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SEMICONDUCTOR INTERNATIONAL 2008 RATES & SPECS …
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SEMICONDUCTOR INTERNATIONAL
2008 RATES & SPECS
> Semiconductor International* > Semiconductor Packaging*
Black & White 1x 6x 12x 18x 24x 36x 1x 6x 12x 18x 24x 36x SI Premium Positions
1 Page 8,930 8,390 7,855 7,535 7,275 6,920 5,515 5,265 5,195 5,120 5,020 4,810 Cover 2 12,105
2/3 Page 7,535 7,085 6,640 6,295 6,035 5,850 4,250 4,120 3,980 3,925 3,825 3,710 Cover 3 11,435
1/2 Page Island 6,590 6,205 5,805 5,485 5,255 5,085 4,045 4,200 3,765 3,710 3,610 3,500 Cover 4 12,410
1/2 Page 5,350 5,045 4,690 4,365 4,325 4,160 3,160 3,080 3,025 2,980 2,880 2,770
1/3 Page 3,925 3,725 3,475 3,255 3,160 3,130 2,450 2,400 2,325 2,290 2,210 2,180 SI & SP Special Positions
1/4 Page 3,050 2,845 2,635 2,510 2,445 2,380 1,960 1,890 1,780 1,755 1,650 1,620 Add 10% to display rates.
1/6 Page 2,110 1,990 1,855 1,745 1,695 1,655 1,380 1,370 1,340 1,320 1,265 1,235
Two Color 1x 6x 12x 18x 24x 36x 1x 6x 12x 18x 24x 36x SI 5th Color
1 Page 10,300 9,760 9,225 8,905 8,645 8,290 5,955 5,705 5,635 5,560 5,460 5,250 Add 10% to display rates.
2/3 Page 8,905 8,455 8,010 7,665 7,405 7,220 4,690 4,560 4,420 4,365 4,265 4,150 Add 25% for metallics.
1/2 Page Island 7,960 7,575 7,175 6,855 6,625 6,455 4,485 4,640 4,205 4,150 4,050 3,940
1/2 Page 6,720 6,415 6,060 5,735 5,695 5,530 3,600 3,520 3,465 3,420 3,320 3,210 SP 5th Color 650
1/3 Page 5,295 5,095 4,845 4,625 4,530 4,500 2,890 2,840 2,765 2,730 2,650 2,620
1/4 Page 4,420 4,215 4,005 3,880 3,815 3,750 2,400 2,330 2,220 2,195 2,090 2,060 Digital Edition Animation
1/6 Page 3,480 3,360 3,225 3,115 3,065 3,025 1,820 1,810 1,780 1,760 1,705 1,675 Full Run Print Ads 2,000
Four Color 1x 6x 12x 18x 24x 36x 1x 6x 12x 18x 24x 36x Contract Advertisers 750
1 Page 11,170 10,630 10,095 9,775 9,515 9,160 6,390 6,140 6,070 5,995 5,895 5,685
2/3 Page 9,775 9,325 8,880 8,535 8,275 8,090 5,125 4,995 4,855 4,800 4,700 4,585 Digital Edition Text Links
1/2 Page Island 8,830 8,445 8,045 7,725 7,495 7,325 4,920 5,075 4,640 4,585 4,485 4,375 Up to 3 links per page 500
1/2 Page 7,590 7,285 6,930 6,605 6,565 6,400 4,035 3,955 3,900 3,855 3,755 3,645
1/3 Page 6,165 5,965 5,715 5,495 5,400 5,370 3,325 3,275 3,200 3,165 3,085 3,055 Classifieds
1/4 Page 5,290 5,085 4,875 4,750 4,685 4,620 2,835 2,765 2,655 2,630 2,525 2,495 Starting at 300
1/6 Page 4,350 4,230 4,095 3,985 3,935 3,895 2,255 2,245 2,215 2,195 2,140 2,110 Web Offset
Printing:
Binding Method: Saddle Stitch
Standard Sizes Spread 1 Page 2/3 Page 1/2 Island 1/2 Vertical 1/2 Horizontal 1/3 Square 1/3 Vertical 1/4 Page
Live 15" x 10" 7-3/8" x 10" 4-1/2" x 10" 4-1/2" x 7-1/2" 3-3/8" x 10" 7-3/8" x 4-5/8" 4-1/2" x 4-5/8" 2-1/8" x 10" 3-3/8" x 4-5/8"
Trim 15-3/4" x 10-1/2" 7-7/8" x 10-1/2" 5" x 10-1/2" 5" x 7-3/4" 3-3/4" x 10-1/2" 7-7/8" x 5-1/8" 5" x 5-1/8" 2-1/2" x 10-1/2" 3-3/4" x 5-1/8"
Bleed 16" x 10-3/4" 8-1/8" x 10-3/4" 5-1/4" x 10-3/4" 5-1/4" x 8" 4" x 10-3/4" 8-1/8" x 5-1/2" 5-1/4" x 5-1/2" 2-3/4" x 10-3/4" 4" x 5-1/2"
> SI Product > SEMICON West > SEMICON West > SEMICON West
Showcase Tabloid* Show Planner* Daily News* Show Directory*
Tabloid Standard Show June/July Daily June/July Show June/July
Black & White Size Size Black & White Planner Only Advertiser** News Only Advertiser** Directory Only Advertiser**
2 Page Spread 9,860 7,160 2 Page Spread 10,500 3,605 14,420 10,750 10,505 9,470
1 Page 5,085 3,710 1 Page 6,525 1,805 10,815 8,075 5,255 4,735
1/2 Page Island N/A 2,915 2/3 Page 5,515 1,530 8,755 6,550 N/A N/A
1/2 Page 3,450 2,525 1/2 Page Island 4,790 1,355 N/A N/A N/A N/A
1/3 Page 3,085 2,040 1/2 Page 3,920 1,085 7,725 5,775 3,910 3,520
1/4 Page 2,765 1,750 1/3 Page 2,950 815 7,210 5,385 N/A N/A
Color
1/4 Page 2,245 635 6,440 4,800 2,560 2,330
2 Page Spread 10,920 8,215 1/6 Page 1,560 455 N/A N/A N/A N/A
Two Color
1 Page 6,140 4,765
1/2 Page Island N/A 3,970 2 Page Spread 15,630 4,635 19,000 14,650 12,215 11,025
1/2 Page 4,505 3,580 1 Page 7,815 2,320 13,000 10,000 6,110 5,540
1/3 Page 4,140 3,095 2/3 Page 6,805 2,045 11,000 8,475 N/A N/A
1/4 Page 3,820 2,810 1/2 Page Island 6,080 1,870 N/A N/A N/A N/A
1/2 Page 5,210 1,600 10,500 8,075 4,500 4,090
Upgrades 1/3 Page 4,240 1,330 9,500 7,300 N/A N/A
Tabloid Page 1,055 1/4 Page 3,535 1,150 8,750 6,750 3,160 2,850
Color 1,055 1/6 Page 2,850 970 N/A N/A N/A N/A
Four Color
Tabloid Trim Sizes
2 Page Spread 21" x 13-1/2" 2 Page Spread 17,270 5,150 19,570 14,650 12,215 11,025
Spread Bleed 21-1/4" x 13-3/4" 1 Page 8,635 2,575 13,390 10,000 6,110 5,540
1 Page 10-1/2" x 13-1/2" 2/3 Page 7,625 2,300 11,330 8,475 N/A N/A
1 Page Bleed 10-3/4" x 13-3/4" 1/2 Page Island 6,900 2,125 N/A N/A N/A N/A
1/2 Vertical 5-1/4" x 13-1/2" 1/2 Page 6,030 1,855 10,815 8,075 4,500 4,090
1/2 Horizontal 10-1/2" x 6-1/4" 1/3 Page 5,060 1,585 9,785 7,300 N/A N/A
1/3 Square 6" x 6-1/4" 1/4 Page 4,355 1,405 9,015 6,750 3,160 2,850
1/3 Vertical 3-1/2" x 12-7/8" 1/6 Page 3,670 1,225 N/A N/A N/A N/A
Covers
1/4 Page 4-7/8" x 6-1/4"
Cover 2 11,400 3,500 16,995 12,700 6,395 5,770
Cover 3 10,750 3,310 16,995 12,700 6,395 5,770
Cover 4 11,700 3,595 18,025 13,500 6,930 6,240
Special Positions
* All rates are in U.S. Dollars ($) and include 15%
agency commission. Front Cover Strip N/A N/A 10,300 7,500 7,610 6,860
Section Divider Tabs N/A N/A N/A N/A 7,610 6,860
** To qualify for the June/July Advertiser Rate: Run a paid
ad of equivalent size in BOTH the June and July 2008
Center Spread N/A N/A 26,525 19,800 N/A N/A
issues of Semiconductor International. Bellyband 15,000 13,500 17,410 13,000 N/A N/A
16 SEMICONDUCTOR INTERNATIONAL 2008 MEDIA KIT
SEMICONDUCTOR INTERNATIONAL
SPECS, TERMS & CONDITIONS
Digital Print Specifications Advertising Terms and Conditions
(Only electronic files accepted) General Conditions: All advertisements are subject to acceptance by publisher. Publisher
Platforms: Macintosh or IBM compatible. reserves the right to reject or omit any advertising not in keeping with Semiconductor
Media Preferred: Press-optimized PDF submitted directly to our website: www.ads4reed.com. International standards. Publisher may reject an advertisement at any time prior to publication,
Media Accepted: CD-ROM or via email to mskipworth@reedbusiness.com regardless of whether the ad has run before, or has already been paid. Advertisers cannot
File format: Acrobat 7.0 PDF preferred, or InDesign, Quark, Photoshop, Illustrator, Pagemaker. simulate the format of Semiconductor International without written permission. Publisher
Low res PDF for checking is required. reserves the right to place the word "advertisement" with copy that, in the publisher's opinion,
Resolution: 300 DPI saved in TIFF or EPS format. Do not use any compression scheme on resembles editorial material. Positioning of advertisements is at the discretion of publisher.
your graphics (JPEG, LZW). Please see premium position schedule for premiums offered and consult your advertising
Color: Color images should be saved in CMYK format with the following separation setup: UCR representative for premium availability. Advertisers or their representatives and advertising
with medium black generation, total ink coverage 280%, black ink limit 90%. agencies assume full and total liability for all content (including text, representation and
If a matched spot color/Pantone color has been purchased, please note the color on your PDF. illustration) of advertisements printed, and they also assume responsibility for any claims
ICC color profiles can be supplied for color conversion from RGB, but do not include profiles in arising there from made against publisher. Publisher reserves the right to hold advertiser and/or
supplied PDF's. advertiser representative/advertising agency jointly and severally liable for such monies as
Graphics: Include all placed graphics on disk. Do not embed images in your file. are due and payable to publisher. In case of non-delivery of advertising materials by deadline,
Trapping: Do not trap files. If necessary, this will be done in our pre-flighting. Semiconductor International will charge the advertiser a non-delivery fee and will insert a
Fonts: Include all fonts on disk (printer and screen fonts). Please use Adobe Type 1, fonts only. charitable or house advertisement in lieu of ordered ad. Publisher cannot warrant reproduction
Adobe Type 1 fonts may be substituted for Non-Adobe or True Type fonts, if necessary. DO NOT or accuracy on advertising delivered after deadline. It is the advertiser's responsibility to
USE "Multiple Master" FONTS.
obtain all clearances, permissions, grants of rights and/or licenses from holders of copyright,
Please include the name, phone number, and address of the creator of the ad in case we need
trademark or other proprietary interests, prior to publication. Publisher cannot be held liable
to contact them about the ad or return a disk.
for unintentional or inadvertent omission of an advertiser's materials. In the event of erroneous
Charges will apply for changes we make to your files due to errors in ad size, type, graphics, or
file format. Charges are subject to the hourly rate with a 1/2-hour minimum. or omitted copy, publisher may elect to rerun an advertisement, in whole or in part, or to make
editorial or advertising corrections of such materials. Liability of publisher, in other instances, shall
Call Production Manager at 630-288-8432 with any questions.
not exceed the cost of space (only) contracted for by advertiser. Publisher is not responsible
Digital Edition Specifications for errors in content, including key numbers or names on advertisements. Errors on single or
Free URL Links: Links will automatically be established wherever a URL address occurs in print multiple run ads must be brought to the immediate attention of the publisher. Adjustments and/or
and will connect to that exact URL. corrections will only be made on copy that has appeared within the two previous working days.
Text Links: If a text link (link w/o URL in print ad) has been purchased, please submit a second All advertisements that request materials (e.g., scripts, tapes, reels, etc.) must carry the words
low-res. proof with print ad materials that notes that it is the Digital Edition proof. Circle the exact
"Semiconductor International not responsible for materials." Ads that request materials and call
portion to be linked and note the linking URL address on the proof.
for response to post office box are not acceptable. In case of non-return of materials, except
Flash Animation: If flash animation has been purchased, include the animation file with the print
materials by the materials due date. when ad states materials are non-returnable, Semiconductor International will disclose identity of
advertiser to parties seeking further information. Advertisers are eligible for frequency rates only
Insert Specifications after committing to a signed contract stipulating, in advance, the desired contract level. Publisher
Supply folded with 3-1/2" minimum saddlewire binding flap (call Production Manager for will not be bound by any conditions, printed or otherwise, appearing on any insertion order
specs.) Folded size to measure 8" x 10-3/4" (trims 1/8" head, foot, and face) for regular bind in.
or "contract" when they conflict with the terms and conditions on this rate card. Consult your
For tipping and/or magnastripping specs, call 1-630-288-8432.
advertising representative for foreign exchange rate. Rates are subject to change without notice.
Deadlines & Shipping
Payment Terms: Terms are net 30 days. Bills are dated day of publication. Credit subject to
Display ads: Materials must arrive by the materials close date. Send all insertion orders,
contracts, proofs and reproduction materials with the month of the issue indicated along with the pre-approval, and requests for same must be accompanied by a signed application. Publisher
name, phone number and name of the creator to the shipping address below. reserves the right to terminate any and all extensions of credit, at any time, and to demand
Pre-printed inserts: Send a proof to the production manager one week prior to space close. payment in full of any existing balances, or in the case of non-payment, publisher reserves the
Inserts must arrive at our printer one week after space close. right to demand payment of any remaining balances and all costs associated with prior debts,
Publication-printed inserts: Send digital files for inserts printed by SI to the production including remedies by law. Advertiser is bound by actions of its agency or employees who place
manager to arrive one week before space close. advertising with actual or ostensible authority.
PDFs can be submitted directly to our website: www.ads4reed.com.
Online Advertising Terms and Conditions 9. All rates are subject to change upon notice from RBI. RBI reserves the right to hold advertisers
1. Reed Business Information (RBI) reserves the right to reject any materials. and/or their advertising agencies jointly and severally liable for such monies that are due and
2. RBI reserves the right to invoice advertiser for special or custom production requirements. payable to RBI. The advertiser and agency agree to indemnify and hold harmless RBI, its
3. RBI Web Operations - Contract Period begins from the date materials are posted to the officers, employees and agents against all damages, costs and expenses (including without
appropriate Web sites or 60 days after the Customer Material Commitment Date* (whichever limitation attorney's fees) resulting from any claim, action or proceeding alleging that any
is earlier). If no Customer Material Commitment Date appears on the front of this contract, the
materials infringe on or violate any right of privacy or other personal or property right (including
contract period will begin 60 days after the Order Date.
without limitation intellectual property rights) or contain any instructions or information injurious
4. Materials must be provided in Web-ready formats, or customer will be billed design/production
charges to make materials Web-ready. Web-ready material means electronic files that are in to the user of the product or service, or any other person. The advertiser and agency assume all
GIF, JPEG, HTML or PDF format conforming to the mechanical specifications published by liability for all content (including text, representations, illustrations, graphics, charts, trademarks
RBI Web Operations. or other copyrighted matter) of all materials and also assume responsibility for any claims arising
5. Advertiser will be invoiced in full upon the commencement of the Contract Period. Terms are therefrom made against RBI, its officers, employees or agents.
net 30 days. 10. RBI makes no representations as to the accuracy of content of advertiser's materials.
6. Cancellation Policy: Cancellations after Customer Material Commitment Date has passed or 11. RBI shall not be liable under any circumstances for direct, indirect, incidental and
consequential, liquidated, special or exemplary damages or penalties (even if RBI has been
60 days from the signing of the contract (whichever comes first) are subject to a cancellation
advised to the possibilities of such damages) such as, but not limited to, loss of revenue or
fee of 25% of the contract.
anticipated profits or lost business. In addition, RBI shall not be liable for any damages caused
7. All materials (banners, buttons and sponsored text) may be updated monthly. by any third party, including without limitations users of the web site. In any event, RBI's liability
8. Print directory pricing will be addressed by each magazine on an individual basis. Other hereunder shall not exceed the amount of the advertising fees paid by the advertiser to RBI
combination discounts may apply with participating manufacturing publications. pursuant to this agreement.
* Customer Material Commitment Date is the date that the customer agrees to supply advertising material to RBI Web Operations (see date on front of Contract).
18 SEMICONDUCTOR INTERNATIONAL 2008 MEDIA KIT