Ruxton Digital Media Network The Ruxton Media…

                      Ruxton Digital Media Network

The Ruxton Media Group's growing success in digital sales to date and
increasing demand from advertisers for more inventory has spurred us to
expand the Ruxton Digital Media Network. The national online platform will
allow the entire alternative weekly industry to fully leverage its unique place in
the North American media landscape.

The new platform is designed to facilitate rapid growth in an already robust
digital market and allow Ruxton and a new set of partners to expand their
business together.

Using careful measurement procedures and a wide range of sophisticated
operational tools, Ruxton achieved 59 percent growth in digital sales over the
past year. It boasted more than 9.7 million unique visitors to its 39 websites in
March; those visitors provided more than 46 million page views.


Standards and Practices
All AAN publications that meet a set of standards and practices specifications
are eligible for non-exclusive representation by the Ruxton Digital Media
Network.

       Ad sizes
       Sites must conform to the main IAB standard sizes: 728x90 leaderboard,
       300x250 medium rectangle and 160x600 skyscraper. All ad positions do
       not have to be on the same page, but all need to be on the site.

       Ad placement
       At least two positions should be guaranteed on or above the fold on each
       page.
Category targeting capability
Website needs the ability to target and track each individual section in
their ad server, along with larger interest category targets. Three main
target categories are:
       o ROS: delivers throughout entire site
       o Home, News, or Entertainment Interest Category: delivers to
           all sections falling within these buckets
       o Section: delivers to particular section only (traffic should
           include blogs and galleries)

Comscore subscription
All RDMN publications must contribute to the cost of the Comscore
subscription. Each Publication will have an access code to be able to use
Comscore for local sales using their individual site statistics.


User Research
User Research participation is required once every three years by all
RDMN publications. If no current user research report exists for the
Publication, it shall obtain and or take part in such a report at the time of
the next research cycle for the RDMN as determined by Ruxton.

Monthly Reporting
Monthly traffic and inventory reporting will be due by the 5th of each
month and should include:
     o Traffic ­ pageviews, absolute unique visitors, visits, time on
         site, pageviews by section as provided by analytics packages.
         Pageviews can also be measured using ad server results.
     o Inventory ­ forecasted impressions by size for ROS and section,
         average click-through rates by size. Larger ad servers have an
         inventory forecast area that can be downloaded to CSV and
         sent. Sites using smaller ad server will need to take an average
         history from the past three months for forecasting
     o Email ­ current subscriber totals and open rates for each
         product, sales opportunities per product

Ad serving specifications
Recommended creative specifications are:
      o Static ads (jpgs, gifs): 60K max, animation allowed with
         unlimited looping, 10 second pause between loops.
              o Rich media ­ Flash (swfs): 60K max, window set to
                "transparent", animation allowed with unlimited looping, 10
                second pause between loops.
              o Rich media ­ 3rd party tags: 30K initial download, 70K polite
                download, WMODE set to :opaque" or "transparent", all
                audio/video user initiated

      Linking
      Each Publication's website must post a "national advertising link" in their
      footer navigation


About the Ruxton Group
The Ruxton Group was launched early in the 1980s by the owners of the Chicago
Reader and was purchased by New Times Inc. (now known as Village Voice
Media) in 1995.

In the years since Ruxton launched, it has grown into a multi-platform media
group with publications and websites in 39 American cities.

Clients currently using Ruxton in print and digital formats include: Volkswagen,
Sprint, Washington Mutual, HBO, Brown Forman, Bacardi, Microsoft, General
Motors, Anheuser Busch Co., Verizon, Wachovia, Starbucks, American Express,
Ford Motor Company, Heineken, Abbott Labs, the United States Government,
R.J. Reynolds Tobacco Company, T-Mobile, Jet Blue and numerous big box
retailers.

Publishers interested in learning more about the Ruxton Digital Media Network
should contact Joe Larkin at 602-229-8452 or joe.larkin@ruxton.com