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PROENZA SCHOULER (2002-present) In addition to strong industry…

Tags: cfda, collections, designers, execution, fashion scene, feature story ideas, industry connections, international fashion, jack mccollough and lazaro hernandez, lis, media relations, nomination, parsons school of design, personal media, prc, senior year, special projects, talented design, vogue fashion, worldwide press,
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Language: english
Created: Thu Apr 26 18:11:09 2007
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PROENZA SCHOULER
(2002-present)




In addition to strong industry connections, PR Consulting has an undeniable eye
for talent. PRC began working with the talented design duo of Proenza Schouler
in 2002 while they were finishing their senior year at Parsons School of Design.
PRC has assisted and advised the young designers on building their image as they
emerged strongly onto the international fashion scene. Now after much success,
Jack McCollough and Lazaro Hernandez have been awarded The CFDA Perry El-
lis Award for new talent in 2003, to being the first recipients of the CFDA/Vogue
Fashion Fund in 2004 and most recently the CFDA nomination for Womenswear
Designer of the Year award in both 2006 and 2007.


Responsibilities include:
·    Control and supervise all worldwide press as part of a strategic media plan
·    Oversee all sample placement in high end luxury publications worldwide
·    Manage personal media relations for Jack McCollough and Lazaro Hernandez
·    Create feature story ideas and promote the brand
·    Organize the execution of the womenswear collections in New York
·    Conceive and produce events and special projects
·    Initiate and supervise celebrity dressing