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                                                                                         Quality Leads

Mailing List
Home Entertainment Events
                                                                                         Targeted Penetration
                                                                                         Guaranteed Value
                                                                                         Proven Results

Active Attendees                                9,523             $140 per 1,000         Minimum Order
                                                                                          5,000 Names
Who They Are                                                                             List Source
Home Entertaiment Events trade shows are the only shows of their kind in the US           Registration Data
reaching the buyers of home video and DVD products for both the mainstream and           Telemarketing List
adult markets. These lists (VSDA's Home Entertainment Expo and Adult Entertainment        Base Rate + $60/M
Expo) let you target home video retailers who supply home entertainment products.
                                                                                         Mail/Phone/Email Lists
Retailers represent mass market, independent video stores and video store chains,         Combination Discounts Available
among other stores that sell or rent home video/DVDs or related products.                 Call for Rates
                                                                                         Addressing/Format Options
What they buy                                                                             Email File             $40/flat
The Home Entertainment Lists puts you in contact with                                     Diskette               $55/flat
retailers who are active in the purchasing and selection                                  Cheshire Labels        NC
of the following products:                                                                Peel & Stick Labels    $10/M
    · Home Video/DVDs ­ Mainstream                                                        Galley Printout        $10/M
    · Home Video/DVDs ­ Adult                                                             Key Codes              $3/M
    · Video Games and Accessories                                                         Barcoding (labels)     $6/M $30 min.
    · Licensed Merchandise/Toys                                                          Updating Cycle
    · Candy/Popcorn/Food Items                                                            Lists are updated quarterly. Please call for the
    · Tanning                                                                             most current counts.
    · Video Hardware Products (DVD Players, Televisions, etc)
                                                                                         Terms and Conditions
    · Apparel                                                                             Rented for one time use only. Sample mailing
    · Store Products/Inventory Control/Software                                           piece required, subject to approval.
    · Retail Store Accessories/Hardware/Shelving/POP
                                                                                         Cancellations
                                                                                          $10/M running charges plus $50 cancellation
Why They Attend                                                                           fee. List must be returned within 90 days or full
Home Entertainment Events produces the two largest and only shows of their kind in        rental charges apply.
the United States. Retailers from the US and Internationally attend to find out the
newest releases and other store products they can carry in their stores. Additionally,
they attend to meet with all the major suppliers and learn what new retailing tips
are available to them for implementation in their retail outlets.




             Contact Ilene Schwartz at 216-371-1667
                       ilene@krolldirect.com
For advertising opportunities visit www.homeentertainmentevents.com
                      Mailing List
                     Home Entertainment Events
Breakdown by State                               Breakdowm by Business/Industry
SCF Range                                       Retailer - Independent                         3,508
995-999        AK              13               Retailer - Mass Merchant                         100
350-369        AL              59               Retailer - Music                                  50
716-729        AR              15
850-865        AZ             291               Distributor                                      805
900-966        CA            3733               Retailer - Games                                   9
800-816        CO             182
060-069        CT              50               Retailer - Drug/Supermarket                       15
200-205        DC              24               Manufacturer/Distributor                       1,288
197-199        DE              18
320-349        FL             554               Import/Export                                     86
300-319        GA             111               Retailer - DIY/Home Improvement/Housewares         5
967-968        HI              95
500-528        IA              35
                                                Manufacturer Representative                       66
832-838        ID              38               Investors                                        264
600-629        IL             316
460-479
                                                Rack Jobber                                       31
               IN             110
660-679        KS              29               Distributor/Wholesaler                           867
400-427        KY              41               Website Developer                                631
700-714        LA              45
010-027        MA             141               ISP                                              257
206-219        MD             116               Library/School                                     1
039-049        ME              10
480-499        MI             130               Talent                                           189
550-567        MN             127               Other                                          1,086
630-658        MO              82
386-397        MS              13
590-599        MT              22                Breakdown by Job Title
270-289        NC              80
580-588        ND               2               Owner                                          2,357
680-693        NE               7               CEO/President                                  1,463
030-038        NH              23
070-089        NJ             241               Vice President/Director                        1,416
870-884        NM              48               General Manager                                  473
890-898        NV             602
090-149        NY             736
                                                Merchandise Manager                              240
430-458        OH             136               Sales Manager                                    492
730-749        OK              29
970-979
                                                Manager/Assistant Manager                        627
               OR              82
150-196        PA             182               Salesperson                                      907
028-029        RI              12               Buyer                                            142
290-299        SC              41
570-577        SD               5               Website Designer                                 218
370-385        TN              73
750-799        TX             336
840-847        UT              49                Breakkdown by Shows Attended
220-246        VA              94               AEE Show, 2004                                 4,129
050-059        VT              13
980-994        WA             225               AEE Show, 2005                                 3,346
530-549        WI              75               HE Show, 2004                                  1,171
247-268        WV              19
820-831        WY               7               HE Show, 2005                                  1,479




            Contact Ilene Schwartz at 216-371-1667 · ilene@krolldirect.com · www.questex.com
                      For advertising opportunities visit www.homeentertainmentevents.com