.

Featuring more than 70,000 beautiful, geotagged photographs, leading
edge mapping technology, and extensive travel content, PlanetEye is
designed for travelers who want explore where to go and what to do.
With in-house writers at your disposal and a growing amount of
professional content, we provide valuable information so you can make
smart travel-planning decisions.

PlanetEye's investors include J.L Albright Venture Partners, GrowthWorks
and Microsoft Corp.



For more information or to speak with a PlanetEye executive, contact:

Karen Geier
karen@planeteye.com
647-288-1383