Information about http://www.grady.uga.edu:16080/connect/2008/2008agenda.pdf

Public Relations and Social Media …

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Created: Thu Aug 21 11:28:56 2008
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                         Public Relations and Social Media
                     Sponsored by Grady College of Journalism
                    and Mass Communication and Porter Novelli

                               September 19-20, 2008


Friday, September 19

1 ­ 5 pm ­ Social Media Bootcamp - Journalism Building, Drewry Room

6 ­ 8:30 pm ­ Opening Dinner
              Keynote Speaker ­ Peter Himler, Flatiron Communications, NYC;
              http://theflack.blogspot.com/
              Foundry Park Inn, 295 E. Dougherty St.
               http://www.foundryparkinn.com/


Saturday, September 20

8:00 am - Continental Breakfast ­ Student Learning Center, Room 250

8:30 am - Session 1 -- title TBA
          Lionel Menchaca, Dell; http://direct2dell.com/one2one/default.aspx
          Elizabeth Albrycht, Institut Superieur de Communication (ISCOM), Paris;
          http://ringblog.typepad.com/

9:45 am ­ Session 2 ­ title TBA
          Paul Vogelzang, Porter Novelli, http://thicketblog.com
          Mihaela Vorveneau, Clemson University; http://ci.cs.clemson.edu/mihaela/

11:00 am ­ Session 3 ­ Relationship Building
          Kami Huyse, My PR Pro; http://overtonecomm.blogspot.com/
          Kaye Sweetser, University of Georgia; http://www.kayesweetser.com/

12:00 pm ­ Lunch (provided)

1:00 pm - Session 4
          Bert Dumars, Newell Rubbermaid
          http://socialmediaecosystem.blogspot.com/

2:00 pm ­ Session 5-Social Media and Intellectual Property
          Speaker TBA

3:30 pm ­ Session 6 ­ Measurement
          Jim Fetig and Kathi Wallace, Georgia Institute of Technology
          Mia Lustria, Florida State University

5:30 pm ­ Closing Reception ­ Peabody Suite, Journalism Building