






SFCVB 2008/09 Member Opportunities
Event/Program Name Description Bureau Activity/ Member Location Date Contact
Participation
SFCVB Programs for Marketing to Meeting Planners
American Society of Association 1,500 chief executive officers and meeting planners 20 x 20 booth, member participaton San Diego, CA Aug-08 Robynne Weaver
Executives (ASAE) Annual of national, regional and state professional, trade begins at $300 (brochure distribution) rweaver@sanfrancisco.travel
Meeting and technical associations. to $2,100 (participate in booth) 415-227-2626
Meeting Professionals Annual education conference geared toward 3,500 Member participation is $300 (brochure Las Vegas, NV Aug-08 Kimberly Lee
International (MPI) 2008 World meeting planners. distribution) klee@sanfrancisco.travel
Education Congress 415-227-2672
The Motivation Show Three-day tradeshow (the world's largest) for key Booth participation begins at $300 Chicago, IL Sep-08 Oleg Nakonechny
corporate and incentive buyers. (brochure distribution) to $2,500 onakonechny@sanfrancisco.travel
(participate in booth), $750 for 415-227-2679
additional person from the same
company
Meeting & Event Planner's Guide Comprehensive planning guide published annually Member listing included as benefit of Published book Sep-08 Weaver Multimedia
to assist meeting planners. Bureau membership; display ad space 415-646-0080
available
Association for Convention Network opportunity with peers from other CVBs Cost TBD New Orleans, LA Jan-09 Kimberly Lee
Operations Management (ACOM) and hotels prior to PCMA. klee@sanfrancisco.travel
Annual Conference 415-227-2672
Greater Washington Society of One-day tradeshow aimed at association 10 x 10 booth in CA section; cost TBD Washington, DC Apr-09 Beth Melanson
Association Executives (GWSAE) executives and meeting planners in the bmelanson@sanfrancisco.travel
Springtime 2009 Washington, DC, area. 202-466-4400
Sales Misson with Mayor Sales mission for Chicago and Washington DC- Hosted function; cost TBD Chicago, IL; Spring 2009 Kimberly Lee
based convention clients. (Note: may be replaced Wahington, DC klee@sanfrancisco.travel
by client events depending on Mayor's availability.) 415-227-2672
Pre-Convention Promotion Staff attends 5-6 client conventions (booked in San Booth; brochure distribution for Various Ongoing Kimberly Lee
Francisco for next year) to promote San Francisco members is $150 klee@sanfrancisco.travel
to attendees. 415-227-2672
Trade Advertising Partner with the Bureau in various trade magazine Varies TBD Leonard Hoops
advertisements to meeting planners lhoops@sanfrancisco.travel
415-227-2614
Online Convention Calendar Exclusive member access to name and contact Included at no additional charge as Ongoing David Newberry
information for incoming convention and meeting benefit of Bureau membership; dnewberry@sanfrancisco.travel
planners. www.onlyinsanfrancisco.com/members. member ID and PIN required 415-2272611
SFCVB Programs for Marketing to Consumers
Event/Program Name Description Bureau Activity/ Member Location Date
Participation
Online Reservation Booking Inclusion in online booking engine on Bureau Room reservations and attraction Ongoing Justin Stratford
through ARES website. ticketing priced on a per tranaction justin.stratford@aresdirect.com
basis 415-227-2621
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SFCVB 2008/09 Member Opportunities
Event/Program Name Description Bureau Activity/ Member Location Date Contact
Participation
Map Network Enhanced listings on print and interactive online Ad space available Ongoing Michael Wierwille
maps. michael.wierwille@navteg.com
415-445-9969
TasteSF Annual featured sponsorship of microsite targeted Business description and photo, chef Ongoing Xavier Cobos
to visitors focused on food and wine activities profile and menu provided on single xcobos@sanfrancisco.travel
supported by advertising in national publications. page dedicated to member business 415-2272665
($500 - $50,000)
Gay/Lesbian Visitor Marketing Annual featured sponsorship of microsite targeted Dedicated photo and description of Ongoing Xavier Cobos
Program (LGBT) to gay and lesbian visitors supported by advertising the specific services that have appeal xcobos@sanfrancisco.travel
in national publications. to the gay and lesbian visitor ($350 - 415-2272665
$75,000)
ArtSF Annual featured sponsorship of microsite targeted Dedicated photo and description of Apr-09 to June-09 Xavier Cobos
to cultural visitors supported by advertising in the cultural attraction ($20,000 - xcobos@sanfrancisco.travel
national publications. $30,000) 415-2272665
Official Bureau Sponsor Annual 'title' sponsorship of SFCVB marketing A limited number of members are Ongoing Xavier Cobos
programs. recognized as 'Official Sponsor' of xcobos@sanfrancisco.travel
SFCVB for 2008 - 2009 and recognized 415-2272665
across activities where possible
($15,000 - $30,000)
Dine About Town Restaurant promotion to drive incremental Participants receive listing Jan-09 and June-09 Xavier Cobos
business. and description along with link to xcobos@sanfrancisco.travel
OpenTable for online booking; optional 415-2272665
video content ($395 - $895)
Official Visitor Guide Two versions produced: one for pre-planning Member listing included as benefit of Published book Winter/Spring and Weaver Multimedia
(includes hotel listings) and one for in-destination Bureau membership; display ad space Summer/Fall 415-646-0080
(no hotel listings) available ($20,000-$40,000) editions
SFCVB Web Site Listings and advertising on onlyinsanfrancisco.com Member listings included as benefit of Ongoing Preimium Placement: contact your
membership; premium placement and SFCVB Account Executive; Ad space:
display ad space available Weaver Multimedia,
(415) 646-0080
Brochure Distribution Exposure to 400,000 consumers at Bureau's Visitor Included as a benefit of Bureau Visitor Ongoing John Ontivaros
Information Center at Halladie Plaza. membership, no additional charge Information jontivaros@sanfrancisco.travel
Center 415-227-8106
Brochure Distribution at Moscone Brochures displayed, on rotational basis, at City Included as a benefit of Bureau Moscone Center Ongoing Jenny Thi
Center Information desks at Moscone Center membership, no additional charge jthi@sanfrancisco.travel
415-227-2666
Visitor Center Display Space Display ad space targeting 400,000 consumers at Duratrans and hanging banner space Visitor Ongoing Xavier Cobos
Bureau's Visitor Information Center at Halladie for rent, $900-$3,500 annually Information xcobos@sanfrancisco.travel
Plaza. Center 415-2272665
Visitor Direct Inclusion in direct mail information sent upon $600 per month/$6,000 annually Ongoing Xavier Cobos
request to potential visitors. xcobos@sanfrancisco.travel
415-2272665
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SFCVB 2008/09 Member Opportunities
Event/Program Name Description Bureau Activity/ Member Location Date Contact
Participation
Visiting Journalist Handbook A catalog (distributed in print and electronically) of Members offer complimentary or Ongoing Tanya Houseman
invitations from SFCVB members to visiting discounted accommodations, tours, thouseman@sanfrancisco.travel
journalists. activities, meals, etc. to journalists 415-227-2651
visiting San Francisco to write about
the destination.
Publicity Alert E-newsletter for public relations representatives Respond to items in the Publicity Alert Ongoing Tanya Houseman
about media leads, incoming journalists, etc. Sent to take advantage of specific PR thouseman@sanfrancisco.travel
once or twice weekly as needed. opportunities. 415-227-2651
Media Lists Two media lists - Bay Area Travel Media and Free media lists, updated monthly, that Ongoing Tanya Houseman
General Bay Area Media. members can use to distributed press thouseman@sanfrancisco.travel
releases and other news. 415-227-2651
SFCVB Programs for Marketing to the Travel Industry
JATA Japan Association of Travel Exhibit in California booth at Japan's largest travel Brochure distribution $350 Tokyo, Japan Sep-08 Helen Tsui
Agents trade show htsui@sanfrancisco.travel
415-227-2653
Toronto Sales Mission San Francisco booth at Addison Trade Show, sales Member participation $1,600; brochure Toronto, Canada Sep-08 Deborah Reinow
calls and hosted operator function distribution $300 dreinow@sanfrancisco.travel
415-227-2628
Los Angeles-based Receptive Table top trade show/reception for Los Angeles- Member participation $500; brochure Los Angeles, CA Oct-08 Deborah Reinow
Operator Reception based tour operators handling Asian and European distribution $200 dreinow@sanfrancisco.travel
business. 415-227-2628
Australia Road Show Partner with California for 4 city Australia/NZ trade Brochure distribution $400 Australia/New Oct-08 Helen Tsui
show and presentations Zealand htsui@sanfrancisco.travel
415-227-2653
France and Germany Sales Calls Sales calls, hosted functions in France and Member participation $2,000 Brochure Paris/Hanover/ Nov-08 Hubertus Funke
Germany prior to the World Travel Market. distribution $300 Hamburg hfunke@sanfrancisco.travel
415-227-2694
World Travel Market (WTM) Premier show for UK travel trade (San Francisco's Exhibit with CTTC; brochure distribution London, England Nov-08 Hubertus Funke
#1 European market.) $300 hfunke@sanfrancisco.travel
415-227-2694
China International Travel Mart Exhibit in the California booth at premier trade Exhibit with CTTC; brochure distribution Shanghai, China Nov-08 Helen Tsui
show for emerging China market $300 htsui@sanfrancisco.travel
415-227-2653
Professional Travel Planners Comprehensive planning guide published each Member listing included as benefit of Published book Jan-09 Weaver Multimedia
Guide year to assist travel industry professions: tour Bureau membership; display ad space 415-646-0080
operators, travel agents, etc. available
Mexico Sales Mission Exhibit in the California booth at Expo Exhibit with CTTC; brochure distribution Mexico City Feb-09 Hubertus Funke
Vaccaciones. Meet with tour operators in pre $300 hfunke@sanfrancisco.travel
scheduled appointments. 415-227-2694
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SFCVB 2008/09 Member Opportunities
Event/Program Name Description Bureau Activity/ Member Location Date Contact
Participation
International Touristik Borse (ITB) Exhibit in the California booth at the largest travel- Exhibit with CTTC; brochure distribution Berlin, Germany Mar-09 Hubertus Funke
related exhibit forum in the world attracting trade $300 hfunke@sanfrancisco.travel
and consumers from throughout Europe. 415-227-2694
Travel Industry Association of Host signature San Francisco event at the largest Sponsorship of San Francisco event Miami, FL May-09 Deborah Reinow
America (TIA) Pow Wow U.S. tradeshow for international buyers and press. from $650 dreinow@sanfrancisco.travel
415-227-2628
IMEX Exhibit in California booth at the Industry's top Exhibit with CTTC; brochure distribution Frankfurt, May-09 Hubertus Funke
show for the Meetings, Incentives, Conferences, $300 Germany hfunke@sanfrancisco.travel
Events (MICE) market. 415-227-2694
India Sales Mission A joint SFCVB/SFO sales mission to major new Hosted functions in New Delhi, Mumbai India TBD Helen Tsui
emerging market. and Bangalore, member participation htsui@sanfrancisco.travel
fees TBD 415-227-2653
Japanese and Chinese language SFCVB in partnership with SFO has separate Member listing with picture, copy and Ongoing Deborah Reinow
websites websites written and maintained in country with link to member site. $800 per year per dreinow@sanfrancisco.travel
information for trade and consumers. website 415-227-2628
SFCVB Programs for Member-to-Member Marketing, Networking and Education
Cablegram and Cablegram Weekly email update and quarterly newsletter Ad space available Ongoing Marketing Services, (415) 227-2642
Express aimed at keeping members informed of SFCVB
and industry news.
CityConnections Receptions for current and prospective members Staff presentation, no cost to attend TBD TBD David Newberry
outside San Francisco. dnewberry@sanfrancisco.travel
415-227-2611
Member Orientation and Refresher Monthly overview of the Bureau's products, No cost to attend, included as benefit of SFCVB Monthly Jenny Thi
Session services and tools for marketing your business to Bureau membership Boardroom jthi@sanfrancisco.travel
consumers/leisure travelers, convention planners, 415-227-2666
the travel industry, travel media and Bureau
members.
Member Showcase Opportunity for members to make presentation No cost to attend, included as benefit of SFCVB Monthly Jenny Thi
about their business to key Bureau staff who may Bureau membership Boardroom jthi@sanfrancisco.travel
be in position to refer business. 415-227-2666
Market Briefings Quarterly briefings with tips and resources for $25; includes two tickets to Member SFCVB Ongoing Lisa Cleveland
working with group or individual travelers, Business Exchange Boardroom lcleveland@sanfrancisco.travel
convention planners and travel writers. 415-227-2662
Member Business Exchanges Member-to-member networking in top special event $25 Various 4 per year Lisa Cleveland
venues, with food, beverages and entertianment. lcleveland@sanfrancisco.travel
415-227-2662
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SFCVB 2008/09 Member Opportunities
Event/Program Name Description Bureau Activity/ Member Location Date Contact
Participation
Member Mailing List Introduce your products and services to your fellow One time use of printed on peel and Ongoing Jenny Thi
members. stick labels or electronice format. jthi@sanfrancisco.travel
Pricing ranges from $190 to $540. 415-227-2666
Convention Update Notices Monthly subscription service that is emialed $50 per month, $325 per year Emailed monthly Ongoing Jenny Thi
monthly with listings of convetnion business that is jthi@sanfrancisco.travel
booked further than two year out. 415-227-2666
Annual Lunch Annual event to celebrate industry's Various sponsor levels range from Various Jun-09 Lisa Cleveland
accomplishments, introduce new SFCVB officers $125-$15,000 lcleveland@sanfrancisco.travel
and directors, and thank outgoing directors. 415-227-2662
SFCVB Foundation Educational Visitor Industry Outlook Conference and the Visitor $150; sponsorship available Various July-08 and Feb-09 Lisa Cleveland
Programs Industry Marketing Conference help to educate lcleveland@sanfrancisco.travel
members on the current trends in the visitor 415-227-2662
industry.
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