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RFID Networks & Middleware …
Tags: bea systems, ceo, connecterra, enterprise application integration, floor location, globeranger, infrastructure space, integration infrastructure, oat, participants, rfid middleware, segments, startups, sun microsystems, tibco, traction, vector systems, webmethods, winer,Pages: 4
Language: english
Created: Sat Sep 11 10:18:28 2004
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RFID Networks & Middleware
RFID RFID Middleware and
Networks Web Services
Sept. 13, 2004, 2:45 PM 3:30 PM. Sept. 14, 2004, 2:45 PM 3:30 PM.
Location: AIDC Theater on the Floor. Location: AIDC Theater on the Floor
Participants: Blue Vector Systems, Participants: BEA Systems, Sun
ConnecTerra, GlobeRanger, Oat Microsystems, TIBCO, webMethods
Systems
Both Panels are moderated by Peter
Winer, CEO Big Chief Partners.
Background
During the last two years, a large In addition, a cluster of established
number of companies have staked claim companies that focus on Middleware
to different segments of the RFID and Enterprise Application Integration
infrastructure space. These have (EAI) have seen the opportunity of
included pure-play startups that have moving into the RFID space. The most
focused exclusively on RFID as well as prominent of these are IBM, TIBCO,
opportunistic companies moving into Sun Microsystems and webMethods.
RFID from adjacent areas. More recent entrants include BEA
Systems and SeeBeyond.
The pure-play startups gaining the most
traction have been focused on the These companies all view RFID as an
distributed networks that drive RFID. emerging source of information for
These include original players such as visibility and tracing. The products from
OAT Systems, ConnecTerra and Globe these companies can enhance RFID
Ranger. They also include relative information by connecting to outside
newcomers Blue Vector Systems and data sources. They can also transform
RF Code. information into compatible formats and
apply business rules that add value
These companies all have different
within a specific business context.
approaches but the common thread is
collecting information from distributed Among these companies, the EAI
and potentially heterogeneous groups of specialists include TIBCO, webMethods
RFID readers. The collected and BEA Systems. These companies
Prepared by: information is corrected, filtered, provide message brokers that can
aggregated and delivered upstream to integrate RFID information with other
Big Chief Partners, Inc.
middleware, applications and business application information to create
329 S San Antonio Road processes that capitalize on the composite applications. Some players
Los Altos, CA 94022 USA information in a business context. also provide development tools and
portal solutions that can be used to build
Voice: (650) 917-3832
customized views of the integrated
Fax: (650) 917-3831
information.
info@bigchief.com
http://www.bigchief.com
2 Panel Handout: RIFD Middleware & Networks
RFID Networks
During the past two years, numerous pure-play companies SAMSys have offered proprietary collectors for their readers
have been launched to provide solutions for collecting and for more than a year. Recently, Alien Technologies announced
leveraging information gathered from distributed RFID a similar add-on for their readers as well.
networks. Generally these companies take one of two
In this panel we will bring together representatives from four
approaches in providing solutions:
companies that are staking a claim to this emerging space:
1. Server-based software that interfaces with readers,
Bryan Tracey, Director of Engineering, Globe Ranger
collecting information and processing it for upstream
applications. Prasad Putta, Chief Executive Officer, OAT Systems
2. Network routers and appliances that provide similar Ken Traub, Chief Technology Officer, ConnecTerra.
functionality using dedicated hardware.
Anurag Mendhekar, Chief Executive Officer, Blue Vector
Increasingly, RFID reader manufacturers are moving into this Systems
space as well. Matrics (now Symbol Technologies) and
RFID Middleware and Web Services
News from the RFID Networks space has been dominated by In this panel we will bring together representatives from four
pure-play startups. In contrast, the biggest players in RFID companies that offer middleware and enterprise application
Middleware and Web Services have been established integration for RFID:
Middleware and EAI specialists. These companies are
Jeff Flammer, Director Manufacturing and Retail Solutions,
working to leverage their existing platforms and applications in
BEA Systems
the RFID context.
Andrew Savitz, Director RFID Solutions and Industry
As in other enterprise software spaces, this has created a
Alliances, webMethods
debate about the need for dedicated middleware and
application integration. Also, each vendor offers a different mix Vijay Sarathy, Group Marketing Manager RFID Infrastructure
of product functions to solve the problem of delivering collected Solutions, Sun Microsystems
RFID information to enterprise applications.
Dushyant Pandya, Director Strategic Alliances, TIBCO
Panelist Biographies
Andrew received a BS in mathematics, applied actuarial
Andrew T. Savitz, Director, RFID Solutions and science from UCLA, and he earned an MBA in finance and
Industry Alliances, webMethods high tech strategy from the Anderson School at UCLA.
As director for RFID Solutions and Industry Alliances, Andrew About webMethods
Savitz is responsible for managing all aspects of webMethods' webMethods (Nasdaq: WEBM) is the industry's first Web
RFID offering. Andrew has more than 10 years of experience services infrastructure company. webMethods' innovative
in the software industry. Before joining webMethods, Andrew integration, Web services, portal and analytic solutions enable
previously worked as a software analyst at Robertson more than 1,200 enterprise customers worldwide to run,
Stephens. Prior to that, Andrew worked for PeopleSoft, where measure and optimize their business. Recognized in 2003 as
he was a product lead with their Web-based solutions; and the fastest growing software company in North America by
Andersen Consulting, where he contributed to its partnership Deloitte, webMethods is headquartered in Fairfax, Va., with
with Siebel Systems, while Siebel grew from 12 to more than offices throughout the U.S., Europe, Asia Pacific and Japan.
400 employees.
Panel Handout: RIFD Middleware & Networks 3
About Sun Microsystems
Jeff Flammer, Director Manufacturing and Retail
Since its inception in 1982, a singular vision - The Network is
Solutions, BEA Systems The Computer - has propelled Sun Microsystems, Inc.
Jeff Flammer leads BEA's manufacturing and retail solutions at (Nasdaq: SUNW) to its position as a leading provider of
BEA. Prior to BEA, he was a director in communications and industrial-strength hardware, software, and services that make
high-tech industry vertical at Manugistics, and prior to the Net work. Sun can be found in more than 100 countries
Manugistics, he was a manager in Accenture's Supply Chain and on the World Wide Web.
Strategy practice. Mr. Flammer has a master's in
manufacturing systems engineering from Stanford University
and a B.S. in mechanical engineering. Ken Traub, Chief Technology Officer, ConnecTerra
Ken Traub is Chief Technical Officer and a co-founder of
About BEA Systems
ConnecTerra, Inc, a leading provider of device computing
BEA Systems, Inc. is the world's leading application
solutions and RFID middleware. Ken was a founding member
infrastructure software company. BEA provides the enterprise
of the EPCglobal Software Action Group, which is responsible
software foundation for more than 15,000 customers around
for developing all EPCglobal standards related to software, and
the world, including the majority of the Fortune Global 500.
also is one of three technology vendors serving on the
Companies turn to BEA to help them evolve their existing
EPCglobal Architecture Review Committee. Ken has
enterprise software applications from inflexible, redundant,
contributed as an author to five EPCglobal software standards
legacy architectures to highly responsive, mature Web
and currently chairs the middleware Working Group. Prior to
infrastructures.
founding ConnecTerra, Ken has been a founder and technical
advisor to five high technology startups in the Boston area,
Dushyant Pandya, Director Strategic Alliances, combining deep expertise in a wide variety of technical areas
TIBCO Software with over a decade of senior management experience. Ken
received his B.S., M.S. and PhD in Electrical Engineering and
Dushyant Pandya is the director of strategic alliances for
Computer Science from the Massachusetts Institute of
TIBCO Software. Before joining the company, he was director
Technology.
of product management and marketing for CrossWorlds
Software. Pandya received an M.S. in engineering from the About ConnecTerra
University of California at Berkeley and an M.B.A. from ConnecTerra, Inc. is a leading provider of enterprise
Stanford University. infrastructure software for device computing. ConnecTerra's
technologies provide the core communications, security, policy,
About TIBCO
device and data management services required to integrate
TIBCO provides software and services that help companies
devices into a wide range of applications. ConnecTerra's
orchestrate assets across their enterprise in real-time. TIBCO
flagship infrastructure software, RFTagAware, targets the
is the largest independent provider of such software, with
specific challenges of enterprise RFID deployments, including
almost 20 years of experience and 2,000 customers.
tag data processing and reader management. Using
RFTagAware, companies are able to get their RFID
Vijay Sarathy, Group Marketing Manager RFID deployments up and producing results quickly, while knowing
Infrastructure Solutions, Sun Microsystems that their infrastructure can scale as the number of tagged
Vijay Sarathy is the Group Marketing Manager for Sun's RFID items, readers and remote sites grow.
Infrastructure Solutions. In this role he is helping define and
drive Sun's RFID strategy as it pertains to solutions for EPC Bryan Tracey, Chief Architect, GlobeRanger
and non-EPC applications. Just prior to this current role, Vijay Chief Architect for GlobeRanger, has been directly responsible
was a Product Manager in the Java Marketing organization for the architecture, design and implementation of
where he was responsible for the J2EE integration GlobeRanger's core product, the iMotion Edgeware platform.
technologies and helped drive overall J2EE adoption. As a representative of GlobeRanger, he has helped to design
Vijay is a Mechanical/Industrial Engineer by training with 14+ and establish global standards within both the Auto-ID
years of experience with software technology. He has an MS Center and EPCglobal, where he currently serves as a co-chair
from Texas A&M University and an MBA from Santa Clara of the filtering and collection working group. Bryan is a
University, CA. recognized expert and speaker on RFID and mobility solutions.
Prior to GlobeRanger, Bryan led product engineering and
development at companies such as AllStarFleet, MediaRealm
Incorporated and Vujade. Bryan earned a bachelor's degree
from St. John's College and a masters in mathematics from
Rensselaer Polytechnic Institute.
4 Panel Handout: RIFD Middleware & Networks
About GlobeRanger standards and the core technologies that enable widespread
GlobeRanger is a leading provider of RFID, mobility and commercial RFID. Today, no other RFID software platform can
sensor-based software solutions. Its innovative iMotionTM support OAT's broad range of RFID hardware that OAT does.
EdgewareTM platform provides the critical infrastructure layer
OAT personnel have been involved in the creation of the
for managing devices, networks, data, and processes at the
commercial RFID industry from day one. OAT has built the
edge of the enterprise, enabling real-time response. iMotion
industry's most knowledgeable and respected team of RFID
serves as the foundation for GlobeRanger and its partners to
experts.
rapidly develop, deploy, and manage edge solutions.
Anurag Mendhekar, CEO, Blue Vector Systems Peter Winer, CEO, Big Chief Partners, Inc.
Peter Winer is a partner at Big Chief Partners, based in Los
Anurag is a serial entrepreneur, and Blue Vector Systems is
Altos, CA. Mr. Winer is the architect and development manager
the second start-up that he has founded. The defining theme
for Big Chief's RFID software. He has 20 years of experience
for Anurag's career has been building successful businesses
working on applications and Internet development projects on
around newly emerging technologies. The first startup he co-
multiple platforms. He was previously in senior management at
founded, Online Anywhere was the first company to create the
Symantec Corporation. He was also a founder of Living
whole new market category of content transformation tools for
Videotext, Inc., where he was one of the earliest developers for
Mobile and non-PC devices. The success of the company was
the Macintosh computer. In the early 1980s, he was a lead
demonstrated through its acquisition by Yahoo.
programmer developing the CompuServe Information Service.
Following that, as a key executive of Yahoo! Everywhere, He earned a B.S. in Computer Science from the University of
Anurag developed a global business around Yahoo!'s Mobile Wisconsin.
Internet services, achieving distribution through almost 40
About Big Chief Partners
different wireless carriers to serve millions of people around
Big Chief Partners is a strategic consulting and software
the globe.
development organization specializing in applications, Internet
Anurag started his career at Xerox's prestigious Palo Alto infrastructure, development tools, and RFID technology.
Research center, where he was one of the inventors of Aspect
The company has a highly experienced team of individuals
Oriented Programming, a rapidly spreading paradigm of
with substantial entrepreneurial experience in product
programming that forms the core of Blue Vector Systems'
development, engineering management, and operations in
products.
technology-based businesses. The company implements
About Blue Vector Systems technology solutions and advises clients on adoption of
Blue Vector Systems is a sensor-based distributed computing technology and investments in technology.
systems company focused on reducing RFID implementation
Big Chief Partners has worked over the past several years to
costs and operational complexities for its customers. Through
develop a commanding knowledge of automatic identification
solutions that provide reliable and cost-effective means to
technologies and businesses. The company offers technology
implement RFID solutions, Blue Vector Systems enables
and strategy consulting to a variety of companies from early-
companies to realize new efficiencies in functionality and
stage startups to established businesses looking to add
operation. Blue Vector Systems was founded in 2002 and is
efficiency and gain competitive advantage through the use of
headquartered in Mountain View, CA
automatic identification initiatives.
Big Chief Partners publishes a quarterly RFID report. To
Prasad Putta,CEO, Oat Systems subscribe, email info@bigchief.com.
Prior to co-founding OAT in 2001, Prasad started Auripay, a
company that provided secure, flexible e-commerce payment
solutions. He later sold the company to Cyota. Previously, he
worked at i2 Technologies implementing supply chain
solutions. Big Chief Partners, Inc.
Prasad holds a masters degree in mechanical engineering 329 S San Antonio Road
from MIT, and an undergraduate degree from the Indian Suite 8
Institute of Technology in Madras. Los Altos, CA 94022 USA
About Oat Systems Voice: (650) 917-3832
OAT is the world's most widely deployed standards-based Fax: (650) 917-3831
RFID software platform. Used by many of the world's largest Mail: info@bigchief.com
companies, it integrates with existing enterprise applications Web: http://www.bigchief.com
and can be rolled out in a fraction of the time required by other Blog: http://www.bigchief.com/weblog
systems. OAT helped MIT's Auto-ID Center develop the