PROFILE …

PROFILE
                                                                                 brilliant moment /
                                                                                 watching #1 OSU beat #2 Texas in
                                                                                 Austin with my dad
Eric Cantini
/ Partner
Eric is a Partner in the Interactive Marketing practice. Eric has a strong     client snapshots
understanding of the online channel and interactive marketing,                 / Led the strategy, design, and execution of the enterprise web presence for
including paid search advertising, email strategies and organic search         a retail financial institution. The program included all public and internal
optimization. He has delivered positive business results across a wide         websites.
breadth of consumer-facing technology solutions, leading integrated
teams of experts in user experience, creative design, information              / Led the strategic definition of the roadmap for the future of all consumer
architecture, and application design and development. Eric works               facing applications for a regional financial institution.
closely with large online retailers, financial institutions and insurance
companies to develop enterprise-wide interactive marketing strategies,         / Developed an enterprise interactive marketing program for a large insurer,
and to accelerate the realization of results.                                  including paid search, organic search optimization, and user experience
                                                                               design and development.
expertise
                                                                               / Developed ROI models to support interactive marketing programs at a
Online channel strategy and execution in Financial Services and                top-10 retail bank. Leveraged those ROI models to support annual
Insurance, web technology development, interactive marketing strategy          budgeting and planning processes.
and program development ­ focused on web 2.0, paid search, organic
search optimization, consumer intimacy and rich media interactive              experience
applications.                                                                  Charter One Bank ­ Vice President, eBusiness Group
                                                                               Strategic and operational responsibilities across the bank's consumer-facing
representative clients                                                         web presence ­ including marketing, sales and customer self service.
Alltel, Nationwide, Citizens Bank, Capital One Bank, National City
Corporation                                                                    Accenture ­ Senior Consultant
                                                                               Led web application development teams for Fortune 100 companies.

                                                                               General Electric ­ Technical Leadership Program
                                                                               Deployed web-based technology solutions across 26 North American
                                                                               manufacturing facilities.




                  / BRILLIANT RESULTS
                                                                             DATE / 01 10 2008                                         brulant.com / all rights reserved.