Information about http://www.hudsonhotel.com/pdfs/hudsonFeatures.pdf

FACT SHEET From: MORGANS…

Tags: boldness, bond street, eclecticism, face style, fact sheet from, foley, group management, hotel manager, jeffrey chodorow, melting pot, morgans hotel group, morganshotelgroup, organized chaos, philippe starck, potent combination, public relations director, saville row london, smythe, urban adventure, vivacity,
Pages: 9
Language: english
Created: Sun Jan 1 00:00:00 6
Display cached document
Page 1
image
Page 2
image
Page 3
image
Page 4
image
Page 5
image
Page 6
image
Page 7
image
Page 8
image
Page 9
image
                                            FACT SHEET

From: MORGANS HOTEL GROUP
From
      Corporate Office
      475 Tenth Avenue
      11 Floor
      New York, NY 10018
      Tel: 212.277.4100
      Fax: 212.277.4201

        HUDSON
        356 West 58 Street
        New York, NY 10019
        Tel: 212.554.6000
        Fax: 212.554.6001

Publicity Contacts:

        Jennifer Foley
        Public Relations Director
        Morgans Hotel Group
        475 Tenth Avenue
           th
        11 Floor
        New York, NY 10016
        T. 212.277.4166
        F. 212.277.4270
        E. jennifer.foley@morganshotelgroup.com

National Press Inquiries:

        Lacy Smythe
        PR Consulting
        42 Bond Street
         th
        6 Floor
        New York, NY 10012
        T. 212.228.8181
        F. 212.228.8787
        E. lacy@prconsulting.net

International Press Inquiries:

        Richard Scott
        Purple PR
        28 Saville Row
        London WS1SEU
        T. 44.20.7434.7062
        F. 44.20.7439.9887
        E. Richard@purplepr.com
HUDSON

OWNER:                 Morgans Hotel Group

MANAGEMENT COMPANY:    Morgans Hotel Group
OVERALL DESIGN:        Philippe Starck
RESTAURANTS:           Jeffrey Chodorow
HOTEL
HOTEL MANAGER:         Todd Scartozzi
OPENING DATE:          October 2000
ORIGINALLY BUILT:      1928

        DESCRIPTION:
GENERAL DESCRIPTION    Hudson delivers a potent combination of urban adventure,
                       daredevil design, and true affordability to arguably the most jaded
                       city in the world, giving New York something even it has never
                       seen before. In a city renowned for its boldness, diversity and
                       eclecticism, Hudson is an inspired piece of organized chaos ­ a
                       reflection and distillation of New York itself, a melting pot of styles
                       and ideas ­ shimmering with a hot-rod vivacity and in-your-face
                       style that is hard to ignore and even harder to forget.

                       Populist without sacrificing high-style, and refreshingly high-style
                       without pretension, Hudson is a bellwether for our time. It is an
                       outgrowth of a new world order, one where ever-growing, instant
                       access to global travel and the internet, with its endless stream of
                       real-time information, has led to a democratization of style,
                       breaking down its formerly sacred barriers, and returning it to the
                       people.
                       In a world already saturated by designer brands and logos, where
                       style is knocked off and mass marketed at the speed of light,
                       Morgans Hotel Group has solidified the hotel's identity not by
                       creating a single "signature look", but instead by creating an
                       exciting urban adventure that provides a unique experience. It is
                       the collision of styles, ideas and times ­ the ability to embrace a bit
                       of chaos and the fearlessness to challenge the establishment ­
                       that creates energy, and produces a layered and sophisticated
                       environment. Entering such an environment enables people to feel
                       a connection, a heightened sense of self, of time and place, of
                       feeling alive and life itself.

                       After pioneering the seminal idea of "Hotel as Theater" in the
                       eighties with the groundbreaking Royalton, Morgans Hotel Group
                       has evolved the original concept ­ updating and refining it ­ to
                       create "Hotel as Lifestyle." Morgans Hotel Group has never
                       believed that style is a fleeting, trendy or superficial thing. Rather,
                       style is something you live ­ it is a basic and profound choice we
                       make every day about who we are and how we want to live our
                       lives. Today, people are feeling more entitled and empowered
                       than ever before to choose a hotel that will mesh with and reflect
                       their lifestyle. Hudson, the ultimate lifestyle hotel, is an outgrowth of
                       this philosophy ­ where "you are where you sleep" ­ because
                       where you sleep says to the world "this is who I am."

                       With rooms starting at $145, Hudson represents the next
                   generation of Cheap Chic - first introduced by Morgans Hotel
                   Group in 1990 at Paramount ­ stylish, democratic, accessible,
                   young at heart and utterly cool. Hudson, and the philosophy that
                   inspired it, captures the spirit of the age, where the emphasis is
                   placed on unique personal experience, emotion and individuality,
                   rather than status or money, and appeals to a certain sensibility
                   rather than a particular social class. It is a hotel of inclusion rather
                   than exclusion ­ regardless of who you are, if you "get" Hudson,
                   you will feel welcome and at home there.

                   In yet another successful collaboration with world-renowned
                   designer Philippe Starck, Hudson is both maverick and engaging ­
                   a virtuoso performance that brims with youthful exuberance.
                   Everywhere there is an almost celebratory air ­ a celebration of
                   beauty, style, community, and fun.


DESIGN FEATURES:   Hudson's Public Spaces include:

                   Hudson's main entrance features the now classic play on
                   proportions ­ a relatively small door leads into a low-slung foyer
                   that is so neutral and low-key it almost recedes from your senses.
                   Which is precisely what it was designed to do. The foyer functions
                   brilliantly as a decompression chamber, a "DMZ" that transitions
                   guests from the hustle and bustle of New York to the separate
                   reality within. This urban chill-out zone does contain one intriguing
                   element that gives a hint of what lies ahead: a solitary 30-foot
                   tunnel of vivid chartreuse-colored light pierces the room at an
                   oblique angle. This glass tunnel houses an escalator that
                   transports you, both literally and figuratively, to a dreamworld that
                   is both captivating and unforgettable.

                   As you travel up through the entranceway tunnel's suspended
                   volume of light, and begin to see a stretch of the sky unfold above
                   you, there is an unmistakable sense of anticipation ­ like the first
                   act of a play, or the opening movement of a symphony that builds
                   to a crescendo. Despite this sly build-up, guests will undoubtedly
                   still be astonished by Hudson's climactic lobby ­ with its 40-foot
                   ceilings it is a soaring and magical space unlike any other.

                   Visible from the lobby, and indeed from practically everywhere in
                   the entire hotel, is the incredible Private Park, a lavishly
                                                                Park
                   landscaped courtyard garden situated above the fray of the city,
                   yet eternally and emotionally connected to it. Recalling the rich
                   history of classic New York roof gardens at the turn-of-the
                   Century, where chic city dwellers escaped for refuge from the
                   hectic urban terrain, it is like a patch of Central Park hovering
                              th
                   above 57 Street.

                   In the tradition of classic grand hotel roof gardens at the turn-of-
                   the Century, Hudson's sumptuous rooftop gardens are at once
                   glamorous and simple. Offering the best of nature, these refuges
                   from the urban fray are enhanced with lush plantings, play area
                   and picnic area for private or communal outdoor dining. These
                   roof gardens, at various elevations, with panoramic views of New
                   York City and the Hudson River, are contained oasis meant for
true relaxation--complete with lounging areas and chaises. These
are the perfect perch from which to view performances on an ivy-
tendriled stage. This new archetype mini-venue offers theatrical
performances, ranging from concerts and readings to short
plays...all enriching the natural, visceral drama of people-watching.

The Hudson Bar is a dazzling and playful update on all those
1960's myths of what the near future would look like ­ call it 2001
meets 3001. Everything has been designed with the play of light
and spirit of contrast in mind ­ the floor made entirely of glass that
is lit from beneath, the niches of gilded brick, the carved wood
African stools, a real tree log punctuated with a variety of chair
backs, an eclectic mix of plexiglass and silver-leaf Louis XV
                           th
furniture, including an 18 century bureau du plat and chairs, the
latter upholstered in a revolutionary transparent "technogel" fabric
that glows from the light cast through the floor. The Bar also
boasts a one-of-a-kind, totally original handpainted ceiling by
acclaimed artist Francesco Clemente, featuring a wildly
phantasmagorical theme. There is a reflective quality and sensuous
translucence to nearly every surface and a riotous collision of
influences at every turn. As in all Morgans Hotel Group properties,
materials, furniture and objects are not used for purely visual effect,
but rather to reveal something of their individuality, and the
underlying ideas and philosophy of the hotel they inhabit.



The hotel's restaurant, Hudson Cafeteria is a soaring and
                                   Cafeteria,
dramatic yet homey and intimate space. Outfitted like a real
working kitchen, with its intricate brick walls, communal wood
tables and benches, and stained glass, it resembles a traditional
dining hall or eating club at a prestigious university. Reflecting the
way we live today ­ with kitchens replacing living rooms as the
"hearth" of the house, the Cafeteria has a touch of the classic
Automat of the 1940's and 50's to it, but updated, and thoroughly
humanized. Here, as elsewhere in the hotel, there is clearly delight
in the playful corruption of classical elements: the tables and
benches are improbably long, the working cupboards are
impossibly tall (and actually house the plates, cups, and utensils,
pantry-style), the stained glass, by renowned artist Jean-Baptiste
Mondino, is of silhouettes set amidst burning flames instead of the
more typical heraldic crest motif. Perhaps best described as "Ivy
League meets Alice in Wonderland," the Cafeteria epitomizes the
Morgans Hotel Group mantra to continually push the envelope, to
move forward, to be daring and innovative, and to update and
reinvent the successes of the past. The eat-in kitchen, as well as
the communal restaurant dining table ­ both concepts created by
Morgans Hotel Group at the Delano some eight years ago, (and
copied by countless others ever since) ­ have been revisited here
in a purer, more relevant and refined way.

The Library contains all of the classic elements one might expect:
high ceilings, elegant wood paneling, walls crammed floor-to-
ceiling with interesting books, a large working fireplace, a 75-year
old billiard table, antique rugs, and lots of comfortable furniture.
Unexpected are the thoroughly modern flat panel computer
                        screens integrated into custom cyber-desks, an outrageously large
                        Ingo Maurer dome lamp that spills purple light onto the billiard
                        table, and a series of humorous black & white photographs by
                        Jean-Baptiste Mondino. And while this mix of traditional and highly
                        unusual elements might seem to be at raucous odds, somehow
                        they serenely co-exist in a collage that is surprisingly balanced,
                        refined, cerebral and comforting. Like the "brain" of the hotel, the
                        Library is the ideal environment in which to hang out, read a book,
                        chat with a friend or play a computer game. It will also be the site
                        of poetry readings and recitals, as well as an impressive book
                        collection that is constantly updated and curated by a revolving list
                        of guest curators from the worlds of literature, art, music, theater,
                        fashion and design.


GUEST ACCOMMODATIONS:   If the Private Park is Hudson's heart, the guestrooms are most
                        assuredly its soul. Inspired by the romance of transatlantic travel,
                        they are reminiscent of a private cabin on an upscale yacht, or the
                        stateroom on a luxury oceanliner. The rooms have the
                        unmistakable feel of movement and transportation about them,
                        and, while on a physical level the journey may be figurative, on a
                        spiritual level it is very real ­ guests will feel utterly transported to
                        another place and time.

                        With richly paneled Makore wood walls and floors imported from
                        Africa, sheer, flowing white curtains, streamlined stainless steel
                        tables, stools fashioned from gold-leafed urns, and classically
                        designed headboards and chairs upholstered in white luggage
                        fabric, the kind used on modern steamer trunks, and accented
                        with old-fashioned brass rivets, the rooms evoke the feel and
                        excitement of travel to places yet unknown. In keeping with this
                        theme, each guestroom contains Starck's thoroughly modern
                        version of the classic aluminum chair found on U.S. Navy ships ­
                        now ultra lightweight and glowing ­ made in an exclusive limited
                        edition of 1000 for Hudson. Most guestrooms have gorgeous
                        views of the Private Park, and many have views of Central Park.

                        Often it is a single, deceptively simple gesture that can transform a
                        room ­ here that gesture is in the custom bedside lamps, painted
                        by Francesco Clemente exclusively for Hudson's opening. These
                        totally unique and original light-paintings consist of paired
                        allegorical images that lend an unmistakable presence and spirit to
                        every room, allowing guests to feel both alone and not alone within
                        their room, and further contributing to its sense of dynamism,
                        motion, and travel. The lamps ­ essentially miniature light box
                        installations ­ will feature a revolving exhibition of work by both
                        renowned, as well as up and coming artists from all over the world.

GUEST SERVICES:         As with all of Morgans Hotel Group properties, service is a
                        paramount concern. Hudson provides: King- and Queen- and
                        Twin- sized beds; Wide-screen color TV with Full Cable Access;
                        Movies On Demand; In-room Entertainment Center, including
                        AM/FM Radio, CD and DVD players; Hairdryer; State-of-the-art
                        Telecommunications System with Three 2-line Telephones with
                        Conference and Speaker capability; Wireless High-speed Internet
                        Access; Private Telephone Number direct to each room; Data Port
                       Connections for Modem/Fax hookups; Portable Computers;
                       Mobile Phones and Fax Machines available on request; In-Room
                       Refreshments; Fresh Flowers; Turn-Down Service on request;
                       Newspapers of Choice delivered on request; 24-hour Concierge
                       and Room Service; Valet Parking; Afternoon Tea and Coffee
                       service; In-room Agua Bathhouse products and services; Deluxe
                       Penthouse Apartments with State-of-the-Art Audiovisual Systems
                       available for private functions; and Non Smoking Rooms.

EXECUTIVE SERVICES:    Full-service Business Center; 24-Hour Multilingual Secretarial Staff
                       on request; Multi-Service Meeting Spaces and Hospitality suites;
                       Video-Conferencing; Executive Board Room; Top-flight Audiovisual
                       and Telecommunications Equipment; Production, Wardrobe,
                       Makeup and Casting rooms; Private Conference facility.

HOTEL HISTORY:         The Hudson was built in 1928 by the daughter of JP Morgan as
                       the American Women's Association clubhouse and residence for
                       young women in New York. During World War II the building
                       housed Dutch soldiers. Most recently, the space served as the
                       headquarters for Channel Thirteen.

                       In 1997, the building was purchased by Morgans Hotel Group and
                       underwent a three-year renovation at the cost of $125 million
                       dollars. It is fitting that the building has been used for both
                       communal organizations and for free-access public broadcasting,
                       for Hudson now follows both these veins--providing a gathering
                       place for public and private social events and, with its room rates
                       starting at $145, being truly accessible to virtually any consumer.


RESERVATIONS AND
RATE INFORMATION:      Hudson
                       356 West 58 Street
                       New York City NY 10019
                       Reservations: 800.444.4786
                       Telephone:     212.554.6000
                       Facsimile:     212.554.6001
                       Website:       www.morganshotelgroup.com


MORGANS HOTEL GROUP:   In 1984, Morgans Hotel Group created a hotel so avant-garde that
                       it revolutionized the hospitality industry. Banishing tradition, they
                       introduced the concept of the "Boutique Hotel," characterized by
                       personalized service and home-away-from-home ambience in a
                       setting of modern elegance.

                       In 1984, Morgans Hotel Group developed its first property,
                       Morgans on Madison Avenue in New York City. An instant hit, the
                       hotel revolutionized the hospitality industry with the introduction of
                       the "Boutique Hotel" concept, characterized by personalized
                       service and home-away-from-home ambiance in a setting of
                       timeless elegance. This boutique concept was again showcased
                       with great success at New York's Royalton, the first property
                                                            Royalton
                       designed by Philippe Starck.

                       In 1995, Morgans Hotel Group opened the hugely well-received
                       Delano, set directly on Miami Beach, and completely refurbished
                       Delano
the hotel in 2006. Located in the heart of one of America's most
energized gateway cities, Delano represents the next generation of
"Urban Resort" ­ where the notions of the "Indoor/Outdoor Lobby"
and the idea of "Simple Chic" were initiated. Delano is, all at once,
a red-hot trendsetting hub of social activity, a sophisticated,
serene hotel and an elegant beachfront family resort.

The Shore Club, managed by Morgans Hotel Group, is a
             Club
spectacular oceanside resort also located in Miami Beach. With
landscaping inspired by the rich intense Matisse­inspired colors of
the Jardin Majorelle in Marrakech, The Shore Club is redefining
cool on Miami's South Beach. The magic is in the details of the
hotel: the landmarked Art Deco lobby is conceived as a calming
transition to the labyrinth of gardens with secret passageways,
alcoves and succession of different Indoor / Outdoor "rooms" that
flow seamlessly throughout the hotel. The Shore Club represents
the next wave in Miami Beach's dynamic development.

Morgans Hotel Group arrived in Los Angeles in 1996, with the
opening of Mondrian, located on the world-famous Sunset
             Mondrian
Boulevard. Mondrian presents the consummate expression of a
balancing act between apparent contradictions ­ entertainment
and spirituality, cutting-edge style and simplicity, fantasy and
reality. The hotel perfectly captures the quintessential California
lifestyle by uniting its deeply rooted appreciation of the outdoors
and relaxed, casual living with a pervasive sense of magic, glamour
and excitement.

The opening of St Martins Lane in London in late 1999
                               L ane
represented Morgans Hotel Group's first foray across the Atlantic.
Received with great fanfare and both critical and customer
acclaim, St Martins Lane is an utterly original urban hotel that takes
the Morgans Hotel Group concept of "Hotel as Theatre" to a new
level to provide its guests with a singularly magical, exciting and
visceral experience. The hotel is predicated on the idea that today,
luxury is about new experiences, about making a connection with
something truly special. Situated in Covent Garden, one of the
city's most lively districts, this hotel combines warmth, glamour,
charm, sophistication and style with a real sense of its setting, in
one of Europe's most cosmopolitan cities.

In addition to St Martins Lane, Morgans Hotel Group opened
Sanderson in London's stylish Soho district. This first of its kind
"Urban Spa" is a magnificent landmark property with a
spectacularly landscaped interior courtyard that opens to the sky
and is surrounded by guestrooms. The property combines modern
and classic elements to create a one-of-a-kind oasis and refuge in
the middle of bustling London.
Hudson in New York City, delivers a potent combination of urban
Hudson,
adventure and daredevil design to arguably the most jaded city in
the world, giving Manhattan something even it has never seen
before. In a city renowned for its boldness, diversity and
eclecticism, Hudson is an inspired piece of organized chaos ­ a
reflection and distillation of New York itself, a melting pot of styles
and ideas ­ shimmering with a hot-rod vivacity and in-your-face
style that is hard to ignore and even harder to forget.

Clift, Morgans Hotel Group's first San Francisco property, is a
Clift
template-breaking tour de force that promises to change forever
the notion of what it means to be a luxury hotel. Elegant and
sophisticated yet in a totally modern manner, Clift takes
conventional hotel philosophy and turns it on its head. While still
bearing some of the hallmarks of the traditional luxury hotel
experience such as exemplary service and amenities, what makes
Clift truly special is its daring and brilliant juxtapositions. The hotel
reads like a page ripped from the surrealists' manifesto: a desire to
bridge the gap between fantasy and reality, the pairing of
seemingly unrelated objects, and a desire to return to the
innocence of childhood where a freewheeling, "down the rabbit
hole" approach to life is embraced. Clift is Wonderland for the Jet
Set.

In January 2007, Morgans Hotel Group opened
Mondrian Scottsdale, a world-class "Urban Resort" in downtown
            Scottsdale
Scottsdale, Arizona, marking the first extension of the Mondrian
brand. Located in the heart of Scottsdale, Mondrian Scottsdale
offers the unique experience of a dynamic "Urban Resort",
combined with a serene oasis in the desert. Like the first
Mondrian, this new destination brings an inventive vision of modern
glamour to a new generation of sophisticated global consumers.
Mondrian Scottsdale is a sybaritic retreat offering rest,
rejuvenation, fun and entertainment in a vibrantly pleasure-driven
environment.

With Mondrian South Beach, Morgans Hotel Group's first hotel
                       Beach
residences, MHG makes a pioneering move away from the bustle
of Miami Beach's oceanfront tourist center to the fashionable,
growing neighborhood of Biscayne Bay. The Hotel Residences
are built on a prime waterfront location with views of the bay,
ocean and downtown. Consisting of 342 studios, one and two
bedroom apartments and penthouses, Mondrian South Beach will
combine the most exhilarating design elements of a fantasy
modern get-away with all the comforts and conveniences of home.

Morgans Hotel Group Co. (Nasdaq: MHGC) which is widely
credited with establishing and developing the rapidly expanding
boutique hotel sector, owns and operates Morgans, Royalton and
Hudson in New York, Delano and The Shore Club in Miami,
Mondrian in Los Angeles, Scottsdale and South Beach, Clift in San
Francisco, and Sanderson and St Martins Lane in London. In
February 2007, MHG and an equity partner acquired the
Hard Rock Hotel & Casino in Las Vegas and related assets.
MHG has other property transactions in various stages of
completion including projects in Miami Beach, Florida, and Las
Vegas, Nevada, and continues to vigorously pursue its strategy of
developing unique properties at various price points in international
gateway cities in the United States, Europe, South America, Asia
and around the world. For more information please visit
www.morganshotelgroup.com.