Information about http://www.sfcvb.org/media/downloads/members/member_ops.pdf

Tags: activity member, annual education conference, brochure distribution, chief executive officers, education congress, incentive buyers, kimberly lee, meeting planners, member location, member opportunities, member participation, motivation show, mpi, oleg, professional trade, robynne, san diego ca, technical associations, vegas nv, weaver,
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Language: english
Created: Mon Aug 25 12:55:00 2008
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                                                                               SFCVB 2008/09 Member Opportunities
Event/Program Name                Description                                         Bureau Activity/ Member                  Location         Date          Contact
                                                                                      Participation

        SFCVB Programs for Marketing to Meeting Planners
American Society of Association   1,500 chief executive officers and meeting planners 20 x 20 booth, member participaton       San Diego, CA    Aug-08        Robynne Weaver
Executives (ASAE) Annual          of national, regional and state professional, trade begins at $300 (brochure distribution)                                  rweaver@sanfrancisco.travel
Meeting                           and technical associations.                         to $2,100 (participate in booth)                                        415-227-2626

Meeting Professionals             Annual education conference geared toward 3,500 Member participation is $300 (brochure Las Vegas, NV          Aug-08        Kimberly Lee
International (MPI) 2008 World    meeting planners.                               distribution)                                                               klee@sanfrancisco.travel
Education Congress                                                                                                                                            415-227-2672
The Motivation Show               Three-day tradeshow (the world's largest) for key   Booth participation begins at $300       Chicago, IL      Sep-08        Oleg Nakonechny
                                  corporate and incentive buyers.                     (brochure distribution) to $2,500                                       onakonechny@sanfrancisco.travel
                                                                                      (participate in booth), $750 for                                        415-227-2679
                                                                                      additional person from the same
                                                                                      company
Meeting & Event Planner's Guide   Comprehensive planning guide published annually Member listing included as benefit of Published book          Sep-08        Weaver Multimedia
                                  to assist meeting planners.                     Bureau membership; display ad space                                         415-646-0080
                                                                                  available
Association for Convention   Network opportunity with peers from other CVBs           Cost TBD                                 New Orleans, LA Jan-09         Kimberly Lee
Operations Management (ACOM) and hotels prior to PCMA.                                                                                                        klee@sanfrancisco.travel
Annual Conference                                                                                                                                             415-227-2672
Greater Washington Society of     One-day tradeshow aimed at association              10 x 10 booth in CA section; cost TBD    Washington, DC   Apr-09        Beth Melanson
Association Executives (GWSAE)    executives and meeting planners in the                                                                                      bmelanson@sanfrancisco.travel
Springtime 2009                   Washington, DC, area.                                                                                                       202-466-4400
Sales Misson with Mayor           Sales mission for Chicago and Washington DC-         Hosted function; cost TBD               Chicago, IL;     Spring 2009   Kimberly Lee
                                  based convention clients. (Note: may be replaced                                             Wahington, DC                  klee@sanfrancisco.travel
                                  by client events depending on Mayor's availability.)                                                                        415-227-2672

Pre-Convention Promotion          Staff attends 5-6 client conventions (booked in San Booth; brochure distribution for         Various          Ongoing       Kimberly Lee
                                  Francisco for next year) to promote San Francisco members is $150                                                           klee@sanfrancisco.travel
                                  to attendees.                                                                                                               415-227-2672
Trade Advertising                 Partner with the Bureau in various trade magazine Varies                                                      TBD           Leonard Hoops
                                  advertisements to meeting planners                                                                                          lhoops@sanfrancisco.travel
                                                                                                                                                              415-227-2614


Online Convention Calendar        Exclusive member access to name and contact         Included at no additional charge as                       Ongoing       David Newberry
                                  information for incoming convention and meeting     benefit of Bureau membership;                                           dnewberry@sanfrancisco.travel
                                  planners. www.onlyinsanfrancisco.com/members.       member ID and PIN required                                              415-2272611


            SFCVB Programs for Marketing to Consumers
Event/Program Name                Description                                         Bureau Activity/ Member                  Location         Date
                                                                                      Participation
Online Reservation Booking        Inclusion in online booking engine on Bureau        Room reservations and attraction                          Ongoing       Justin Stratford
through ARES                      website.                                            ticketing priced on a per tranaction                                    justin.stratford@aresdirect.com
                                                                                      basis                                                                   415-227-2621



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                                                                                    SFCVB 2008/09 Member Opportunities
Event/Program Name                 Description                                            Bureau Activity/ Member                  Location         Date                Contact
                                                                                          Participation
Map Network                        Enhanced listings on print and interactive online      Ad space available                                        Ongoing             Michael Wierwille
                                   maps.                                                                                                                                michael.wierwille@navteg.com
                                                                                                                                                                        415-445-9969
TasteSF                            Annual featured sponsorship of microsite targeted      Business description and photo, chef                      Ongoing             Xavier Cobos
                                   to visitors focused on food and wine activities        profile and menu provided on single                                           xcobos@sanfrancisco.travel
                                   supported by advertising in national publications.     page dedicated to member business                                             415-2272665
                                                                                          ($500 - $50,000)
Gay/Lesbian Visitor Marketing      Annual featured sponsorship of microsite targeted Dedicated photo and description of                             Ongoing             Xavier Cobos
Program (LGBT)                     to gay and lesbian visitors supported by advertising the specific services that have appeal                                          xcobos@sanfrancisco.travel
                                   in national publications.                            to the gay and lesbian visitor ($350 -                                          415-2272665
                                                                                        $75,000)
ArtSF                              Annual featured sponsorship of microsite targeted      Dedicated photo and description of                        Apr-09 to June-09   Xavier Cobos
                                   to cultural visitors supported by advertising in       the cultural attraction ($20,000 -                                            xcobos@sanfrancisco.travel
                                   national publications.                                 $30,000)                                                                      415-2272665
Official Bureau Sponsor            Annual 'title' sponsorship of SFCVB marketing          A limited number of members are                           Ongoing             Xavier Cobos
                                   programs.                                              recognized as 'Official Sponsor' of                                           xcobos@sanfrancisco.travel
                                                                                          SFCVB for 2008 - 2009 and recognized                                          415-2272665
                                                                                          across activities where possible
                                                                                          ($15,000 - $30,000)
Dine About Town                    Restaurant promotion to drive incremental              Participants receive listing                              Jan-09 and June-09 Xavier Cobos
                                   business.                                              and description along with link to                                           xcobos@sanfrancisco.travel
                                                                                          OpenTable for online booking; optional                                       415-2272665
                                                                                          video content ($395 - $895)

Official Visitor Guide             Two versions produced: one for pre-planning            Member listing included as benefit of  Published book     Winter/Spring and   Weaver Multimedia
                                   (includes hotel listings) and one for in-destination   Bureau membership; display ad space                       Summer/Fall         415-646-0080
                                   (no hotel listings)                                    available ($20,000-$40,000)                               editions
SFCVB Web Site                     Listings and advertising on onlyinsanfrancisco.com     Member listings included as benefit of                    Ongoing             Preimium Placement: contact your
                                                                                          membership; premium placement and                                             SFCVB Account Executive; Ad space:
                                                                                          display ad space available                                                    Weaver Multimedia,
                                                                                                                                                                        (415) 646-0080
Brochure Distribution              Exposure to 400,000 consumers at Bureau's Visitor Included as a benefit of Bureau               Visitor          Ongoing             John Ontivaros
                                   Information Center at Halladie Plaza.             membership, no additional charge              Information                          jontivaros@sanfrancisco.travel
                                                                                                                                   Center                               415-227-8106
Brochure Distribution at Moscone   Brochures displayed, on rotational basis, at City      Included as a benefit of Bureau          Moscone Center   Ongoing             Jenny Thi
Center                             Information desks at Moscone Center                    membership, no additional charge                                              jthi@sanfrancisco.travel
                                                                                                                                                                        415-227-2666
Visitor Center Display Space       Display ad space targeting 400,000 consumers at        Duratrans and hanging banner space       Visitor          Ongoing             Xavier Cobos
                                   Bureau's Visitor Information Center at Halladie        for rent, $900-$3,500 annually           Information                          xcobos@sanfrancisco.travel
                                   Plaza.                                                                                          Center                               415-2272665
Visitor Direct                     Inclusion in direct mail information sent upon         $600 per month/$6,000 annually                            Ongoing             Xavier Cobos
                                   request to potential visitors.                                                                                                       xcobos@sanfrancisco.travel
                                                                                                                                                                        415-2272665




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                                                                                   SFCVB 2008/09 Member Opportunities
Event/Program Name                 Description                                              Bureau Activity/ Member                   Location        Date      Contact
                                                                                            Participation
Visiting Journalist Handbook       A catalog (distributed in print and electronically) of   Members offer complimentary or                            Ongoing   Tanya Houseman
                                   invitations from SFCVB members to visiting               discounted accommodations, tours,                                   thouseman@sanfrancisco.travel
                                   journalists.                                             activities, meals, etc. to journalists                              415-227-2651
                                                                                            visiting San Francisco to write about
                                                                                            the destination.
Publicity Alert                    E-newsletter for public relations representatives        Respond to items in the Publicity Alert                   Ongoing   Tanya Houseman
                                   about media leads, incoming journalists, etc. Sent       to take advantage of specific PR                                    thouseman@sanfrancisco.travel
                                   once or twice weekly as needed.                          opportunities.                                                      415-227-2651

Media Lists                        Two media lists - Bay Area Travel Media and              Free media lists, updated monthly, that                   Ongoing   Tanya Houseman
                                   General Bay Area Media.                                  members can use to distributed press                                thouseman@sanfrancisco.travel
                                                                                            releases and other news.                                            415-227-2651
        SFCVB Programs for Marketing to the Travel Industry
JATA Japan Association of Travel Exhibit in California booth at Japan's largest travel      Brochure distribution $350                Tokyo, Japan    Sep-08    Helen Tsui
Agents                           trade show                                                                                                                     htsui@sanfrancisco.travel
                                                                                                                                                                415-227-2653
Toronto Sales Mission              San Francisco booth at Addison Trade Show, sales Member participation $1,600; brochure Toronto, Canada Sep-08                Deborah Reinow
                                   calls and hosted operator function               distribution $300                                                           dreinow@sanfrancisco.travel
                                                                                                                                                                415-227-2628
Los Angeles-based Receptive        Table top trade show/reception for Los Angeles-  Member participation $500; brochure               Los Angeles, CA Oct-08    Deborah Reinow
Operator Reception                 based tour operators handling Asian and European distribution $200                                                           dreinow@sanfrancisco.travel
                                   business.                                                                                                                    415-227-2628

Australia Road Show                Partner with California for 4 city Australia/NZ trade Brochure distribution $400                   Australia/New   Oct-08    Helen Tsui
                                   show and presentations                                                                             Zealand                   htsui@sanfrancisco.travel
                                                                                                                                                                415-227-2653

France and Germany Sales Calls     Sales calls, hosted functions in France and              Member participation $2,000 Brochure Paris/Hanover/       Nov-08    Hubertus Funke
                                   Germany prior to the World Travel Market.                distribution $300                    Hamburg                        hfunke@sanfrancisco.travel
                                                                                                                                                                415-227-2694
World Travel Market (WTM)          Premier show for UK travel trade (San Francisco's Exhibit with CTTC; brochure distribution London, England Nov-08            Hubertus Funke
                                   #1 European market.)                              $300                                                                       hfunke@sanfrancisco.travel
                                                                                                                                                                415-227-2694

China International Travel Mart    Exhibit in the California booth at premier trade         Exhibit with CTTC; brochure distribution Shanghai, China Nov-08     Helen Tsui
                                   show for emerging China market                           $300                                                                htsui@sanfrancisco.travel
                                                                                                                                                                415-227-2653

Professional Travel Planners       Comprehensive planning guide published each              Member listing included as benefit of Published book      Jan-09    Weaver Multimedia
Guide                              year to assist travel industry professions: tour         Bureau membership; display ad space                                 415-646-0080
                                   operators, travel agents, etc.                           available

Mexico Sales Mission               Exhibit in the California booth at Expo                  Exhibit with CTTC; brochure distribution Mexico City      Feb-09    Hubertus Funke
                                   Vaccaciones. Meet with tour operators in pre             $300                                                                hfunke@sanfrancisco.travel
                                   scheduled appointments.                                                                                                      415-227-2694

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                                                                                    SFCVB 2008/09 Member Opportunities
Event/Program Name                   Description                                             Bureau Activity/ Member                  Location          Date         Contact
                                                                                             Participation
International Touristik Borse (ITB) Exhibit in the California booth at the largest travel-   Exhibit with CTTC; brochure distribution Berlin, Germany   Mar-09       Hubertus Funke
                                    related exhibit forum in the world attracting trade      $300                                                                    hfunke@sanfrancisco.travel
                                    and consumers from throughout Europe.                                                                                            415-227-2694


Travel Industry Association of       Host signature San Francisco event at the largest Sponsorship of San Francisco event             Miami, FL         May-09       Deborah Reinow
America (TIA) Pow Wow                U.S. tradeshow for international buyers and press. from $650                                                                    dreinow@sanfrancisco.travel
                                                                                                                                                                     415-227-2628

IMEX                                 Exhibit in California booth at the Industry's top       Exhibit with CTTC; brochure distribution Frankfurt,        May-09       Hubertus Funke
                                     show for the Meetings, Incentives, Conferences,         $300                                     Germany                        hfunke@sanfrancisco.travel
                                     Events (MICE) market.                                                                                                           415-227-2694

India Sales Mission                  A joint SFCVB/SFO sales mission to major new            Hosted functions in New Delhi, Mumbai India                TBD          Helen Tsui
                                     emerging market.                                        and Bangalore, member participation                                     htsui@sanfrancisco.travel
                                                                                             fees TBD                                                                415-227-2653

Japanese and Chinese language        SFCVB in partnership with SFO has separate              Member listing with picture, copy and                      Ongoing      Deborah Reinow
websites                             websites written and maintained in country with         link to member site. $800 per year per                                  dreinow@sanfrancisco.travel
                                     information for trade and consumers.                    website                                                                 415-227-2628
           SFCVB Programs for Member-to-Member Marketing, Networking and Education
Cablegram and Cablegram              Weekly email update and quarterly newsletter            Ad space available                                         Ongoing      Marketing Services, (415) 227-2642
Express                              aimed at keeping members informed of SFCVB
                                     and industry news.
CityConnections                      Receptions for current and prospective members          Staff presentation, no cost to attend    TBD               TBD          David Newberry
                                     outside San Francisco.                                                                                                          dnewberry@sanfrancisco.travel
                                                                                                                                                                     415-227-2611
Member Orientation and Refresher Monthly overview of the Bureau's products,                  No cost to attend, included as benefit of SFCVB            Monthly      Jenny Thi
Session                          services and tools for marketing your business to           Bureau membership                         Boardroom                     jthi@sanfrancisco.travel
                                 consumers/leisure travelers, convention planners,                                                                                   415-227-2666
                                 the travel industry, travel media and Bureau
                                 members.
Member Showcase                  Opportunity for members to make presentation                No cost to attend, included as benefit of SFCVB            Monthly      Jenny Thi
                                 about their business to key Bureau staff who may            Bureau membership                         Boardroom                     jthi@sanfrancisco.travel
                                 be in position to refer business.                                                                                                   415-227-2666


Market Briefings                     Quarterly briefings with tips and resources for         $25; includes two tickets to Member      SFCVB             Ongoing      Lisa Cleveland
                                     working with group or individual travelers,             Business Exchange                        Boardroom                      lcleveland@sanfrancisco.travel
                                     convention planners and travel writers.                                                                                         415-227-2662


Member Business Exchanges            Member-to-member networking in top special event $25                                             Various           4 per year   Lisa Cleveland
                                     venues, with food, beverages and entertianment.                                                                                 lcleveland@sanfrancisco.travel
                                                                                                                                                                     415-227-2662




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                                                                           SFCVB 2008/09 Member Opportunities
Event/Program Name             Description                                        Bureau Activity/ Member                Location       Date               Contact
                                                                                  Participation
Member Mailing List            Introduce your products and services to your fellow One time use of printed on peel and                  Ongoing            Jenny Thi
                               members.                                            stick labels or electronice format.                                     jthi@sanfrancisco.travel
                                                                                   Pricing ranges from $190 to $540.                                       415-227-2666


Convention Update Notices      Monthly subscription service that is emialed         $50 per month, $325 per year         Emailed monthly Ongoing           Jenny Thi
                               monthly with listings of convetnion business that is                                                                        jthi@sanfrancisco.travel
                               booked further than two year out.                                                                                           415-227-2666


Annual Lunch                   Annual event to celebrate industry's               Various sponsor levels range from      Various        Jun-09             Lisa Cleveland
                               accomplishments, introduce new SFCVB officers      $125-$15,000                                                             lcleveland@sanfrancisco.travel
                               and directors, and thank outgoing directors.                                                                                415-227-2662


SFCVB Foundation Educational   Visitor Industry Outlook Conference and the Visitor $150; sponsorship available           Various        July-08 and Feb-09 Lisa Cleveland
Programs                       Industry Marketing Conference help to educate                                                                               lcleveland@sanfrancisco.travel
                               members on the current trends in the visitor                                                                                415-227-2662
                               industry.




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