Shaadi.com & Vodafone bring matchmaking to your mobile phone Now…

Shaadi.com & Vodafone bring matchmaking to your mobile phone
Now finding your life partner just a call or SMS away

Mumbai, Maharashtra, IND, 2008-08-11 18:28:19 (IndiaPRwire.com)

Shaadi.com, the world's largest matrimonial service provider and Vodafone Essar Limited, one of
India's leading cellular services providers, today launched 'Shaadi.com on Vodafone'- a matrimonial
service on Vodafone mobile phone. A first of its kind service in India, this tie-up will enable Vodafone
customers to access Shaadi.com's matrimonial services on their mobile phones. Vodafone
customers will be able to access this service through a call (by calling 57007), SMS (by sending
Shaadi as an SMS to 57007) or on Vodafone live! (by clicking on shaadi.com link on Vodafone live!).
This initiative is powered by Mauj Mobile. The move to go mobile by Shaadi.com comes close on the
heels of the announcement of its service being available on DTH.

'Shaadi.com on Vodafone' will enable Vodafone users to search and view profile details of other
members without the need to log on to the Internet. Mobile phone users will be able to browse
through profiles, express interest in members, accept/ decline interest sent to them by other
members and send personalized messages to prospective matches.

Commenting on the tie-up, Anupam Mittal, CMD, People Group, says, 'Shaadi.com has always
believed in innovating and bringing the latest technology to our customers by enabling them to enjoy
our services in a way that's convenient to them. With the alliance with Vodafone - the premium
telecom service provider, Shaadi.com has created the concept of 'Matrimony on the Move', thereby
making our matchmaking service accessible to millions of people. Earlier we had a presence on
online, offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available on the
mobile platform as well, making us the only player providing 360 degrees matrimony services.'

Speaking at the occasion, Harit Nagpal, Director - Marketing and New Business, Vodafone
Essar, said, 'With 'Shaadi.com on Vodafone' customers can search for a life partner on the go, on
SMS or call; without having to necessarily log on to the net. This is another important service to add
value to our customers' lives.'

- END -About Shaadi.com

Shaadi.com, one of India's best known Internet brands and the world's largest matrimonial service
was founded by People Group in 1997 with one simple objective - to provide a superior
matchmaking experience to Indians all over the world. Since then the company has created a
world-renowned service that has touched the lives of millions of people all over the world.

Last year Shaadi.com celebrated its 10th Anniversary, with its 10 years 1 million matches
giveaways ll throughout the year, and is proud to have been adjudged the 'Most User Friendly
Website' by Juxt Consult as well as the 'Best Designed Website' by PC World. Shaadi.com is also
the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. In addition it has been
ranked 'The most visited matrimonial website in India' by Ranking.com.

About Vodafone Essar Limited

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Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994
when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar
now has operations in 16 circles covering 86% of India's mobile customer base, with over 49.13
million customers*. Over the years, Vodafone Essar, under the Hutch brand, has been named the
'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative
and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. It now has
operations in 25 countries across 5 continents and 40 partner networks with over 269 million
customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture
partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services
sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. EGL has an
enterprise value of approximately USD 50 billion (INR 200,000 crore) and employs 30,000 people
worldwide. The Company has operations and investments in India, Canada, USA, Africa, the Middle
East, the Caribbean and South East Asia.

*Figures from Cellular Operators Association of India, June 30, 2008

For further press information:

Mihir Bijur/Sneh Kulkarni
Hanmer MS&L
Cell: 9920293973/9820712440
E-mail: mihir@hanmerpr.com/sneh@hanmerpr.com

Gunjan Sinha / Valini Dsouza
People Interactive (I) Pvt. Ltd
Cell: 09820395485 / 9820442367
E-mail : gunjan.s@peopleinteractive.in / valini.d@peopleinteractive.in

Daylon D'cruz
Genesis Burson Marsteller
Cell: +919820211064
E-mail: daylon.dcruz@bm.com

For more information, Please contact:

Valini Dsouza
Asst. Manager - Public Relations - People Interactive Pvt Ltd




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© Copyright 2006 India PRwire Pvt. Ltd. All Rights Reserved.
India PRwire disclaims any content contained in press releases published on IndiaPRwire.com. Issuers of press releases are solely responsible for the
accuracy of their content.